Naring Health
Naring Health Inc. is a Palo Alto-based digital health company that provides AI-powered, personalized nutrition and supplement recommendations using clinical and molecular data for health-conscious consumers. It was acquired by Viome Life Sciences in November 2023.
- Company typePrivate
- Founded2022
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Naring Health does
Naring Health Inc. is a digital health and wellness enterprise that delivers customized clinical and molecular data access to support personalized nutrition and supplement recommendations for health-conscious consumers. The company's value proposition centers on shifting from generic health guidance to individualized solutions derived from personal health data, leveraging AI-powered nutrition analytics to tailor supplement options. The company was headquartered in Palo Alto, California, and operated with a small team (11–50 employees) prior to being acquired.
In November 2023, Naring Health was acquired by Viome Life Sciences Inc., a strategic operating company in the personalized health space. Following the acquisition, Naring Health no longer operates as an independent entity and now functions as a wholly-owned subsidiary within Viome's portfolio. The acquisition was framed as a move to reinforce Viome's leadership in personalized health solutions and strengthen its presence in the personalized nutrition and dietary supplements market, which third-party projections place at $24.52 billion to $30.94 billion globally by 2030, growing at a 12.8%–14.4% CAGR.
Public information on Naring Health's product suite, pricing model, revenue mechanics, and go-to-market is limited. No app, public API, SDK, or specific product launches are documented in the available source material. The company appears to have pursued a horizontal segmentation strategy targeting consumer end-users rather than enterprise or clinical channels. No funding rounds, management team, regulatory actions, or independent financial disclosures are available for the standalone entity.
Naring Health firmographics
Firmographics- Name
- Naring Health
- Legal name
- Naring Health Inc.
- Website
- https://naringhealth.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Naring Health Inc. is a Palo Alto-based digital health company that provides AI-powered, personalized nutrition and supplement recommendations using clinical and molecular data for health-conscious consumers. It was acquired by Viome Life Sciences in November 2023.
- Ownership category
- akta.pro rank
Naring Health industry classification
Industry- Product category
- Personalized Nutrition
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Patient-Mediated Exchange & Personal Health Data Access (Blue Button, SMART on FHIR) (HLACABAN)
Keywords
Where Naring Health is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Markets served
Naring Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Naring Health product offering
Product offeringCore offering
Naring Health is a digital health and wellness enterprise that offers customized clinical and molecular data access to individuals. It applies AI-powered nutrition analytics to deliver personalized health insights and tailored dietary supplement options to health-conscious consumers. The company operates as part of Viome Life Sciences' personalized health portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Nutrition Service
Companies that use Naring Health
Customer profileSegments1 record
Ideal customer profiles1 record
Naring Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Naring Health partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Viome Life Sciences Inc.coreViome Life Sciences Inc. acquired Naring Health Inc. in November 2023 to reinforce its leadership in personalized health solutions. The acquisition strengthens Viome's offerings in the personalized nutrition and dietary supplements market.
Scale indicators3 records
Recent moves2 records
Expansion highlights2 records
Naring Health competitors and assessment
Company assessmentEmerging players
- Rootine: Rootine provides data-driven, personalized micronutrient supplements based on at-home DNA and blood testing, addressing the same molecular-data-driven personalization niche as Naring.
- Nutrigenomix: Nutrigenomix provides genetic testing-based personalized nutrition recommendations to clinicians and consumers, overlapping with Naring's use of molecular data to drive individualized dietary and supplement guidance.
- Baze: Baze offers at-home blood-based nutrient testing paired with personalized supplement subscriptions, making it an emerging direct-to-consumer peer in biomarker-driven personalized nutrition.
Direct peers
- Persona: Persona provides personalized vitamin and supplement regimens based on individual lifestyle, health goals, and biometric data, operating a similar D2C personalized supplements model as Naring/Viome.
- Care/of: Care/of offers a personalized daily vitamin and supplement pack driven by an individual health questionnaire and recommendations engine, competing in the same personalized supplements category Naring targets.
- Viome Life Sciences: Viome is the parent company of Naring Health and the most direct comparable, offering AI-driven personalized nutrition and supplements based on gut microbiome and molecular data for health-conscious consumers.
- DayTwo: DayTwo applies microbiome sequencing and AI to deliver personalized nutrition recommendations, particularly for metabolic health, making it a direct comparable in molecular-data-driven personalized nutrition.
- ZOE: ZOE runs a personalized nutrition platform using at-home blood and microbiome testing combined with AI to generate individualized dietary recommendations and supplements, closely mirroring Naring's clinical/molecular data approach.
- Habit: Habit (now part of Viome's ecosystem) historically offered personalized nutrition recommendations using biomarker testing, making it a close comparable that ultimately was folded into the same strategic buyer as Naring.
Broad incumbents
- Thorne: Thorne is an established supplements and at-home health testing brand that has expanded into personalized wellness, representing a broader incumbent competing for the same health-conscious consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Naring Health social profiles
Digital presenceNaring Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naring Health leadership team
Management profileNumber of profiles
Naring Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naring Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naring Health
What does Naring Health do?
Naring Health is a digital health and wellness enterprise that offers customized clinical and molecular data access to individuals. It applies AI-powered nutrition analytics to deliver personalized health insights and tailored dietary supplement options to health-conscious consumers. The company operates as part of Viome Life Sciences' personalized health portfolio.
Is Naring Health a public or private company?
Naring Health is a private company. It is classified as corporate owned and is currently acquired.
When was Naring Health founded?
Naring Health was founded in 2022. It employs 11 to 50 people.
Where is Naring Health based?
Naring Health is headquartered in Palo Alto, United States, in the North America region.
Who are Naring Health's main competitors?
Emerging players on record are Rootine, Nutrigenomix and Baze. Direct peers are Persona, Care/of, Viome Life Sciences, DayTwo, ZOE and Habit. Thorne is listed as a broad incumbent.
Does Naring Health have an API?
No public API is recorded for Naring Health.
What industry is Naring Health in?
Naring Health's product category is Personalized Nutrition. Its primary akta.pro industry code is HLACABAN, Patient-Mediated Exchange & Personal Health Data Access (Blue Button, SMART on FHIR). Its NAICS code is 62 and its SIC code is 8000.