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Naring Health

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uuid000w51e

Namestring
Naring Health
Legal namestring
Naring Health Inc.
Websiteurl
naringhealth.com
Company typeenum
Private
Founded yearint
2022
Descriptiontext

Naring Health Inc. is a digital health and wellness enterprise that delivers customized clinical and molecular data access to support personalized nutrition and supplement recommendations for health-conscious consumers. The company's value proposition centers on shifting from generic health guidance to individualized solutions derived from personal health data, leveraging AI-powered nutrition analytics to tailor supplement options. The company was headquartered in Palo Alto, California, and operated with a small team (11–50 employees) prior to being acquired.

In November 2023, Naring Health was acquired by Viome Life Sciences Inc., a strategic operating company in the personalized health space. Following the acquisition, Naring Health no longer operates as an independent entity and now functions as a wholly-owned subsidiary within Viome's portfolio. The acquisition was framed as a move to reinforce Viome's leadership in personalized health solutions and strengthen its presence in the personalized nutrition and dietary supplements market, which third-party projections place at $24.52 billion to $30.94 billion globally by 2030, growing at a 12.8%–14.4% CAGR.

Public information on Naring Health's product suite, pricing model, revenue mechanics, and go-to-market is limited. No app, public API, SDK, or specific product launches are documented in the available source material. The company appears to have pursued a horizontal segmentation strategy targeting consumer end-users rather than enterprise or clinical channels. No funding rounds, management team, regulatory actions, or independent financial disclosures are available for the standalone entity.

Short descriptiontext

Naring Health Inc. is a Palo Alto-based digital health company that provides AI-powered, personalized nutrition and supplement recommendations using clinical and molecular data for health-conscious consumers. It was acquired by Viome Life Sciences in November 2023.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersPalo Alto, United States
HQ citystring
Palo Alto
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
personalized nutrition, molecular health data, AI nutrition analytics, tailored dietary supplements, clinical data access
Industry1 code
1Patient-Mediated Exchange & Personal Health Data Access (Blue Button, SMART on FHIR)
CodeHLACABANPrimaryYes
NAICS code1 code
  • Health Care and Social Assistance62
SIC code1 code
  • Services-Health Services8000
Product category
Personalized Nutrition
Social media profiles1 record
Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Naring Health is a digital health and wellness enterprise that offers customized clinical and molecular data access to individuals. It applies AI-powered nutrition analytics to deliver personalized health insights and tailored dietary supplement options to health-conscious consumers. The company operates as part of Viome Life Sciences' personalized health portfolio.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Personalized Nutrition Service
CategoryPersonalized Health and Wellness
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Viome Life Sciences Inc.
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2023-11-01
Description

Viome Life Sciences Inc. acquired Naring Health Inc. in November 2023 to reinforce its leadership in personalized health solutions. The acquisition strengthens Viome's offerings in the personalized nutrition and dietary supplements market.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Rootine
TypeEmerging player
Description

Rootine provides data-driven, personalized micronutrient supplements based on at-home DNA and blood testing, addressing the same molecular-data-driven personalization niche as Naring.

2Nutrigenomix
TypeEmerging player
Description

Nutrigenomix provides genetic testing-based personalized nutrition recommendations to clinicians and consumers, overlapping with Naring's use of molecular data to drive individualized dietary and supplement guidance.

3Persona
TypeDirect peer
Description

Persona provides personalized vitamin and supplement regimens based on individual lifestyle, health goals, and biometric data, operating a similar D2C personalized supplements model as Naring/Viome.

4Thorne
TypeBroad incumbent
Description

Thorne is an established supplements and at-home health testing brand that has expanded into personalized wellness, representing a broader incumbent competing for the same health-conscious consumer.

5Care/of
TypeDirect peer
Description

Care/of offers a personalized daily vitamin and supplement pack driven by an individual health questionnaire and recommendations engine, competing in the same personalized supplements category Naring targets.

6Viome Life Sciences
TypeDirect peer
Description

Viome is the parent company of Naring Health and the most direct comparable, offering AI-driven personalized nutrition and supplements based on gut microbiome and molecular data for health-conscious consumers.

7DayTwo
TypeDirect peer
Description

DayTwo applies microbiome sequencing and AI to deliver personalized nutrition recommendations, particularly for metabolic health, making it a direct comparable in molecular-data-driven personalized nutrition.

8ZOE
TypeDirect peer
Description

ZOE runs a personalized nutrition platform using at-home blood and microbiome testing combined with AI to generate individualized dietary recommendations and supplements, closely mirroring Naring's clinical/molecular data approach.

9Baze
TypeEmerging player
Description

Baze offers at-home blood-based nutrient testing paired with personalized supplement subscriptions, making it an emerging direct-to-consumer peer in biomarker-driven personalized nutrition.

10Habit
TypeDirect peer
Description

Habit (now part of Viome's ecosystem) historically offered personalized nutrition recommendations using biomarker testing, making it a close comparable that ultimately was folded into the same strategic buyer as Naring.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Naring Health

Personalized Nutritionnaringhealth.com

Naring Health Inc. is a Palo Alto-based digital health company that provides AI-powered, personalized nutrition and supplement recommendations using clinical and molecular data for health-conscious consumers. It was acquired by Viome Life Sciences in November 2023.

What Naring Health does

Naring Health Inc. is a digital health and wellness enterprise that delivers customized clinical and molecular data access to support personalized nutrition and supplement recommendations for health-conscious consumers. The company's value proposition centers on shifting from generic health guidance to individualized solutions derived from personal health data, leveraging AI-powered nutrition analytics to tailor supplement options. The company was headquartered in Palo Alto, California, and operated with a small team (11–50 employees) prior to being acquired.

In November 2023, Naring Health was acquired by Viome Life Sciences Inc., a strategic operating company in the personalized health space. Following the acquisition, Naring Health no longer operates as an independent entity and now functions as a wholly-owned subsidiary within Viome's portfolio. The acquisition was framed as a move to reinforce Viome's leadership in personalized health solutions and strengthen its presence in the personalized nutrition and dietary supplements market, which third-party projections place at $24.52 billion to $30.94 billion globally by 2030, growing at a 12.8%–14.4% CAGR.

Public information on Naring Health's product suite, pricing model, revenue mechanics, and go-to-market is limited. No app, public API, SDK, or specific product launches are documented in the available source material. The company appears to have pursued a horizontal segmentation strategy targeting consumer end-users rather than enterprise or clinical channels. No funding rounds, management team, regulatory actions, or independent financial disclosures are available for the standalone entity.

Naring Health firmographics

Firmographics
Name
Naring Health
Legal name
Naring Health Inc.
Website
https://naringhealth.com
Company type
Private
Founded year
2022
Operating status
Acquired
Headcount range
11–50 employees
Short description
Naring Health Inc. is a Palo Alto-based digital health company that provides AI-powered, personalized nutrition and supplement recommendations using clinical and molecular data for health-conscious consumers. It was acquired by Viome Life Sciences in November 2023.
Ownership category
akta.pro rank

Naring Health industry classification

Industry
Product category
Personalized Nutrition
NAICS
Health Care and Social Assistance (62)
SIC
Services-Health Services (8000)
akta.pro primary industry
Patient-Mediated Exchange & Personal Health Data Access (Blue Button, SMART on FHIR) (HLACABAN)

Keywords

  • Personalized nutrition
  • Molecular health data
  • AI nutrition analytics
  • Tailored dietary supplements
  • Clinical data access

Where Naring Health is headquartered

Location

Headquarters

HQ city
Palo Alto
HQ country
United States
HQ region
North America

Markets served

Naring Health business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Naring Health product offering

Product offering

Core offering

Naring Health is a digital health and wellness enterprise that offers customized clinical and molecular data access to individuals. It applies AI-powered nutrition analytics to deliver personalized health insights and tailored dietary supplement options to health-conscious consumers. The company operates as part of Viome Life Sciences' personalized health portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

  • Personalized Nutrition Service

Companies that use Naring Health

Customer profile

Segments1 record

Ideal customer profiles1 record

Naring Health technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Naring Health partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Viome Life Sciences Inc.coreStrategic or Co-development Partner · 1 November 2023Viome Life Sciences Inc. acquired Naring Health Inc. in November 2023 to reinforce its leadership in personalized health solutions. The acquisition strengthens Viome's offerings in the personalized nutrition and dietary supplements market.

Scale indicators3 records

Recent moves2 records

Expansion highlights2 records

Naring Health competitors and assessment

Company assessment

Emerging players

  • Rootine: Rootine provides data-driven, personalized micronutrient supplements based on at-home DNA and blood testing, addressing the same molecular-data-driven personalization niche as Naring.
  • Nutrigenomix: Nutrigenomix provides genetic testing-based personalized nutrition recommendations to clinicians and consumers, overlapping with Naring's use of molecular data to drive individualized dietary and supplement guidance.
  • Baze: Baze offers at-home blood-based nutrient testing paired with personalized supplement subscriptions, making it an emerging direct-to-consumer peer in biomarker-driven personalized nutrition.

Direct peers

  • Persona: Persona provides personalized vitamin and supplement regimens based on individual lifestyle, health goals, and biometric data, operating a similar D2C personalized supplements model as Naring/Viome.
  • Care/of: Care/of offers a personalized daily vitamin and supplement pack driven by an individual health questionnaire and recommendations engine, competing in the same personalized supplements category Naring targets.
  • Viome Life Sciences: Viome is the parent company of Naring Health and the most direct comparable, offering AI-driven personalized nutrition and supplements based on gut microbiome and molecular data for health-conscious consumers.
  • DayTwo: DayTwo applies microbiome sequencing and AI to deliver personalized nutrition recommendations, particularly for metabolic health, making it a direct comparable in molecular-data-driven personalized nutrition.
  • ZOE: ZOE runs a personalized nutrition platform using at-home blood and microbiome testing combined with AI to generate individualized dietary recommendations and supplements, closely mirroring Naring's clinical/molecular data approach.
  • Habit: Habit (now part of Viome's ecosystem) historically offered personalized nutrition recommendations using biomarker testing, making it a close comparable that ultimately was folded into the same strategic buyer as Naring.

Broad incumbents

  • Thorne: Thorne is an established supplements and at-home health testing brand that has expanded into personalized wellness, representing a broader incumbent competing for the same health-conscious consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Naring Health social profiles

Digital presence

Naring Health financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Naring Health leadership team

Management profile

Number of profiles

Naring Health funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Naring Health M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naring Health

What does Naring Health do?

Naring Health is a digital health and wellness enterprise that offers customized clinical and molecular data access to individuals. It applies AI-powered nutrition analytics to deliver personalized health insights and tailored dietary supplement options to health-conscious consumers. The company operates as part of Viome Life Sciences' personalized health portfolio.

Is Naring Health a public or private company?

Naring Health is a private company. It is classified as corporate owned and is currently acquired.

When was Naring Health founded?

Naring Health was founded in 2022. It employs 11 to 50 people.

Where is Naring Health based?

Naring Health is headquartered in Palo Alto, United States, in the North America region.

Who are Naring Health's main competitors?

Emerging players on record are Rootine, Nutrigenomix and Baze. Direct peers are Persona, Care/of, Viome Life Sciences, DayTwo, ZOE and Habit. Thorne is listed as a broad incumbent.

Does Naring Health have an API?

No public API is recorded for Naring Health.

What industry is Naring Health in?

Naring Health's product category is Personalized Nutrition. Its primary akta.pro industry code is HLACABAN, Patient-Mediated Exchange & Personal Health Data Access (Blue Button, SMART on FHIR). Its NAICS code is 62 and its SIC code is 8000.

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Live signals
YahooPersonalized Nutrition and Supplements Market Analysis Report 2026: $24.52 Bn Market Opportunities, Trends, Competitive Landscape, Strategies, and Forecasts, 2020-2025, 2025-2030F, 2035FResearchAndMarkets.com published a market report projecting the personalized nutrition and supplements market to grow from $13.39 billion in 2025 to $24.52 billion by 2030, representing a 12.8% CAGR. The report identifies rising consumer health awareness, genomics integration, and expansion of subscription-based models as key growth drivers. A notable transaction in the sector is Viome Life Sciences Inc.'s acquisition of Naring Health Inc. in November 2023 to strengthen its personalized health solutions offerings.NextmscPersonalized Nutrition Market: 2030 Global Growth TrendsThe global personalized nutrition market was valued at USD 14.77 billion in 2024 and is projected to reach USD 35.42 billion by 2030, growing at a CAGR of 15.7%, driven by rising health awareness, increasing disposable income, and expansion of the sports industry. Key market players including Viome Life Sciences (which acquired Naring Health in November 2023), Aeroflow Inc. (launched telehealth nutrition service in June 2024), and Segterra Inc.'s Inside Tracker (launched VO2max feature in January 2024) are actively expanding their offerings to capture market share. North America currently dominates the market, while Asia-Pacific shows steady growth fueled by increased sporting events and government investments in sports, such as China's USD 3.28 billion sports spending in 2023.FittViome Acquires Naring Health To Further Its Lead In Personalized Nutrition And LongevityViome announced the acquisition of Naring Health, DiscernDX, and Foodome to expand its personalized nutrition and longevity offerings. The deal combines multi-omics and food bioactive data with Viome's microbiome focus. Viome had recently closed an $86.5 million Series C round, bringing total funding to $175 million.MobiHealthNewsViome Life Sciences acquires Naring Health and its subsidiariesViome Life Sciences acquired Naring Health and its subsidiaries DiscernDX and Foodome. The acquisition aims to combine resources for more precise food and supplement recommendations. Viome had raised $175 million in funding, including a $86.5 million Series C in August.PR NewswireViome Acquires Naring Health To Further Its Lead In Personalized Nutrition And LongevityViome Life Sciences announced the acquisition of Naring Health, which includes the assets of DiscernDX and Foodome, to expand its capabilities in personalized nutrition and longevity. This strategic move combines Viome's microbiome analysis with Naring Health's multi-omics data to enhance precision health solutions for consumers. The acquisition follows Viome's recent $86.5 million Series C funding round, bringing its total capital raised to $175 million.