Machinery Scope
Machinery Scope is a family-owned, Minnesota-based provider of extended service contracts, appraisals, and inspections for agricultural, compact construction, and turf and utility equipment, distributed exclusively through equipment dealerships and backed by CNA.
- Company typePrivate
- Founded2013
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Machinery Scope does
Machinery Scope, LLC is a private, family-owned provider of extended service contracts, equipment appraisals, and equipment inspections, founded in 2013 and headquartered in Alexandria, Minnesota. The company sells extended warranties — with three standardized coverage tiers (Powertrain, Powertrain+, Ultimate) and customizable terms of 1-3 years and deductibles — for agricultural, compact construction, and turf and utility equipment. Underwriting is supported by a financial backing relationship with CNA, and inspections use TruePic technology to authenticate photos with timestamp, location, and integrity data. Coverage applies to equipment up to 15 model years old (18 for tractors) and up to 3,500 operating hours (5,500 for tractors), with per-contract limits of 50% of retail value not exceeding $125,000 and no stop-loss provision per claim.
The company operates a dealer-mediated go-to-market model, distributing exclusively through equipment dealerships via a web-based dealer portal (app.machineryscope.com), inside sales support by phone and online quote forms, and additional channels including equipment auctions (BigIron, Sullivan Auctioneers) and OEM/F&I partner programs. Revenue is generated as one-time premium payments on multi-year warranty contracts, with pricing determined by equipment type, age, hours, horsepower, usage, claims history, coverage level, deductible, and annual hours limits. Beyond warranty products, Machinery Scope offers USPAP-compliant equipment appraisals accredited by the American Society of Agricultural Appraisers and Basic/Advanced inspection services.
Following a December 2023 new equipment program launch, Machinery Scope expanded into compact construction equipment in April 2024 and added turf and utility vehicle coverage in February 2026, broadening the addressable product surface. The company is bootstrapped with no disclosed external funding and serves equipment owners, dealers, OEMs, finance and insurance partners, and auction buyers across the United States.
Machinery Scope firmographics
Firmographics- Name
- Machinery Scope
- Legal name
- Machinery Scope, LLC
- Website
- https://machineryscope.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Machinery Scope is a family-owned, Minnesota-based provider of extended service contracts, appraisals, and inspections for agricultural, compact construction, and turf and utility equipment, distributed exclusively through equipment dealerships and backed by CNA.
- Ownership category
- akta.pro rank
Machinery Scope industry classification
Industry- Product category
- Equipment Extended Warranty Services
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
- akta.pro secondary industry
- OEM/Captive Warranty & Service Contract Programs (FSAJALAE)
Keywords
Where Machinery Scope is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Machinery Scope business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Extended Warranty Premiums: Machinery Scope earns revenue through the sale of extended service contracts (extended warranties) for agricultural, construction, turf, and utility vehicle equipment. Contracts are sold as one-time purchases with coverage terms of 1-3 years. Premiums are determined by equipment type, age, hours, horsepower, usage, claims history, coverage level (Powertrain, Powertrain+, Ultimate), deductible selected, and hours-per-year limits. Contracts are transferable when equipment is sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Powertrain coverage - engine and transmission components that oil touches |
| Other | Multi-year contract | Powertrain+ coverage - Powertrain plus hydraulic pumps and valves |
| Other | Multi-year contract | Ultimate coverage - Powertrain+ plus emissions, starter, alternator, AC compressor, auto steer, axle suspension, ROPS/FOPS |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Machinery Scope product offering
Product offeringCore offering
Machinery Scope sells extended service contracts (extended warranties) for agricultural, construction, turf, and utility vehicle equipment through equipment dealerships. The company also provides professional equipment inspections (Basic and Advanced tiers) and USPAP-compliant equipment appraisals for farm and construction equipment. Coverage tiers include Powertrain, Powertrain+, and Ultimate, with terms of 1-3 years, customizable deductibles, and no per-claim stop-loss provision. All extended service contracts are financially backed by CNA.
Product overview
Machinery Scope offers a unified portfolio of extended warranty solutions for agricultural, construction, and turf & utility equipment. The core offerings include Agriculture Extended Warranty, Construction Extended Warranty, and Turf & Utility Extended Warranty programs, each supported by specific equipment coverage modules (tractors, combines, sprayers, windrowers, cotton pickers, forage harvesters, skid steers, mini excavators, telehandlers, compact wheel loaders, UTVs, and zero turn mowers). Three standardized coverage tiers—Powertrain, Powertrain+, and Ultimate—apply across equipment types, with customizable terms (1-3 years), hours limits, and deductible options ($0-$2,000 depending on equipment class). The company also provides complementary services including Equipment Inspections (Basic and Advanced) and Equipment Appraisals performed per USPAP standards. All extended service contracts are backed by CNA for financial security. The dealer portal enables streamlined quote, contract, and claims management.
Differentiator
Problem solved
Functional benefit
Products and services
- Agriculture Extended Warranty Extended warranty coverage for agricultural equipment including compact and utility tractors, row crop tractors, 4WD tractors, combines, sprayers, forage harvesters, cotton pickers, and windrowers. Transforms unpredictable repair costs into fixed expenses for farmers and farm operations.
- Construction Extended Warranty Extended warranty coverage for compact construction equipment including skid steers, compact track loaders, mini excavators, telehandlers, and compact wheel loaders. Protects contractors and construction companies against unexpected mechanical failures and costly repairs.
- Turf and Utility Extended Warranty Extended warranty coverage for turf equipment and utility vehicles including zero turn mowers, lawn tractors, commercial mowers, and UTVs. Covers both new and used equipment with available Powertrain+ coverage.
- Equipment Inspections Professional equipment inspection services performed by experienced service technicians using TruePic technology that verifies pictures with timestamp, location, and authenticity. Includes Basic and Advanced inspection options to verify equipment condition before purchase or sale.
- Equipment Appraisals Professional farm equipment appraisal services performed per USPAP standards. Accredited by the American Society of Agricultural Appraisers for succession planning, estate planning, tax planning, and business reorganization.
Quantifiable outcome
- Used equipment resale value improved 1-10% with at least 1 year and 250 hours of coverage remaining
- +2 more outcomes
Companies that use Machinery Scope
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles7 records
Machinery Scope technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Machinery Scope partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- BigIronminorBigIron auction features equipment that qualifies for Machinery Scope extended warranty coverage. Partnership allows auction buyers to obtain warranty protection for purchased equipment.
- Sullivan AuctioneersminorSullivan Auctioneers partnership allows equipment at their auctions to be offered with Machinery Scope coverage, providing warranty protection to auction buyers.
- Garde SolutionscoreCollaboration with Garde Solutions to provide innovative extended warranty solutions. Garde Solutions brings additional risk management expertise to enhance Machinery Scope's product offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Machinery Scope competitors and assessment
Company assessmentDirect peers
- Assurant: Assurant is one of the largest U.S. providers of extended service contracts and equipment protection plans, including vehicle and equipment programs. It is directly comparable to Machinery Scope as an administrator/marketer of extended warranty products sold through dealer channels.
- Service Net: Service Net is a third-party administrator of extended warranties, service contracts, and product protection programs. It is directly comparable to Machinery Scope as a service contract administrator that partners with carriers and dealers to administer and process warranty claims.
- AIG Warranty Solutions: AIG's Warranty Solutions division underwrites and administers extended service contracts and mechanical breakdown coverage for vehicles and equipment. It is comparable in that it is a major carrier-administrator competing for the same dealer-sold service contract business.
- AmTrust Financial Services: AmTrust is a specialty insurer with a major warranty and service contract division covering consumer and commercial equipment. It is comparable because it underwrites and administers extended warranty products, including those sold through dealer channels, in categories overlapping Machinery Scope's.
- Allianz Partners: Allianz Partners (formerly Allianz Global Assistance) operates a major extended warranty and service contract business across multiple product categories including automotive and equipment. It is a direct competitor in the dealer-administered service contract space.
Broad incumbents
- CNA Financial: CNA is the underwriting carrier behind Machinery Scope's service contracts and is a top U.S. commercial property & casualty insurer. It is a broad incumbent in the equipment warranty space, with a much larger portfolio across many lines of business.
- Nationwide Agribusiness: Nationwide's Agribusiness division provides farm equipment insurance and coverage products to agricultural operations. It is a broad incumbent adjacent to Machinery Scope because it offers risk management solutions for farm equipment, though through a traditional insurance model rather than dealer-sold service contracts.
- John Deere Financial: John Deere Financial is the OEM captive finance and equipment protection arm of John Deere, offering extended warranty and PowerGard protection plans. It is a broad incumbent competitor that controls the dealer F&I flow for one of the largest ag equipment brands Machinery Scope covers.
- AGCO Finance: AGCO Finance is the OEM captive finance and protection program provider for AGCO brands (Massey Ferguson, Fendt, Gleaner, etc.). It is a broad incumbent comparable in that it offers OEM-backed extended warranty/equipment protection that competes with Machinery Scope for the same dealer-sold business.
- CNH Industrial Capital: CNH Industrial Capital provides financing and equipment protection plans (including extended warranty) for Case IH, New Holland, and other CNH brands. It is a broad incumbent comparable to Machinery Scope on the OEM-captive side of the dealer-administered warranty market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Machinery Scope social profiles
Digital presenceMachinery Scope financial estimates
Financial estimateRevenue estimate
Valuation estimate
Machinery Scope leadership team
Management profileNumber of profiles
Profiles1 record
Machinery Scope funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Machinery Scope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Machinery Scope
What does Machinery Scope do?
Machinery Scope sells extended service contracts (extended warranties) for agricultural, construction, turf, and utility vehicle equipment through equipment dealerships. The company also provides professional equipment inspections (Basic and Advanced tiers) and USPAP-compliant equipment appraisals for farm and construction equipment. Coverage tiers include Powertrain, Powertrain+, and Ultimate, with terms of 1-3 years, customizable deductibles, and no per-claim stop-loss provision. All extended service contracts are financially backed by CNA.
Is Machinery Scope a public or private company?
Machinery Scope is a private company. It is classified as family owned and is currently operating.
When was Machinery Scope founded?
Machinery Scope was founded in 2013. It employs 11 to 50 people.
Where is Machinery Scope based?
Machinery Scope is headquartered in Alexandria, United States, in the North America region.
How does Machinery Scope make money?
One revenue line is on record: extended Warranty Premiums.
Who are Machinery Scope's main competitors?
Direct peers on record are Assurant, Service Net, AIG Warranty Solutions, AmTrust Financial Services and Allianz Partners. Broad incumbents are CNA Financial, Nationwide Agribusiness, John Deere Financial, AGCO Finance and CNH Industrial Capital.
Does Machinery Scope have an API?
No public API is recorded for Machinery Scope.
What industry is Machinery Scope in?
Machinery Scope's product category is Equipment Extended Warranty Services. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors), with a secondary code of FSAJALAE, OEM/Captive Warranty & Service Contract Programs.