Big Uncle Company

What Big Uncle Company does

Big Uncle Company (주식회사 큰삼촌컴퍼니) is a South Korean mobile-first B2B platform company founded in 2021 and headquartered in Jeju, with an R&D center in Anyang (Gyeonggi-do) and a dedicated Dongdaemun Center in Seoul. The company develops and operates CLO:D (클로디), a wholesale purchasing platform purpose-built for the Dongdaemun fashion market — Korea's largest K-fashion wholesale hub. CLO:D is distributed as two mobile applications: the CLO:D Wholesale App (도매앱) targeting suppliers and the CLO:D Purchasing Agent App (사입삼촌앱) targeting small retailers. The platform connects 7,000+ small fashion retailers with Dongdaemun suppliers, replacing manual ledger-based purchasing with paperless digital ordering, real-time order updates, daily-refreshed wholesale product catalogs, and integrated shipment tracking, claiming time savings of 6+ hours per retailer per month. Distribution is exclusively through the iOS App Store and Google Play, supporting a product-led growth motion with no direct sales force.

CLO:D operates as a two-sided marketplace. Its revenue model is a transaction-based take rate on platform-mediated transactions; the company discloses 7.9 billion KRW in monthly transaction volume (GMV) and 125,000+ monthly transactions as of the most recent reporting, with month-over-month growth rates of 464% in volume and 313% in transaction count. No subscription tiers, pricing plans, or take-rate percentages are publicly disclosed. The GTM motion is product-led growth combined with direct-to-consumer onboarding of individual merchants via self-serve app download, with the platform expanding nationally from Seoul's Dongdaemun market to Jeju and other regions of South Korea.

The company has raised approximately 815 million KRW (~$600K USD) across grant funding, angel rounds, and a 2023 seed round led by TheVentures with participation from Jeju Creative Economy Innovation Center and Gravity Ventures. It has been selected for TIPS (Tech Incubator Program for Startups), the Google for Startups global program, and multiple Korean government innovation support programs. As of the latest available data, the company remains privately held, venture-backed, and in early commercial stage with no disclosed revenue figure or unit economics.

Name

Big Uncle Company

Legal name

주식회사 큰삼촌컴퍼니

Website

https://big3.kr

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Big Uncle Company (큰삼촌컴퍼니) operates CLO:D, a mobile-first B2B wholesale platform that connects 7,000+ small Korean fashion retailers with Dongdaemun market suppliers via real-time digital ordering, shipment tracking, and paperless purchasing workflows. Founded 2021; venture-backed; serves the SMB fashion retail vertical in South Korea.

Ownership category

akta.pro rank

Product category

Fashion Wholesale Marketplace

NAICS

Merchant Wholesalers, Durable Goods (423)

SIC

Wholesale-Durable Goods (5000)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale fashion platform
• Dongdaemun marketplace
• B2B fashion procurement
• Mobile purchasing platform
• Retail order management

Headquarters

HQ city

Jeju

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform Transaction Fee / Take Rate: CLO:D operates as a wholesale marketplace connecting retailers with Dongdaemun suppliers, earning revenue from transactions processed through the platform. The platform processes 7.9 billion KRW in monthly transaction volume, indicating a transaction-based revenue model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Big Uncle Company operates CLO:D (클로디), a mobile-first B2B wholesale and purchasing marketplace purpose-built for the Dongdaemun fashion market. The platform connects Dongdaemun wholesale suppliers with small fashion retailers (소매상인) across South Korea via two mobile applications — the CLO:D Wholesale App (도매앱) and the CLO:D Purchase Uncle App (사입삼촌앱) — offering real-time order management, shipment tracking, and daily updated wholesale product catalogs. It serves 7,000+ small retailers and processes 79 billion KRW in monthly transaction volume with 12.5만+ monthly transactions.

Product overview

Big Uncle Company operates CLO:D (클로디), a unified B2B fashion wholesale and purchasing platform comprising two mobile applications - the CLO:D 도매앱 (Wholesale App) for nationwide wholesale purchasing and the CLO:D 사입삼촌앱 (Purchase Uncle App) for individual retailers to order from wholesalers. The platform serves 7,000+ retailers with real-time order management, shipping tracking, and automated workflow capabilities, processing 79 billion KRW monthly transactions.

Differentiator

Problem solved

Functional benefit

Brands

• CLO:D (클로디): B2B fashion wholesale and purchasing platform for Dongdaemun market operators, providing real-time order management, shipping tracking, and wholesale product updates.

Products and services

• CLO:D (클로디) Wholesale and Purchasing Platform Unified B2B wholesale and purchasing marketplace connecting wholesale suppliers, retail merchants, and individual purchasers in the Dongdaemun fashion market. Provides real-time order management, shipping tracking, daily updated wholesale product listings, and paperless purchasing workflows for 7,000+ small fashion retailers across South Korea.
• CLO:D 도매앱 (CLO:D Wholesale App) Mobile application enabling wholesale purchasing from Seoul to Jeju, expanding nationwide with real-time product updates and order processing for fashion business operators sourcing from Dongdaemun suppliers. Available on iOS App Store and Google Play.
• CLO:D 사입삼촌앱 (CLO:D Purchase Uncle App) Mobile application for individual retailers to place wholesale orders without manual bookkeeping, saving up to 6+ hours per person per month. Provides paperless, click-based purchasing from Dongdaemun suppliers. Available on iOS App Store and Google Play.

Quantifiable outcome

• Saves up to 6+ hours per person per month on purchasing operations
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• W Concept: Korean curated fashion marketplace (now under SK Group) serving premium and contemporary fashion brands. Comparable as an established Korean fashion commerce platform, though more B2C-oriented than CLO:D.
• Musinsa: Korea's largest fashion platform with B2C storefronts plus emerging B2B services. Comparable as a dominant Korean fashion commerce player addressing overlapping SMB fashion retailers, though primarily consumer-facing.
• Coupang: Korea's largest e-commerce company with growing B2B capabilities. Comparable as a platform competitor with massive SMB relationships and resources that could expand into fashion B2B wholesale.
• Naver Smartstore: Naver's dominant SMB e-commerce marketplace platform used by many Korean retailers. Comparable as a B2B sales channel for the same SMB fashion retailers CLO:D targets, though horizontal rather than fashion-specific.
• LOTTE On: LOTTE Group's broad e-commerce marketplace. Comparable as a major Korean commerce platform serving overlapping SMB fashion retailers, though horizontal across many categories.
• SSFShop: Samsung C&T's fashion platform serving both retail and B2B channels with broad apparel brand portfolio. Comparable as a larger, established fashion commerce player serving Korean retailers, though with a different operating model.

Others

• 29CM: Korean curated fashion and lifestyle marketplace now under MUSINSA. Adjacent comparison as a Korean fashion platform with brand-and-retailer focus, though primarily consumer-facing rather than B2B wholesale.
• Zigzag: Korean fashion aggregator platform that consolidates products from multiple retailers. Adjacent comparison as a fashion-focused commerce platform addressing Korean fashion SMBs, though more discovery-oriented than B2B wholesale.
• KREAM: Korean fashion and sneaker resale/trading platform. Adjacent comparison as a Korean fashion commerce platform with marketplace mechanics, though focused on resale rather than new wholesale.

Direct peers

• FashionGo: Korean B2B online fashion wholesale marketplace connecting apparel suppliers with retailers. Most directly comparable to CLO:D in terms of product, target customer, and B2B wholesale marketplace model in Korean fashion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Uncle Company