FashionGo
FashionGo is a B2B wholesale marketplace connecting 1,400+ fashion and lifestyle vendors with nearly 500,000 retail buyers, offering 3M+ products across 11 categories. The Los Angeles-based platform monetizes via transaction fees, vendor subscriptions, and shipping, with 51-100 employees and 20+ years of operating history.
- Company typePrivate
- Founded2002
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What FashionGo does
FashionGo, operated by NHN Global, Inc. (a California corporation dba FASHIONGO), is a B2B online wholesale marketplace founded in 2002 that connects fashion and lifestyle vendors with retail buyers. The platform lists 1,400+ vetted wholesale vendors offering 3M+ product styles across 11 categories (women's apparel, shoes, bags, jewelry, accessories, beauty, men, kids & baby, home, lifestyle, and retailer supplies) and serves nearly 500,000 registered buyers, primarily SMB boutiques and online retailers. Operations are self-serve and digital-first, accessible via web (fashiongo.net), native iOS and Android apps, and a Style Match+ Chrome browser extension; a separate dropshipping site (ds.fashiongo.net) extends reach to asset-light online sellers.
The platform's technology stack centers on marketplace search and discovery, including Style Match computer-vision visual search, FG Live streaming showrooms, The Edit curated exclusive collections, and a Vendor Admin Portal for seller operations. Value-added services include FG Free Shipping (free at $100/$300 thresholds with no subscription), Dynamic Net Terms (30/45/60 day buyer financing), Consolidated Shipping across US/Canada/Puerto Rico, and a buyer Rewards program. Payment processing is handled through Stripe integration.
FashionGo generates revenue via marketplace transaction fees, vendor subscriptions and membership fees, consolidated shipping fees, and Stripe-processed payments. The company employs 51-100 staff at its Los Angeles headquarters and operates without disclosed external venture capital or private equity ownership.
FashionGo firmographics
Firmographics- Name
- FashionGo
- Legal name
- NHN GLOBAL, INC. dba FASHIONGO
- Website
- https://fashiongo.net
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FashionGo is a B2B wholesale marketplace connecting 1,400+ fashion and lifestyle vendors with nearly 500,000 retail buyers, offering 3M+ products across 11 categories. The Los Angeles-based platform monetizes via transaction fees, vendor subscriptions, and shipping, with 51-100 employees and 20+ years of operating history.
- Ownership category
- akta.pro rank
FashionGo industry classification
Industry- Product category
- B2B Wholesale Fashion Marketplace
- NAICS
- Footwear Merchant Wholesalers (42434)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
- akta.pro secondary industry
- Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA)
Keywords
Where FashionGo is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FashionGo business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Marketplace Transaction Fees: FashionGo acts as a platform facilitating transactions between wholesale vendors and retail buyers, earning transaction fees on sales processed through the platform
- Vendor Membership/Subscription: Vendors pay to list and sell on the platform through membership registration at membership.fashiongo.net
- Consolidated Shipping Services: Platform offers consolidated shipping service where orders from multiple vendors are merged, charging shipping fees
- FG Checkout (Powered by Stripe): Payment processing through Stripe integration for marketplace transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free buyer registration with 50% off first order |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
FashionGo product offering
Product offeringCore offering
FashionGo operates a B2B online wholesale marketplace that connects roughly 1,400 fashion and lifestyle vendors with approximately 500,000 retail buyers. The platform lists 3M+ styles across 11 categories (women's apparel, shoes, bags, jewelry, accessories, beauty, men, kids & baby, home, lifestyle, retailer supplies) and supports the wholesale purchasing workflow with proprietary tools such as Style Match visual search, FG Live streaming, Dynamic Net Terms (30/45/60-day payment), FG Free Shipping, Consolidated Shipping, and a separate dropshipping platform (ds.fashiongo.net).
Product overview
FashionGo is a B2B wholesale online marketplace operated by NHN Global, Inc. (dba FASHIONGO), connecting nearly half a million retailers with over 1,400 wholesale vendors. The platform operates two core offerings: the FASHIONGO Wholesale Marketplace (fashiongo.net) for traditional wholesale purchasing and FASHIONGO Dropshipping (ds.fashiongo.net) for online retailers. Key product features include Style Match and Style Match+ Chrome Extension for visual search, FG Live for real-time vendor presentations, and The Edit for exclusive curated collections. Value-added services include FG Free Shipping (free shipping at $100-$300 thresholds), Dynamic Net Terms (30/45/60 day payment), Rewards Program (earning points on purchases), Buyer Referral Affiliate Program, and Consolidated Shipping. The platform is accessible via dedicated iOS and Android mobile apps and a separate Vendor Admin Portal for sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- FASHIONGO Wholesale Marketplace Core B2B online wholesale marketplace listing 3M+ styles across 11 categories (women's apparel, shoes, bags, jewelry, accessories, beauty, men, kids & baby, home, lifestyle, retailer supplies) from 1,400+ vetted vendors, enabling retail buyers to discover, compare, and purchase wholesale inventory.
- FashionGo Dropshipping Dedicated dropshipping platform at ds.fashiongo.net that lets online retailers source FashionGo vendor products and ship them directly to end customers without holding inventory themselves.
- FG Free Shipping Free shipping program available to all buyers without a subscription fee, offering complimentary shipping on orders over $100 from accessories and jewelry vendors and over $300 from apparel vendors.
- Dynamic Net Terms Payment terms product enabling approved wholesale buyers to defer payment for orders to 30, 45, or 60 days after purchase, with no fees or interest, in order to manage inventory cash flow.
- Consolidated Shipping Logistics service that merges orders placed with multiple vendors on the marketplace into a single combined shipment for the buyer, reducing per-order shipping costs and simplifying delivery, currently available in the US, Canada, and Puerto Rico.
- Style Match+ Chrome Extension Standalone Chrome browser extension that enables buyers to right-click on fashion images encountered anywhere on the web and run a visual search against FashionGo's vendor catalog, then save the matched styles for later purchase.
- The Edit Curated exclusive collection program on the marketplace that features products and vendors available only through FashionGo, giving buyers access to styles not offered through other wholesale sources.
- Vendor Admin Portal Dedicated vendor-facing portal at vendoradmin.fashiongo.net that lets wholesale vendors manage their storefront listings, product catalog, incoming orders, and operations on the marketplace.
Quantifiable outcome
- Shop 3M+ styles with thousands of daily new arrivals
- +2 more outcomes
Companies that use FashionGo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
FashionGo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
FashionGo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreFashionGo Checkout powered by Stripe enables secure payment processing across the marketplace. Stripe stores payment credentials and enables faster checkout across vendor websites.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
FashionGo competitors and assessment
Company assessmentDirect peers
- Faire: Faire is a leading B2B wholesale marketplace connecting independent retailers with brands across fashion, home, beauty, and accessories. Directly comparable to FashionGo in serving SMB boutique buyers, with a broader category mix and venture-scale capital.
- Tundra: Tundra is a zero-commission B2B wholesale marketplace targeting independent retailers and brands across multiple categories. Directly comparable to FashionGo's marketplace model with a differentiated pricing strategy and broader category coverage.
- Joor: Joor is a B2B wholesale platform specifically focused on fashion, connecting brands and retailers globally. Directly comparable to FashionGo with a fashion-first focus and deeper emphasis on enterprise brand relationships.
- Handshake (Shopify): Handshake is Shopify's B2B wholesale platform enabling brands to sell to retailers. Comparable to FashionGo as a B2B wholesale marketplace, with stronger integration into Shopify's commerce ecosystem.
- Ankorstore: Ankorstore is a European-headquartered B2B wholesale marketplace connecting independent retailers with brands. Comparable to FashionGo in core marketplace model with primary regional focus on Europe.
- RangeMe: RangeMe is a B2B product discovery and sourcing platform used by retailers to find wholesale suppliers. Comparable to FashionGo in facilitating buyer-supplier discovery with a stronger emphasis on data/analytics.
- Abound: Abound is a B2B wholesale marketplace curating brands for independent retailers. Directly comparable to FashionGo's curated marketplace approach with a focus on premium and emerging brands.
- Bulletin: Bulletin is a B2B wholesale platform connecting independent retailers with emerging brands. Comparable to FashionGo in serving the boutique buyer segment with a discovery-led approach.
Broad incumbents
- Alibaba: Alibaba is the largest global B2B e-commerce marketplace. Comparable to FashionGo as a wholesale marketplace operator, but with vastly broader geographic and category scope and a primarily Asia-based supply base.
Emerging players
- IndieMe: IndieMe is a B2B marketplace for independent makers and boutique buyers. Comparable to FashionGo in serving the indie retail ecosystem with a niche focus on artisan and small-batch products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FashionGo social profiles
Digital presenceFashionGo compliance and trust
Trust signalCompliance3 records
FashionGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
FashionGo leadership team
Management profileNumber of profiles
Profiles1 record
FashionGo subsidiaries and ownership
Company hierarchySubsidiaries1 record
FashionGo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FashionGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FashionGo
What does FashionGo do?
FashionGo operates a B2B online wholesale marketplace that connects roughly 1,400 fashion and lifestyle vendors with approximately 500,000 retail buyers. The platform lists 3M+ styles across 11 categories (women's apparel, shoes, bags, jewelry, accessories, beauty, men, kids & baby, home, lifestyle, retailer supplies) and supports the wholesale purchasing workflow with proprietary tools such as Style Match visual search, FG Live streaming, Dynamic Net Terms (30/45/60-day payment), FG Free Shipping, Consolidated Shipping, and a separate dropshipping platform (ds.fashiongo.net).
Is FashionGo a public or private company?
FashionGo is a private company. It is classified as corporate owned and is currently operating.
When was FashionGo founded?
FashionGo was founded in 2002. It employs 51 to 100 people.
Where is FashionGo based?
FashionGo is headquartered in Los Angeles, United States, in the North America region.
How does FashionGo make money?
Four revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are vendor Membership/Subscription, consolidated Shipping Services and FG Checkout (Powered by Stripe).
Who are FashionGo's main competitors?
Direct peers on record are Faire, Tundra, Joor, Handshake (Shopify), Ankorstore, RangeMe, Abound and Bulletin. Alibaba is listed as a broad incumbent. IndieMe is listed as an emerging player.
Does FashionGo have an API?
No public API is recorded for FashionGo.
What industry is FashionGo in?
FashionGo's product category is B2B Wholesale Fashion Marketplace. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces, with a secondary code of CRAOADAA, Fashion Apparel Wholesale (Men’s, Women’s, Kids). Its NAICS code is 42434 and its SIC code is 5130.