GTI Graphic Technology

What GTI Graphic Technology does

GTI Graphic Technology, Inc. is a privately held U.S. manufacturer founded in 1975 and headquartered in a 30,000 square foot facility in Newburgh, New York. The company designs and produces tight-tolerance lighting systems for critical color viewing, color communication, and color-matching assessment. Its product portfolio is organized around two technology families: Graphiclite D50 (5000K) products for graphic arts, photography, packaging, and soft-proofing applications, compliant with ISO 3664:2009/2025; and CMlite D65 (6500K) products for industrial inspection (textiles, plastics, paint, automotive, cosmetics, pharmaceuticals), compliant with ASTM D1729-2009, SAE J361, AATCC Procedure #9, and ISO 3668. The portfolio spans color viewing stations (CVX, EVS, VPI), desktop viewers (PDV), soft proofing systems with wireless iQ luminance-matching sensors, wall viewing systems, overhead luminaires (GLE/GLL), multi-source color-matching booths (ColorMatcher, MiniMatcher), color harmony rooms and inspection systems, transparency viewers, particulate viewers, and press console viewing systems. All products are built around proprietary lamp formulations with CRI exceeding 98 and a CIE Publication 51 B/C rating, manufactured through an in-house spectroradiometric laboratory with 100% measurement and verification.

GTI sells primarily through direct sales (phone, quote request, and a recent e-commerce store) supplemented by a global dealer network, a wholly owned European subsidiary (GTI GmbH in Harrislee, Germany), and a UK partner (Graphic Technology Supplies Ltd. in West Yorkshire). Revenue is generated through one-time hardware sales (viewing stations, luminaires, custom rooms) combined with high-margin recurring streams: replacement Graphiclite and CMlite lamps required every 2,500 hours, LiteGuard/ColorGuard lamp monitoring systems, LiteSupport on-site audit and certification services, and Certified Relamp Kits. The company serves primary verticals in graphic arts/photography, industrial color matching, label printing, automotive, packaging, and quality engineering, with a customer base that includes enterprise accounts such as Meredith Corporation, Potpourri Group, Midnight Oil / The IMAGINE Group, Circle Graphics, Hammer Packaging, and thelab, alongside SMB printers, photographers, and design studios. GTI actively maintains trade-show presence at Labelexpo Americas, Labelexpo Europe, Printing United, and InfoFlex, and in May 2025 announced a strategic partnership with Telelumen to co-develop a 24-channel tunable LED viewing booth.

Name

GTI Graphic Technology

Legal name

GTI Graphic Technology, Inc.

Website

https://gtilite.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

GTI Graphic Technology, founded 1975 and based in Newburgh, NY, manufactures tight-tolerance D50 and D65 lighting systems for critical color viewing and matching in graphic arts, photography, industrial inspection, and packaging. It sells hardware plus recurring lamps, audits, and certification services via direct, e-commerce, and global dealer channels.

Ownership category

akta.pro rank

Product category

Color Viewing Lighting Systems

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Color viewing systems
• Light booth manufacturing
• D50 color matching
• D65 industrial lighting
• Graphiclite color appraisal

Headquarters

HQ city

Newburgh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Sales - Viewing Stations: GTI generates revenue from the sale of color viewing stations (CVX, EVS, VPI series), overhead luminaires, wall viewing systems, desktop viewers, and related accessories. These are one-time hardware purchases with optional accessories and configurations.
2. Replacement Lamps and Relamping: Ongoing revenue from Graphiclite and CMlite replacement lamps (fluorescent and LED) and relamping kits. Relamping recommended every 2,500 hours to maintain viewing standards compliance.
3. LiteSupport Audit and Certification: On-site audit and certification program where GTI conducts facility audits to verify viewing station compliance with industry standards. Includes certification of compliance and maintenance recommendations.
4. Certified Relamp Kits: Factory tested relamp kits with certification of meeting published industry standards, providing traceable verification of quality at lower cost than full LiteSupport audit.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

GTI Graphic Technology manufactures tight-tolerance lighting systems for critical color viewing, color communication, and color matching assessment. Its product portfolio includes D50 (ISO 3664) viewing stations, desktops, and soft proofers for graphic arts and photography, and D65 (ASTM D1729) color matching systems for industrial inspection. The company also offers LiteSupport on-site audit/certification services, certified relamp kits, and replacement lamps (LED and fluorescent).

Product overview

GTI Graphic Technology is a manufacturer of tight tolerance lighting systems for critical color viewing, color communication, and color matching assessment. The product portfolio is organized into two main categories: Graphiclite D50 products for graphic arts and photography (conforming to ISO 3664), and CMlite D65 products for industrial color matching (conforming to ASTM D1729). The product line includes color viewing stations (CVX, EVS, VPI), professional desktop viewers (PDV series), soft proofing systems (SOFV), wall viewing systems, overhead luminaires (GLE/GLL series), color matching systems (ColorMatcher and MiniMatcher series), color harmony solutions (rooms and inspection systems), simultaneous color viewers (SCV), color rendition demonstrators, transparency viewers, vertical product inspectors, particulate viewing systems, and press console viewing systems. All products are available with both LED and fluorescent lamp technology. The company also offers LiteSupport audit/certification services, certified relamp kits, and replacement lamps. Manufacturing occurs at the 30,000 sq ft headquarters in Newburgh, NY, with products available worldwide through dealer partners and an office in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Graphiclite: D50 daylight products for graphic arts and photography market, complying with ISO 3664:2009 standard
• CMlite
• QElite
• LiteGuard
• LiteSupport
• ColorGuard
• ColorMatcher
• MiniMatcher

Products and services

• CVX Color Viewing Stations LED and fluorescent color viewing stations designed for graphic arts and photography applications, offering superior light evenness and ISO 3664 compliance. Available in four models with viewing areas ranging from 29" x 52" to 48" x 130".
• EVS Executive Viewing Stations Elegant D50 color viewing stations with asymmetrical lens design, ideal for conference rooms, lobbies, and office environments. Features Graphiclite lamps and LiteGuard 3.0 monitoring. Five models available from 20" x 28" to 29" x 106".
• VPI Vertical Print Inspector ISO 3664 compliant D50 viewing station designed for vertical inspection of large format prints. Three standard sizes with viewing areas from 40" x 45" to 64" x 45". Available with LED or fluorescent lamps.
• PDV Professional Desktop Viewers Industry-standard D50 controlled viewing stations for small format color prints with hinged design for easy transport. Four model sizes ranging from 11.7" x 16.3" to 23.5" x 25.3". LED and fluorescent models available.
• SOFV-1xiQ and SOFV-1xi Soft Proofers Desktop soft proofing systems with D50 color viewing for accurate comparisons between hard copy prints and color monitors. SOFV-1xiQ includes wireless iQ sensor for automated luminance matching. Viewing area: 19.5" x 24".
• Wall Viewing Systems Large format vertical viewing systems combining GLE/GLL series luminaires with Munsell N8/ neutral gray wall panels and mounting brackets. Creates ISO 3664:2009 compliant viewing areas for large format projects.
• D50 LED Overhead Luminaires Graphiclite D50 LED overhead luminaires providing cost-effective ISO 3664 compliant viewing areas. GLE series with thin profile for studios; GLL series for production areas. Available in 48" and 60" lengths.
• GTI ColorMatcher Series Color matching systems with five light sources for visual color match assessment, color variation comparison, and metamerism detection. Four standard sizes accommodate nearly any sample size. Includes ColorGuard lamp monitoring and NIST traceable certificate.
• Color Harmony Rooms Custom-designed color harmony rooms with GTI luminaires mounted to walls, ceiling, and portable stands. Features multiple angles of illumination, ColorGuard lamp tracking, multiple light sources, and conformance to industry viewing standards.
• Color Harmony Inspection System (CHIS) Mobile viewing system for inspection of automobiles and large products. Three sizes with three independently controlled luminaires, multiple angles of illumination, wireless remote, ColorGuard II lamp tracking, and casters.
• SCV Simultaneous Color Viewer Color viewer for detecting metamerism and testing color harmony with side-by-side comparison under four light sources (daylight D65/D50, LED 3500K, store light 4100K, home light incandescent). Includes UV light for optical brightener detection.
• Color Rendition Demonstrator (CRD) Educational tool demonstrating effects of different light sources on identical color samples. Three compartments: store light (fluorescent cool-white), daylight (6500K fluorescent), and home light (incandescent).
• Transparency Viewers (GL and GLX series) D5000 compliant transparency viewers featuring Graphiclite 100 color viewing lamps. GL series offers four standard models (GL-16e to GL-44e); GLX series provides strict ISO compliance with individually tested units.
• Vertical Product Inspectors (VPIT) Multi-source vertical viewing systems with upper and lower luminaires for visual inspection of colored objects. Designed for paper and textile industries. Helps eliminate costs associated with stock waste, rejections, and reworks.
• Particulate Viewing Systems Viewing systems conforming to global Pharmacopoeia standards for detection of particulate contamination during manufacturing of pharmaceutical, cosmetic, food, and other products.
• Press Console Viewing Systems Custom ISO 3664 compatible viewing solutions for sheetfed and web offset presses. MCVE model suspended from ceiling; CVEX floor mounted. Designed for presses from Heidelberg, Komori, KBA, Ryobi, Man Roland, and others.
• Graphiclite D50 LED Lamps High CRI (>98) LED lamps for Graphiclite color viewing systems. Available in 24", 36", 48", and 60" lengths. Field upgrades, factory upgrades, and LED upgrade kits available.
• Graphiclite Fluorescent Lamps Full spectrum 5000K daylight lamps with CRI exceeding 98. Available in T8 (1" diameter) and T12 (1.5" diameter) configurations. Recommended relamping every 2,500 hours.
• LiteSupport Audit and Certification On-site audit and certification program to maintain inspection systems to industry standards. Includes relamping and maintenance programs, Status of Color Viewing Facilities report, and certificate of compliance.
• Certified Relamp Kits Factory tested relamp kits with certification of meeting published industry standards. Provides traceable verification of quality at lower cost than full LiteSupport audit.
• Multi-Source Overhead Luminaires (GLE-M) Multi-source luminaires for ASTM D1729 compliant large sample viewing areas. GLL models require hard wiring; GLE models include switch, line cord, and ColorGuard monitoring. Available in 24", 36", 48", and 60" widths.
• PDV-2e/M Multi-Source Portable Desktop Viewer ASTM D1729 compliant portable viewing station with three or four LED light sources (D65 daylight, 2700K, 4000K, and optional UV). Viewing area: 19" wide x 13" high x 7.5" deep. Ideal for presentations and lab applications.
• iQ Intelligent Viewer Technology Wireless iQ sensor technology for automated luminance matching between monitor and viewing station. Push-button calibration to 500 lux ISO standard. Compatible with SOFV-1xiQ, EVS/iQ, VPI/iQ, and MCVE/iQ systems.
• Digital Dimming Viewers Viewing systems with digital dimming feature for precise light level adjustment. Available for SOFV-1xi, PDV, EVS, VPI, and MCVE models. Includes optional lower luminaires and side walls.
• QElite Product Line Product line designed for companies requiring accurate and consistent light source during developing, testing, and manufacturing of products.

Quantifiable outcome

• Graphiclite 100 color viewing lamps produce actual system CRI that exceeds 98
• +2 more outcomes

Named customers11 records

Segments5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• TelelumencoreStrategic or Co-development Partner · 5 May 2025Strategic partnership to develop and bring a 24-channel tunable LED viewing booth to market. Announced at InfoFlex trade show in Pittsburgh, PA (May 5-6, 2025). Telelumen brings expertise in programmable full spectrum LED lighting since 2007, while GTI contributes critical color viewing expertise since 1975.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HunterLab: US manufacturer of color measurement instrumentation for industrial QC applications including paint, plastics, textiles, and food. Targets the same industrial color-quality buyer as GTI but on the measurement (instrument) side rather than visual-viewing side.
• Datacolor: Provider of color management solutions spanning hardware, software, and services for textile, paint, and plastics industries. Overlaps with GTI's industrial color-matching segment as part of a broader enterprise color quality offering.
• BYK-Gardner (ALTANA): Specialist in appearance and color measurement for coatings, plastics, and automotive industries. Sells light booths and instruments under industry standards overlapping with GTI's automotive and industrial inspection portfolio.
• Konica Minolta Sensing: Manufactures spectrophotometers, colorimeters, and light-measurement instruments used for color quality control in printing, paint, and display industries. Competes indirectly via measurement-side adjacency to GTI's visual color appraisal business.
• X-Rite (Danaher): Global leader in color management science, offering spectrophotometers, software, and Pantone-licensed viewing solutions. Enters the GTI-adjacent viewing-light space as part of an integrated color management portfolio targeting enterprise printing and packaging customers.

Direct peers

• Just Normlicht: German manufacturer of standardized D50/D65 color viewing booths and luminaires, directly comparable to GTI's Graphiclite and CMlite product lines. Operates in the same ISO 3664 / ASTM D1729 standards space and is even co-branded with GTI on its European site (GTI GmbH / Just Normlicht).
• VeriVide: UK-based manufacturer of color assessment cabinets (e.g., DigiEye, ColorVision) for retail, automotive, and textile color matching. Competes head-to-head with GTI's ColorMatcher and MiniMatcher lines in D65 multi-source viewing.

Others

• Calibrite (formerly X-Rite ColorChecker): Provider of color calibration tools for monitors, projectors, and scanners serving photography, filmmaking, and design. Adjacent to GTI's soft-proofing customer base where monitor-to-print matching is the workflow.
• Avian Technology: US supplier of fluorescent calibration and reference materials, including color matching lamps and calibration standards. Functions as an enabling supplier within the same color-viewing ecosystem rather than a direct booth competitor.

Emerging players

• TILO: Chinese manufacturer of color viewing light booths offering D65, D50, TL84, UV, and incandescent light sources at price points below Western incumbents. Targets the same printing and textile color-matching customers as GTI, primarily in cost-sensitive segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gtilite
• Facebookfacebook.com/GTILite
• LinkedInlinkedin.com/company/gti-graphic-technology-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GTI Graphic Technology