Clever-tanken

What Clever-tanken does

Clever-tanken, operated by infoRoad GmbH and headquartered in Heroldsberg near Nuremberg, is Germany's first and longest-running fuel price comparison platform, launched in 1999. The core service delivers real-time fuel prices for 15 fuel types — including Diesel, Super E5, Super E10, Premium Diesel, HVO Diesel, GTL-Diesel, LPG, CNG, LNG, hydrogen, Bioethanol, and AdBlue variants — sourced authoritatively from the Markttransparenzstelle für Kraftstoffe (MTS-K) at the Bundeskartellamt since 2013 and supplemented by community-reported prices. The platform is distributed through a self-serve website (clever-tanken.de) and iOS/Android mobile applications, with data additionally licensed to navigation device providers for embedded price display.

The platform targets price-conscious, auto-affine German drivers with features including geolocation-based gas station search, a favorites system, target-price email alerts, intraday price-history curves, and an exclusive HEM Tiefpreisgarantie partnership with Deutsche Tamoil that guarantees the lowest price within a 5km radius of HEM stations via the app. A secondary 'clever-laden' feature extends coverage to EV charging station availability.

Monetization is primarily advertising-driven via a partnership with Axel Springer's Media Impact GmbH using programmatic real-time bidding across Google, Microsoft, Xandr, and Meta. Secondary revenue streams include an optional Content Pass subscription for ad-free browsing and commercial data licensing to navigation/OEM partners. The company is privately held, employs 1-10 people, and is managed by founders Steffen Bock and Selina Wahl with no disclosed external investor backing.

Name

Clever-tanken

Legal name

infoRoad GmbH

Website

https://clever-tanken.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Clever-tanken is Germany's first fuel price comparison platform, founded in 1999 and operated by infoRoad GmbH, serving price-conscious German drivers with real-time pricing across 15 fuel types via web and mobile apps.

Ownership category

akta.pro rank

Product category

Fuel Price Comparison

akta.pro industry

PRIMARYEUALAIAK

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUAGAEAD

Auto-Switching & Price Comparison Platforms

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Energy Brokerage, Aggregation & Switching Services

SECONDARYEUALAIAI

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

Keywords

• Fuel price comparison
• Gas station finder
• Real-time fuel data
• Price alert service
• Mobile fuel app

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Advertising and Marketing: Clever-tanken.de is monetized through advertising. The site uses Media Impact GmbH & Co. KG (Axel Springer) as their advertising partner. Real-time bidding (RTB) is used for ad inventory monetization.
2. Contentpass Subscription: Optional subscription through Content Pass GmbH for ad-free, tracking-free browsing experience. Provides revenue through paid subscription model.
3. Data Services: Aggregated fuel price data provided to consumers and potentially licensed to navigation services and other third-party applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Clever-tanken operates a free online and mobile fuel price comparison platform that aggregates real-time prices for 15+ fuel types (Diesel, Super E10, Super E5, SuperPlus, Premium Diesel, HVO Diesel, LPG, CNG, LNG, hydrogen, etc.) at gas stations across Germany. Data is sourced from the official Markttransparenzstelle für Kraftstoffe (MTS-K) and supplemented with community-reported prices. Registered users can save favorite stations, set price alerts, and access exclusive deals such as the HEM Tiefpreisgarantie.

Product overview

Clever-tanken operates as a fuel price comparison platform consisting of a website (clever-tanken.de) and mobile apps for Android and iOS. The core offering is real-time fuel price data sourced from Germany's Markttransparenzstelle für Kraftstoffe (MTS-K) regulatory body since 2013, supplemented by community-contributed prices. Users can compare prices across 16 fuel types (Diesel, Super E10, Super E5, SuperPlus, Premium Diesel, HVO Diesel, GTL-Diesel, LKW-Diesel, LPG, CNG, LNG, Bioethanol, AdBlue PKW, AdBlue LKW, Hydrogen) at gas stations across Germany. Additional features include price alerts, favorites management, price history curves, and exclusive deals through the clever-deal program. The platform has operated since 1999 and targets price-conscious, auto-affine drivers.

Differentiator

Problem solved

Functional benefit

Brands

• Clever-Deal: Special offers with monetary benefits for drivers, available through the clever-tanken apps for Android and iOS, featuring partnerships such as the HEM low-price guarantee.

Products and services

• clever-tanken.de Website Free online fuel price comparison service for individual consumers (Privatanwender) in Germany, providing real-time fuel prices for 15+ fuel types (Diesel, Super E10, Super E5, SuperPlus, Premium Diesel, HVO Diesel, GTL-Diesel, LKW-Diesel, LPG, CNG, LNG, Bioethanol, AdBlue PKW/LKW, Hydrogen) sourced from MTS-K and community contributions. Users can search prices by location and radius, view station details, and access price statistics.
• clever-tanken Mobile App

Quantifiable outcome

• Users can find cheapest fuel prices by location with real-time data from official sources

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Markttransparenzstelle für Kraftstoffe (MTS-K) / BundeskartellamtcoreTechnology or Integration · 31 August 2013Official registration as consumer information service (Verbraucher-Informationsdienst) since August 2013. Receives real-time fuel price data for Diesel, Super E10, and Super E5 from MTS-K at Bundeskartellamt. This partnership provides the core data foundation for the platform.
• Deutsche Tamoil GmbH (HEM)flagshipGTM or Marketing PartnerExclusive partnership providing the 'HEM Tiefpreisgarantie' (lowest price guarantee) feature. When a competitor station offers lower prices within 5km of a HEM station, users receive the price advantage through the app. Valid for 30 minutes after generation.
• Media Impact GmbH & Co. KG (Axel Springer)coreGTM or Marketing PartnerAdvertising and marketing partner responsible for monetization of the platform through ad inventory sales. Uses Real Time Bidding (RTB) for ad placement optimization.
• Content Pass GmbHcoreChannel Partner/ Reseller/ DistributorSubscription partner offering ad-free, tracking-free browsing experience as an alternative to the advertising-funded model. Operates under Content Pass GmbH, Wolfswerder 58, 14532 Kleinmachnow.
• AUTO BILDminorGTM or Marketing PartnerAutomotive media partnership for cross-promotion and content sharing. Clever-tanken.de appears on AUTO BILD website and vice versa.
• infoRoad GmbHcoreStrategic or Co-development PartnerOperating company for clever-tanken.de platform. Responsible for data processing, app development, and service operations. Headquartered in Heroldsberg, Germany with management by Steffen Bock and Selina Wahl.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Tankerkoenig: Germany's most widely cited direct competitor in consumer fuel price comparison, also drawing on MTS-K data and offering a mobile app with price alerts and station search — overlapping directly with clever-tanken's core offering.
• mehr-tanken: German fuel price comparison platform offering price search, alerts, and app functionality similar to clever-tanken, directly competing in the same consumer segment with overlapping MTS-K data sources.
• ADAC Spritpreise: ADAC's own fuel price comparison service leverages the auto club's 20M+ membership base as a structural distribution advantage, competing directly with clever-tanken for German price-conscious drivers.

Emerging players

• GasBuddy: North America's leading crowdsourced fuel price comparison platform — same product category (consumer fuel price comparison with community-reported data and price alerts) but serving a different geography; useful as a model for international expansion potential.
• Fuelio: Mobile app for fuel consumption tracking, cost analysis, and price logging, targeting the same auto-affine German driver segment as clever-tanken with overlapping but distinct functionality (tracking vs. price comparison).

Broad incumbents

• HERE Technologies: B2B mapping and location platform that powers fuel price displays for many automotive OEMs and navigation devices — overlaps with clever-tanken's navigation device integration as both a potential partner and indirect competitor.
• Waze: Community-driven navigation app with fuel price features, increasingly integrated into European driving experiences; competes for the same driver attention that clever-tanken monetizes through its app.
• AutoScout24: Largest German automotive marketplace with adjacent mobility services; competes for price-conscious driver mindshare and could either partner with or compete against clever-tanken in fuel-related content monetization.
• Apple Maps: Surfaces fuel prices and station information within Apple's native iOS navigation experience, reducing the need for a dedicated app like clever-tanken among iPhone-heavy German drivers.
• Google Maps: Embeds fuel price search and station navigation natively within Google's consumer navigation flow; competes with clever-tanken as a destination-agnostic incumbent that surfaces the same price data without requiring a separate app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/193751417319875
• Instagraminstagram.com/clevertanken/?hl=de
• Xx.com/clevertankende
• LinkedInlinkedin.com/company/clever-tanken.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clever-tanken