GasBuddy
GasBuddy operates a North American consumer fuel price platform with 100M+ downloads and 2.52M active cardholders, aggregating crowdsourced pricing across 150,000+ stations. It monetizes via the Pay with GasBuddy+ card, premium subscriptions, and GasBack affiliate rewards.
- Company typePrivate
- Founded2000
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What GasBuddy does
GasBuddy is a North American consumer fuel price comparison and savings platform, founded in 2000 and headquartered in Dallas, Texas, operating as a subsidiary of PDI Technologies. The company's core product is a mobile and web application that aggregates crowdsourced fuel pricing data — over 12 million user-reported price submissions — across 150,000+ gas stations in the US and Canada. The platform has achieved 100M+ lifetime downloads, 6M+ monthly active users, and 900M+ cumulative searches, establishing it as the default consumer utility for fuel price discovery in North America. Patrick De Haan, Head of Petroleum Analysis, functions as a frequent media commentator during fuel-price volatility and is a key brand asset.
The product surface extends well beyond price comparison. Supplementary tools include interactive price charts, a real-time outage tracker for disaster response, a fuel logbook for personal vehicle tracking, a trip cost calculator, a vehicle recall checker, and an EV charging station finder that positions the platform for the fuel-mix transition. The technology stack centers on continuous ingestion of user-reported prices combined with station-data feeds, surfaced through iOS and Android apps (380,000+ and 770,000+ reviews respectively) and the gasbuddy.com web platform. Distribution is entirely product-led and self-serve, with no traditional sales motion.
GasBuddy operates a freemium business model. The core app is free, monetized through the Pay with GasBuddy+ payment card (which has scaled to 2.52M cardholders, 73.1M cumulative transactions, 110M gallons pumped, and $11.7M in delivered user savings), a Premium Membership subscription tier, the GasBack affiliate rewards program (with partners including The Home Depot, Advance Auto Parts, Old Navy, Dick's Sporting Goods, and Petco), and data/advertising revenue. The card and subscription layer represent the strategic shift from an advertising-supported utility app to a transaction-based financial product, while the crowdsourced dataset remains the underlying moat across all revenue streams.
GasBuddy firmographics
Firmographics- Name
- GasBuddy
- Legal name
- GasBuddy LLC
- Website
- https://gasbuddy.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GasBuddy operates a North American consumer fuel price platform with 100M+ downloads and 2.52M active cardholders, aggregating crowdsourced pricing across 150,000+ stations. It monetizes via the Pay with GasBuddy+ card, premium subscriptions, and GasBack affiliate rewards.
- Ownership category
- akta.pro rank
GasBuddy industry classification
Industry- Product category
- Consumer Fuel Price Comparison
- NAICS
- Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)
- akta.pro secondary industry
- Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK)
Keywords
Where GasBuddy is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GasBuddy business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Pay with GasBuddy+ Transaction Revenue: GasBuddy earns transaction fees and interchange revenue from the Pay with GasBuddy+ card, where users save up to 33¢/gal and GasBuddy receives compensation from participating stations and financial partners. Card has generated $11.7M in total savings for users across 73.1M transactions.
- Premium Membership: GasBuddy+ Premium membership provides enhanced features including additional discounts, exclusive deals, and premium tools for frequent fuel buyers.
- Affiliate and Partner Commissions: GasBack rewards program generates affiliate commissions when users shop at partner retailers (Home Depot, Old Navy, Dick's Sporting Goods, Petco, Advance Auto Parts), with GasBuddy earning a percentage of qualifying purchases.
- Data and Advertising: Platform monetizes aggregated fuel price data and user traffic through targeted advertising and data analytics services for fuel industry participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free app - basic gas price finding with user-reported data |
| Subscription | Monthly | GasBuddy+ Premium - enhanced savings and exclusive features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
GasBuddy product offering
Product offeringCore offering
GasBuddy operates a free mobile and web platform that crowdsources real-time gas prices across 150,000+ North American stations, letting consumers locate the cheapest nearby fuel and navigate to it. The platform monetizes users primarily through the Pay with GasBuddy+ branded payment card, which delivers up to 33¢/gal instant savings, complemented by a GasBack rewards program that converts everyday partner-retailer purchases into pump-side cashback.
Product overview
GasBuddy is a consumer-facing fuel price comparison and savings platform operating primarily as a mobile app and website. The core product is the GasBuddy App, which aggregates real-time fuel prices from over 150,000 gas stations across the US and Canada, allowing users to find and navigate to the cheapest fuel. The platform's primary revenue driver is the Pay with GasBuddy+™ card program, which combines a payment card with a GasBack rewards ecosystem — users earn fuel credits by shopping at partner retailers and redeem them at the pump. Supplementary tools include Gas Price Charts and Maps for trend analysis, an Outage Tracker for disaster resilience, a Fuel Logbook for personal tracking, a Vehicle Recalls checker, a Trip Cost Calculator, and an EV Charging finder. The platform supports multiple fuel types and payment methods, covers all US states and Canadian provinces, and tracks prices by station brand. GasBuddy's parent company is PDI Technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Pay with GasBuddy+™: A payment card program that offers fuel discounts and cashback rewards, allowing users to save up to 33¢/gal on every tank purchase.
- GasBack
Products and services
- GasBuddy App Free mobile (iOS/Android) and web application that aggregates real-time gas prices across 150,000+ North American gas stations, enabling individual consumers to find the cheapest nearby fuel, navigate to it, and report prices. Supports multiple fuel types (Regular, Midgrade, Premium, Diesel, E85, UNL88), push-notification price alerts, and integrates the Pay with GasBuddy+ card and GasBack rewards.
- Pay with GasBuddy+ Card Branded payment card that delivers instant savings of up to 33¢/gallon at participating US gas stations, combining user discounts, station deals, and cashback. Cardholders have completed 73.1M transactions and received $11.7M in cumulative savings across 110M gallons pumped.
- GasBack Rewards Program Standalone consumer loyalty program that converts everyday purchases at partner retailers (The Home Depot, Advance Auto Parts, Old Navy, Dick's Sporting Goods, Petco) into GasBack points redeemable at the pump via the Pay with GasBuddy+ card.
- Premium Membership (GasBuddy+ Premium) Paid subscription tier under the Pay with GasBuddy+ program offering enhanced savings, exclusive deals, and additional benefits for frequent fuel buyers, billed monthly.
Quantifiable outcome
- Users save up to 33¢/gal with Pay with GasBuddy+ card
- +3 more outcomes
Companies that use GasBuddy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
GasBuddy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GasBuddy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- The Home DepotcoreThe Home Depot participates in GasBuddy's GasBack rewards program, allowing users to earn GasBack points on Home Depot purchases that can be redeemed at gas stations.
- Advance Auto PartscoreAdvance Auto Parts participates in the GasBack rewards program, enabling users to earn points on automotive supplies redeemable for fuel savings.
- Old NavyminorOld Navy participates in GasBuddy's GasBack rewards program, allowing users to earn GasBack points on clothing purchases redeemable at the pump.
- Dick's Sporting GoodsminorDick's Sporting Goods is a GasBack rewards partner, enabling users to earn points on sporting goods purchases redeemable for fuel.
- PetcominorPetco participates in GasBuddy's GasBack rewards program, allowing users to earn points on pet supplies redeemable at gas stations.
- PDI TechnologiesflagshipPDI Technologies is the parent company of GasBuddy. PDI Technologies reported GasBuddy has over 6 million monthly active users and drives significant traffic through its fuel price data platform.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
GasBuddy competitors and assessment
Company assessmentDirect peers
- Upside: Upside is a direct competitor offering cashback rewards on gas purchases (and groceries/dining) through a consumer app and merchant-funded model. It competes head-to-head with GasBuddy on the consumer fuel savings value proposition and Pay with GasBuddy+ card.
- Waze: Waze (owned by Google) is a navigation app that displays gas prices at nearby stations as a core feature alongside routing. It directly competes with GasBuddy's primary use case of helping drivers find cheapest fuel, with the advantage of an existing navigation user base.
- Ibotta: Ibotta is a consumer cashback rewards platform with a national network of retailer partnerships and an app-based offer experience. It overlaps with GasBuddy's GasBack rewards program and competes for the same consumer mindshare around everyday purchase rewards, including gas.
- Fetch Rewards: Fetch Rewards is a consumer receipts-based rewards app that converts everyday purchases into points redeemable for gift cards and rewards. It competes with GasBuddy's GasBack ecosystem for consumer attention and partner-retailer affiliate revenue tied to shopping behavior.
- Shell Fuel Rewards: Shell Fuel Rewards is a major oil-company-operated loyalty program offering per-gallon fuel discounts tied to in-app and partner-ecosystem engagement. It is a direct competitor to Pay with GasBuddy+/GasBack from the merchant/retailer side, representing the kind of in-house loyalty ecosystem GasBuddy partners with and competes against.
- ExxonMobil Rewards+: ExxonMobil Rewards+ is a fuel retailer loyalty program that gives points on fuel and convenience store purchases, redeemable for fuel discounts. It is comparable to GasBuddy's Pay with GasBuddy+ offering but is owned by a major oil major with captive station network advantages.
Broad incumbents
- Google Maps: Google Maps is the dominant navigation platform and increasingly displays gas prices at nearby stations as part of its broader mapping product. As a broad incumbent with hundreds of millions of users, it can integrate gas-price comparison as a feature within an existing nav/POI experience, posing a major competitive threat to GasBuddy's standalone app model.
- Apple Maps: Apple Maps is the default iOS navigation app and displays nearby gas prices as part of its POI information. It competes with GasBuddy on default-installed navigation + fuel discovery, especially given iPhone distribution scale and lack of separate app download requirement.
- AAA TripTik: AAA provides trip planning, fuel price information, and roadside services to its membership base. While not a direct app competitor in the same PLG sense, it overlaps in serving drivers seeking fuel cost savings and travel planning, particularly through affiliated stations.
- Rakuten: Rakuten is a major cashback and affiliate rewards platform with a broad retailer network and consumer brand. It overlaps with GasBuddy's GasBack affiliate-revenue model and competes for the same consumer and retailer mindshare in everyday purchase rewards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GasBuddy social profiles
Digital presenceGasBuddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
GasBuddy leadership team
Management profileNumber of profiles
Profiles7 records
GasBuddy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GasBuddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GasBuddy
What does GasBuddy do?
GasBuddy operates a free mobile and web platform that crowdsources real-time gas prices across 150,000+ North American stations, letting consumers locate the cheapest nearby fuel and navigate to it. The platform monetizes users primarily through the Pay with GasBuddy+ branded payment card, which delivers up to 33¢/gal instant savings, complemented by a GasBack rewards program that converts everyday partner-retailer purchases into pump-side cashback.
Is GasBuddy a public or private company?
GasBuddy is a private company. It is classified as corporate owned and is currently operating.
When was GasBuddy founded?
GasBuddy was founded in 2000. It employs 101 to 250 people.
Where is GasBuddy based?
GasBuddy is headquartered in Boston, United States, in the North America region.
How does GasBuddy make money?
Four revenue lines are on record. Pay with GasBuddy+ Transaction Revenue is the primary driver. The others are premium Membership, affiliate and Partner Commissions and data and Advertising.
Who are GasBuddy's main competitors?
Direct peers on record are Upside, Waze, Ibotta, Fetch Rewards, Shell Fuel Rewards and ExxonMobil Rewards+. Broad incumbents are Google Maps, Apple Maps, AAA TripTik and Rakuten.
Does GasBuddy have an API?
No public API is recorded for GasBuddy.
What industry is GasBuddy in?
GasBuddy's product category is Consumer Fuel Price Comparison. Its primary akta.pro industry code is EUALAIAK, Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs), with a secondary code of EUAJAHAK, Customer Self-Service Portals & Digital Experience (Web/Mobile). Its NAICS code is 457 and its SIC code is 5500.