Enlace Inmobiliario

What Enlace Inmobiliario does

Enlace Inmobiliario is a Chilean digital real estate marketplace founded in 2011 and headquartered in Santiago. The company operates a network of nine regional property search portals (Norte, Coquimbo, Valparaíso, Metropolitano, Ohiggins, Maule, Biobío, Araucanía, and Sur) plus a specialized Enlace Subsidio portal focused on government housing subsidies (DS1, DS19, DS49, Leasing Habitacional). Across these portals the platform aggregates 1,557 active projects and approximately 31,946 properties, and has been experienced by over 1.6 million cumulative users. The underlying technology is a portal network with an AI chatbot (Enlacy), a mortgage simulation tool that compares offers across financial institutions, a Pre-Approval Mortgage (PAC) service that requests pre-approval from multiple lenders simultaneously without affecting credit scores, and a B2B project/lead management dashboard (Gestión Enlace).

Enlace serves two customer segments: individual home buyers (who use the platform free of charge for property search, financing simulation, subsidy guidance, and personalized advisory) and real estate developers — inmobiliarias — who pay to list projects, run advertising campaigns, and receive qualified leads. Revenue is generated through recurring publication subscription plans, advertising plans, and transaction-fee lead generation. Distribution is reinforced through integrations with 14 financial institutions (BancoEstado, BCI, Banco de Chile, Santander, Falabella, BICE, Hipotecaria Security, Hipotecaria Evoluciona and others), a partnership with the Ministry of Housing and Urbanism (MINVU), and participation in housing fairs such as Expo Vivienda and FINCO. Supporting the marketplace are two content platforms: Enlace Aconseja, a B2C blog with 75+ educational articles, and Enlace Informa, a B2B industry news and insights portal.

Name

Enlace Inmobiliario

Legal name

Enlace Inmobiliario

Website

https://enlaceinmobiliario.cl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Enlace Inmobiliario is a Chilean digital real estate marketplace operating nine regional portals plus a specialized subsidy portal, connecting homebuyers with developers and 14 financial institutions for property search, financing simulation, and mortgage pre-approval across Chile.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (531210), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

akta.pro secondary industries

Credit Marketplaces, Aggregators & Loan Routing (FSADAFAJ), Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)

Keywords

• Real estate marketplace
• Property listing platform
• Mortgage pre-approval
• Housing subsidies portal
• Digital real estate networking

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Publication Plans for Inmobiliarias: Real estate developers and inmobiliarias pay to list projects on the network of regional portals and banking partner portals
2. Advertising Plans: Promotional campaigns and featured placements for real estate projects targeting specific buyer profiles
3. Lead Generation for Developers: Connecting inmobiliarias with highly qualified leads who have been pre-screened for financing capacity and subsidy eligibility

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Enlace Inmobiliario operates a digital real estate marketplace platform connecting individual home buyers in Chile with real estate developer listings (inmobiliarias) and mortgage financing from 14 financial institutions. The platform aggregates 1,557+ projects and 31,946+ properties across 9 regional portals plus a specialized subsidy portal, and offers free advisory services, mortgage simulation, and pre-approval requests. Real estate developers pay for publication plans, advertising campaigns, and enriched lead generation, while consumers access the platform and services free of charge.

Product overview

Enlace Inmobiliario is a Chilean real estate marketplace platform consisting of a network of 9 regional property search portals (Norte, Coquimbo, Valparaíso, Metropolitano, Ohiggins, Maule, Bío Bío, Araucanía, and Sur) plus a specialized Enlace Subsidio portal for government housing subsidies. The platform connects homebuyers with properties across Chile and offers financing tools including mortgage simulation and pre-approval through partnerships with 9 financial institutions. For real estate companies, Enlace offers Plans de Publicación (to list projects across the network) and Planes Publicitarios (targeted advertising campaigns), plus a project/lead management dashboard called Gestión Enlace. The platform is supported by two content platforms: Enlace Aconseja for B2C home buying guidance and Enlace Informa for B2B industry news and insights.

Differentiator

Problem solved

Functional benefit

Brands

• Enlace Norte: Regional portal for northern Chile covering Antofagasta, Tarapacá, Arica, Parinacota, and Atacama regions.
• Enlace Coquimbo
• Enlace Valparaíso
• Enlace Metropolitano
• Enlace Ohiggins
• Enlace Maule
• Enlace Biobío
• Enlace Araucanía
• Enlace Sur
• Enlace Subsidio
• Enlace Informa

Products and services

• Red de Portales Regionales Enlace (Regional Portal Network) Network of 9 regional real estate search portals covering Norte, Coquimbo, Valparaíso, Metropolitano, Ohiggins, Maule, Biobío, Araucanía, and Sur regions of Chile, enabling users to find and finance properties across the country.
• Enlace Subsidio Specialized portal for Chilean government housing subsidies (DS1, DS19, DS49, Leasing Habitacional) connecting subsidy beneficiaries with eligible real estate projects.
• Planes de Publicación (Publication Plans) Subscription-based publishing plans for real estate developers (inmobiliarias) to list their projects across the Enlace network of regional and banking portals, maximizing visibility for property developments.
• Planes Publicitarios (Advertising Plans) Advertising plans that enable real estate developers to run targeted campaigns, increase quality leads, and reach users with specific buyer profiles for their projects.
• Enlace Informa B2B content platform providing industry news, market opinions, interviews, and sector information for real estate professionals.
• Enlace Aconseja B2C blog and advice portal with 75+ educational articles covering subsidies (32), purchase process (15), state benefits (12), financing (7), and investment advice (3) to guide home buyers in Chile.
• Asesorías Personalizadas (Personalized Advisory) Free personalized advisory service for home buyers that helps users define purchase objectives, access project listings, simulate mortgages, verify subsidy eligibility, and obtain mortgage pre-approval.
• Gestión Enlace Project and lead management dashboard for real estate companies to track their listings and prospect interactions within the Enlace ecosystem.

Quantifiable outcome

• Users can evaluate financing with 9 banks and receive response in 72 hours
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and standard.

• MINVU (Ministerio de Vivienda y Urbanismo)coreStrategic or Co-development PartnerGovernment ministry overseeing housing policy. Enlace operates in partnership with MINVU, providing official information about subsidies (DS1, DS19, DS49) and displaying the MINVU logo as partner.
• Inmobiliaria AconcaguastandardChannel Partner/ Reseller/ DistributorReal estate developer listing properties on the Enlace network through regional portals.
• Inmobiliaria RVCstandardChannel Partner/ Reseller/ DistributorReal estate developer actively using the platform for lead generation and project visibility.
• Inmobiliaria PocurostandardChannel Partner/ Reseller/ DistributorReal estate developer listing projects through the platform's network.
• Inmobiliaria MiramarstandardChannel Partner/ Reseller/ DistributorReal estate developer using Enlace's lead generation services to connect with qualified buyers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lamudi: Emerging-market real estate portal operating in Latin America, Asia, and the Middle East. Comparable portal-based marketplace model targeting buyers and developers in growth markets, though not directly in Chile.

Broad incumbents

• RE/MAX Chile: Major real estate brokerage franchise operating in Chile with digital listings and lead capture. Competes with Enlace for both buyer leads and developer-mindshare, though operating primarily as a brokerage rather than portal.
• Idealista: Europe's largest real estate portal, often cited as the benchmark for vertical real estate marketplaces. Comparable portal architecture and developer/agency subscription model, though operating in a different geography.
• MercadoLibre (Real Estate Vertical): Operates MercadoLibre Clasificados, including real estate listings in Chile. While broader than Enlace (covering autos, jobs, general goods), its real estate vertical directly competes for developer advertising and buyer attention.

Direct peers

• Properati: Latin American real estate marketplace operating across multiple countries with portal listings and developer-facing tools. Comparable marketplace model and regional multi-portal architecture similar to Enlace.
• Portal Inmobiliario: Chile's largest real estate search portal owned by MercadoLibre. Directly competes with Enlace Inmobiliario for property listings, developer advertising, and buyer traffic across Chile, with overlapping portal-based business model.
• ViviendaPRO: Chilean real estate classified portal aggregating properties from multiple developers and brokers. Comparable target market (Chilean home buyers) and portal/listing business model.

Emerging players

• Tokko Broker: Latin American proptech providing real estate CRM and portal solutions for agencies and developers. Comparable in offering developer-side tools and lead management features that overlap with Enlace's Gestión Enlace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/enlace-inmobiliario-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enlace Inmobiliario