NZN Labs

What NZN Labs does

NZN Labs is a private Temecula, California-based technology company founded in 2012 that operates the LITPro platform, a GPS-based lap timing and riding analytics system for motocross, supercross, and adjacent motorsport athletes. The company's core product is the LITPro mobile application for iOS and Android, which ingests data from third-party GPS devices (RaceBox Micro and Mini S, Garmin Forerunner watches, Polar watches, Apple Watch, and Dual XGPS160 receivers) to deliver lap times, segment analysis, corner analytics, acceleration and braking metrics, airtime detection, automatic gate-drop analysis, and a proprietary Consistency Score derived from champion Ryan Dungey's training methodology. A complementary iOS-only module called LITPro VISION adds video comparison and overlay analysis, and the company also sells branded GPS hardware bundles, accessories, and casual apparel through a Shopify-powered direct-to-consumer e-commerce storefront.

Under the hood, the platform's technical differentiator is a proprietary GPS upsampling algorithm that converts 1Hz watch data into 20Hz output using cubic spline interpolation combined with motocross-specific bike physics models, trained on a corpus of more than 5 million logged laps. In December 2023 NZN Labs extended this capability through a flagship partnership with KTM, Husqvarna, and GASGAS to power the RIDER feature inside the OEMs' native motorcycle apps, integrating LITPro analytics with the Connectivity Unit Offroad (CUO) hardware for ECU and engine telemetry on factory off-road bikes. The company employs a product-led growth motion with a freemium trial converting to monthly subscriptions at $4.99 or $11.99 per month, supplemented by hardware sales, accessories, and apparel. The customer base spans weekend enthusiast riders, professional athletes, and factory race teams, with marketing driven by an extensive content library including GPS device shootouts and race performance breakdowns. The company is founder-owned (Richard Zinn and Michael Ford), has 1-10 employees, and operates without disclosed institutional funding.

Name

NZN Labs

Legal name

NZNLabs, Inc.

Website

https://litprolive.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

NZN Labs operates LITPro, a GPS lap-timing and riding-analytics platform for motocross and motorsport athletes. It sells a subscription mobile app, proprietary GPS hardware bundles, and embedded analytics via its KTM/Husqvarna/GASGAS RIDER partnership.

Ownership category

akta.pro rank

Product category

Motorsport GPS Lap Timing and Riding Analytics Software

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• GPS lap timing
• Motocross analytics
• Ride performance tracking
• Motorsport coaching software
• GPS sports technology

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription model for the LITPro app providing access to GPS lap timing, analytics, and riding insights. Two tiers available at $4.99/month or $11.99/month following a free trial at first sync.
2. GPS Hardware Sales: Sale of precision GPS receivers including RaceBox Micro ($199.99), RaceBox Mini S ($299.99), and various Garmin watches. Also includes bundled packages combining GPS devices with accessories at discounted prices.
3. Accessories: Sale of mounting accessories, replacement cables, handlebar mounts, heart rate sensors, and mounting kits for GPS devices.
4. Apparel: Sale of branded casual apparel including t-shirts (Essential, Scrub, Tech lines) at $16.95 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

NZN Labs operates the LITPro brand, a mobile-app platform that ingests GPS data from third-party and proprietary devices to deliver lap timing, segment-by-segment analysis, consistency scoring, gate drop detection, airtime measurement, and (on iOS) side-by-side video analysis for motocross and motorsports riders. The company sells precision GPS receivers (RaceBox Micro Motocross Edition, RaceBox Mini S), compatible Garmin smartwatches, mounting accessories, and branded apparel through its own Shopify storefront, and licenses its analytics engine to KTM, Husqvarna, and GASGAS through the OEM RIDER feature.

Product overview

NZN Labs offers LITPro as a unified GPS lap timing and riding analysis platform for motocross and motorsports. The core product is the LITPro mobile app (iOS/Android) which delivers lap times, segment analysis, consistency scoring, and the theoretical fastest lap (Lap99). The LITPro VISION module adds video analysis capabilities for iOS. The company also sells proprietary GPS hardware (RaceBox Micro Motocross Edition, RaceBox Mini S) and compatible third-party GPS devices (Garmin Forerunner watches), along with accessories like bar pads, mounting kits, and heart rate sensors. A key partnership enables the RIDER feature in KTM/Husqvarna/GASGAS apps, combining LITPro technology with motorcycle ECU data. Subscription pricing starts at $4.99/month or $11.99/month after free trial.

Differentiator

Problem solved

Functional benefit

Brands

• LITPro VISION: Video analysis feature on iPhone for comparing rider technique, line choice, chassis setup, and suspension settings.

Products and services

• LITPro GPS Lap Timer App Mobile GPS lap timing and riding analytics application for iOS and Android, purpose-built for motocross and motorsports. Delivers lap times, segment analysis, Lap99 theoretical fastest-lap calculation, consistency scoring, gate drop detection, airtime measurement, and corner/acceleration/braking analytics to individual riders using compatible third-party and proprietary GPS hardware. Sold as a monthly subscription ($4.99 or $11.99) after a free trial at first GPS sync.
• LITPro VISION iOS-only video analysis feature for LITPro users that captures two videos and synchronizes them using time-stretching, auto-zoom, and overlay so riders can compare technique, line choice, chassis setup, and suspension settings. Sold as a separately branded addition to the LITPro app.
• RaceBox Micro – LITPro Motocross Edition Compact precision GPS receiver (25Hz update rate) tracking GPS, GLONASS, Galileo, and Beidou simultaneously, with Bluetooth 5.2 connectivity, a 15g weight, and a water-resistant enclosure. Sold as the recommended precision tracking device for LITPro-compatible motocross use at $199.99 USD.
• RaceBox Mini S State-of-the-art precision GPS recording device with a 25Hz GPS module tracking GPS, GLONASS, Galileo, and Beidou. Features 1100mAh battery providing up to 20 hours, splash-resistant design, jump detection, and internal storage for over 2 hours of 25Hz data. Sold via LITPro's storefront, including as part of a bundle with extra mounting kits at $299.99 USD.
• RaceBox Micro + Bar Pad Bundle Bundled package combining the LITPro-modified RaceBox Micro GPS receiver with a custom 3D-printed bar pad (Renthal Fatbar, Renthal Twinwall, or ProTaper EVO fitment), USB-C rechargeable 9V battery, and integrated recessed mounting. Sold at $239.99 USD versus a regular $249.99 USD.
• Garmin Forerunner 265 GPS running smartwatch with Multi-band GNSS chipset and SatIQ technology for superior positioning accuracy in motocross environments, AMOLED touchscreen, and up to 20 hours of GPS battery life. Sold at $449.99 USD through the LITPro storefront as an alternative precision tracking device.
• Garmin Forerunner 965 Premium GPS running and triathlon smartwatch with dual-band GNSS chipset, AMOLED display, up to 31 hours of GPS battery life, full-color built-in maps, and titanium bezel. Sold at $599.99 USD via the LITPro storefront for riders seeking higher-end wearable tracking compatible with LITPro analytics.
• Garmin Forerunner 970 Advanced GPS smartwatch with Multi-Band GNSS chipset, sapphire lens, built-in LED flashlight, up to 26 hours of GPS battery life, ECG app, and running economy metrics. Sold at $749.99 USD via the LITPro storefront as a premium wearable option.

Quantifiable outcome

• Achieving 90+ consistency score happens in approximately 0.35% of sessions (top 0.35 percentile)
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered flagship, core and secondary.

• KTMflagshipStrategic or Co-development Partner · 1 December 2023LITPro partnered with KTM to develop the RIDER feature, integrated into KTMconnect, Ride Husqvarna Motorcycles, and GASGAS+ apps. This partnership combines LITPro's analytics technology with KTM's hardware (CUO - Connectivity Unit Offroad) to deliver comprehensive ride analysis including ECU telemetry. The RIDER feature launched December 2023 with MX Factory Edition bikes. LITPro technology powers the core coaching, lap analysis, and performance comparison capabilities while KTM provides the hardware integration and distribution through their motorcycle ecosystem.
• Husqvarna MotorcyclesflagshipStrategic or Co-development PartnerHusqvarna offers the RIDER feature through the Ride Husqvarna Motorcycles app, powered by LITPro technology. Riders of Husqvarna motorcycles with CUO hardware can access the same comprehensive ride analytics and coaching features.
• GASGASflagshipStrategic or Co-development PartnerGASGAS provides the RIDER feature through the GASGAS+ app, powered by LITPro technology. Extends the same LITPro-powered analytics platform to GASGAS motorcycle riders.
• RaceBoxcoreTechnology or IntegrationRaceBox manufactures precision GPS devices (Micro and Mini S) that are fully integrated with the LITPro app. LITPro modifies the RaceBox Micro with custom water-resistant enclosures and specialized integration. RaceBox devices are sold through LITPro's store as the recommended precision tracking option for motocross applications.
• GarmincoreTechnology or IntegrationGarmin GPS watches (Forerunner series) are supported devices that integrate with LITPro for lap timing and analytics. LITPro developed proprietary upsampling technology to enhance 1Hz Garmin data to 20Hz. Garmin watches are sold through LITPro's storefront as an alternative tracking option.
• PolarsecondaryTechnology or IntegrationPolar GPS watches are supported devices for LITPro integration, though with occasionally spotty GPS performance in harsh environments compared to Garmin. Sold through LITPro storefront.
• Dual ElectronicssecondaryTechnology or IntegrationDual XGPS160 is a supported precision GPS device tested in LITPro's GPS shootout. Part of the LITPro compatible device ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Harry's Lap Timer: Harry's Lap Timer is a GPS lap timing mobile app for iOS serving track day and motorsports enthusiasts. Direct competitor in the GPS lap timing app category with similar subscription model and supported third-party hardware.
• Track Attack: Track Attack provides GPS-based lap timing and motorsports analytics software for amateur and professional racers. Direct competitor offering similar app-based lap timing and data analysis features for circuit and track day use.
• RaceBox: RaceBox manufactures the precision 25Hz GPS receivers (Micro and Mini S) that LITPro sells and integrates. Direct hardware peer in the motorsports GPS lap timing space with overlapping product offering and shared go-to-market.
• AiM Sports (Solo 2 / SmartyCam): AiM Sports produces lap timers, data loggers, and GPS-based motorsports analytics systems for car and motorcycle racing. Direct competitor offering integrated hardware + software lap timing solutions targeting professional and amateur racers.

Broad incumbents

• Wahoo Fitness: Wahoo Fitness produces GPS bike computers and fitness analytics platforms with overlapping capabilities in athlete performance tracking. Broader incumbent with comparable data-driven sports analytics but primarily cycling-focused.
• Strava: Strava is a GPS-based activity tracking and social fitness platform with segment analysis and performance comparison features. Broader incumbent with overlapping segment-by-segment analytics but not specialized for motocross/motorsports.
• Catapult Sports: Catapult Sports is an athlete performance monitoring and analytics company serving professional sports teams. Broader incumbent in athlete tracking with overlapping GPS/IMU analytics but focused on team-based sports rather than individual motorsports.
• Polar Electro: Polar produces GPS sports watches that LITPro supports and resells for integration with the LITPro app. Broader incumbent in multisport GPS wearables with overlapping athlete tracking capabilities.
• Garmin (Motorsports / Performance): Garmin produces the Forerunner GPS watches (265/965/970) that LITPro integrates with and resells. Broader incumbent in GPS wearables and athlete tracking with overlapping capabilities but not focused specifically on motocross analytics.

Emerging players

• GoPro: GoPro produces action cameras used by motocross riders and offers video analysis capabilities overlapping with LITPro VISION. Adjacent player in motorsports content capture rather than direct GPS analytics competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/litprolive
• YouTubeyoutube.com/litpro
• Facebookfacebook.com/LITProLIVE
• Instagraminstagram.com/litpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZN Labs