Riess Group
Family-owned German automotive dealership group operating 11 multi-brand locations across southern Germany, selling new and used passenger and commercial vehicles while offering service, rental, and fleet leasing services.
- Company typePrivate
- Founded1928
- HeadquartersTuttlingen, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Riess Group does
Riess Group (legal entity: Riess GmbH & Co. KG) is a privately held, family-managed automotive dealership group headquartered in Tuttlingen, Germany, founded in 1928. The group operates 11 multi-brand dealership locations across Baden-Württemberg and Bavaria, employing between 501 and 1,000 people. It is an authorized sales and service partner for six brands: Mercedes-Benz and Mercedes-AMG (including AMG Performance Center status at Tuttlingen), smart, BYD, INEOS, and DAF trucks. The corporate structure comprises four wholly-owned subsidiaries — Riess GmbH & Co. KG (holding), Autohaus Riess GmbH (passenger car retail), Riess Truck GmbH (commercial vehicles), and Riess Electric Mobility GmbH (electric mobility) — with Dr. Steffen Riess and Kerstin Riess serving as Managing Directors.
The group's product offering spans the full vehicle lifecycle: new vehicle sales, certified pre-owned programs (Mercedes-Benz 'Junge Sterne' and smart 'jung@smart'), short- and medium-term rentals (MB Rent for passenger cars and vans/transporter), long-term fleet leasing (Mercedes-Benz CharterWay and DAF PacLease), and aftersales services including maintenance, repair, wheel/tire fitting, and truck axle alignment. Inventory exceeds 750 vehicles displayed across the online search platform, with 927 total units in the digital catalog. Distribution is primarily through company-owned physical dealerships supplemented by an online vehicle search and inquiry portal. Commercial fleet customers are served through a dedicated MB Gewerbekunden division offering Mercedes-Benz Trucks and DAF trucks with structured leasing and fleet management.
Revenue is generated through five distinct streams: one-time new and used vehicle sales, professional services (workshop maintenance and repair), usage-based vehicle rentals, and recurring fleet leasing subscriptions. Pricing on retail vehicles includes German VAT (19% MwSt), with new vehicle prices ranging from approximately €17,000 for entry-level models to over €90,000 for premium Mercedes-Benz variants. Marketing combines digital channels (website, newsletter, ProvenExpert reviews, social media) with experiential events (AMG Performance Tours, Klassikwelt Bodensee auto show, 'Meran Moments' driving experiences in South Tyrol). No external investors, private equity ownership, or public listing is evidenced.
Riess Group firmographics
Firmographics- Name
- Riess Group
- Legal name
- Riess GmbH & Co. KG
- Website
- https://riess-gruppe.de
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Family-owned German automotive dealership group operating 11 multi-brand locations across southern Germany, selling new and used passenger and commercial vehicles while offering service, rental, and fleet leasing services.
- Ownership category
- akta.pro rank
Riess Group industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- Used Car Dealers (441120), Automotive Equipment Rental and Leasing (5321), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB)
- akta.pro secondary industries
- SME & Small Business Vehicle Leasing (TLABAAAB), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)
Keywords
Where Riess Group is headquartered
LocationHeadquarters
- HQ city
- Tuttlingen
- HQ country
- Germany
- HQ region
- Europe
Offices11 records
Markets served
Riess Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new passenger cars and commercial vehicles from multiple brands including Mercedes-Benz, Mercedes-Benz AMG, smart, BYD, INEOS, and DAF trucks.
- Used Vehicle Sales: Sales of certified pre-owned vehicles including 'Junge Sterne' (certified Mercedes-Benz) and other inspected used vehicles. Inventory of over 750 vehicles available.
- Vehicle Service and Maintenance: Workshop services including maintenance, inspection, repair, wheel and tire services, and vehicle evaluations at 11 locations.
- Vehicle Rental (MB Rent): Short and medium-term vehicle rentals for passenger cars and vans/transporter vehicles through MB Rent program.
- Fleet Leasing (CharterWay, PacLease): Long-term fleet leasing solutions through Mercedes-Benz CharterWay and DAF PacLease programs for commercial vehicle customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles from multiple brands with full manufacturer warranty |
| One time/ perpetual license | Pay-as-you-go | Certified pre-owned Mercedes-Benz vehicles with warranty package |
| Usage-based | Pay-as-you-go | Short and medium-term vehicle rentals |
| Subscription | Monthly | Long-term fleet leasing for commercial vehicles |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Riess Group product offering
Product offeringCore offering
Riess Group is a multi-brand automotive dealership group operating 11 locations in southern Germany, selling new and certified pre-owned passenger cars, vans, and commercial trucks from Mercedes-Benz, Mercedes-Benz AMG, smart, BYD, INEOS, and DAF. The group provides the full vehicle lifecycle including sales, workshop maintenance and repair, wheel and tire services, truck axle alignment, short- and medium-term rentals (MB Rent), and long-term fleet leasing (Mercedes-Benz CharterWay, DAF PacLease).
Product overview
Riess Group is a multi-brand automotive dealership group operating 11 locations in Southern Germany (Baden-Württemberg and Bavaria). The company offers a comprehensive automotive portfolio including new and certified pre-owned vehicles across six brands: Mercedes-Benz, Mercedes-Benz AMG, smart, BYD, INEOS, and DAF. The product offering centers on vehicle sales (passenger cars, vans, and trucks), supported by rental services (MB Rent for cars and vans), certified pre-owned programs (Junge Sterne for Mercedes-Benz and jung@smart for smart vehicles), and comprehensive aftersales services including maintenance, repairs, tire services, and axle alignment. The group also operates dedicated truck divisions through Mercedes-Benz CharterWay and DAF PacLease, and has subsidiaries focused on electric mobility (Riess Electric Mobility GmbH) and commercial trucks (Riess Truck GmbH). Additional services include fleet management support for commercial customers and an on-site company cafeteria (Riesstorante) at the Ravensburg headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sales of new passenger cars, vans, and commercial trucks from Mercedes-Benz, Mercedes-Benz AMG, smart, BYD, INEOS, and DAF, with full manufacturer warranty and 19% VAT-inclusive pricing from approximately €17,000 for entry-level models to €90,000+ for premium Mercedes-Benz models.
- Certified Pre-Owned Vehicle Sales (Junge Sterne) Mercedes-Benz certified pre-owned vehicle program offering 'streng geprüfte Gebrauchtwagen in Bestzustand' with comprehensive warranty packages and wheel protection, drawing from an inventory of over 750 vehicles.
- Used Trucks Sales Pre-owned commercial truck sales program for Mercedes-Benz Trucks and DAF trucks, serving fleet operators and commercial buyers.
- MB Rent Vehicle Rental Short- and medium-term vehicle rental through the Mercedes-Benz MB Rent program, covering passenger cars (MB Rent Pkw) and commercial vans/transporter vehicles (MB Rent Vans & Transporter) with flexible rental periods.
- Mercedes-Benz CharterWay Fleet Leasing Long-term fleet leasing and mobility solutions program for Mercedes-Benz commercial trucks, providing flexible financing and fleet management for commercial customers on a monthly subscription basis.
- DAF PacLease Fleet Leasing Long-term fleet leasing and financing program for DAF commercial trucks, providing flexible commercial vehicle financing and fleet management solutions on a monthly subscription basis.
- Passenger Car Service and Maintenance Passenger car maintenance, inspection, and repair services (Pkw Service) provided at 11 workshop locations by manufacturer-trained technicians using genuine parts.
- Truck Service and Maintenance Commercial truck maintenance and repair services (Lkw Service) at the Riess Truck Center in Zimmern ob Rottweil and other locations, supporting Mercedes-Benz Trucks and DAF commercial vehicles.
- Wheel and Tire Service Wheel fitting and tire replacement services (Räder und Reifenwechsel) for passenger vehicles at dealership workshop locations.
- Truck Axle Alignment Truck axle alignment and measurement services (Lkw Achsenvermessung) for commercial vehicles, performed at the Riess Truck Center.
- Commercial Fleet Customer Services (MB Gewerbekunden) Dedicated commercial vehicle and fleet sales division (MB Gewerbekunden) targeting business customers for Mercedes-Benz Trucks, DAF trucks, and commercial vans, including fleet consultation and custom solution development.
Companies that use Riess Group
Customer profileSegments3 records
Ideal customer profiles3 records
Riess Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Riess Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Mercedes-BenzcoreAuthorized Mercedes-Benz dealership for passenger vehicles, commercial vans, and trucks. Offers complete sales, service, and parts for Mercedes-Benz brand across all 11 locations.
- Mercedes-Benz AMGcoreAMG Performance Center designation for Mercedes-AMG high-performance vehicle sales and service. Exclusive AMG Performance Tour events hosted at Tuttlingen location.
- smartcoreAuthorized smart dealership for compact urban electric and combustion vehicles.
- BYDcoreAuthorized BYD dealership for Chinese electric vehicles including Dolphin Surf, SEAL 6 DM-i, Atto 2, and SEALION 7. Up to €6,000 government subsidies available for electric models.
- INEOScoreAuthorized INEOS dealership for the British off-road vehicle brand.
- DAFcoreAuthorized DAF truck dealership for commercial trucks with full sales, service, and DAF PacLease fleet financing program.
- Mercedes-Benz CharterWaycoreFleet leasing and mobility solutions program for Mercedes-Benz commercial vehicles. Provides flexible financing and fleet management for commercial customers.
- DAF PacLeasecoreFleet leasing program for DAF commercial trucks providing flexible commercial vehicle financing and fleet management solutions.
- Mercedes-Benz AG (Daimler AG)coreCorporate parent technology provider. Supplies dealership management systems, online sales platforms, newsletter infrastructure, and brand-related digital services.
- ProvenExpert (Expert Systems AG)minorCustomer review and rating platform integrated on website to display verified customer testimonials and build trust through social proof.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Riess Group competitors and assessment
Company assessmentEmerging players
- mobile.de: Germany's leading online vehicle marketplace, owned by Adevinta and operated from Kleve — adjacent as a primary digital listing and lead-generation channel for new and used vehicle sales that complements or competes with Riess's direct dealership traffic.
- Auto1 Group SE: Berlin-based publicly listed digital used car platform operating across Europe with own-brand retail (Autohero) and B2B remarketing (Auto1.com) — comparable as a scale European used vehicle operator whose pricing power directly influences Riess's used car gross margins.
- AutoScout24: Europe's largest online automotive marketplace for new and used vehicles, headquartered in Munich — adjacent as a digital channel that increasingly competes with traditional dealers for customer acquisition and pricing transparency in the used car segment where Riess holds 750+ vehicles.
Direct peers
- Emil Frey Group: Swiss-headquartered, privately held multi-brand automotive dealer group operating across Switzerland, Germany, and other European markets with passenger car, commercial vehicle, and aftermarket operations — directly comparable as a family-controlled, multi-brand retail group.
- Hahn Group: Fellbach-based German automotive retail group operating a multi-brand dealership network with new vehicle sales, service, and fleet operations in southern Germany — directly comparable on geography, multi-brand structure, and service intensity.
- AVAG Holding SE: Augsburg-based privately held German automotive dealer group operating multiple full-service dealerships across southern Germany with passenger and commercial vehicle brands — closely comparable on regional southern Germany footprint and multi-brand retail model.
- Beresa GmbH: Münster-based authorized Mercedes-Benz dealer group with passenger car, van, and smart operations across multiple German locations — directly comparable on its heavy Mercedes-Benz franchise concentration and multi-location service network.
- Gottfried Schultz Gruppe: Velbert-based privately held German automotive retail group operating multi-brand dealerships across North Rhine-Westphalia and beyond — comparable as a family-controlled, multi-brand dealer organization with full sales and aftersales capabilities.
- Senger Gruppe: German family-owned multi-brand automotive dealer group headquartered in Rheine with operations across Germany — comparable as a privately held, multi-brand dealer group with passenger, commercial, and used vehicle operations.
Broad incumbents
- Inchcape plc: London-listed global automotive distributor and retailer operating across more than 40 markets with multi-brand retail, distribution, and aftersales — comparable as a publicly traded benchmark for multi-brand automotive retail economics and capital allocation discipline.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Riess Group social profiles
Digital presenceRiess Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riess Group leadership team
Management profileNumber of profiles
Profiles2 records
Riess Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Riess Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riess Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riess Group
What does Riess Group do?
Riess Group is a multi-brand automotive dealership group operating 11 locations in southern Germany, selling new and certified pre-owned passenger cars, vans, and commercial trucks from Mercedes-Benz, Mercedes-Benz AMG, smart, BYD, INEOS, and DAF. The group provides the full vehicle lifecycle including sales, workshop maintenance and repair, wheel and tire services, truck axle alignment, short- and medium-term rentals (MB Rent), and long-term fleet leasing (Mercedes-Benz CharterWay, DAF PacLease).
Is Riess Group a public or private company?
Riess Group is a private company. It is classified as family owned and is currently operating.
When was Riess Group founded?
Riess Group was founded in 1928. It employs 501 to 1,000 people.
Where is Riess Group based?
Riess Group is headquartered in Tuttlingen, Germany, in the Europe region.
How does Riess Group make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, vehicle Service and Maintenance, vehicle Rental (MB Rent) and fleet Leasing (CharterWay, PacLease).
Who are Riess Group's main competitors?
Emerging players on record are mobile.de, Auto1 Group SE and AutoScout24. Direct peers are Emil Frey Group, Hahn Group, AVAG Holding SE, Beresa GmbH, Gottfried Schultz Gruppe and Senger Gruppe. Inchcape plc is listed as a broad incumbent.
Does Riess Group have an API?
No public API is recorded for Riess Group.
What industry is Riess Group in?
Riess Group's product category is Automotive Dealership. Its primary akta.pro industry code is TLABABAB, Medium-Duty Commercial Truck Leasing & Rental (Class 3–6), with a secondary code of TLABAAAB, SME & Small Business Vehicle Leasing. Its NAICS code is 441120 and its SIC code is 5500.