Barnabas Capital
Barnabas Capital is a U.S. registered broker-dealer (FINRA/SIPC) that wholesales structured notes, RILAs, and variable life insurance to independent financial advisors and wealth management firms, complemented by marketing and education partnerships with ETF issuers.
- Company typePrivate
- Founded2019
- HeadquartersCornelius, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Barnabas Capital does
Barnabas Capital, LLC is a U.S.-domiciled, privately held financial services firm operating as a registered broker-dealer and member of FINRA/SIPC. The company functions as a wholesale distributor of protected investment and insurance products, serving independent financial advisors, registered investment advisors, wealth management firms, and institutional clients across the United States. Its product surface spans three core categories: registered index-linked annuities (RILAs) issued by insurance companies, structured products issued by banks, and variable life and long-term care insurance solutions.
Revenue is generated primarily through commissions earned on wholesaling partner-issued products to financial advisors and wealth management practices, supplemented by marketing and education partnership fees (e.g., for the VegaShares US Equity Autocallable Income ETF). The company does not provide retail brokerage services directly and does not disclose specific pricing; product terms and fees are determined by the issuing banks and insurance companies, with structured product tenors typically ranging from 18 months to 5 years. Distribution is achieved through direct sales outreach to advisors, channel partnerships with leading insurers and banks, and a strategic alliance with Carson Group providing access to a national independent advisor network. The firm is independently owned, with no disclosed parent company, institutional investors, or subsidiaries (an affiliate, Financial Independence Group, supports related insurance solutions activities).
The company is headquartered at 227 W. Trade Street, Suite 1610, Charlotte, NC, with a secondary presence in Cornelius, NC, and operates with 11-50 employees. Leadership comprises President Joe Powell, Head of Sales and Distribution Joe Lee, Head of Structured Products Josh Lewis, and Senior Vice President of Marketing Blake Dobson. The firm maintains a professional website, a LinkedIn corporate presence, and a press release channel via EIN Presswire as its primary marketing surfaces, with no proprietary technology platform, public API, or mobile application.
Barnabas Capital firmographics
Firmographics- Name
- Barnabas Capital
- Legal name
- Barnabas Capital, LLC
- Website
- https://barnabascapital.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Barnabas Capital is a U.S. registered broker-dealer (FINRA/SIPC) that wholesales structured notes, RILAs, and variable life insurance to independent financial advisors and wealth management firms, complemented by marketing and education partnerships with ETF issuers.
- Ownership category
- akta.pro rank
Barnabas Capital industry classification
Industry- Product category
- Wholesale Broker-Dealer / Structured Product Distribution
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where Barnabas Capital is headquartered
LocationHeadquarters
- HQ city
- Cornelius
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Barnabas Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Wholesale and Distribution Services: Barnabas Capital operates as a registered broker-dealer (FINRA/SIPC member) providing wholesaling services for structured notes, RILAs, and variable life insurance products. Revenue is generated through commissions on product distribution to financial advisors and wealth management firms.
- Marketing and Education Partnership: As a marketing and education partner for financial products such as ETFs, Barnabas Capital earns fees for wholesaling and distribution support services to institutional partners.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Barnabas Capital product offering
Product offeringCore offering
Barnabas Capital is a wholesale broker-dealer (FINRA/SIPC member) that distributes third-party-issued protected investment and insurance products — registered index-linked annuities (RILAs), bank-issued structured products, and variable life & long-term care insurance — to financial advisors, RIAs, wealth management firms, and institutional clients. The company provides unbiased multi-carrier product selection along with sales support, training, and education to advisors, and also acts as the marketing and education partner for the VegaShares US Equity Autocallable Income ETF (VAIE).
Product overview
Barnabas Capital is a strategic financial distributor of protected investment and insurance products, operating as a single-platform offering across three product categories. The core portfolio consists of Structured Annuities/RILAs (insurance-issued), Structured Products (bank-issued), and Variable Life & LTC insurance solutions. All products are designed to mitigate downside market risk while maintaining equity growth potential. The company serves financial advisors and wealth management firms through wholesale and distribution services, partnering with leading insurance companies and banks.
Differentiator
Problem solved
Functional benefit
Products and services
- Structured Annuities / Registered Index-Linked Annuities (RILAs) Insurance-issued structured annuities (RILAs) whose performance is linked to equity market indices, providing partial protection from market loss while retaining upside growth potential. Distributed wholesale to financial advisors for portfolio construction with downside-mitigated equity exposure.
- Structured Products (Bank-Issued) Bank-issued structured products providing upside growth potential with varying levels of downside protection. Designs can be tailored to Protected Growth objectives (partial/full protection at maturity, typically 2-5 year terms) or Income objectives (coupon payments based on underlying asset performance, typically 18 months-3 year terms), and can be customized to an investor's risk appetite. Distributed wholesale via broker-dealer relationships.
- Variable Life & Long-Term Care Insurance Cash value insurance combining traditional insurance protection with market upside growth potential tied to equity markets. Features include death benefit protection, retirement income supplementation, and potential tax advantages. Distributed wholesale through partner insurance companies.
- VegaShares US Equity Autocallable Income ETF (VAIE) — Marketing & Education Partnership Marketing and education services for the VegaShares US Equity Autocallable Income ETF (VAIE), an autocallable structured ETF built on a rules-based index from ICE Data Indices with Goldman Sachs as swap counterparty. Targeted at wealth investors seeking structured investment strategies with reduced downside market risk, income generation, and wealth preservation characteristics.
Quantifiable outcome
- Structured product deposits exceeded $100 billion in US market for second consecutive year in 2022
Companies that use Barnabas Capital
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Barnabas Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barnabas Capital partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- VegaSharesminorBarnabas Capital acts as the marketing and education partner for the VegaShares US Equity Autocallable Income ETF (VAIE). This partnership allows Barnabas to provide access to the first autocallable ETF featuring an Adaptive Vol mechanism, targeting wealth investors seeking structured investment strategies with reduced downside market risk.
- Carson GroupcoreStrategic alliance to bring a wider range of financial solutions to clients in the structured notes space. Barnabas Capital will benefit from Carson's expertise and national network of independent financial advisors, while Carson will make available a broad range of structured product solutions with downside protection and potential for higher returns.
- Financial Independence Group (FIG)coreBarnabas Capital's affiliate company, Financial Independence Group (FIG), formed a strategic partnership with Carson in 2021 to power the company's insurance solutions business. This existing relationship provided the foundation for the broader Barnabas Capital-Carson Group alliance.
- Insurance CompaniescoreBarnabas Capital partners with leading insurance companies to offer a robust suite of protected investment and insurance product solutions including registered index-linked annuities (RILAs).
- BankscoreBarnabas Capital partners with leading banks to offer structured products that may provide full or partial protection from market loss and flexible designs tailored to investor risk appetite.
- Goldman SachsminorGoldman Sachs serves as the swap counterparty for the VegaShares US Equity Autocallable Income ETF (VAIE), providing derivative support for the autocallable structure.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Barnabas Capital competitors and assessment
Company assessmentBroad incumbents
- Advisor Group: Network of independent broker-dealers supporting financial advisors with full product shelves including insurance and structured solutions. Comparable in B2B distribution but significantly larger.
- Cetera Financial Group: National independent broker-dealer and RIA custodian serving thousands of advisors with a broad product shelf including structured products and annuities. Comparable in distribution role but materially larger and more diversified.
- Integrity Marketing Group: Large-scale distributor of life insurance, annuities, and senior health products through independent agents. Overlaps with Barnabas's wholesale distribution but operates at much greater scale and breadth.
- Cambridge Investment Research: Independent broker-dealer serving financial advisors with diversified product access. Similar wholesale/distribution function with broader scale and product breadth.
- LPL Financial: Largest independent broker-dealer in the U.S., distributing a wide range of investment and insurance products including structured notes and annuities. Overlaps with Barnabas in distribution role and product categories.
Direct peers
- Lion Street: Specialty wholesale distributor of life insurance, annuities, and structured products to independent financial advisors. Directly comparable in product mix, wholesale model, and advisor-segment focus.
- The Leaders Group: Independent marketing organization distributing annuities, life insurance, and long-term care solutions to financial advisors. Matches Barnabas's specialty wholesale and variable life/LTC distribution.
- DPL Financial Partners: Annuity and RILA-focused distributor partnering with RIAs and fee-based advisors. Closely overlaps Barnabas's RILA wholesaling motion and protected-solutions positioning.
- Annexus Wealth: Designs and distributes structured products, fixed indexed annuities, and RILAs through independent advisors. Comparable in structured-product design, distribution, and advisor education focus.
Others
- Financial Independence Group (FIG): Affiliate company providing insurance solutions infrastructure for Barnabas Capital. Listed as an OTHERS peer given its affiliated (not competitive) relationship and shared ownership context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Barnabas Capital social profiles
Digital presenceBarnabas Capital compliance and trust
Trust signalCompliance2 records
Barnabas Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barnabas Capital leadership team
Management profileNumber of profiles
Profiles4 records
Barnabas Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barnabas Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barnabas Capital
What does Barnabas Capital do?
Barnabas Capital is a wholesale broker-dealer (FINRA/SIPC member) that distributes third-party-issued protected investment and insurance products — registered index-linked annuities (RILAs), bank-issued structured products, and variable life & long-term care insurance — to financial advisors, RIAs, wealth management firms, and institutional clients. The company provides unbiased multi-carrier product selection along with sales support, training, and education to advisors, and also acts as the marketing and education partner for the VegaShares US Equity Autocallable Income ETF (VAIE).
Is Barnabas Capital a public or private company?
Barnabas Capital is a private company. It is classified as unknown and is currently operating.
When was Barnabas Capital founded?
Barnabas Capital was founded in 2019. It employs 11 to 50 people.
Where is Barnabas Capital based?
Barnabas Capital is headquartered in Cornelius, United States, in the North America region.
How does Barnabas Capital make money?
Two revenue lines are on record. Wholesale and Distribution Services are the primary driver. The others are marketing and Education Partnership.
Who are Barnabas Capital's main competitors?
Broad incumbents on record are Advisor Group, Cetera Financial Group, Integrity Marketing Group, Cambridge Investment Research and LPL Financial. Direct peers are Lion Street, The Leaders Group, DPL Financial Partners and Annexus Wealth. Financial Independence Group (FIG) is listed as an others.
Does Barnabas Capital have an API?
No public API is recorded for Barnabas Capital.
What industry is Barnabas Capital in?
Barnabas Capital's product category is Wholesale Broker-Dealer / Structured Product Distribution. Its primary akta.pro industry code is FSAAAAAC, Independent Broker-Dealers (Retail Network). Its NAICS code is 523 and its SIC code is 6211.