Craith Lab

What Craith Lab does

Craith Lab is a Belgian epigenetic skincare company founded in 2019 and headquartered in Dilsen-Stokkem, Belgium, operating through two private legal entities (Craith Lab Benelux BV and Craith BV). The company develops and sells a multi-collection skincare portfolio built on two patented core technologies — EPI-Powershield3® and EpiTECH® — which claim to influence gene expression in skin cells without altering the genetic code, supported by what the company describes as 30+ years of underlying epigenetic research. Its product lines are organized into four skincare collections (Gold for cell renewal/rejuvenation, Black for strengthen/protect, Blue for balance/purification, Grey add-ons for targeted complementary use) plus a Nutricosmetics line of internal supplements, and the company claims first-to-market status for the world's first vegan micromolecular type-1 collagen. Products are priced from €15 for travel sizes up to €289 for the flagship Bionetic Collagen Cream, spanning day/night creams, serums, cleansers, toners, exfoliants, SPF, eye care, body care, masks, and accessories.

The company targets four primary consumer personas — mature skin (45+), problematic/impure skin, sensitive/demanding skin, and younger preventive-care consumers (16–34) — and ships to 17 European countries. Its go-to-market is a hybrid direct-to-consumer model: a proprietary e-commerce webshop (www.craithlab.com) supplemented by a field network of trained Expert Partners who provide personalized skin analysis, supported by content marketing (Magazine), social channels (Instagram, Facebook, TikTok, YouTube, LinkedIn), and email. Marketing is anchored in science-backed content about epigenetics, the FOXO3 longevity gene, and the claim that 70–90% of skin aging is lifestyle-driven rather than genetic. The company has won the World Luxury Spa Award for four consecutive years (2022–2025) and operates without disclosed external funding, suggesting organic, founder-controlled growth.

Financially, Craith Lab discloses no revenue, no funding rounds, and no institutional investors in the source data; headcount is reported at the 11–50 band. Two legal entities share the same registered address, and the company has no disclosed parent, subsidiaries, M&A activity, or leadership changes in the available material, indicating a tightly held, bootstrapped operating posture.

Name

Craith Lab

Legal name

Craith Lab Benelux BV and Craith BV

Website

https://craithlab.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Craith Lab is a Belgian epigenetic skincare company (founded 2019) that develops and sells premium patented skincare products (EPI-Powershield3®, EpiTECH®, vegan micromolecular collagen) across four collections plus nutricosmetics, targeting mature, problematic, sensitive, and younger skin consumers via direct-to-consumer e-commerce and a trained Expert Partner network across 17 European countries.

Ownership category

akta.pro rank

Product category

Premium Epigenetic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industry

Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Epigenetic skincare
• Anti-aging skincare
• Vegan collagen products
• Probiotic skincare
• Nutricosmetics supplements

Headquarters

HQ city

Dilsen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales through their proprietary e-commerce platform (Craith Partner Store/Webshop). Products include skincare (creams, serums, cleansers), nutricosmetics, SPF products, body care, and accessories. Revenue is generated through one-time product purchases with varying price points across product categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Craith Lab develops, manufactures, and sells epigenetic skincare products — including creams, serums, cleansers, SPF products, body care, and nutricosmetics — built on patented EPI-Powershield3® and EpiTECH® technologies, vegan collagen, and probiotic formulations. Products are organized into four main collections (Gold for cell renewal, Black for protection, Blue for balance/purification, and Grey add-ons) plus nutricosmetics, and are sold directly to consumers through their own European e-commerce webshop and a network of trained Expert Partners.

Product overview

Craith Lab is an epigenetic skincare company offering a multi-collection product portfolio organized around four main product lines: Gold Collection (Cell Renewal & Rejuvenation), Black Collection (Strengthen & Protect), Blue Collection (Balance & Purification), and Grey Add-ons (Targeted & Complementary). They also offer Nutricosmetics for internal skin health. Products span Day & Night Creams, Serums, Cleansers, Toners, Exfoliants, Enzyme Peels, Masks, Eye Care, Lip Care, Body Care, SPF Protection, and Skin Accessories. The portfolio includes patented epigenetic technologies including EPI Powershield3® and EpiTECH®, featuring vegan collagen, probiotics, and other active ingredients. Products range from premium creams (Bionetic Collagen at €289.00) to entry discovery sets (starting at €65.00), serving various skin types and age groups from young to mature skin.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Collection: Cell Renewal & Rejuvenation collection targeting mature skin
• Black Collection
• Blue Collection
• Grey add-ons
• Nutricosmetics

Products and services

• Gold Collection

Quantifiable outcome

• 70-90% of aging depends on lifestyle rather than genetics (only 10-30% is genetic)
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tatcha: Premium skincare brand with proprietary hero ingredient story (Hadasei-3) and multi-tier collection architecture, owned by Unilever. Comparable to Craith Lab on premium positioning, hero-technology marketing, and global DTC + selective retail channel mix.
• Medik8: UK-based professional-grade skincare brand with patented CSA (Vitamin C + Sunscreen + Vitamin A) regimen methodology. Comparable to Craith Lab on European origin, professional/expert partner channel presence, and science-forward premium positioning across anti-aging portfolio.
• Drunk Elephant: Clean-formulation premium skincare brand with proprietary ingredient philosophy ("Biocompatible Skincare") and DTC roots, now owned by Shiseido. Comparable to Craith Lab on clean formulation stance, premium multi-collection architecture, and direct-to-consumer-first distribution.
• Dermalogica: Professional-grade skincare brand with strong spa and skin-expert channel presence, owned by Unilever Prestige. Comparable to Craith Lab on the Expert Partner / skin professional distribution model, professional training (Craith Lab Academy parallels Dermalogica's training programs), and premium positioning across anti-aging and barrier-repair collections.
• Allies of Skin: Science-led premium skincare brand with proprietary formulations targeting cellular repair and barrier function. Comparable to Craith Lab on premium price tier, multi-category portfolio (creams, serums, peels), and DTC-forward distribution with selective retail placement.
• Dr. Barbara Sturm: Premium skincare brand built around a proprietary science story (the "Vampire Facial" and MCAs — molecular cosmetics actives). Comparable to Craith Lab on science-led founder brand, premium price points, multi-collection portfolio, and emphasis on cellular-level rather than surface-level skin benefits.
• Augustinus Bader: Premium skincare brand built around proprietary, patented TFC8 cellular repair technology. Closest comparable to Craith Lab: science-led premium positioning, DTC + selective retail distribution, and a flagship-product price point in the €200-€400 range targeting anti-aging and cellular rejuvenation.

Broad incumbents

• L'Oréal Groupe: World's largest beauty company with premium skincare brands including SkinCeuticals, La Roche-Posay, and Helena Rubinstein. Comparable to Craith Lab as the global category leader that sets competitive benchmarks on R&D intensity, international distribution, and dermatologist/expert-channel partnerships across Europe.
• Estée Lauder Companies: Global prestige beauty conglomerate holding premium skincare brands including La Mer, Clinique, and Drunk Elephant. Comparable to Craith Lab as the dominant premium skincare incumbent whose portfolio includes several brands now competing in the same epigenetics-adjacent, science-led anti-aging category Craith Lab targets.

Emerging players

• Codex Beauty Labs: Biotech-rooted skincare brand with proprietary BiaSkin complex and clinical-grade positioning. Comparable to Craith Lab on science-first DTC brand narrative, clean formulation standards, and subscription-adjacent repeat purchase behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@craithlab4213
• Facebookfacebook.com/craithlabofficial
• LinkedInlinkedin.com/company/craith-lab
• Instagraminstagram.com/craithlab_official
• TikToktiktok.com/@craithlab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craith Lab