Easy Being Green

What Easy Being Green does

Easy Being Green Pty Ltd is an Australian energy efficiency operator founded in 2004 and headquartered in Port Melbourne, Victoria, with a second office in North Sydney, New South Wales. The company delivers end-to-end commercial and residential solar PV systems, LED lighting retrofits, battery storage solutions, and energy efficiency audits across Victoria and NSW. It operates as a vertically integrated installer through a network of 100+ certified installers, sourcing hardware from third-party suppliers including SolarEdge, LG CHEM, Tesla, Fronius, and Philips/Primsal/Emerald Planet rather than developing proprietary power electronics.

The company holds government accreditations that materially shape its economics: it is an Accredited Certificate Provider under the NSW Energy Savings Scheme (NESS) and an Accredited Person under the Victorian Energy Upgrade (VEU) program, allowing it to create and sell tradeable Energy Savings Certificates (ESCs) and Victorian Energy Efficiency Certificates (VEECs) in addition to charging standard installation fees. It is also a Clean Energy Council Approved Solar Retailer and a New Energy Tech Approved Seller. Revenue is generated primarily through one-time equipment and installation sales for solar and LED projects, supplemented by certificate-creation economics under the state schemes and a smaller professional services line for energy audits. The financing channel is partly externalised via a partnership with Stratton Finance, which enables zero-upfront-cost commercial installations.

Customers span three segments — commercial/business (the primary segment; sports venues, hotels, retailers, manufacturers, automotive, real estate, and government/council accounts including St Kilda FC, Marriott Sydney, Sofitel Darling Harbour, JLL, Accor, Kennards, Kogan, and Randwick City Council), residential households, and government/institutional clients. The Managing Director, Andrew Randall, has led the company since inception, and ownership appears founder-held with no disclosed institutional investors, funding rounds, or M&A activity. The company is private, Australian-domiciled, and has self-reported 800,000+ customers served since 2004 with $70M+ in cumulative project value delivered.

Name

Easy Being Green

Legal name

Easy Being Green Pty Ltd

Website

https://easybeinggreen.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Easy Being Green is an Australian energy efficiency operator, established in 2004, that designs, installs, and finances commercial and residential solar PV systems, LED lighting retrofits, battery storage, and energy audits across Victoria and NSW. It is accredited to create tradable energy certificates under the NSW Energy Savings Scheme and Victorian Energy Upgrade program.

Ownership category

akta.pro rank

Product category

Commercial Energy Efficiency Services

NAICS

Solar Electric Power Generation (221114)

SIC

Electrical Work (1731)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

Keywords

• Commercial solar installation
• LED lighting retrofits
• Energy efficiency consulting
• Battery storage systems
• Government energy incentives

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Solar Installation: Installation and sale of commercial solar panel systems for businesses, generating revenue through equipment markup and installation fees. Customers can access government incentives (SRES, state programs) and financing options.
2. Commercial LED Lighting: LED lighting upgrades for commercial buildings under government energy efficiency schemes (NESS, VEU). Revenue generated through product sales, installation services, and certificate creation/discount arrangements.
3. Energy Efficiency Certificates: As an accredited certificate provider, the company creates Energy Savings Certificates (ESCs) in NSW and Victorian Energy Efficiency Certificates (VEECs) in Victoria, which can be traded and sold in government-established markets.
4. Energy Audits: Commercial and residential energy efficiency audits providing recommendations for cost reduction, with revenue from consultation and assessment services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Easy Being Green sells and installs commercial-scale solar PV systems, commercial LED lighting upgrades, and battery storage solutions, complemented by energy efficiency auditing and consulting. Services are delivered end-to-end — from initial consultation and ROI analysis through design, supply of branded components (SolarEdge, LG CHEM, Fronius, Tesla), certified installation, and ongoing maintenance — for Australian businesses, government bodies, and residential households in Victoria and New South Wales.

Product overview

Easy Being Green offers a comprehensive suite of energy efficiency solutions centered around commercial solar installations, LED lighting upgrades, and energy consulting services. The core offering consists of Commercial Solar Solutions for large-scale business implementations, Commercial LED Lighting for energy-efficient lighting upgrades, Battery Storage Systems for energy independence, and Energy Efficiency Consulting including both commercial audits and residential home assessments. The company acts as an installer and integrator of branded components including SolarEdge inverters, LG CHEM batteries, Fronius inverters, Talesun panels, and Philips/Emerald Planet/Primsal LED fixtures. Services are delivered across Victoria and New South Wales with access to government incentive programs including the NSW Energy Savings Scheme (NESS) and Victorian Energy Upgrade (VEU) program.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Solar Solutions Large-scale solar PV system design, supply, and installation for commercial businesses, including ROI analysis and projections and business energy optimization.
• Commercial LED Lighting Energy-efficient LED lighting upgrades for commercial buildings, including LED downlights, panels, and fixtures, with government rebate assistance under NESS and VEU.
• Battery Storage Systems Advanced battery storage solutions with smart power management, integrated with solar systems to provide energy independence and backup power for homes and businesses.
• Energy Efficiency Consulting Comprehensive energy audits, cost-saving recommendations, and sustainable-practice guidance spanning commercial and residential customers.
• Home Energy Assessment Professional in-home energy assessment to identify energy waste and cost-saving opportunities for Australian residential customers.
• Commercial Energy Efficiency Audit Business-focused energy efficiency audits that review past energy bills, equipment, and operations to recommend improvements in lighting, solar, and storage.

Quantifiable outcome

• Up to 80% energy reduction with LED vs traditional lighting
• +5 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• SolarEdge Technologies Inc.coreTechnology or IntegrationTechnology partnership for optimized solar panels and inverters. Love Shack TV case study featured SolarEdge's optimized solar module technology and inverter in residential installations. Company supplies and installs SolarEdge systems for residential and commercial solar projects.
• LG CHEM/LG EnergycoreTechnology or IntegrationBattery storage partnership for LG CHEM residential and commercial batteries. Love Shack TV case study featured LG CHEM RESU10H 8.82kWh lithium-ion battery installation alongside SolarEdge systems.
• NSW Government (NESS)coreStrategic or Co-development PartnerAccredited Certificate Provider under NSW Energy Savings Scheme (NESS). Creates and trades Energy Savings Certificates (ESCs) for completed energy efficiency installations under the scheme established pursuant to Electricity Supply Act 1995.
• Victorian Government (VEU)coreStrategic or Co-development PartnerAccredited Person under Victorian Energy Upgrade (VEU) program. Creates Victorian Energy Efficiency Certificates (VEECs) for lighting upgrades and other energy efficiency installations under the scheme established pursuant to Victorian Energy Efficiency Target Act 2007.
• Clean Energy CouncilcoreStrategic or Co-development PartnerAccredited Clean Energy Council solar retailer, meeting best industry practice standards for commercial and residential solar system sales and installation.
• Federal Government (SRES)coreStrategic or Co-development PartnerParticipates in Small-scale Renewable Energy Scheme (SRES), providing upfront solar discounts via Small-scale Technology Certificates (STCs) for eligible installations.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Origin Energy: Major Australian energy retailer with solar, battery, and energy efficiency offerings for households and businesses. Comparable product portfolio to EBG (solar + batteries + LED), but with utility-scale economics and broader service portfolio.
• AGL Energy: Australia's largest integrated energy company with a sizable solar installation arm and energy services business. Overlaps with EBG in commercial solar and battery storage, but at vastly larger scale and with incumbent utility customer relationships.
• EnergyAustralia: Large Australian energy retailer offering solar, battery, and energy solutions to commercial and residential customers. Directly competes with EBG for commercial solar customers and is a downstream buyer in similar NESS/VEU-style markets.

Direct peers

• ShineHub: Australian residential solar and battery installer with community solar and energy management offerings. Comparable install model and government-incentive-driven go-to-market, though more concentrated on the residential segment.
• Solahart: Australia's most established solar hot water and rooftop solar installer with strong commercial and residential presence. Closest direct peer to Easy Being Green with similar end-customer base, accredited installer model, and multi-state Australian operations.
• Smart Commercial Solar: Australian commercial-only solar EPC company serving SMEs and mid-market businesses. Same target customer, same end-to-end service model (consultation, design, installation, finance), and same Australian market focus as EBG.
• EnviroGroup: Australian commercial energy efficiency and LED lighting retrofit specialist with VEU/ESS scheme participation. Highly comparable to EBG's lighting and energy audit offering for the same enterprise/government customer base.

Regional players

• Diamond Energy: Independent Australian electricity retailer with commercial and small-business focus. Comparable in serving the same commercial customer segment in Australia but operating on a different (retail-power-led) business model.

Others

• SolarEdge Technologies: Israel/global provider of optimised solar inverters that EBG specifies in its residential and commercial installations. Included as a key technology supplier and ecosystem adjacently rather than a competing installer.

Emerging players

• Tesla Energy Australia: Tesla's Australian solar roof and Powerwall business, which EBG actively resells. Represents both a partner and a competing direct-install threat for premium residential and commercial battery-equipped solar projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@easybeinggreen1728
• Facebookfacebook.com/ebgptyltd
• LinkedInlinkedin.com/company/easy-being-green
• Instagraminstagram.com/easybeinggreen_au
• Xx.com/easybeinggreen2

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Being Green