Retail For The People

What Retail For The People does

Retail For The People is a privately held, founder-led B2B services agency founded in 2016 in Los Angeles by husband-and-wife team Krista Boyer Starratt and Lantz Starratt, now operating from Ponte Vedra Beach, Florida as Retail for the People LLC. The company provides end-to-end physical-retail execution services to fashion, luxury, lifestyle, and emerging consumer brands, organized around three core service lines: pop-up shop and store opening agency services (conceptualization, design and build, POS and store technology, operations management, visual merchandising, and data and analytics); staffing and recruiting (temporary, temporary-to-perm, and direct-hire placement for store managers, sales specialists, keyholders, and brand ambassadors); and retail consulting (operational strategy, employee development, customer experience, and growth planning). Its customer base includes more than 100 brands such as Esprit, Nanushka, Monocle, Summer Fridays, The Giving Keys, Marcell Von Berlin, The Frankie Shop, Princess Polly, Else Lingerie, Dissh, and Bose, with marquee engagements including Esprit's North American comeback (four stores in 12 months) and Bose x Lisa's May 2025 LA pop-up.

The company operates with no proprietary technology platform of its own, instead leveraging third-party SaaS partners (CareerPuck for the talent portal; Klaviyo, LoyaltyLion, Nosto, Yotpo, Gorgias, Recharge, BrightPearl, Sanity, Endear, and IWD for client-side retail tooling) and generating revenue through project-based fees, management retainers, and mark-ups on temporary-staff wages under quote-based, non-publicly-disclosed pricing. The go-to-market motion is sales-led, relying on direct engagement with brand leadership, the website's case-study portfolio, earned media in Vogue, WWD, and Hollywood Reporter, social media (Instagram, LinkedIn, Facebook), a newsletter, and a $500 referral bonus program. The company has remained bootstrapped since inception with no institutional capital raised and operates with 11–50 employees across at least six US states.

Name

Retail For The People

Legal name

Retail for the People LLC

Website

https://retailforthepeople.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Retail For The People is a US-based, founder-led B2B retail agency serving 100+ fashion, luxury, and lifestyle brands with pop-up shop execution, permanent store openings, temporary and direct-hire staffing, and retail consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Staffing & Recruiting Services: Providing temporary, temporary-to-perm, and direct-hire services for retail roles including keyholder, sales specialist, stock supervisor, and brand ambassador positions. Revenue generated through placement fees and mark-up on temporary staff wages.
2. Pop-Up & Store Opening Agency: Full-service pop-up execution and permanent store opening support including design & build, operations management, inventory, visual merchandising, and staffing. Revenue generated through project-based fees and management retainers.
3. Retail Consulting: Strategic consulting services including design & build execution, operational strategy, employee development, customer experience, growth & expansion strategy, and sales training. Revenue generated through consulting fees and retainers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Retail For The People is a retail services agency that executes pop-up shops and permanent store openings for fashion, luxury, and lifestyle brands. The company provides end-to-end support including conceptualization, design and build, POS/store technology setup, staffing and training, inventory and visual merchandising, store operations management, and data and analytics. It also runs a recruiting and staffing arm offering temporary, temporary-to-perm, and direct-hire placement for retail roles, alongside advisory and consulting services on retail expansion strategy.

Product overview

Retail For The People is a retail agency offering a unified platform of services centered around pop-up shops and store openings. The core offerings include Pop-Up Shop Services (conceptualization, design, build, and operations), Staffing and Recruiting Services (temporary and direct-hire placement), and Retail Consulting (operational strategy and growth planning). Additional services encompass Store Opening Services, Data & Analytics, and a Talent Network for connecting brands with retail professionals. The company specializes in creating unforgettable retail experiences for premier fashion, lifestyle, and luxury brands through physical retail activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pop-Up Shop Services

Quantifiable outcome

• Esprit achieved highest-grossing pop-up ever recorded at The Grove
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Mars Agency: The Mars Agency is a shopper marketing and retail promotions agency that runs in-store activations, retail media and point-of-sale programs for CPG and retail brands. It is comparable to Retail For The People's in-store activation and shopper-facing work for premium brands.
• BPCM: BPCM is a communications and consulting agency focused on fashion, luxury and lifestyle brands, with capabilities spanning PR, brand strategy and experiential activations. It is comparable given its fashion-lifestyle client overlap and experiential/activation service mix.
• Sparks: Sparks (a Freeman Company) is a global brand experience agency that designs and executes retail pop-ups, brand activations and store openings for consumer brands. It is the closest direct comparable to Retail For The People given overlapping service lines in experiential retail and event-driven store execution.
• CBX: CBX is a retail strategy and design firm that helps consumer brands with store concept development, merchandising and shopper marketing. Its combined strategy/design/execution model closely mirrors Retail For The People's pop-up and store-opening engagements with fashion and lifestyle clients.
• The Yard Creative: The Yard Creative is a retail experience design agency that builds pop-ups, flagship stores and brand activations for premium and luxury fashion, beauty and lifestyle brands. Its creative-led pop-up model is closely comparable to Retail For The People's design/build work for Nanushka, Monocle and Esprit.
• King Retail Solutions: King Retail Solutions designs, fabricates and installs retail environments and store rollouts for consumer brands. It overlaps with Retail For The People's design & build and store-opening service lines, particularly for multi-unit rollouts.

Emerging players

• Pop Up Grocer: Pop Up Grocer operates a rotating pop-up retail concept for emerging CPG and food brands, including staffing and activation. It is comparable as an emerging player in the experiential retail space but is brand-operator rather than service-provider to other brands.
• Appear Here: Appear Here is a marketplace that connects brands with short-term retail space for pop-ups, primarily across the UK and Europe. It is comparable as a pop-up enablement platform but does not directly compete in the US staffing/consulting layer that Retail For The People operates in.

Broad incumbents

• WD Partners: WD Partners is a large retail strategy and design consultancy serving many of the world's biggest retailers and brands. It is comparable to Retail For The People's consulting and store-opening work but at much greater scale and a broader retail base.
• Landor & Fitch: Landor & Fitch (Landor) is a global brand and retail experience consultancy with deep fashion and luxury credentials. It is comparable as a larger incumbent offering strategy, design and retail activation work to the same fashion and lifestyle buyer profile that Retail For The People serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/retailforthepeople
• LinkedInlinkedin.com/company/retail-for-the-people
• Instagraminstagram.com/retailforthepeople
• Xx.com/retailfortheppl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail For The People