Boysen Paints
Boysen Paints (Pacific Paint (BOYSEN) Philippines, Inc.) is the leading Philippine paint manufacturer, producing architectural paints, construction chemicals, and industrial coatings across four plants and distributing to homeowners, contractors, and industrial clients via dealers, regional offices, and a concept store.
- Company typePrivate
- Founded1953
- HeadquartersQuezon City, Philippines
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Boysen Paints does
Pacific Paint (BOYSEN) Philippines, Inc., operating as Boysen Paints, is a Philippine-headquartered paint manufacturer founded in 1953 (originally as Columbus) that has grown into the country's leading architectural and industrial coatings producer. The company manufactures architectural paints, construction chemicals, and industrial coatings across four production facilities located in Trece Martires (Cavite), Dasmariñas (Cavite), Calamba (Laguna), and Quezon City, with the Trece Martires plant serving as its largest and most modern facility. The product portfolio includes core architectural and construction chemical lines alongside specialized sub-brands such as KNOxOUT, Virtuoso Silk Touch, BUG OFF, and BOYSEN Automotive Lacquer, with over 1,300 color options surfaced through The Color Library concept store at SM Mall of Asia.
The company distributes through a multi-channel go-to-market model comprising an authorized dealer network, a contractor referral service spanning five project categories, a direct e-commerce storefront (store.boysen.com.ph), a flagship concept store, and six regional offices across Luzon, Visayas, and Mindanao (Legazpi, Cebu, Iloilo, Bacolod, Davao, Cagayan de Oro) supported by a Davao warehouse. Primary customer segments include residential homeowners, the architectural/construction industry (contractors, builders, interior designers), and industrial/automotive clients. Revenue mechanics are based on one-time product sales with pricing not publicly disclosed; customers are routed to dealers or contractors for quotes. The company is privately held, has a wholly owned subsidiary (Atlantic Coatings, Inc.), and is led by CEO Willy Ong. Certifications include Lead Safe Paint (2016) and ISO 9001:2015/ISO 14001:2015 (2021) at the Cavite facility, and it ranked as the 45th largest global paint manufacturer in 2022 by Coatings World, up from 51st in 2010 and 58th in 2001.
Boysen Paints firmographics
Firmographics- Name
- Boysen Paints
- Legal name
- Pacific Paint (BOYSEN) Philippines, Inc.
- Website
- https://boysen.com.ph
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Boysen Paints (Pacific Paint (BOYSEN) Philippines, Inc.) is the leading Philippine paint manufacturer, producing architectural paints, construction chemicals, and industrial coatings across four plants and distributing to homeowners, contractors, and industrial clients via dealers, regional offices, and a concept store.
- Ownership category
- akta.pro rank
Boysen Paints industry classification
Industry- Product category
- Architectural Paints and Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (44412), Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
- akta.pro secondary industry
- Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)
Keywords
Where Boysen Paints is headquartered
LocationHeadquarters
- HQ city
- Quezon City
- HQ country
- Philippines
- HQ region
- Asia
Offices12 records
Markets served
Boysen Paints business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Architectural Paints: Sale of architectural paints for residential and commercial applications
- Construction Chemicals: Sale of construction chemical products
- Industrial Coatings: Industrial coating products including automotive lacquer
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Boysen Paints product offering
Product offeringCore offering
Pacific Paint (BOYSEN) Philippines, Inc. manufactures and sells architectural paints (interior and exterior, water-based and solvent-based), construction chemicals, and industrial coatings including BOYSEN Automotive Lacquer for the Philippine and international markets. The company operates four manufacturing facilities producing sub-brands such as BOYSEN KNOxOUT, Virtuoso Silk Touch, BOYSEN BUG OFF, and BOYSEN Color Trend, and distributes through an authorized dealer network, contractor referral service, e-commerce store, and The Color Library concept store.
Product overview
Pacific Paint (BOYSEN) Philippines, Inc. is the leading paint manufacturer in the Philippines, offering a comprehensive portfolio of architectural paints, construction chemicals, and industrial coatings. The product lineup includes core brands like architectural paints and construction chemicals, sub-brands such as BOYSEN KNOxOUT, Virtuoso Silk Touch, BOYSEN BUG OFF, and BOYSEN Color Trend, complemented by digital tools (Paint Calculator, Choose Your Paint, BOYSEN Mobile App) and The Color Library concept store. The company also launched Color Stories, a digital co-creation platform, expanding its offerings beyond traditional paint products into community engagement and digital experiences.
Differentiator
Problem solved
Functional benefit
Brands
- BOYSEN KNOxOUT: Paint product brand
- Virtuoso Silk Touch
- BOYSEN Color Trend
- BOYSEN BUG OFF
- The Color Library
- BOYSEN Automotive Lacquer
- Studio Boysen
Products and services
- Architectural Paints Premium quality architectural paints for residential and commercial applications, including interior and exterior water-based and solvent-based coatings. Sold through authorized dealers, the contractor referral network, e-commerce store, regional sales offices, and The Color Library concept store for Filipino homeowners, architects, contractors, and builders.
- Construction Chemicals Construction chemical products supporting architectural paint applications and building maintenance, sold as part of the core portfolio to construction industry buyers.
- Industrial Coatings Industrial coating products for commercial and industrial applications, including BOYSEN Automotive Lacquer manufactured at the dedicated Laguna facility for automotive refinishing and industrial coating operators.
- BOYSEN KNOxOUT BOYSEN KNOxOUT paint product line sold as a branded sub-line within the BOYSEN architectural paints portfolio, with its own dedicated microsite (knoxoutpaints.com).
- Virtuoso Silk Touch Virtuoso Silk Touch premium paint product line sold as a branded sub-line within the BOYSEN architectural paints portfolio, with its own dedicated microsite (virtuosopaints.com).
- BOYSEN BUG OFF BOYSEN BUG OFF insect-repellent paint product line sold as a branded sub-line within the BOYSEN architectural paints portfolio, with its own dedicated microsite (bugoffpaints.com).
- BOYSEN Color Trend BOYSEN Color Trend color collection and trends platform featuring curated BOYSEN paint colors, supporting consumer and designer color selection, with its own dedicated microsite (boysencolortrends.com).
Companies that use Boysen Paints
Customer profileSegments3 records
Ideal customer profiles3 records
Boysen Paints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Boysen Paints partnerships and signals
Strategic signalScale indicators5 records
Recent moves14 records
Expansion highlights5 records
Boysen Paints competitors and assessment
Company assessmentBroad incumbents
- Asian Paints: Asian Paints is the dominant paint manufacturer in South Asia and a global top-10 player with growing international presence; comparable to Boysen as a regional architectural-paints leader scaling globally, though materially larger.
- Sherwin-Williams: Sherwin-Williams is the world's largest paint company with a strong architectural coatings franchise; comparable to Boysen in architectural and industrial coatings as a broad incumbent operating across multiple continents.
- Jotun Paints (Philippines): Jotun is a global coatings major with a Philippines operation selling architectural and protective coatings; it overlaps with Boysen's industrial coatings and architectural segments but as part of a globally diversified business.
- Kansai Paint (Philippines): Kansai Paint is a large Japanese-headquartered coatings group with presence in Southeast Asia offering decorative and industrial paints; it competes with Boysen across architectural and selected industrial segments as a broad regional incumbent.
- Dulux (AkzoNobel Philippines): AkzoNobel's Dulux brand is a globally dominant architectural paint brand with a meaningful Philippines presence; it competes with Boysen in premium decorative paints as part of a much broader global coatings portfolio.
- PPG Industries: PPG is a global coatings giant serving architectural, automotive, and industrial end-markets; comparable to Boysen's industrial and architectural coatings lines as a broad incumbent, though at vastly greater scale and geographic diversity.
Direct peers
- Davies Paints Philippines: Davies is a long-established Philippine paint manufacturer offering architectural and industrial coatings with a comparable multi-tier dealer network and focus on the domestic Filipino market, making it a head-to-head competitor to Boysen.
- Island Paints: Island Paints is a Philippine-based paint manufacturer producing architectural and decorative paints distributed through dealer networks — directly overlapping with Boysen's core residential and commercial segments.
- Nippon Paint (Philippines): Nippon Paint is one of the largest paint companies in the Philippines and a direct competitor in architectural and decorative paints, offering a similar multi-brand, dealer-distributed model targeting homeowners and contractors.
Others
- Coatings World Top Companies (industry benchmark): Coatings World is the trade publication that ranks Boysen as the 45th largest global paint company; not a peer but the analyst data source used to benchmark Boysen's scale against international majors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boysen Paints social profiles
Digital presenceBoysen Paints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boysen Paints leadership team
Management profileNumber of profiles
Profiles1 record
Boysen Paints subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boysen Paints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boysen Paints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boysen Paints
What does Boysen Paints do?
Pacific Paint (BOYSEN) Philippines, Inc. manufactures and sells architectural paints (interior and exterior, water-based and solvent-based), construction chemicals, and industrial coatings including BOYSEN Automotive Lacquer for the Philippine and international markets. The company operates four manufacturing facilities producing sub-brands such as BOYSEN KNOxOUT, Virtuoso Silk Touch, BOYSEN BUG OFF, and BOYSEN Color Trend, and distributes through an authorized dealer network, contractor referral service, e-commerce store, and The Color Library concept store.
Is Boysen Paints a public or private company?
Boysen Paints is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boysen Paints founded?
Boysen Paints was founded in 1953. It employs 501 to 1,000 people.
Where is Boysen Paints based?
Boysen Paints is headquartered in Quezon City, Philippines, in the Asia region.
How does Boysen Paints make money?
Three revenue lines are on record. Architectural Paints are the primary driver. The others are construction Chemicals and industrial Coatings.
Who are Boysen Paints's main competitors?
Broad incumbents on record are Asian Paints, Sherwin-Williams, Jotun Paints (Philippines), Kansai Paint (Philippines), Dulux (AkzoNobel Philippines) and PPG Industries. Direct peers are Davies Paints Philippines, Island Paints and Nippon Paint (Philippines). Coatings World Top Companies (industry benchmark) is listed as an others.
Does Boysen Paints have an API?
No public API is recorded for Boysen Paints.
What industry is Boysen Paints in?
Boysen Paints's product category is Architectural Paints and Coatings. Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints, with a secondary code of CRAIADAF, Paint, Stain & Finishes Retail (Coatings, Sundries). Its NAICS code is 325510 and its SIC code is 2851.