PédaGoJeux

Name

PédaGoJeux

Legal name

PédaGoJeux

Website

https://pedagojeux.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Video Game Parental Education

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Policy Evaluation & Impact Assessment Organizations (EDADADAD)

akta.pro secondary industry

Community Engagement & Service-Learning Partnerships (EDALAOAI)

Keywords

• Video game education
• Parental awareness programs
• Responsible gaming
• Youth gaming safety
• Digital family guidance

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Permanent Partner Annual Contributions: Economic actors (game distributors, publishers, event companies) pay annual contributions based on their revenue: €0 for CA < €100k, €250 for up to €250k, €500 for up to €500k, €1,000 for up to €1M, €2,000 for above €1.5M. This provides access to the PédaGoJeux partnership program and use of the partner logo.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PédaGoJeux is a French non-profit educational collective that provides parents and educators with free information, resources, and guidance about video games, including PEGI ratings, parental controls, gaming time management, and online safety. It operates the pedagojeux.fr website and an Ambassador Program that trains 240 public and associative structures across 71 French departments to relay responsible gaming messages to families. The organization also runs a Permanent Partner Program through which video game industry actors (distributors, publishers, event companies) make annual tiered contributions to support its mission.

Product overview

PédaGoJeux is an informational and educational platform (not a software product) that helps parents understand and guide their children's video gaming habits. The core offering is the pedagojeux.fr website, which provides articles, practical guides, and resources on video game content, PEGI ratings, parental controls, playtime management, and online safety. The organization operates two complementary programs: the Ambassador Program (reaching 240 structures across 71 French departments) that trains public and associative actors to propagate responsible gaming messages, and the Permanent Partner Program for economic actors in the video game industry who commit to responsible practices.

Differentiator

Problem solved

Functional benefit

Brands

• Programme Ambassadeur: Program for public structures, associations, and professionals committed to video game awareness for parents and youth
• Partenaire Permanent

Products and services

• PédaGoJeux.fr Website The primary informational website that explains video games to parents, providing articles, practical guides, and resources on PEGI ratings, parental controls, gaming time management, and responsible gaming practices. Free public access.
• Ambassador Program (Programme Ambassadeur) A partnership network that trains public institutions, associations, and professionals to become relays for PédaGoJeux's responsible gaming messages. Free for eligible public and associative structures. Currently reaches 240 structures across 71 French departments.
• Permanent Partner Program (Partenaire Permanent) A partnership program for economic actors in the video game industry (distributors, publishers, event companies, esports organizations) that commit to responsible gaming practices. Partners pay tiered annual contributions based on their revenue (€0–€2,000/year) and receive access to partnership resources and use of the PédaGoJeux partner logo.
• Practical Guides and Fact Sheets (Fiches Pratiques)
• Charters (Chartes) Commitment frameworks for video game retailers and distributors regarding PEGI rating compliance, responsible sales practices, and consumer information standards. Includes the Video Game Distribution Charter cosigned with the French State Secretary for the Family.

Quantifiable outcome

• 240 ambassador structures deployed across 71 French departments
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Rainbow Gaming League (RGL)minorStrategic or Co-development PartnerRGL is a video game event company that combines entertainment with prevention and awareness. They offer workshops, prevention activities, and information sessions for various audiences including local governments, individuals, and businesses.
• 2 LivesminorStrategic or Co-development PartnerEvent structure specializing in Gaming and Esport since 2006. Promotes video games and esports as vectors of social cohesion and pedagogy, offering workshops and conferences on gaming practices and the role of parents.
• Rétrogames ShowminorStrategic or Co-development PartnerEvent company created in 2019 dedicated to leisure video games and retrogaming. Organizes and animates various gaming activities, events for businesses and local governments, and private evening events, operating from Essonne (91) across France.
• La NoticeminorStrategic or Co-development PartnerEvent agency based in Nantes, specialized in video games with a national network of passionate partners and collaborators. Their multidisciplinary origins allow them to adapt teams and tools for custom events.
• AnimeicominorStrategic or Co-development PartnerCreated by two Directors of childcare and périscolaire (after-school) facilities. Objective is to help children develop responsible use of video gaming as a leisure activity.
• IS4RI / Graines2TechminorStrategic or Co-development PartnerIT consulting and training company with Graines2Tech branch (created in 2015) dedicated to developing 21st century skills through gaming and digital tools for audiences aged 4 to 104.
• GAME AND RULESminorStrategic or Co-development PartnerLegal platform dedicated to esports and gaming stakeholders. Provides tools and services to inform, support, and train the entire ecosystem, responding to needs for structuring and professionalization.
• SVAminorStrategic or Co-development PartnerLocated in Allier (03), organizing video game events since 2008 across France. Makes animations accessible to the widest audience including youth facilities, cultural venues, and local governments to bring together parents, teens, and children.
• AU DELA DU VIRTUELminorStrategic or Co-development PartnerEvent and communication agency supporting publishers, manufacturers, and administrative districts since 2002. From commercial animation to esports competitions, trade show organization to team building and awareness events.
• Grenoble EsportminorStrategic or Co-development PartnerEsports venue in Grenoble for playing (solo or group), individual or group coaching, watching professional esports, and supporting the local esports ecosystem.
• France EsportscoreStrategic or Co-development PartnerFrench esports association that partnered with PédaGoJeux for a roundtable explaining esports to parents at the Annual Ambassador Meeting on October 31, 2019.
• PixcoreStrategic or Co-development PartnerDigital skills platform co-constructing parental digital competency challenges with expert partners including PédaGoJeux. The collaboration creates resources helping parents acquire useful digital skills for playing an active role in their children's gaming.
• Secrétariat d'État chargé de la FamillecoreOthersFrench State Secretariat for Family that cosigned the video game distribution charter on December 13, 2012, endorsing PédaGoJeux initiatives for parent and child information on video games.
• Syndicat des Editeurs de Logiciels de Loisirs (SELL)coreStrategic or Co-development PartnerVideo game software publishers union that is a founding member of the PédaGoJeux collective and cosigned the distribution charter. Publishes responsible gaming guides.
• Union Nationale des Associations Familiales (UNAF)coreStrategic or Co-development PartnerNational union of family associations representing PédaGoJeux collective. Provides coordination through its digital uses media pole, led by Olivier Gérard.

Scale indicators3 records

Recent moves9 records

Expansion highlights3 records

Regional players

• klicksafe.de: German EU-funded awareness initiative on safer internet use for parents and youth, including gaming-related topics. A regional European analogue with similar public-co-financed mission of parent digital-education, distinct from but comparable to PédaGoJeux.
• Internet Matters: UK-based nonprofit helping parents keep children safe online, including gaming-related guidance. Operates as a regional analogue with similar parent-education focus but UK-specific scope and stakeholder base.
• Action Innocence: Geneva-based nonprofit defending children's dignity and rights on the internet, with programs covering gaming content and parental awareness. Comparable European non-actor focused on children's digital exposure with similar educational remit.

Broad incumbents

• Family Online Safety Institute (FOSI): International nonprofit focused on online safety policy, research, and parent education across digital media including gaming. Operates at a broader policy/thought-leadership level with industry and government partners, similar to PédaGoJeux's tripartite backing model.
• ARCOM (formerly CSA and Hadopi): French audiovisual and digital communications regulator that handles media literacy and parental information obligations in France. PédaGoJeux complements ARCOM's public-interest mandate on child protection; both reference and amplify each other's content.

Emerging players

• Point de Contact: French association operating a public reporting hotline and educational resources for illegal or harmful online content. Overlaps with PédaGoJeux in French-market online safety education for parents, with a stronger reporting and content-removal function.

Direct peers

• e-Enfance: French association operating Net Ecoute and 3018, providing helpline and educational resources to protect children online. Closest direct peer in the same French market with overlapping parent-education mission for digital and gaming risks.
• PEGI (Pan European Game Information): European-wide age-rating and content-descriptor system for video games. Directly adjacent in mission — both organizations explain age-appropriateness and game content to parents and families, with PEGI serving as the upstream system that PédaGoJeux helps parents interpret.
• ConnectSafely: US-based nonprofit producing research and resources for parents on kids' safe technology use, including gaming. Functionally similar to PédaGoJeux — independent, parent-focused educational content with industry and policy engagement.
• Common Sense Media: US-based nonprofit providing parents with independent reviews, ratings, and guidance on media including video games. The most direct functional analogue to PédaGoJeux in a different geography — same mission of educating families about age-appropriate media use.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pedagojeux_fr
• LinkedInlinkedin.com/company/pedagojeux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PédaGoJeux