GPEx
GPEx is an Australian not-for-profit healthcare education organisation that designs, develops and delivers evidence-based CPD-accredited learning programs and bespoke digital learning environments (OneSite) for government health departments, national not-for-profits, and healthcare workforces nationwide.
- Company typePrivate
- Founded2002
- HeadquartersUnley, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GPEx does
GPEx Limited is an Australian not-for-profit company limited by guarantee, founded in 2002 and headquartered in Parkside, Adelaide. It operates as a national healthcare education partner, designing and delivering evidence-based education programs for general practitioners, allied health professionals, and broader health workforces on behalf of government departments, national not-for-profits, and purpose-led organisations. Its portfolio spans cancer screening education (NBCSP Learning Hub for the Australian Government), the SA GP Obstetric Shared Care Program managed with SA Health, cervical cancer screening courses for ACPCC, supervisor resources for Ahpra's Medical Expedited Specialist Pathway, and bespoke workers' compensation education for ReturnToWorkSA.
The organisation's core technology asset is OneSite, a proprietary branded digital learning environment that consolidates learning content, learner journeys, events, resources, and reporting into a purpose-built domain with LMS functionality. OneSite is offered both as a configurable platform underpinning standalone hubs (e.g., NBCSP Learning Hub, rtwsa.gpex.au) and as a white-label environment for partner organisations. The platform integrates with the National Cancer Screening Register to support healthcare provider workflows.
GPEx generates revenue through a mix of project-based government and NFP partnerships (education design, development and delivery), paid CPD-accredited course subscriptions (multi-year access terms), and freemium offerings such as NBCSP courses that are free for healthcare professionals. Approved CPD provider status with RACGP and ACRRM, ACNC charity registration, and an 11-50 employee base position GPEx as a specialised mid-sized education provider. Following the 2023 transition of the Australian General Practice Training Program to GP Colleges and the 2025 wind-down of the Adelaide to Outback GP program, GPEx is repositioning under a new CEO (Beth McKenzie, September 2025) and refreshed 2026 brand toward a national partnership-led strategy through 2030.
GPEx firmographics
Firmographics- Name
- GPEx
- Legal name
- GPEx Limited
- Website
- https://gpex.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GPEx is an Australian not-for-profit healthcare education organisation that designs, develops and delivers evidence-based CPD-accredited learning programs and bespoke digital learning environments (OneSite) for government health departments, national not-for-profits, and healthcare workforces nationwide.
- Ownership category
- akta.pro rank
GPEx industry classification
Industry- Product category
- Healthcare Professional Education and Training
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)
- akta.pro secondary industry
- Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)
Keywords
Where GPEx is headquartered
LocationHeadquarters
- HQ city
- Unley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GPEx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Course Fees and Program Access: Some GPEx programs, courses, or materials require payment of a fee. When purchasing a Course, payment is required in advance and grants access to Course content for the advertised access period (Access Term).
- Government and Organisation Partnerships: GPEx partners with governments, national not-for-profits, and organisations to design, develop and deliver education programs. Revenue comes from project-based engagements with organisations seeking healthcare education solutions.
- Continuous Professional Development: GPEx supports CPD accreditation and reporting for education delivered to general practitioners as an approved CPD provider for RACGP and ACRRM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free courses available through government partnerships |
| Subscription | Multi-year contract | Paid courses with access term |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
GPEx product offering
Product offeringCore offering
GPEx designs, develops and delivers health and wellbeing education programs for governments, not-for-profits and healthcare organisations across Australia. Its core service includes bespoke digital learning environments (OneSite), continuing professional development (CPD) course design and delivery, evaluation services, and operational programs such as the SA GP Obstetric Shared Care Program. The company partners with organisations to translate strategic health priorities into scalable, evidence-based frontline capability education.
Product overview
GPEx offers a portfolio of education products anchored by OneSite, its core digital learning environment platform. OneSite provides a bespoke, branded digital infrastructure that connects learning content, learner journeys, engagement, communication, and reporting for organisations requiring more than standard LMS functionality. The NBCSP Learning Hub is a notable sub-product built on this platform, providing CPD-accredited courses for the National Bowel Cancer Screening Program. GPEx also delivers specialised programs including the SA GP Obstetric Shared Care Program, Dr CCE Exam Preparation, and custom digital learning environments for clients like ReturnToWorkSA. The portfolio includes targeted education modules such as Ahpra Supervisor Resources and ACPCC cancer screening courses, all designed to build frontline capability in health and wellbeing sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- OneSite A bespoke branded digital education environment and learning management system purpose-built for organisations requiring more than content delivery. OneSite brings together learning content, resources, events and reporting in a dedicated, branded domain with governance, accountability and evaluation embedded from the outset. Used by clients such as ReturnToWorkSA and ACPCC.
- NBCSP Learning Hub A dedicated learning hub built for the National Bowel Cancer Screening Program on behalf of the Australian Government Department of Health, Disability and Ageing. Provides healthcare providers with CPD-approved courses, events and downloadable resources on bowel cancer screening, patient engagement and continuum of care pathways. Courses are provided free to healthcare professionals and integrate with the National Cancer Screening Register.
- SA GP Obstetric Shared Care Program A collaborative maternity care model managed by GPEx in partnership with SA Health, supporting continuity of care for pregnant women through accredited GPs working with public hospital maternity services. More than 810 GPs are accredited and provisionally accredited in the program across South Australia.
- Dr CCE Exam Preparation A program designed to prepare registrars for the RACGP Clinical Competency Exam through mock clinical cases held under real-world exam conditions with timed consultations and live feedback from medical educators.
- Ahpra Medical Expedited Specialist Pathway Supervisor Resources Six concise online modules developed for Ahpra to support supervisors of Specialist International Medical Graduates undertaking the Medical Expedited Specialist Pathway, providing practical guidance on supervision requirements and processes. Reviewed by an Expert Reference Group and the Medical Board.
- ACPCC Online Education Courses CPD-accredited online education courses developed and hosted by GPEx for the Australian Centre for the Prevention of Cervical Cancer (ACPCC), training healthcare professionals in cancer screening participation, under-screened population identification and quality improvement implementation. 3,500+ professionals have been trained with a 99% participant recommendation rate.
Quantifiable outcome
- 3,500+ healthcare professionals trained through ACPCC cancer screening courses
- +4 more outcomes
Companies that use GPEx
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
GPEx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
GPEx partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- ReturnToWorkSAcoreLong-term partnership developing eLearning content for return-to-work education. GPEx designed and developed a bespoke OneSite digital learning environment consolidating nine courses into one branded platform.
- National Bowel Cancer Screening Program (NBCSP)coreGPEx designed the learning hub on behalf of the Australian Government Department of Health, Disability and Ageing, providing free CPD-approved education for healthcare providers.
- Jodi Lee Bowel Cancer FoundationcoreGPEx developed an online education program framed as interactive comedy for the BEAT it! Campaign to promote bowel cancer awareness.
- Australian Centre for the Prevention of Cervical Cancer (ACPCC)coreGPEx is ACPCC's preferred eLearning partner, developing and hosting CPD-accredited online courses on cancer screening. Trained 3,500+ professionals with 99% recommendation rate.
- Ahpra (Australian Health Practitioner Regulation Agency)majorGPEx designed and developed online learning resources for supervisors of Specialist International Medical Graduates undertaking the Medical Expedited Specialist Pathway. Six concise modules reviewed by Expert Reference Group and Medical Board.
- SA HealthcoreGPEx manages the South Australian Statewide GP Obstetric Shared Care Program in partnership with SA Health, supporting 810+ accredited GPs in collaborative maternity care.
- Royal Australian College of General Practitioners (RACGP)coreCPD accreditation partnership enabling GPEx courses to contribute to GP continuing professional development requirements.
- Australian College of Rural and Remote Medicine (ACRRM)coreCPD accreditation partnership enabling GPEx courses to contribute to rural and remote medical professional development.
- CPD AustraliaminorCPD accreditation partnership for professional development course recognition.
- NAATSIHWPminorCPD accreditation partnership for Aboriginal and Torres Strait Islander Health Workers and Practitioners.
- Country SA PHNminorPrimary Health Network partnership for health education initiatives in regional South Australia.
- PHN Western QueenslandminorPrimary Health Network partnership for health education in Western Queensland.
- BenefolkminorPartnership for health education and wellbeing initiatives.
- OuttaspatialminorPartnership for health education resources and programs.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
GPEx competitors and assessment
Company assessmentDirect peers
- WAGPET (Western Australian General Practice Education and Training): WA's regional GP training organisation historically co-delivering the AGPT program. Operates with a similar NFP model, partnering with state health departments, accrediting CPD, and pivoting post-AGPT — directly comparable scope and trajectory to GPEx.
- EV (Eastern Victoria GP Training): Regional Victorian GP training organisation originally delivering AGPT, now repositioning its education portfolio after the 2023 college transition — directly comparable as a state-based NFP GP training operator.
- GPTQ (General Practice Training Queensland): Queensland's AGPT-delivering training organisation with a parallel NFP structure, GP registrar training focus, and partnerships with Queensland Health — same federal program legacy and post-2023 transition dynamics as GPEx.
- MCCC (Murray City Country Coast): Victorian/NSW regional GP training organisation with the same AGPT heritage, delivering GP registrar training and continuing education under NFP structure — closely comparable to GPEx's mix of training, CPD and partnership-based revenues.
- NTGPE (Northern Territory General Practice Education): NT's regional GP training body, NFP model, originally an AGPT deliverer with a strong rural/remote focus — comparable peer given GPEx's history via the Adelaide to Outback GP (AOGP) program.
- HETI (Health Education and Training Institute, NSW): NSW Health's statewide education and training arm delivering CPD, simulation, and specialty training across clinical professions — directly analogous in mission (statewide health workforce education), governance (state-affiliated), and product mix.
Emerging players
- Medcast: Australian CPD/medical education platform offering online courses, podcasts, and live events for GPs and specialists. Comparable as a digitally delivered, CPD-accredited GP education business targeting the same clinician base as GPEx.
Broad incumbents
- BMJ Learning: BMJ's international CPD/CME platform serving clinicians globally. Comparable as an established provider of evidence-based clinical CPD with a digital learning environment, though broader than GPEx's Australian, GP-focused portfolio.
- RACGP (Royal Australian College of General Practitioners): One of the two national GP colleges that accredits GPEx's CPD and now operates the AGPT program. While much larger in scope, RACGP is the most influential comparable body — also a CPD accreditation and standards authority, with overlapping member-facing education services.
- ACRRM (Australian College of Rural and Remote Medicine): The second national GP/rural medicine college. Like RACGP, ACRRM accredits GPEx's CPD and has taken over AGPT delivery; sets CPD standards and provides education programs to its members — broad incumbent comparable to GPEx's CPD accreditation business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GPEx social profiles
Digital presenceGPEx compliance and trust
Trust signalCompliance4 records
GPEx financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPEx leadership team
Management profileNumber of profiles
Profiles7 records
GPEx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPEx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPEx
What does GPEx do?
GPEx designs, develops and delivers health and wellbeing education programs for governments, not-for-profits and healthcare organisations across Australia. Its core service includes bespoke digital learning environments (OneSite), continuing professional development (CPD) course design and delivery, evaluation services, and operational programs such as the SA GP Obstetric Shared Care Program. The company partners with organisations to translate strategic health priorities into scalable, evidence-based frontline capability education.
Is GPEx a public or private company?
GPEx is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GPEx founded?
GPEx was founded in 2002. It employs 11 to 50 people.
Where is GPEx based?
GPEx is headquartered in Unley, Australia, in the Oceania region.
How does GPEx make money?
Three revenue lines are on record. Course Fees and Program Access are the primary driver. The others are government and Organisation Partnerships and continuous Professional Development.
Who are GPEx's main competitors?
Direct peers on record are WAGPET (Western Australian General Practice Education and Training), EV (Eastern Victoria GP Training), GPTQ (General Practice Training Queensland), MCCC (Murray City Country Coast), NTGPE (Northern Territory General Practice Education) and HETI (Health Education and Training Institute, NSW). Medcast is listed as an emerging player. Broad incumbents are BMJ Learning, RACGP (Royal Australian College of General Practitioners) and ACRRM (Australian College of Rural and Remote Medicine).
Does GPEx have an API?
No public API is recorded for GPEx.
What industry is GPEx in?
GPEx's product category is Healthcare Professional Education and Training. Its primary akta.pro industry code is EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE), with a secondary code of EDAAALAC, Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy). Its NAICS code is 61171 and its SIC code is 8000.