What Medcast does

Medcast is an Australian health professional education company headquartered in Sydney that delivers accredited continuing professional development (CPD) to GPs, nurses, paramedics and other registered health practitioners in Australia. The company operates primarily through its cloud-based platform at medcast.com.au, which combines self-paced e-learning, live webinars (including the free Lunch and Learn series), and accredited face-to-face resuscitation training (BLS, ALS, PALS) across Sydney, Melbourne and Brisbane. It also runs a portfolio of topical Learning Hubs covering veterans' health, resuscitation, quality use of medicines (QHUB), men's health, medical billing, AusCAPPS reproductive health, and business skills, many of them co-developed with government agencies and not-for-profit organisations under a non-pharma funding ethos.

The core product surface consists of Medcast Plus — an all-in-one CPD subscription membership providing access to 100+ hours of RACGP/ACRRM/ACCCN/ANMF-accredited content with an automatic CPD tracker; MedLuma — an Australian-built AI clinical knowledge engine embedded into Best Practice software, which is used by an estimated 80% of Australian GPs, and which surfaces point-of-care clinical evidence while converting queries into auto-logged CPD credits; a Team Learning Platform sold to healthcare organisations; and nationally accredited resuscitation courses. Medcast leads the QUM Alliance consortium funded by the Department of Health and Aged Care and operates the DVA-funded VETs HeLP veteran healthcare e-learning hub; in May 2025 it added a National Sepsis Program Extension in partnership with the Australian Commission on Safety and Quality in Health Care and Sepsis Australia.

Revenue is generated through a hybrid model combining individual Medcast Plus subscriptions (advertised from A$35/month), pay-per-course fees, bespoke enterprise/team-learning contracts sold to hospitals, PHNs, universities and government agencies, and fees for face-to-face resuscitation certification. A meaningful slice of catalogue content (QHUB, VETs HeLP, Sepsis module) is delivered free to end-users but funded by government commissioning, which substitutes for direct revenue while expanding reach and accreditation footprint. Medcast is privately held with no disclosed external investors, operating as Medcast Pty Ltd (ACN 166 955 433) alongside the affiliated Critical Care Education Services Pty Ltd.

Name

Medcast

Legal name

Medcast Pty Limited ACN 166 955 433

Website

https://medcast.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Medcast is a Sydney-based health professional education company delivering accredited CPD courses, Learning Hubs, and an AI point-of-care knowledge engine (MedLuma) to Australian GPs, nurses and paramedics via its Medcast Platform and Medcast Plus subscription.

Ownership category

akta.pro rank

Product category

Healthcare Continuing Professional Development (CPD) Education

NAICS

Educational Support Services (611710)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Continuing professional development
• Medical education platform
• Clinical decision support
• Accredited healthcare training
• Resuscitation certification courses

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medcast Plus Subscription: Monthly or annual recurring subscription (from $35/month as advertised) providing all-inclusive access to the full course catalogue, Medcast Plus exclusive content, and the CPD tracker. Subscription auto-renews and can be cancelled at end of period. Individual course fees are bundled within the membership.
2. Individual Course Fees: Pay-per-course model for non-subscribers, with some courses (e.g., Lunch and Learn) offered free. Most accredited CPD courses carry a fee, with some bundled into Medcast Plus membership at no additional cost.
3. Enterprise / Team Learning Solutions: Bespoke healthcare education catalogue solutions sold to organisations (hospitals, PHNs, government agencies, peak bodies, universities) for workforce engagement, accreditation, and compliance. Includes on-site training, team learning platform access, and ongoing support.
4. Government and Not-for-Profit Funded Content: Partner content funded by government departments and NGOs (Department of Veterans' Affairs, QUM Alliance, Australian Commission on Safety and Quality in Health Care, caring@home) — delivered free of charge to health professionals through Medcast's platform, expanding reach and catalogue depth without direct revenue cost.
5. Accredited Resuscitation Training (Face-to-Face): Nationally accredited BLS, ALS, and PALS courses delivered in-person at training facilities and face-to-face sessions across Australian cities, with associated fees for certification and recertification.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Medcast provides accredited continuing professional development (CPD) education and training to Australian health professionals via its online platform medcast.com.au. The core offering is the Medcast Plus subscription membership, which bundles 100+ hours of accredited online courses, exclusive content and an automated CPD tracker, complemented by the MedLuma AI clinical knowledge engine that delivers point-of-care Australian clinical evidence and converts queries into CPD credits. Additional offerings include nationally accredited face-to-face resuscitation training (BLS, ALS, PALS), Learning Hubs for specific clinical cohorts, and enterprise Team Learning solutions for healthcare organisations.

Product overview

Medcast is a comprehensive healthcare education platform providing online and face-to-face continuing professional development (CPD) for health professionals in Australia. The core offerings include Medcast Plus (subscription membership), MedLuma (AI clinical knowledge engine), and the Medcast Platform as the underlying delivery system. The platform operates through specialized Learning Hubs (Veterans' Health, Resuscitation, QHUB, Men's Health, Medical Billing, Business Skills, AusCAPPS) providing topic-specific content. Enterprise solutions are delivered through the Team Learning Platform. Medcast Plus serves as the unified subscription access point for 100+ hours of premium courses. MedLuma represents the AI-powered clinical decision support layer that integrates with Best Practice Software to deliver evidence-based information at point of care with automated CPD tracking.

Differentiator

Problem solved

Functional benefit

Brands

• MedLuma: AI clinical decision support and education platform developed by Medcast, providing point-of-care clinical knowledge with localized Australian clinical content, guidelines, and CPD protocols.

Products and services

• Medcast Plus

Quantifiable outcome

• MedLuma integrated into Best Practice software — used by an estimated 80% of Australian GPs — embedding evidence support and automated CPD directly into GP workflows
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major, significant and minor.

• Best Practice SoftwarecoreTechnology or IntegrationMedLuma, Medcast's AI clinical knowledge engine, integrates with Best Practice software — the GP clinical management system used by an estimated 80% of Australian GPs. This deep embedded integration turns the software into a point-of-care evidence and CPD platform, providing Medcast with an unparalleled distribution channel into GP clinical workflows.
• RACGP (Royal Australian College of General Practitioners)coreStrategic or Co-development PartnerMedcast holds an active partnership with RACGP for accredited CPD delivery, including the RACGP/CPR online training program and various webinar series. RACGP formally accredits Medcast courses with designated Activity IDs (e.g., 1626614, 1595534). Medcast and RACGP have a renewed partnership (as of 2024) ensuring RACGP members have privileged access to discounted Basic Life Support training.
• Department of Veterans' Affairs (DVA)coreStrategic or Co-development PartnerThe Department of Veterans' Affairs is a key government commissioning partner, funding veteran health education through Medcast's platform. Programs include VETs HeLP (Veterans Healthcare eLearning Platform) and lifestyle medicine webinars, delivered free to health professionals and funded by DVA's Department of Veterans' Affairs.
• Australian Commission on Safety and Quality in Health Care / Sepsis AustraliamajorStrategic or Co-development PartnerMedcast partnered with the Australian Commission on Safety and Quality in Health Care and Sepsis Australia to develop online sepsis training for GPs and primary care clinicians as part of the National Sepsis Program Extension, launched May 2025. The e-learning module includes three interactive case studies and downloadable resources.
• James Cook University College of Medicine and DentistrysignificantStrategic or Co-development PartnerDr Sam Manger serves as Academic Lead of Postgraduate Degrees in Lifestyle Medicine at James Cook University College of Medicine and Dentistry, representing a content and academic credibility partnership. This connection enhances Medcast's lifestyle medicine curriculum and adds university-level academic endorsement.
• QUM Alliance (Quality Use of Medicines Alliance)coreStrategic or Co-development PartnerMedcast leads the QUM Alliance, a government-funded consortium (Department of Health and Aged Care Quality Use of Pathology Program) that develops education programs across stroke prevention, osteoporosis, menopause, mental health, and multimorbidity. The consortium includes Palliative Care Australia, caring@home, Ageing Australia, and Pharmaceutical Society of Australia.
• caring@home / Palliative Care AustraliasignificantStrategic or Co-development PartnerMedcast collaborates with caring@home and Palliative Care Australia on the Quality Use of Community Palliative Care Medicines Project, funded by the Australian Government's Department of Health. This project develops free CPD resources (FastTrack series) on anticipatory prescribing and palliative care symptom management for GPs and nurse practitioners.
• ACCCN (Australian Critical Care Nursing College)significantStrategic or Co-development PartnerACCCN provides formal accreditation for Medcast's critical care and resuscitation courses. Grace Larson previously worked with ACCCN delivering Paediatric Advanced Life Support in Victoria, bringing ACCCN-aligned clinical teaching into Medcast's curriculum.
• ANMF (Australian Nursing Federation)minorStrategic or Co-development PartnerANMF (Australian Nursing Federation) is referenced as an accreditation body and commissioning partner for nursing education programs developed by Medcast, including programs for nurses requiring additional education as part of their practice requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heidi Health (Heidi Evidence): Australian AI clinical documentation and evidence platform. Heidi Evidence directly competes with MedLuma in AI-augmented clinical decision support for Australian GPs and shares the same target buyer and AI-native point-of-care value proposition.
• Ausmed: Australian health professional CPD and education platform serving nurses and allied health professionals with subscription-based learning, CPD tracking, and accredited content — directly comparable to Medcast Plus in offering, audience, and GTM.
• ThinkGP: Australian GP-focused online CPD education platform offering RACGP-accredited activities, clinical learning modules, and webinars. Overlaps directly with Medcast on GP-targeted CPD delivery and Australian market.
• Healthed: Australian health professional education provider offering free CPD-accredited webcasts, workshops, and conferences for GPs and allied health professionals — comparable in audience, content delivery model, and event-driven GTM.

Emerging players

• BenchAcademy: Australian clinician education and CPD platform focused on junior doctors and specialists. Overlaps with Medcast's audience expansion strategy and Australian healthcare education category.
• OpenEvidence: US-based AI clinical decision support platform named explicitly as a MedLuma competitor in Medcast's launch materials. Comparable as international AI-augmented clinical evidence retrieval for clinicians.
• Lecturio: Medical education platform providing video-based courses and CME content for health professionals. Comparable subscription-based online learning model serving healthcare practitioners seeking accredited continuing education.

Broad incumbents

• BMJ Learning: International CME/CPD platform from BMJ Group offering accredited modules for physicians worldwide. Comparable in CPD delivery model, though broader and global versus Medcast's Australia-specific focus.
• UpToDate (Wolters Kluwer): Established clinical decision support resource widely used by clinicians globally. Overlaps with MedLuma on point-of-care evidence retrieval; broader and more established but less localized to Australian guidelines.
• Doximity: US clinician network offering CME/CE alongside its professional network and telehealth tools. Comparable in combining clinician community, education content, and professional workflows for medical professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medcastaust
• Facebookfacebook.com/medcastaust
• LinkedInlinkedin.com/company/medcast-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medcast