Maan Farms

What Maan Farms does

Maan Farms is a family-owned 80-acre agritourism farm and estate winery founded in 1977 and based in Abbotsford, British Columbia. The company operates a vertically integrated business spanning berry cultivation (strawberries, raspberries, blueberries), on-site consumer experiences, an estate winery producing fruit wines from farm-grown berries, and a Beltzer berry wine seltzer sub-brand. Core physical products include the U-Pick berry operation featuring Canada's first Standing Strawberry U-Pick with elevated high-tunnel rows, the Barnyard Adventureland with 11 family attractions, Goat Yoga programming, and the Country Kitchen and Farm Store for on-site food and retail.

The company monetizes through a diversified revenue model combining one-time admissions (U-Pick container sales at $60-$100 per flat, event tickets, private party packages from $125 to $1,200, wedding venue rentals for up to 175 guests), subscription recurring revenue (Berry Drinkers Wine Club with quarterly 6 or 12 bottle shipments and annual Membership for unlimited seasonal visits), and wholesale distribution of wines and Beltzer seltzer through 250+ liquor stores in BC plus 200+ private liquor stores across BC and Alberta, including all BC Save On Foods wine stores and select Canadian Superstore locations. Primary customer segments are families with children, wine enthusiasts, wedding couples (including a specialized Saffron package for South Asian weddings), and seasonal event visitors. Go-to-market is event-driven and direct-to-consumer through on-site visitation, FareHarbor online ticketing, Dubsado wedding bookings, and the maanfarmswine.com e-commerce storefront.

Name

Maan Farms

Legal name

Maan Farms

Website

https://maanfarms.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Maan Farms is a family-owned 80-acre agritourism farm and estate winery in Abbotsford, BC, operating since 1977. It offers U-Pick berries, an estate winery with Wine Club, Beltzer seltzer, weddings, Goat Yoga, and seasonal farm attractions serving families, wine enthusiasts, and event customers.

Ownership category

akta.pro rank

Product category

Agritourism and Estate Winery

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

akta.pro secondary industries

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Farm Stays & Agritourism Lodges (THAMADAH)

Keywords

• U-pick berry farm
• Estate fruit winery
• Agritourism attractions
• Wedding venue services
• Goat yoga classes

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Farm Admission & Attractions: Entry fees for Barnyard Adventureland and seasonal events including Fall at the Farm, Spring at the Farm, and Fright Festival. Membership program offers unlimited visits across seasons.
2. U-Pick Berry Sales: Container-based berry picking where visitors purchase containers to pick strawberries, raspberries, and blueberries. Pricing varies by container size and season.
3. Estate Winery: Wines produced in-house using farm-grown berries. Products include fruit wines, Berry Wine Seltzer (Beltzer), sold through tasting room, online, and retail locations across BC and Alberta.
4. Wine Club Subscription: Berry Drinkers Wine Club with quarterly shipments of 6 or 12 bottles. Offers 15% discount on 12 bottles, 10% on 6 bottles, free local shipping, VIP event access, and exclusive product information.
5. Goat Yoga Classes: Hatha Goat Yoga classes followed by Goat Happy Hour with food and beverages. Private classes available for groups up to 50 people at $1200 plus tax.
6. Birthday Party Packages: Farm-tastic Birthday Party at $125 plus discounted admission with 2-hour private area rental. Private Goat Yoga & Dine party at $1200 for up to 15 participants.
7. Wedding Venue Rental: Wedding packages including Sage Weddings (Western-style) and Saffron Weddings (Indian/South Asian multi-day celebrations). Full catering, ceremony sites, and reception venue for up to 175 guests.
8. Country Kitchen Food Service: On-site food service featuring Mama Maan's authentic meals including Butter Chicken, curry bowls, samosas, hot dogs, and seasonal treats like Pumpkin Spice Cream and Strawberry Mini Donuts.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Maan Farms is an 80-acre family-owned agritourism farm and estate winery in Abbotsford, BC, offering U-Pick berry experiences (including Canada's first Standing Strawberry U-Pick using elevated high tunnels), an Estate Winery producing fruit wines solely from farm-grown berries, the Beltzer Berry Wine Seltzer sub-brand, and a Barnyard Adventureland with 11+ family attractions. The farm also hosts Goat Yoga, wedding ceremonies (Sage Western and Saffron South Asian packages), birthday parties, field trips, seasonal events (Spring at the Farm, Fall at the Farm, Fright Festival), the Berry Drinkers Wine Club subscription, and on-site Country Kitchen food service.

Product overview

Maan Farms is a family-owned 80-acre farm in Abbotsford, BC, established in 1977, offering a diverse portfolio of experiential products. The core offerings include seasonal U-Pick berry picking (standing strawberry, raspberry, blueberry), an Estate Winery producing fruit wines from farm-grown berries (2 lbs per bottle), and the Beltzer Berry Wine Seltzer sub-brand. The farm operates year-round seasonal attractions: Spring at the Farm (Tulip Forest, Baby Animal Easter), Summer (Barnyard Adventureland with 11 attractions), and Fall at the Farm (Forest Pumpkin Patch, Corn Mazes). Additional revenue streams include Goat Yoga wellness classes, Birthday Party hosting, Wedding venue services (Sage and Saffron packages), Field Trips, and Fright Festival haunted attractions. The Berry Drinkers Wine Club provides recurring revenue through quarterly wine subscriptions. The Country Kitchen and Farm Store offer food and retail products on-site.

Differentiator

Problem solved

Functional benefit

Brands

• Beltzer: Berry Wine Seltzer product line featuring Raspberry and Blueberry flavors. 7% alcohol, 110 cal, 1g sugar, 2g carbs. Made from real berries from the farm.

Products and services

• U-Pick Berries (Standing Strawberry, Raspberry, Blueberry) Pick-your-own berry experience offering Standing Strawberry U-Pick (Canada's first elevated row system in high tunnels eliminating bending and providing rain-free picking), plus raspberry and blueberry picking. Containers are purchased at varying sizes by season. Pre-picked berries are also available. Open weekends due to limited quantities, with bookings via FareHarbor.
• Goat Yoga Classes

Quantifiable outcome

• Estate Winery introduced in 2013, now distributed across BC and Alberta
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Save On FoodscoreChannel Partner/ Reseller/ DistributorAll BC Save On Foods wine stores serve as retail distribution partners for Maan Farms estate wines and Beltzer wine seltzer products. Major grocery chain providing broad consumer access across British Columbia.
• Canadian SuperstorecoreChannel Partner/ Reseller/ DistributorSelect Canadian Superstore wine locations carry Beltzer wine seltzer products. National retail chain providing consumer access to Maan Farms products.
• FareHarborcoreChannel Partner/ Reseller/ DistributorThird-party booking platform used for ticketing of U-Pick, Goat Yoga, Field Trips, Birthday Parties, Memberships, and special events. Enables online reservation system for farm activities.
• DubsadocoreTechnology or IntegrationWedding inquiry and booking platform used for tour scheduling and package inquiries for Sage and Saffron wedding packages. Handles 2026 and 2027 wedding bookings.

Scale indicators3 records

Recent moves15 records

Expansion highlights6 records

Others

• The Redwoods Wedding Venue: BC outdoor wedding venue offering ceremony and reception hosting for couples. Comparable as a competing BC wedding/event venue serving the same Lower Mainland bridal segment.

Direct peers

• Aldor Acres Family Farm: Multi-generational family farm in the Fraser Valley offering seasonal farm experiences, pumpkin patch, animal viewing, and birthday parties. Comparable as a nearby family agritourism destination competing for the same family demographic.
• Willow View Farms: Family-run Abbotsford farm offering U-Pick berries, pumpkin patch, corn maze, farm market, and country kitchen. Closely comparable in geography, scale, and experience portfolio to Maan Farms.
• Sea Cider Farm & Ciderhouse: Saanichton, BC farm-based cidery with on-site tasting room, farm tours, events, and weddings. Comparable as a BC farm-to-bottle beverage business with on-site experiences and event revenue.
• Taves Family Farms: Abbotsford, BC family-owned agritourism farm with U-Pick, pumpkin patch, corn maze, farm market, and seasonal events. Highly comparable as a Fraser Valley agritourism competitor with similar attraction mix.
• Krause Berry Farms & Estate Winery: Langley, BC berry farm with an on-site estate winery, U-Pick, farm market, bakery, and seasonal events. Most directly comparable to Maan Farms on the combination of berry farming + winery + agritourism experiences.

Broad incumbents

• Pingle's Farm Market: Large Ontario agritourism operation with U-Pick, farm market, bakery, seasonal events, and a playland. Comparable in business model (multi-vertical family farm experience) but in a different Canadian region.
• Whittamore's Farm: Markham, Ontario farm offering U-Pick, farm market, annual events (Pumpkinfest), and educational programs. Comparable diversified agritourism model, though Ontario-based and operating at larger scale.
• Chaberton Estate Winery: Langley, BC estate winery with tasting room and event venue. Comparable as a Fraser Valley winery with on-site tasting and event space, though not a working berry farm or agritourism operator.

Regional players

• Hazelmere Pumpkin Farm: Surrey, BC seasonal agritourism farm with pumpkin patch, corn maze, and farm market. Comparable experience offering within the Metro Vancouver/Fraser Valley, but operating with a more limited year-round scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maanfarms
• Facebookfacebook.com/maanfarmsestatewinery
• Instagraminstagram.com/maanfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maan Farms