PURSUITS menswear

What PURSUITS menswear does

PURSUITS menswear (legal entity: Rosens GmbH, DBA "THE PURSUIT OF MENSWEAR") is a German direct-to-consumer and brick-and-mortar menswear retailer headquartered in Stuttgart. The company designs, develops, and sells a comprehensive premium menswear assortment — suits, blazers, trousers, waistcoats, shirts, knitwear, polos, T-shirts, shoes (handcrafted in Portugal), outerwear, and a full accessories line (ties, pocket squares, cufflinks, belts, socks, bags, umbrellas) — to style-conscious German men seeking business and occasion wear. Its product line is organized into coordinated mix-and-match collections such as LARUS MIX, ZARUS MIX, and a LUXURY quality line featuring premium materials including wool-cashmere-silk blends, stretch fabrics, mother-of-pearl buttons, and real buttonholes.

The retail platform is built on a Shopware-based e-commerce storefront (pursuits.de) integrated with PayPal Checkout (covering Visa, Mastercard, American Express, and SEPA direct debit), DHL for domestic shipping, and Sendinblue for newsletter marketing. A distinguishing feature is the Mix-&-Match suit configurator, which allows customers to compose suits by selecting jacket, trouser, and optional waistcoat in independent sizes within a coordinated collection. The company offers a complimentary Style Advice service via phone and video call, double opt-in email newsletter signups, gift vouchers in denominations from €50 to €1,000, and a 14-day return policy.

The go-to-market is purely omnichannel and exclusively domestic: physical retail showrooms in Stuttgart, Mannheim, Karlsruhe, Freiburg, Heilbronn, and Frankfurt, complemented by the e-commerce site that ships only within Germany at a flat €9.00 per order. Pricing is positioned at the premium end of menswear (full suits ~€250–€629, shoes ~€150–€249, shirts ~€69–€89, accessories €7–€59). Revenue is generated almost entirely through direct one-time product sales, with no subscription or licensing model. The company is privately held with no disclosed external investors or funding rounds; managing director Gunter Rosewich (Geschäftsführer) leads the entity.

Name

PURSUITS menswear

Legal name

Rosens GmbH

Website

https://pursuits.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PURSUITS menswear is a German omnichannel premium menswear retailer (Rosens GmbH), operating a Shopware-based DTC site and six retail stores in southwestern Germany, selling mix-and-match suits, shirts, shoes, and accessories to style-conscious German men.

Ownership category

akta.pro rank

Product category

Premium Men's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Luxury Menswear (CRAAAFAF), Dress & Formal Footwear Retail (CRAAADAC), Ties, Bow Ties & Pocket Squares (CRAAAJAH), Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Premium menswear
• Men's formal wear
• Mix-and-match suits
• Tailored business attire
• Men's accessories

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue is generated through the direct sale of men's apparel and accessories via two channels: (1) the e-commerce storefront (pursuits.de) with home delivery, and (2) physical retail stores across Germany. Product categories include suits, jackets, trousers, waistcoats, shirts, T-shirts, polo shirts, knitwear, shoes, and accessories. The company sells gift vouchers as well.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PURSUITS menswear designs, sources, and retails premium men's formal and business attire — including suits, blazers, trousers, waistcoats, shirts, T-shirts, polo shirts, knitwear, shoes, and accessories — through its own e-commerce storefront and six physical retail stores across southwestern Germany. The signature Mix-&-Match Suit System lets customers configure jackets, trousers, and waistcoats in independent sizes for a tailored fit, supplemented by a free phone/video style-advisory service.

Product overview

PURSUITS menswear is an online and brick-and-mortar menswear retailer operated by Rosens GmbH, offering a comprehensive range of formal and casual men's clothing. The core offering centers on a Mix-and-Match suit system where customers can configure suits by selecting separate blazers (Sakkos), trousers (Hosen), and optional waistcoats (Westen) in coordinated styles and different sizes. The product portfolio spans suits, blazers, trousers, waistcoats, shirts (formal and casual), T-shirts, polo shirts, knitwear, shoes, and outerwear, complemented by a full range of accessories including ties, pocket squares, bow ties, suspenders, cufflinks, belts, socks, lapel pins, bags, and umbrellas. The brand organizes products into collections such as LARUS MIX and ZARUS MIX for coordinated suit systems, and a LUXURY quality line featuring premium handcrafted details. Additional offerings include gift vouchers (Geschenkgutschein) starting at 50 EUR, deal/discounted items (DEALS), and pre-curated outfit sets. The company maintains physical stores in Stuttgart, Mannheim, Karlsruhe, and Freiburg alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Suits (Anzüge) — Mix-&-Match Full men's suits sold via a Mix-&-Match configurator that lets customers combine blazers, trousers, and optional waistcoats in independent sizes and coordinated styles, targeting style-conscious men seeking premium business and formalwear.
• Blazers & Sport Coats (Sakkos) Standalone men's blazers and sport coats sold separately, including slim-fit cuts, stretch fabrics, and luxury-detail designs combinable with mix-and-match trousers (e.g., ZARUS MIX collection).
• Trousers (Hosen) Men's trousers in slim-fit, casual-fit, and stretch-quality constructions, typically designed to complement specific blazers in the Mix-&-Match system (e.g., Johnston trousers).
• Waistcoats (Westen) Optional waistcoats sold as mix-and-match suit components, in styles and materials coordinated with the brand's blazer and trouser lines (e.g., Tiger waistcoats).
• Dress & Casual Shirts (Hemden) Men's shirts including formal tuxedo shirts, performance twill shirts, casual linen shirts, and various collar styles for business and occasion wear.
• T-Shirts Men's T-shirts in various fits including luxury cotton-silk blend options for casual and smart-casual wear.
• Polo Shirts Men's polo shirts with Kent collar in cotton-spandex blend quality for casual and semi-formal wear.
• Knitwear / Pullovers Men's knitwear including turtleneck sweaters in wool-cashmere blends for premium business-casual layering.
• Men's Shoes (Schuhe) Men's dress shoes and casual shoes including Derby shoes, double monk straps, sneakers, and loafers, handcrafted in Portugal from genuine calfskin leather.
• Outerwear — Jackets & Coats (Jacken) Men's outerwear including winter coats in wool-cashmere-polyamide blends for premium dress and business-casual use.
• Belts (Gürtel) Men's leather belts and woven elastic belts with metal buckles, designed to complement the brand's shoes and tailored garments.
• Socks (Socken) Men's socks in bamboo-elastane blends and sneaker/invisible (füsslinge) variants.
• Ties (Krawatten) Formal men's neckties including silk ties, knitted cotton ties, and evening ties.
• Pocket Squares (Einstecktücher) Men's pocket squares in silk and viscose with various patterns including paisley and plain designs.
• Bow Ties (Fliegen) Bow ties in silk and other materials, available in pre-tied and self-tie options.
• Cufflinks (Manschettenknöpfe) Men's cufflinks in ball, circle, and rectangle designs in stainless steel, for formal shirts.
• Bags (Taschen) Men's bags including laptop briefcases that complement the brand's business attire.
• Suspenders (Hosenträger) Men's suspenders in various patterns and materials including satin and woven designs.
• Cummerbunds (Kummerbund) Slim-fit men's cummerbunds designed to match formal attire.
• Tie Clips (Krawattennadeln) Men's tie clips for securing neckties.
• Lapel Pins (PINS) Decorative men's lapel pins including floral and other designs.
• Umbrellas (Regenschirm) Men's umbrellas sold to complement the PURSUITS menswear collection.
• Outfit Sets Pre-curated men's outfit combinations including matching ties and pocket squares, offering a complete coordinated look in a single product package.
• Gift Vouchers (Geschenkgutschein) PURSUITS gift vouchers in denominations from EUR 50 to EUR 1,000, redeemable on the pursuits.de online shop, delivered digitally by email or as a physical gift box via DHL.
• DEALS — Discounted Items & Bundles A dedicated deals/clearance section on pursuits.de offering discounted suits, accessories, and multi-item bundles (e.g., 3 pairs of socks for EUR 12).
• Style Advisory Service (Style Advice) Complimentary phone and video style-advisory service staffed by Style Experts (reachable at +49 (0)172 941 41 55) that helps customers choose the correct size, style, and fit when buying PURSUITS tailored garments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hugo Boss: German global leader in premium menswear with a broad portfolio spanning business suits, casual wear, and accessories. Operates an extensive global retail and wholesale network far exceeding PURSUITS' scale, but addresses the same premium menswear customer and shares the German market.
• Marc O'Polo: German/Swedish premium casual menswear brand with broad lifestyle positioning. Comparable in German market presence, premium price point, and own-brand quality standards, though focused more on casual than formal wear than PURSUITS.
• S. Oliver: German mass-premium apparel group offering menswear, womenswear, and accessories across multiple sub-brands. Comparable in German market focus and broad menswear offering, though at a lower price point and far larger scale than PURSUITS.
• JOOP!: German premium lifestyle brand with a strong menswear line spanning business suits, casual wear, and accessories. Comparable in premium German menswear positioning, omnichannel retail, and target customer to PURSUITS, though at significantly larger scale.

Direct peers

• Strellson: Swiss-German premium menswear brand with suits, shirts, and casual-formal wear distributed through own stores and wholesale in DACH. Comparable in premium positioning, business-formal product mix, and DACH-centric distribution.
• The Kooples: French premium fashion brand with a strong menswear line of suits, shirts, and accessories targeting style-conscious younger professionals. Comparable in premium positioning, modern slim-fit cuts, and direct-to-consumer omnichannel model to PURSUITS.
• Suit Supply: Dutch premium menswear retailer that pioneered the mix-and-match suit system with omnichannel stores and direct-to-consumer e-commerce. Most directly comparable to PURSUITS in product offering (suits, shirts, accessories), configurator-based customisation, and target customer (style-conscious professional men).
• Olymp: German premium menswear specialist focused on dress shirts, formal wear, and business attire. Comparable in product mix (formal shirts, suits, business occasion wear), DACH distribution, and target customer segment to PURSUITS.
• Eterna: German premium shirt and menswear specialist with a heritage in dress shirts and business attire. Comparable in premium formal menswear focus, German retail presence, and direct-to-consumer distribution model.
• Seidensticker: One of Germany's largest shirt specialists with a heritage in premium business and formal shirts. Comparable in premium formal menswear positioning, German DACH market focus, and omnichannel retail presence to PURSUITS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pursuits.menswear
• LinkedInlinkedin.com/company/pursuits-menswear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURSUITS menswear