Assalub

What Assalub does

Assalub AB is a privately-held Swedish manufacturer specializing exclusively in centralized lubrication equipment and lubricant handling systems, founded around 1930 and operating from a single facility in Åtvidaberg, Sweden, with approximately 30 employees. The company designs, manufactures, and assembles its products in-house, offering a portfolio that spans automatic lubrication systems (circulation, single-line, multi-line, progressive, dual-line, and grease coating/injection), manual lubrication equipment (grease and oil pumps, hand pumps), precision grease metering devices, RFID-based computer-assisted lubrication systems (LubeRight), wireless flow monitoring systems (WLubeMon), and rust proofing equipment for vehicles. Core technologies include pneumatic grease pumps with proprietary 'Totally Empty' follower plate designs that leave only 1.5-1.9 kg residue in 180/200 kg drums and digital grease meters with ±3% accuracy at pressures up to 70 MPa.

The company serves heavy process industries including pulp and paper, steel, cement, sawmill, and energy and power generation, where centralized lubrication is mission-critical for rotating equipment such as paper machines, continuous casters, cement kilns, and recovery boilers. All sales flow exclusively through a global distributor network of over 60 named partners across 30+ countries spanning Europe, North America, South America, Africa, Asia, the Middle East, and Oceania; Assalub does not sell directly to end customers. Revenue is generated primarily through hardware sales of capital equipment, supplemented by aftermarket spare parts, sealing kits, repair kits, and consumables such as grease filter cartridges and follower plates, with installation and service provided across both new and existing installations. Documented customer outcomes include a 44% reduction in grease consumption and a 50% reduction in spare parts inventory withdrawals over a decade at pulp and paper customer Domsjö Fabriker, establishing quantified ROI for the grease metering product line.

Name

Assalub

Legal name

Assalub AB

Website

https://assalub.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Assalub is a Swedish manufacturer of centralized lubrication equipment and lubricant handling systems, including pneumatic grease pumps, grease meters, and digital monitoring systems, serving heavy process industries globally through a 60+ distributor network.

Ownership category

akta.pro rank

Product category

Industrial Lubrication Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391), Other General Purpose Machinery Manufacturing (3339)

SIC

General Industrial Machinery & Equipment (3560), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Maintenance Lubrication & Oil Handling Equipment (Greasing, Dispensing, Used Oil) (IMAHALAJ)

akta.pro secondary industries

Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)

Keywords

• Industrial lubrication equipment
• Centralized lubrication systems
• Grease pumps
• Lubrication monitoring
• Automated lubrication systems

Headquarters

HQ city

Åtvidaberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Lubrication Equipment Sales: Assalub develops, manufactures, and markets equipment for handling of lubricants and centralized lubrication systems. Products are sold through a global distributor network to industrial end customers in heavy process industries.
2. Aftermarket / Spare Parts & Service: The company provides installation and service for all equipment and systems, including spare parts, repair kits, sealing kits, and consumables (grease filter cartridges, follower plates, drum lids). Service covers both new and existing installations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Assalub develops, manufactures, and sells centralized lubrication equipment and lubricant handling systems, including air-operated and electric grease pumps (1:6, 1:50, 1:65 ratios), dual-line/single-line/multi-line/progressive/circulation lubrication systems, computerized lubrication monitoring systems (LubeRight, LubeMon, WLubeMon), and rust proofing equipment for heavy process industries such as pulp and paper, steel, cement, mining, and power generation.

Product overview

Assalub is a Swedish company specializing in equipment for central lubrication and lubricant handling. The product portfolio consists of two main categories: (1) Centralized lubrication systems including automatic lubrication systems (circulation, single-line, multi-line, progressive, dual-line, and grease coating/injection) and (2) Equipment for handling lubricants (air-operated grease pumps in 1:65, 1:6, and 1:50 ratios, hand pumps, oil pumps, rust proofing equipment, and accessories like hose reels and installation materials). Supporting these core product lines are digital monitoring solutions including LubeRight (computer-assisted lubrication with RFID transponders and PC software), LubeMon (flow monitoring with oval gear transmitters), and WLubeMon (wireless monitoring). Assalub also offers mobile applications for grease dosing calculations and oil viscosity analysis. The company serves heavy process industries including pulp and paper, steel, cement, mining, and power generation.

Differentiator

Problem solved

Functional benefit

Brands

• Totally Empty Concept: Environmentally friendly pump concept that allows nearly complete emptying of grease drums, with only 1.5-1.9 kg of grease remaining in a 180/200 kg drum.
• LubeRight
• LubeMon
• WLubeMon

Products and services

• Grease Meter Digital grease metering device that measures and monitors grease flow at lubrication points with high precision (max pressure 70 MPa, output 0-1,000 cm³/min). For industrial maintenance teams that need precise lubricant quantity control at bearings.
• LubeRight - Computer-Assisted Lubrication System RFID-based digital lubrication system using transponder-equipped grease nipples and a digital grease meter with transmitter, paired with LubeRight.NET PC software. Identifies each lubrication point, displays planned grease amounts, measures actual grease delivered, and transfers data to a PC. Reduces over-lubrication and missed lubrication events in industrial facilities.
• LubeMon - Lubrication Monitoring Continuous grease flow monitoring system using oval gear flow transmitters (flow range 0-2,500 cm³/min, accuracy ±3%, max pressure 70 MPa). Detects deviations in grease flow at critical bearings to prevent unplanned downtime.
• WLubeMon - Wireless Lubrication Monitoring Wireless lubrication monitoring system using open 868 MHz frequency for the European and African market. Monitors grease lubrication wirelessly and integrates with all types of lubrication systems from automatic to manual.
• 1:65 Ratio Air-Operated Grease Pump High-pressure pneumatic grease pump with 1:65 pressure ratio achieving 52 MPa / 7,500 psi grease pressure and capacity 1,200 g/min. Features the proprietary 'Totally Empty' follower plate concept that leaves only 1.5-1.9 kg of grease in a 180/200 kg drum. Includes built-in grease return for dual-line lubrication. For heavy process industry (paper, pulp, steel, cement, mining, power stations). Part numbers 0102093-0102095.
• 1:6 Ratio Grease Transfer Pump
• 1:50 Ratio Air-Operated Grease Pump
• Hand Pump for Grease and Oil
• Air-Operated Oil Pump Series (1:1, 1:3, 1:6 ratios)
• Dual-Line Centralized Lubrication System
• Progressive Lubrication System
• Single-Line Centralized Lubrication System
• Multi-Line Lubrication System
• Oil Circulation Lubrication System
• Grease Coating and Injection Equipment
• Rust Proofing Equipment
• Hose Reels
• Assalub Grease Doser Mobile App Mobile application that helps users select the best dual-line dispenser for lubrication point requirements. Displays delivery amounts at different settings in easy-to-read tables. Available on Android and Apple App Stores.
• Assalub Oil Viscosity Mobile App Mobile application for calculating oil viscosity at specified temperatures. Enter viscosity at 40°C and 100°C plus target temperature to get viscosity in centiStokes according to ASTM D341 standard. Available on Android and Apple App Stores.
• Installation and Service
• Lever-Operated Secure Hydraulic Coupler One-hand operated hydraulic coupler for zerk fittings providing secure connection with both hands free for grease gun. Leak-proof at extreme angles, max pressure 690 bar. Part Numbers 907757 (Standard), 907758 (XL), 907761/907762 (NPT versions).

Quantifiable outcome

• 44% reduction in grease consumption (from 8,476 kg to 4,756 kg over 3 years) and 50% reduction in spare parts inventory withdrawals (1989–1999)

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered minor.

• Vadalub BVBAminorChannel Partner/ Reseller/ DistributorDistributor for Belgium. Located at Lindestraat 14 a, 9240 Zele, Belgium.
• ProChema Ltd.minorChannel Partner/ Reseller/ DistributorDistributor for Bulgaria. Located at Complex Chayka Bl. 196, Floor 2, Office 4, BG-9005 Varna.
• Domes d.o.o.minorChannel Partner/ Reseller/ DistributorDistributor for Croatia, Slovenia, Bosnia-Herzegovina. Located at Poslovni park Karlovac, Belajske Poljice 2C, 47250 Duga Resa.
• LøwenerminorChannel Partner/ Reseller/ DistributorDistributor for Denmark. Located at Smedeland 2, 2600 Glostrup.
• BeisaminorChannel Partner/ Reseller/ DistributorDistributor for Finland. Located at Leijukuja 5, 78210 Varkaus.
• PreciagminorChannel Partner/ Reseller/ DistributorDistributor for France. Located at 21A Route de la Wantzenau, 67800 Hoenheim.
• Lubrimatik GmbHminorChannel Partner/ Reseller/ DistributorDistributor for Germany. Located at Am Rennplatz 7a, 41334 Nettetal.
• LubritecminorChannel Partner/ Reseller/ DistributorDistributor for Spain. Located at Polígon Industrial Santiga, Tallers 8, Nau 58, 08210 Barberà del Vallès.
• Esko Pacific SalesminorChannel Partner/ Reseller/ DistributorDistributor for Washington, Oregon (USA) and Canada. Located at 3480 Gardner Court, Burnaby BC V5G 3K4, Canada.
• LubrisourceminorChannel Partner/ Reseller/ DistributorDistributor for Michigan, Indiana, Ohio, Pennsylvania, Kentucky (USA). Located at 2900 Cincinnati-Dayton Rd, Middletown, OH 45044.
• Nordic VenturesminorChannel Partner/ Reseller/ DistributorDistributor for pulp and paper industry in China (Beijing, Fujian, Shandong, Shanghai).
• PT Likita MakmurminorChannel Partner/ Reseller/ DistributorDistributor for Indonesia. Located at MGK Kemayoran Main Building GF, Blok D7/15, Kemayoran, Jakarta 10610.
• Florite AustraliaminorChannel Partner/ Reseller/ DistributorDistributor for Australia. Located at 760 Riverview Terrace, 2640 ALBURY NSW.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• DropsA: Italian manufacturer of centralized lubrication systems, progressive dividers, dual-line systems, and oil/air lubrication. Highly comparable product portfolio and a strong presence in steel, cement, and paper industries — the same verticals Assalub targets.
• Groeneveld-BEKA: Netherlands/Germany-based supplier of automatic lubrication systems, single-point lubricators, and oil-level management for trucks, buses, construction equipment, and industrial machinery. Closely comparable in automatic lubrication systems, with strength in mobile equipment versus Assalub's process-industry focus.
• Vogel (a brand of SKF): Germany-origin lubrication systems brand (now part of SKF) specializing in automatic grease and oil lubrication systems for machine tools, paper machines, and heavy industry. Direct competitor in the same dual-line and single-line categories Assalub serves.
• Lincoln Industrial (Lincoln Holdings / SKF): US-based manufacturer of automated lubrication systems, grease pumps, and lubrication accessories serving industrial, automotive, and heavy-equipment customers. Operates the closest product overlap with Assalub's centralized lubrication portfolio and competes head-to-head in many global accounts.
• Bijur Delimon International: US-headquartered manufacturer of centralized lubrication systems, including single-line, dual-line, progressive, and spray systems, plus monitoring electronics. Closely comparable to Assalub in dual-line and progressive lubrication offerings for industrial process customers.

Broad incumbents

• Graco Inc. US-listed global leader in fluid handling equipment, including industrial pumps, lubrication systems, and rust-proofing application equipment. Overlaps with Assalub in air-operated pumps, oil transfer, and automotive rust-proofing applications but serves a much broader product portfolio.
• SKF (Lubrication Systems division): Swedish industrial giant operating a dedicated Lubrication Systems business manufacturing automatic lubrication systems, pumps, and condition monitoring hardware. Directly comparable to Assalub in product range and heavy-industry customer base, with substantially larger scale and broader geographic reach.
• Schaeffler / FAG Industrial Services: German bearing and industrial-services conglomerate offering automatic lubrication systems, condition monitoring, and lubrication accessories alongside its core bearing business. Competes with Assalub in the same heavy-industry lubrication-systems category with substantially greater resources.

Emerging players

• Memolub: Belgium-based specialist in battery- and electro-mechanical single-point automatic lubricators for industrial and food-grade applications. Comparable as a niche European lubrication-automation specialist, though focused on a narrower product segment than Assalub.
• Perma-tec: German manufacturer of single-point automatic lubricators (PERMA Classic, NOVA, FLEX) widely used in industrial and heavy-equipment applications. Adjacent rather than head-to-head — competes in single-point lubrication while Assalub is stronger in centralized multi-line systems.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@assalub

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assalub