Bayshore Broadcasting

Name

Bayshore Broadcasting

Legal name

Bayshore Broadcasting Corporation

Website

https://bayshorebroadcasting.ca

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAC

Local Radio Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABAIAI

News Talk Radio & Current Affairs Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast News & Current Affairs Channels

Keywords

• Radio broadcasting services
• Local radio advertising
• Regional news coverage
• Community event promotion
• Radio station network

Headquarters

HQ city

Owen Sound

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Bayshore Broadcasting generates revenue primarily through radio advertising sales. They offer custom and targeted marketing solutions for local and regional businesses. The company provides various advertising formats including 10-second and 30-second commercial messages, sponsorships, and full station event sponsorships. Non-profit groups receive discounted rates for community campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bayshore Broadcasting operates a regional network of AM/FM radio stations (560 CFOS, Mix 106.5, Country 93 and sister stations) serving seven Ontario markets with news, sports, weather, and community programming. The company sells on-air and online radio advertising to local and regional businesses through marketing consultants and a self-serve platform, supplemented by digital news, podcasts, sports coverage, weather, and a community events calendar.

Product overview

Bayshore Broadcasting operates a multi-station radio broadcasting network serving Grey/Bruce and surrounding Ontario regions. The portfolio consists of flagship station 560 CFOS, Mix 106.5 (contemporary hit radio), and Country 93 (country format), all based in Owen Sound with additional stations in Orillia, Muskoka, Wasaga Beach/Collingwood, Port Elgin, Goderich, and Orangeville/Shelburne/Alliston. The digital News Centre serves as the primary online hub, integrating news podcasts (Grey Bruce Morning/Evening News), sports coverage (including Benchwarmers talk show), weather forecasting, and a community events calendar. The company also operates a self-serve advertising platform via adsfollo.statsradio.com for purchasing radio ads. Community engagement initiatives include the Healthy Tomorrows healthcare initiative with its Healthcare Rockstars award program, and the now-discontinued Caring Nurse Award. The company utilizes the SoCast Platform for content management and promotions.

Differentiator

Problem solved

Functional benefit

Brands

• 560 CFOS: Radio station in Owen Sound broadcasting news podcasts and community programming
• Mix 106.5
• Country 93
• Open Line
• Healthcare Rockstars
• Healthy Tomorrows
• Caring Nurse Award

Products and services

• 560 CFOS

Quantifiable outcome

• 76% of women consider their radio station to be like a friend or best friend
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Advanced Pain ReliefminorGTM or Marketing PartnerAdvanced Pain Relief sponsors Bayshore's Healthcare Rockstars and Caring Nurse awards. Located in Owen Sound and Waterloo, they are described as the region's leader in drug-free, non-surgical pain solutions. This is a marketing sponsorship partnership supporting healthcare recognition initiatives.
• SoCast (SoCastSRM)coreTechnology or IntegrationSoCast provides the digital platform powering Bayshore Broadcasting's website, content management, podcast delivery, event calendar, and advertising features. SoCast is a Supernova Interactive, Inc. company providing software for radio station websites and online services.
• RE/MAX Grey Bruce Realty Inc. BrokerageminorGTM or Marketing PartnerSports sponsor for local sports coverage on Bayshore Broadcasting stations. The sponsorship appears on sports stories, scores, and schedules pages.
• Healthy Tomorrows Healthcare Partners (Multiple Hospitals)coreStrategic or Co-development PartnerBayshore's Healthy Tomorrows initiative partners with 16+ hospitals and healthcare foundations across the region including Owen Sound Regional Hospital, Wiarton & Lion's Head Hospitals, Walkerton Hospital, Saugeen Memorial Hospital, Hanover & District Hospital, and others. This is a community health initiative providing support and recognition for healthcare workers.
• Grey Bruce Health UnitminorStrategic or Co-development PartnerPartner venue for the Caring Nurse Awards nursing seminar held on May 14, 2019

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Corus Entertainment: Large Canadian media company owning radio stations, TV networks, and digital assets. Overlaps with Bayshore on radio advertising but operates at national scale with diversified content verticals.
• Bell Media: Major Canadian broadcaster (TV, radio, digital, out-of-home) operating dozens of radio stations nationwide. Comparable in radio advertising operations but operates at vastly larger scale and within a vertically integrated telecom.
• Cogeco Communications: Canadian telecommunications and media company with radio broadcasting operations in Quebec and Ontario. Adjacent in radio advertising but primarily a cable/broadband operator with media as a secondary line.
• Rogers Sports & Media: Canadian broadcaster and media operator with extensive radio station holdings across major and mid markets. Comparable in radio ad sales and news operations but with far broader portfolio and resources.
• Stingray Group: TSX-listed Canadian music, media, and broadcasting company with radio and digital audio assets. Comparable as a Canadian broadcaster monetizing through advertising, but materially larger and more diversified than Bayshore.

Direct peers

• Evanov Radio: Privately-held Canadian broadcaster running a network of AM and FM stations in smaller Ontario and prairie markets. Directly comparable in station count, market size, and independent ownership model.
• Vista Radio: Canadian independent broadcaster operating a portfolio of small- and mid-market radio stations across multiple provinces. Closely comparable to Bayshore as a regional multi-station operator reliant on local ad sales.
• Durham Radio: Ontario-based independent operator of multiple radio stations serving Durham Region and surrounding areas. Comparable as a regional Ontario multi-station broadcaster with a local sales focus.
• Golden West Broadcasting: Independent Western Canadian broadcaster operating numerous community radio stations. Comparable in operating model, multi-station structure, and small-market focus, though serving a different geography.

Others

• SoCast (Supernova Interactive): Digital platform vendor powering Bayshore's website, CMS, podcast delivery, event calendar, and ad workflows. Comparable not as a competitor but as the technology backbone whose roadmap directly affects Bayshore's digital capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewsBayshore
• Facebookfacebook.com/NewsBayshore

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayshore Broadcasting