InsuranceSplash
InsuranceSplash is a Miami-based digital marketing company providing website building, SEO, and online advertising services exclusively to US insurance agents and agencies through subscription-based tools priced from $59.99 to $599+ per month.
- Company typePrivate
- Founded2009
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InsuranceSplash does
InsuranceSplash, LLC is a Miami, Florida-based digital marketing services company founded in 2009 that provides websites, search engine optimization, online advertising management, and broader marketing services exclusively to insurance agents and agencies in the United States. Its core product is a template-based insurance agency website builder priced at $59.99 per month, featuring a drag-and-drop content management system, mobile-responsive design, built-in SEO architecture, SSL security, and integrated online quote forms with rater connectivity across 60+ major insurance carriers including Allstate, Progressive, Travelers, and Liberty Mutual.
The company operates a subscription-based revenue model with tiered pricing: website subscriptions start at $59.99/month, local SEO packages are bundled at $199/month including website optimization, business listings management across 50 directories, and review monitoring, while its premium "Complete Marketing Package" targets large agencies and carriers at $599+/month for full campaign management. Online advertising management operates on a hybrid subscription plus 25% management-fee model on Google and Facebook PPC budgets starting at $1,000. Free marketing tools — including a blog, podcast, idea generators, email newsletter, and a trusted vendor directory — function as top-of-funnel content assets for SMB agent lead generation.
InsuranceSplash distributes services via self-serve online sign-up and targets a vertically-segmented customer base including individual insurance agents (primary segment), small-to-medium agencies with multiple producers, and insurance carriers seeking agent-network marketing support. The business runs on a low-touch sales motion with phone support and demo requests, supplemented by client referral and industry partner programs. The company is independently owned, with CEO John F. Carroll listed as the principal executive, no disclosed external funding, and no institutional investors mentioned in the available materials.
InsuranceSplash firmographics
Firmographics- Name
- InsuranceSplash
- Legal name
- InsuranceSplash, LLC
- Website
- https://insurancesplash.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsuranceSplash is a Miami-based digital marketing company providing website building, SEO, and online advertising services exclusively to US insurance agents and agencies through subscription-based tools priced from $59.99 to $599+ per month.
- Ownership category
- akta.pro rank
Where InsuranceSplash is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InsuranceSplash business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Subscription: Monthly subscription model for insurance agency websites at $59.99/month with no setup fees or hidden charges. Includes free installation, setup, and customer support.
- Local SEO Services: Monthly SEO subscription at $199/month including website optimization and local SEO services.
- Complete Marketing Package: Professional advertising campaign management for large agencies and carriers starting at $599/month.
- Online Advertising Management: PPC campaign management with 75% of budget going directly to ads and 25% as management fee. Minimum budget of $1,000 for Google campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance Agency Website - $59.99/month |
| Subscription | Monthly | Local SEO Package - $199/month |
| Subscription | Monthly | Complete Marketing Package - Starting at $599/month |
| Usage-based | Pay-as-you-go | Online Advertising - Budget from $1,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
InsuranceSplash product offering
Product offeringCore offering
InsuranceSplash provides online marketing services specifically designed for insurance agents and agencies. Its core offering is a drag-and-drop insurance agency website builder with mobile-responsive templates, integrated online quote forms, and rater connectivity, supplemented by add-on SEO, local SEO, paid advertising management, and full-service marketing packages sold on monthly subscriptions.
Product overview
InsuranceSplash offers a suite of online marketing services specifically designed for insurance agents. The core product is the Insurance Agency Websites platform ($59.99/month), a drag-and-drop website builder with pre-designed templates. This core platform integrates with optional add-on modules including Insurance Agency SEO services, Online Advertising Services (Google/Facebook PPC), and The Complete Marketing Package. Additionally, the Local SEO Package ($199/month) provides a bundled solution for local search optimization with an included website. The company also provides free marketing tools including idea generators, a blog, newsletter, and a vendor directory.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Agency Websites Drag-and-drop website builder for insurance agents and agencies, offering pre-designed templates, mobile-friendly design, SSL security, online quote forms with rater integration, blog functionality, and 24/7 support, priced at $59.99/month.
- Insurance Agency SEO Search engine optimization service for insurance agencies to rank on the first page of Google, increasing visibility and generating more leads from organic search.
- Online Advertising Services Professional PPC campaign management for Google and Facebook advertising targeting insurance prospects, with 75% of budget going to ad spend and 25% as management fee, minimum $1,000 campaign budget.
- The Complete Marketing Package End-to-end marketing bundle for large insurance agencies and carriers combining website, SEO, social media, paid ads, and email marketing, starting at $599/month.
- Local SEO Package Local search engine optimization service bundling a website with Google optimization, business listings management across 50 directories, automated review monitoring funnel, ranking tracking, and analytics, priced at $199/month.
Quantifiable outcome
- Websites load in under 4 seconds
- +2 more outcomes
Companies that use InsuranceSplash
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
InsuranceSplash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
InsuranceSplash partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Insurance Carriers (60+)coreInsuranceSplash integrates with major insurance carriers including AAA Insurance, Aetna, Aflac, AIG, Allstate, Blue Cross - Blue Shield, Cigna, Farmers Insurance, Humana, Liberty Mutual, Metlife, Nationwide, New York Life, Progressive, Prudential, State Auto, The Hartford, Travelers, United Healthcare, and 40+ others. The websites can display carrier logos, links, and integrate with online raters for quote generation.
- Industry Partner ProgramminorPartnership program for industry collaborators including agencies, vendors, and other insurance industry participants to refer business and collaborate on marketing solutions.
- Client Referral ProgramminorReferral program allowing existing clients to refer new customers in exchange for benefits.
- Multi-Agent Solutions PartnersminorPartners serving agencies with multiple agents, providing specialized solutions for multi-location or multi-agent insurance organizations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
InsuranceSplash competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Generalist CRM, marketing automation, and website platform used heavily by SMB insurance agencies. Competes for the same agency marketing budget as InsuranceSplash when agencies choose a broad platform over a vertical specialist.
- EverConnect (EverQuote): Insurance vertical marketing and lead-distribution platform serving carriers, agents, and aggregators. Overlaps with InsuranceSplash on PPC/lead generation for insurance consumers via websites for agent customers.
- Zywave: Large, well-funded insurance technology suite covering agency websites, marketing automation, content, and analytics. Competes with InsuranceSplash at the upper end of the market and on carrier distribution programs.
Emerging players
- Sierra Connect (Sierra Interactive): Lead-generation and digital-marketing platform for insurance, financial services, and home-services verticals with comparable website, SEO, and PPC offerings tailored to insurance agents.
- Squarepages / AgentCubed: Insurance CRM and consumer-engagement platform providing websites, texting, and lead tools for agencies. Adjacent insurance-marketing competitor with overlap on agency websites and lead forms.
Direct peers
- Hometown Quotes: Lead-generation and website platform for local insurance agents, combining SEO-optimized websites with consumer lead funnels. Comparable offering and buyer to InsuranceSplash's Local SEO Package and agency websites.
- Ritter Insurance Marketing (now Integrity Marketing Group): Provides agent-website, lead-generation, and carrier-marketing services to insurance agents. Comparable vertical-specialist marketing vendor serving independent insurance agents.
- NetMinder (InsuranceProShop): Provides insurance-agent SEO, agency website templates, and carrier appointment/SEO tools. Direct vertical-specialist competitor targeting the same niche buyer with comparable offerings.
- Forge3: Insurance-focused website builder and marketing platform offering agency websites, live chat, and engagement tools for insurance carriers and agencies. Competes head-to-head with InsuranceSplash's website and SEO tiers.
- Agent Image (Fuse by Agent Image): Long-standing specialist that designs and hosts websites, SEO, and digital marketing specifically for insurance agents. Direct competitor to InsuranceSplash across website, SEO, and PPC offerings for the same SMB independent-agent buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
InsuranceSplash social profiles
Digital presenceInsuranceSplash financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsuranceSplash leadership team
Management profileNumber of profiles
Profiles1 record
InsuranceSplash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsuranceSplash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsuranceSplash
What does InsuranceSplash do?
InsuranceSplash provides online marketing services specifically designed for insurance agents and agencies. Its core offering is a drag-and-drop insurance agency website builder with mobile-responsive templates, integrated online quote forms, and rater connectivity, supplemented by add-on SEO, local SEO, paid advertising management, and full-service marketing packages sold on monthly subscriptions.
Is InsuranceSplash a public or private company?
InsuranceSplash is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InsuranceSplash founded?
InsuranceSplash was founded in 2009. It employs 11 to 50 people.
Where is InsuranceSplash based?
InsuranceSplash is headquartered in Miami, United States, in the North America region.
How does InsuranceSplash make money?
Four revenue lines are on record. Website Subscription is the primary driver. The others are local SEO Services, complete Marketing Package and online Advertising Management.
Who are InsuranceSplash's main competitors?
Broad incumbents on record are HubSpot, EverConnect (EverQuote) and Zywave. Emerging players are Sierra Connect (Sierra Interactive) and Squarepages / AgentCubed. Direct peers are Hometown Quotes, Ritter Insurance Marketing (now Integrity Marketing Group), NetMinder (InsuranceProShop), Forge3 and Agent Image (Fuse by Agent Image).
Does InsuranceSplash have an API?
No public API is recorded for InsuranceSplash.