PR-Com

What PR-Com does

PR-COM is a Munich-based strategic corporate communications consultancy founded in 1990, serving B2B IT companies primarily in the DACH region (Germany, Austria, Switzerland). The firm operates from Sendlinger-Tor-Platz in Munich with 45 employees and reports a customer base of approximately 50 enterprise clients, including Dell Technologies (a 25-year relationship), Giesecke+Devrient, NTT, Red Hat, Toshiba, IFS, Veridos, and HID Global. Ownership and leadership remain with founder Alain Blaes and Managing Director Martina Jahrbacher; the firm has no disclosed external investors or parent company.

The firm operates as a professional services agency rather than a technology company, organized around six integrated service lines: Public Relations, Social Media, Marketing Communication, Corporate Positioning, Content Creation, and Training and Coaching. Delivery combines account management teams, an in-house journalistic editorial staff with IT specialization, social media competence experts, and self-developed positioning, project management, and coaching tools. For multinational clients, PR-COM coordinates execution through an independent partner network spanning more than 20 countries across the Americas, Europe, and Asia/Pacific, following a 'Think global, act local' model. Differentiators claimed include long-tenured client relationships (multiple clients at 10-25+ years), a 4.9/5 customer satisfaction rating, and a sub-brand called the PR-COM Research Lab that publishes original surveys on media and digital-competence topics.

PR-COM generates revenue through consulting fees and retainers sized to client needs; pricing is not publicly disclosed. Direct sales via account management teams serve an enterprise B2B IT buyer base. Beyond its newsroom of 6,800+ archived items and an active Insights blog covering GEO and crisis communications, there are no disclosed product launches, M&A activity, funding rounds, regulatory actions, or restructuring events in the available data - the firm has operated continuously since 1990 as a privately held limited liability company.

Name

PR-Com

Legal name

PR-COM Beratungsgesellschaft für strategische Kommunikation mbH

Website

https://pr-com.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

PR-COM is a Munich-based strategic communications consultancy founded in 1990 with 45 employees, serving approximately 50 B2B IT enterprise clients in the DACH region through six integrated service lines: PR, social media, marketing communications, corporate positioning, content creation, and training and coaching.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communications Consulting: PR-COM generates revenue through consulting fees for strategic corporate communications services including PR, social media, marketing communication, corporate positioning, content creation, and training/coaching. The company has approximately 50 customers including global leaders such as Dell, Giesecke+Devrient, NTT, Red Hat and Toshiba. Many customers have been working with them for more than 10, 20 or even 25 years.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

PR-COM is a Munich-based consulting agency for strategic corporate communications founded in 1990, specializing in high-tech and B2B IT markets. The agency delivers six core professional services — Public Relations, Social Media, Marketing Communication, Corporate Positioning, Content Creation, and Training & Coaching — executed by account management teams, social media competence experts, and an in-house editorial team with journalistic experience. Services span strategy through operational implementation, including media training, crisis communication, thought leadership, and content production for clients such as Dell Technologies, Giesecke+Devrient, NTT, Red Hat, and Toshiba.

Product overview

PR-COM is a consulting agency for strategic corporate communications based in Munich, founded in 1990. The company offers six core professional services: Public Relations, Social Media, Marketing Communication, Corporate Positioning, Content Creation, and Training and Coaching. These services are delivered as professional consulting engagements by account management teams, a social media competence team, an in-house editorial team with journalistic experience, and graphic designers. PR-COM specializes in high-tech markets and B2B IT, serving clients including Dell Technologies, Giesecke+Devrient, NTT, Red Hat, and Toshiba. The company operates with approximately 45 employees and works with a global network of independent local partner agencies in over 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• PR-COM Research Lab: Research unit that develops studies and surveys providing insights for PR-COM and its clients.

Products and services

• Public Relations PR strategy, consulting, thought leadership development, editorial topic creation, media and influencer networking, interviews, events, and crisis communication services for B2B IT and high-tech clients.
• Social Media Strategic social media services including strategies, campaigns, owned and earned media management, content creation, community management, influencer marketing, and executive coaching for personal social media presence, delivered to enterprise tech clients.
• Marketing Communication Graphic and media design, video and podcast production, e-brochures and whitepapers, market analysis and surveys, website and marketing copy, online marketing and SEO services for B2B high-tech clients.
• Corporate Positioning Strategic consulting for corporate positioning, local market positioning, message development, competitive analysis, storytelling, activity planning, project management, and success monitoring for enterprise clients.
• Content Creation Professional content creation including PR texts, marketing texts, technical editing, executive speeches, translations, and design services for brochures, whitepapers, infographics, and trade article graphics, delivered by an in-house editorial team.
• Training and Coaching Media training and coaching, personal branding, CEO communication, communication coaching, and social media training services for executives and client spokespersons.

Quantifiable outcome

• Customer satisfaction rating of 4.9 out of 5 stars
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Global PR Agency NetworkcoreStrategic or Co-development PartnerPR-COM works closely with a global network of leading PR and communications agencies from the high-tech sector. In more than 20 countries, the independent, local partners cover the most important markets in North and South America, Europe and Asia/Pacific. Globally operating companies need agencies for their communication in the different regions that provide the best services for the respective markets. The communication work is coordinated in the individual countries according to the motto 'Think global, act local', so customers receive optimal on-site support.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm with a substantial technology and B2B practice. Comparable to PR-COM in tech PR capabilities but vastly larger scale, multi-region owned presence, and broader industry coverage.
• FleishmanHillard: Global PR and communications agency with a strong technology practice. Directly comparable to PR-COM's B2B IT/high-tech focus but operates at much greater scale across multiple regions and verticals.
• Hill+Knowlton Strategies: Global communications consultancy with technology practice serving enterprise IT clients. Comparable to PR-COM in B2B tech PR services but with global owned presence and broader sector coverage.

Direct peers

• Schwartz Public Relations: Munich-headquartered PR agency specializing in technology, IT, and digital clients in the DACH region. Highly comparable to PR-COM in geography, vertical focus, and mid-size agency positioning.
• WE Communications: Global technology-focused PR and communications agency serving B2B tech clients. Closely comparable to PR-COM's B2B IT focus, with a similar integrated strategy-to-execution model but broader international footprint.
• Hotwire: Global communications agency specializing in technology and B2B clients. Comparable to PR-COM in serving enterprise tech vendors with integrated PR, content, and marketing communication services.
• Maisberger GmbH: Munich-based full-service PR and communications agency with strong technology and B2B client base. Direct competitor to PR-COM in the DACH tech PR market with similar service scope.
• Archetype (formerly Text100): B2B technology communications agency serving enterprise tech vendors globally. Direct comparable to PR-COM in customer profile (enterprise IT vendors) and service mix (PR, content, social, analyst relations).

Regional players

• Farner Consulting: Swiss-headquartered communications consultancy with strong DACH presence and technology client portfolio. Comparable to PR-COM in regional focus, integrated communications offering, and B2B tech expertise.
• Wilde & Partner Kommunikationsberatung: Frankfurt-based PR consultancy specializing in financial services, technology, and B2B clients in the DACH region. Comparable to PR-COM in regional focus, mid-size agency model, and B2B technology communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pr_com
• LinkedInlinkedin.com/company/pr-com-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR-Com