Maisberger

Public Relations and Corporate Communications Servicesmaisberger.de

Maisberger is a German B2B public relations and strategic corporate communication agency founded in 1989, headquartered in Munich with a Bremen office, serving technology, manufacturing, and HR/consulting enterprise clients across the DACH region and internationally via the Brands2Life Global network.

Company typePrivate
Founded1989
HeadquartersMunich, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What Maisberger does

Maisberger Gesellschaft für strategische Unternehmenskommunikation mbH is a privately held German B2B public relations and strategic corporate communication agency founded in 1989 and headquartered in Munich, with a second office opened in Bremen in February 2020. The firm positions itself as a specialist for technology, manufacturing/industrial, and HR/consulting clients, delivering integrated services including strategic communication consulting, media and influencer relations, digital communication (social media, content marketing, influencer marketing), employer branding, visual communication and video production, corporate podcast, startup PR, business coaching, and content-driven lead generation. Its customer base includes international enterprise clients such as Logitech, Universal Robots, FICO, Celonis, Slack, Brainlab, Vertiv, Unisys, Arval, SThree, Edenred, Orange Business Services, and Haufe, with documented multi-year relationships going back to at least 2009.

The business operates as a professional services firm on a project-based and retainer model typical of B2B PR agencies, with no publicly disclosed pricing and a sales-led go-to-market targeting enterprise clients. The agency extends its international reach through the Brands2Life Global network rather than wholly-owned foreign offices, and complements its core consulting with in-house visual and video production via studio@maisberger and a partnership with Keksfabrik. The company is independently owned and managed by three managing directors (Dr. Alexander Pschera, Daniela Dlauhy, Klaus Daidrich) with no disclosed institutional investment, parent company, or change-of-control events.

Maisberger has a headcount in the 11-50 employee range, operates two physical offices in Germany, and serves a customer base concentrated in the DACH region with select international mandates. Its competitive positioning rests on 35+ years of sector-specific B2B communication experience, an established portfolio of enterprise references, and the ability to bundle creative, digital, and strategic services under one roof, differentiating it from pure media-relations shops and from larger generalist networks.

Maisberger firmographics

Firmographics

Name: Maisberger
Legal name: Maisberger Gesellschaft für strategische Unternehmenskommunikation mbH
Website: https://maisberger.de
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 11–50 employees
Short description: Maisberger is a German B2B public relations and strategic corporate communication agency founded in 1989, headquartered in Munich with a Bremen office, serving technology, manufacturing, and HR/consulting enterprise clients across the DACH region and internationally via the Brands2Life Global network.
Ownership category
akta.pro rank

Maisberger industry classification

Industry

Product category: Public Relations and Corporate Communications Services
NAICS: Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Technology & B2B PR (BPAFADAI)
akta.pro secondary industry: Technology & B2B PR (MPAAADAC)

Keywords

B2B PR agency
Strategic communication consulting
Media and influencer relations
Employer branding services
Corporate content marketing

Where Maisberger is headquartered

Location

Headquarters

HQ city: Munich
HQ country: Germany
HQ region: Europe

Offices2 records

Markets served

Maisberger business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Strategic Communication Consulting: Professional services revenue from strategic communication consulting, media relations, digital communication, employer branding, and visual communication services for B2B clients. Services are typically project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Maisberger product offering

Product offering

Core offering

Maisberger is a B2B public relations and strategic corporate communication agency that develops cross-media PR strategies, media and influencer relations, digital communication campaigns, employer branding programs, and audiovisual content for technology, manufacturing/industrial, and HR/consulting clients. Services are delivered by teams of PR consultants, editors, digital specialists, and creative professionals, supported by in-house design and video studios. Offerings span strategic consulting, media placements, digital and social media, employer value proposition development, startup PR, media training, and lead-generation content.

Product overview

Maisberger is a B2B PR and strategic corporate communication agency, not a software product company. The company offers a portfolio of professional communication services including strategic consulting, media & influencer relations, digital communication (social media, content marketing, influencer marketing), employer branding, visual communication (design & video), corporate podcasts, startup-PR, business coaching, and lead generation services. The offering is a unified service portfolio delivered by teams of PR consultants, editors, digital specialists, and creative professionals rather than a software platform or product.

Differentiator

Problem solved

Functional benefit

Products and services

Strategic Communication Consulting (Strategische Kommunikationsberatung)

Quantifiable outcome

Over 35 years of experience in strategic communication
+1 more outcomes

Companies that use Maisberger

Customer profile

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Maisberger technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Maisberger partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Brands2Life GlobalcoreGTM or Marketing PartnerMaisberger is an active member of the international Brands2Life Global network, which spans communication agencies across EMEA, Americas, and APAC. The network works for brands that change the world and helps companies plan and realize international communication campaigns. Services include strategic planning for international PR campaigns, global digital campaigns, reputation management, and global content creation.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Maisberger competitors and assessment

Company assessment

Broad incumbents

Edelman: World's largest PR firm with a global technology practice serving major enterprise and consumer-tech clients. Comparable as a broad incumbent with deep tech vertical capability, even though it operates at much larger scale than Maisberger.
FleishmanHillard: Large global PR firm with a dedicated technology and B2B practice serving enterprise clients across DACH and globally. Broader portfolio than Maisberger but overlapping on enterprise tech and industrial communications work.
Serviceplan Group: Largest independent agency group in Europe headquartered in Munich with significant PR and integrated communications capabilities. Comparable as a Munich-headquartered broad communications peer, though much larger and more diversified than Maisberger.
I-COM (now Burson): Formerly I-COM Munich-based B2B tech PR agency, now part of Burson following the BCW merger. Comparable as a Munich-based B2B technology PR competitor with similar DACH enterprise client orientation.

Direct peers

Brands2Life: UK-headquartered international B2B technology PR agency that operates the Brands2Life Global network of which Maisberger is a member. Most directly comparable as a tech-focused B2B PR peer with global campaign delivery model.
Archetype: Global technology, health, and B2B communications agency delivering integrated PR, content, and digital services to enterprise clients. Comparable on tech-vertical depth, integrated creative services, and global campaign capability.
Finn Partners: Global technology and B2B PR firm with a strong technology practice serving enterprise and high-growth clients. Comparable on tech-vertical specialization, integrated digital + media services, and enterprise client roster.
Schwartz Public Relations: Munich-based German B2B PR agency focused on technology, digital, and industrial clients. Directly comparable as a same-region B2B tech PR specialist targeting DACH enterprise clients.
Hotwire: Global technology and B2B PR agency serving enterprise clients with media relations, content, and influencer marketing. Directly comparable on tech-vertical focus, integrated service portfolio, and multinational client base.
WE Communications: Global technology-focused communications agency offering PR, influencer, and integrated marketing services for enterprise tech brands. Comparable on technology vertical concentration and international reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Maisberger financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Maisberger leadership team

Management profile

Number of profiles

Profiles8 records

Maisberger funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Maisberger M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maisberger

What does Maisberger do?

Is Maisberger a public or private company?

Maisberger is a private company. It is classified as management employee owned and is currently operating.

When was Maisberger founded?

Maisberger was founded in 1989. It employs 11 to 50 people.

Where is Maisberger based?

Maisberger is headquartered in Munich, Germany, in the Europe region.

How does Maisberger make money?

One revenue line is on record: strategic Communication Consulting.

Who are Maisberger's main competitors?

Broad incumbents on record are Edelman, FleishmanHillard, Serviceplan Group and I-COM (now Burson). Direct peers are Brands2Life, Archetype, Finn Partners, Schwartz Public Relations, Hotwire and WE Communications.

Does Maisberger have an API?

No public API is recorded for Maisberger.

What industry is Maisberger in?

Maisberger's product category is Public Relations and Corporate Communications Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 7311.