What Cinema do Brasil does

Cinema do Brasil is a non-profit commercial promotion program created and managed by SIAESP (Sindicato da Indústria Audiovisual do Estado de São Paulo) in partnership with ApexBrasil, the Brazilian Trade and Investment Promotion Agency. Founded in 2006 and headquartered on Av. Paulista in São Paulo, the program acts as a centralized intermediary that promotes Brazilian cinema internationally, facilitates co-productions with foreign producers, and supports distribution of Brazilian audiovisual works in foreign territories.

Its core service offering comprises five interconnected products: a Membership Program (open to ANCINE-registered production companies, distributors, sales agents, and festivals paying monthly or annual dues); International Film Catalogs (event-specific publications showcasing member projects and finished films); an International Film Festival Network (covering Cannes, Berlin, Venice, Locarno, Toronto, San Sebastian, and others); access to International Film Markets (Marché du Film, EFM, Ventana Sur, MIA, Busan, IFFR); and the underlying Cinema do Brasil Program umbrella brand. Go-to-market is event-driven: the organization coordinates Brazilian delegations to major festivals, hosts market screenings and co-production meetings, and publishes curated catalogs on-site.

The revenue model is a hybrid of subscription-based membership fees from 160+ associated companies and grant funding from ApexBrasil under the current March 2024–May 2026 conveniência. With a small 1–10 person team, the organization has no proprietary technology platform, no API, no AI capabilities, and conducts all activity through conventional channels: in-person events, print catalogs, and organic social media (Instagram, Facebook, YouTube). Reported outcomes include roughly 30 official co-productions per year and repeated selections of Brazilian films at major international festivals.

Name

Cinema do Brasil

Legal name

Cinema do Brasil

Website

https://cinemadobrasil.org.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Cinema do Brasil is a non-profit program, created in 2006 by SIAESP with ApexBrasil, that promotes Brazilian cinema internationally by coordinating the country's delegations to major film festivals, facilitating international co-productions, and supporting distribution of Brazilian audiovisual content for its 160+ member companies.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Association Fees: The program generates revenue through membership fees from associated companies. Companies pay either monthly or annual fees to be members of the Cinema do Brasil network. Membership is open to film production companies, distributors, sales agents, and festivals registered with ANCINE.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cinema do Brasil is a non-profit commercial promotion program for Brazilian cinema in international markets. Created and managed by SIAESP (Sindicato da Indústria Audiovisual do Estado de São Paulo) in partnership with ApexBrasil, the program supports Brazilian audiovisual companies with international distribution, co-production facilitation, and business matching across 160+ member companies since 2006.

Product overview

Cinema do Brasil is a non-profit commercial promotion program created by SIAESP in partnership with ApexBrasil to strengthen Brazilian cinema's presence in international markets. The program operates as a centralized hub offering multiple interconnected services: an annual catalog of Brazilian films and production companies for international markets, direct connections to major film festivals worldwide, access to international film markets and business forums, and a membership program for Brazilian audiovisual companies. The core program coordinates participation in events like Cannes, Berlin EFM, and Ventana Sur, while facilitating co-production opportunities and distribution partnerships for its over 160 associated member companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinema do Brasil Membership Program

Quantifiable outcome

• Approximately 30 official co-productions per year facilitated through the program
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos)coreStrategic or Co-development Partner · 1 March 2024Primary funding and strategic partner for the Cinema do Brasil program. ApexBrasil is Brazil's trade and investment promotion agency that supports Brazilian companies in international markets. The partnership focuses on strengthening Brazilian cinema's presence abroad, generating international business, and promoting audiovisual exports. The current agreement runs from March 2024 to May 2026.
• SIAESP (Sindu00e1rio du102a Industry Audiovisual du201a Estado du100o Paulo)coreStrategic or Co-development PartnerParent organization that created and manages the Cinema do Brasil program. SIAESP is the audiovisual industry union of São Paulo state, affiliated with FIESP (Federação das Indústrias do Estado de São Paulo). Founded in 1961, SIAESP represents and supports audiovisual companies including studios, production companies, laboratories, dubbing companies, and others.
• Cinema ChileminorStrategic or Co-development PartnerChilean film promotion body with which Cinema do Brasil maintains partnership for cross-promotion of national cinemas and co-production opportunities
• Imcine (Mexico)minorStrategic or Co-development PartnerMexican Film Institute - partnership for promoting and facilitating co-productions between Brazilian and Mexican cinema
• Incaa (Argentina)minorStrategic or Co-development PartnerNational Institute of Cinema and Audiovisual Arts of Argentina - partnership for co-production and promotional activities
• Telefilm CanadaminorStrategic or Co-development PartnerCanadian film financing organization - partnership for Canadian-Brazilian co-production opportunities
• BFI (British Film Institute)minorStrategic or Co-development PartnerUK's national body for film - partnership for promoting British-Brazilian film industry connections
• UnifranceminorStrategic or Co-development PartnerFrench film promotion organization - partnership for French-Brazilian cinema collaboration
• German FilmsminorStrategic or Co-development PartnerGerman film promotion organization - partnership for German-Brazilian co-production and distribution opportunities
• Locarno Film FestivalminorStrategic or Co-development PartnerMajor Swiss film festival - partnership providing access to Locarno's industry programs including Match Me! co-production platform
• MIA | International Audiovisual MarketminorStrategic or Co-development PartnerEuropean market dedicated to film, TV, documentary, and animation - meetings with MIA Head of Film to expand dialogue and opportunities for Brazilian producers
• DOK LeipzigminorStrategic or Co-development PartnerMajor international festival dedicated to documentary and animation - expanding dialogue and collaboration opportunities
• Asian Contents & Film Market (Busan)minorStrategic or Co-development PartnerAsian film market and content platform - expanding opportunities for circulation and international partnerships for Brazilian cinema
• IFFR Pro (International Film Festival Rotterdam)minorStrategic or Co-development PartnerProfessional program of Rotterdam film festival - meetings to expand project development and partnership opportunities

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• German Films: National film promotion body for German cinema abroad, coordinating festival presence, catalogs, and industry networking. Listed partner of Cinema do Brasil; analogous mission profile with multi-decade operating history.
• Screen Australia: Australian government's main agency for film and screen content, supporting Australian screen stories internationally. Another national promotion body peer with broader funding mandate, useful as functional reference.
• Telefilm Canada: Canadian federal cultural agency that promotes and funds Canadian content at home and abroad. Listed partner of Cinema do Brasil; offers financial programs alongside international promotion — providing a reference point for what a more capital-equipped national film body looks like.
• Unifrance: French national film promotion body that exports French cinema internationally through festivals, markets, and trade delegations. Cinema do Brasil's listed international partner and the cleanest analog: both are ApexBrasil/equivalent-backed trade programs serving as centralized gateways for their respective national cinemas.
• Imcine (Instituto Mexicano de Cinematografía): Mexican film institute responsible for promoting Mexican cinema nationally and internationally. Confirmed partner of Cinema do Brasil; both Latin American national bodies coordinating regional co-production flows.
• KOFIC (Korean Film Council): South Korean national film promotion body supporting Korean cinema internationally. Strong regional peer and a reference point for what a national film body can achieve in scaling K-content globally — useful benchmark for Brazilian cinema's trajectory.
• BFI - British Film Institute: UK national body promoting British film internationally and domestically. Cinema do Brasil's listed partner and direct functional analog — facilitating distribution, festival presence, and industry access for member companies.
• Cinema Chile: Chilean film promotion body coordinating the international presence of Chilean cinema at festivals and markets. Listed partner of Cinema do Brasil; fellow Latin American national film body with comparable scale and mission.
• Incaa (Argentina): Argentine national institute of cinema and audiovisual arts. Listed partner of Cinema do Brasil; the closest Latin American peer, supporting Argentine content at international festivals and markets.

Others

• ApexBrasil (Agência Brasileira de Promoções de Exportações e Investimentos): The trade and investment promotion agency that funds and strategically partners with sectoral programs including Cinema do Brasil. Functions as a parent/enabler rather than a direct competitor, but its sector portfolio provides context for how national content promotion is structured under ApexBrasil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFvI7LNCwR5VOvRcYKl5W5w
• Instagraminstagram.com/cinemadobrasil
• Xx.com/CinemaDoBrasil
• Facebookfacebook.com/cinemadobrasil
• LinkedInlinkedin.com/company/cinema-do-brasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinema do Brasil