Oui Carry
OuiCarry is a Senegal-based freight forwarder founded in 2012 offering end-to-end international logistics — air and maritime transport, customs clearance, purchasing assistance, warehousing, and last-mile delivery — to West African businesses and individual e-commerce consumers, with warehouses in France, China, and the USA.
- Company typePrivate
- Founded2012
- HeadquartersDakar, Senegal
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Oui Carry does
OuiCarry is a Senegal-based freight forwarder and integrated logistics provider founded in 2012 in Dakar, operating a cross-continental supply-chain platform that connects West African businesses and individual consumers with international suppliers primarily in France, China, and the United States. The company delivers end-to-end logistics services spanning international transport (air and maritime freight, including consolidated groupage), customs clearance and documentation (DPI imports, EX1 exports), international purchasing assistance (OuiCarry Pro), bonded warehousing (a 500m2 facility in Dakar), and last-mile delivery across Senegal and neighboring countries. Its physical infrastructure includes owned or partnered warehouses in Valenton (France), Foshan (China), and Glen Burnie, Maryland (USA), with regional offices in Senegal, Mali, Togo, and Guinea Conakry.
The technology layer is functional rather than differentiated: a website with freight quotation request forms, shipment tracking, online order preparation management, and a blog for content marketing. No APIs, SDKs, integrations, or AI/ML capabilities are disclosed. The platform serves two primary segments — small and mid-market enterprises importing goods for resale or operations (with named clients including Sonatel, Manutan, Niani Auto, CCDoc, and Mandarine) and individual consumers purchasing from international e-commerce platforms such as Amazon, eBay, AliExpress, Cdiscount, Zara, and Adidas.
OuiCarry monetizes through a usage-based revenue model with multiple streams: per-kilogram air freight (10,000-15,000 CFA/kg), per-cubic-meter maritime freight (295,200-350,000 CFA/m³), a flat 10€ fee per assisted international purchase (OuiCarry Pro), 6% ad valorem insurance on declared shipment value, and managed services for warehousing and order preparation. Distribution is direct-to-customer via website quote forms, phone, email, and WhatsApp, with a stated 24-hour response commitment. The company is privately held, founder-led (CEO Youssou Ndiaye), with no disclosed parent company and minimal disclosed institutional capital (a 2017 round led by Teranga Capital with Investisseurs & Partenaires, plus a 2021 International Trade Centre engagement).
Oui Carry firmographics
Firmographics- Name
- Oui Carry
- Legal name
- OuiCarry
- Website
- https://ouicarry.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OuiCarry is a Senegal-based freight forwarder founded in 2012 offering end-to-end international logistics — air and maritime transport, customs clearance, purchasing assistance, warehousing, and last-mile delivery — to West African businesses and individual e-commerce consumers, with warehouses in France, China, and the USA.
- Ownership category
- akta.pro rank
Oui Carry industry classification
Industry- Product category
- Freight Forwarding and Logistics Services
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Warehousing and Storage (493)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)
- akta.pro secondary industries
- Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated) (TLAAAFAE), Cross-Border E-commerce Ocean Forwarding (DDP/DDU) (TLACABAK), DDU/Delivered Duty Unpaid & Duties/Taxes Collection (TLACAKAC), Cross-Border Final-Mile Partner Networks & Delivery Management (TLACAKAH)
Keywords
Where Oui Carry is headquartered
LocationHeadquarters
- HQ city
- Dakar
- HQ country
- Senegal
- HQ region
- Africa
Offices8 records
Markets served
Oui Carry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- International Freight Transport Services: Revenue generated from air and maritime freight transport services, charging per kilogram for air freight and per cubic meter for maritime freight. Services include transport from France, China, and USA to Senegal and vice versa.
- Customs Clearance Services: Fees for handling customs documentation and procedures including DPI (Déclaration Préalable d'Importation) and export documentation (EX1). Included in overall service pricing for international shipments.
- OuiCarry Pro - International Purchasing Service: Assisted purchasing service where OuiCarry makes international purchases on behalf of clients. Flat fee of 10€ per purchase from each e-commerce site, handling payment, customs procedures, and logistics.
- Ad Valorem Insurance: All international shipments include ad valorem insurance at 6% of the declared value, providing reimbursement for breakage or loss during transit.
- Warehousing and Storage: Secure warehouse storage services at their 500m2 facility in Dakar. Handles receipt, storage, packaging, labeling, and order preparation for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Air Freight - France to Senegal |
| Unit Pricing | Pay-as-you-go | Air Freight - China to Senegal |
| Unit Pricing | Pay-as-you-go | Air Freight - Senegal to France |
| Unit Pricing | Pay-as-you-go | Maritime Freight - France to Senegal |
| Unit Pricing | Pay-as-you-go | Maritime Freight - China to Senegal |
| Unit Pricing | Pay-as-you-go | Maritime Freight - Senegal to France |
| Transaction based/ take rate | Pay-as-you-go | Ad Valorem Insurance |
| Unit Pricing | Pay-as-you-go | Delivery Service - Clothing, Shoes, Cosmetics, Appliances |
| Other | Pay-as-you-go | High-Tech Products (TV, Computers, Tablets) |
| Transaction based/ take rate | Pay-as-you-go | Assisted Purchase Service |
| Unit Pricing | Pay-as-you-go | Maritime Groupage - Togo to Senegal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Oui Carry product offering
Product offeringCore offering
OuiCarry provides end-to-end international logistics services, including air and maritime freight forwarding between France, China, and the USA to Senegal and West Africa (and vice versa), customs clearance for import/export documentation, international purchasing assistance, bonded warehousing in Dakar, and last-kilometer delivery to final destinations. The company serves both businesses needing recurring import operations and individual consumers purchasing from international e-commerce platforms.
Product overview
OuiCarry operates as a unified logistics platform offering integrated freight forwarding, customs clearance, international purchasing, and last-mile delivery services. The core product portfolio centers on Transport International (air and maritime freight), Logistique (warehousing and order preparation), Dédouanement (customs brokerage), Achat International, and Livraison Dernier Km. Services are delivered through strategically located warehouses in France, China, and the USA, with offices across West Africa. OuiCarry Pro provides professional add-on services for businesses, while the Envoi International de Colis service targets individual consumers shopping from global e-commerce platforms.
Differentiator
Problem solved
Functional benefit
Companies that use Oui Carry
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Oui Carry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oui Carry partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Koko/Koko ExpresscoreOuiCarry partners with Koko Express, a freight company based in Lomé, Togo, to offer maritime groupage services for shipments between Togo and Senegal. The partnership enables consolidated shipping containers from Lomé to Dakar with monthly departures, including customs clearance at both ends and home delivery in Dakar.
- SITOREX SHIPPINGminorPartner warehouse facility in USA (Glen Burnie, Maryland) used for receiving and consolidating maritime shipments from the United States to Dakar, Senegal. Contact person is Oui Carry Emmanuel Ndiaye.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Oui Carry competitors and assessment
Company assessmentBroad incumbents
- Maersk: Global ocean carrier and integrated logistics provider with growing presence in West African ports and inland logistics. Overlaps with OuiCarry on cross-border ocean freight forwarding into Senegal and customs-integrated supply chain services.
- DHL Express: Global integrator with established Senegalese presence and cross-border e-commerce parcel products (DHL eCommerce, DDP). Competes on international lane coverage and customs integration but lacks OuiCarry's consumer-assisted-purchasing and CFA-priced local delivery model.
- Aramex: Middle East–anchored integrator expanding across Africa with door-to-door cross-border parcel services and customs-cleared e-commerce logistics. Overlaps with OuiCarry on international forwarding and last-mile delivery to African consumers.
Direct peers
- Koko Express: Togo-based freight forwarder and OuiCarry's maritime groupage partner. Operates a similar cross-border consolidation model between Lomé and other West African capitals, serving individual e-commerce shippers and SMBs with comparable pricing structures.
Emerging players
- Lori Systems: Pan-African digital logistics marketplace connecting shippers to truckers across East and West Africa. Overlaps with OuiCarry on freight arrangement and SMB cross-border shipping use cases, but asset-light and trucking-focused rather than multi-modal.
- Sendy: Kenyan tech-enabled logistics platform serving e-commerce and SMB shippers with on-demand freight, warehousing, and last-mile delivery. Comparable business model (asset-light digital forwarder targeting African cross-border e-commerce) though geographically focused on East Africa.
- KoboGo: African e-commerce logistics aggregator offering cross-border shipping, consolidation, and last-mile delivery. Directly comparable to OuiCarry's consumer parcel service for international e-commerce purchases.
Others
- SITRAC / African Container Terminal Services: Port and terminal operators at West African container ports that OuiCarry relies on for cargo handling. Adjacent ecosystem participants — not direct competitors but whose pricing and reliability directly affect OuiCarry's landed costs.
Regional players
- Kwik Delivery: Nigeria-focused last-mile and same-day delivery platform serving e-commerce merchants. Comparable on the African last-mile segment and SMB customer profile, though concentrated in Nigeria rather than Francophone West Africa.
- Africa Shipping Services: West African freight forwarder offering ocean and air freight, customs clearance, and door-to-door delivery between Europe/Asia and West African ports. Comparable core offering to OuiCarry's freight forwarding and customs services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Oui Carry social profiles
Digital presenceOui Carry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oui Carry leadership team
Management profileNumber of profiles
Profiles3 records
Oui Carry funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oui Carry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oui Carry
What does Oui Carry do?
OuiCarry provides end-to-end international logistics services, including air and maritime freight forwarding between France, China, and the USA to Senegal and West Africa (and vice versa), customs clearance for import/export documentation, international purchasing assistance, bonded warehousing in Dakar, and last-kilometer delivery to final destinations. The company serves both businesses needing recurring import operations and individual consumers purchasing from international e-commerce platforms.
Is Oui Carry a public or private company?
Oui Carry is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oui Carry founded?
Oui Carry was founded in 2012. It employs 1 to 10 people.
Where is Oui Carry based?
Oui Carry is headquartered in Dakar, Senegal, in the Africa region.
How does Oui Carry make money?
Five revenue lines are on record. International Freight Transport Services are the primary driver. The others are customs Clearance Services, ouiCarry Pro - International Purchasing Service, ad Valorem Insurance and warehousing and Storage.
Who are Oui Carry's main competitors?
Broad incumbents on record are Maersk, DHL Express and Aramex. Koko Express is listed as a direct peer. Emerging players are Lori Systems, Sendy and KoboGo. SITRAC / African Container Terminal Services is listed as an others. Regional players are Kwik Delivery and Africa Shipping Services.
Does Oui Carry have an API?
No public API is recorded for Oui Carry.
What industry is Oui Carry in?
Oui Carry's product category is Freight Forwarding and Logistics Services. Its primary akta.pro industry code is CRAFAJAE, International Fulfillment, Forwarding & Consolidation Services, with a secondary code of TLAAAFAE, Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated). Its NAICS code is 48851 and its SIC code is 4731.