Sendy
Sendy is a South Korea-based AI-powered logistics platform that connects cargo shippers with truck drivers via consumer and driver apps, plus an enterprise TMS (sendyX). Founded in 2018, it serves individual shippers and enterprise customers including CJ, Daiso, and Nonghyup across Korean freight, moving, and agricultural transport use cases.
- Company typePrivate
- Founded2018
- HeadquartersBusan, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Sendy does
Sendy is a South Korea-based AI-powered logistics platform that operates a two-sided marketplace connecting cargo shippers with truck drivers. Founded in 2018 and headquartered in Busan, the company runs the Sendy consumer app for on-demand freight booking (household moves, business transport, pallet freight, and agricultural shipments) alongside the Sendy Driver app for fleet operators. The platform's AI engine, trained on 8 years and millions of transport records, optimizes pricing across 14+ real-time variables, matches vehicles to shipments in real time, tracks deliveries via GPS, and automates proof-of-delivery and settlement via PG partners (Nice Payments, Smartro, Toss Payments). Cumulative platform reach includes 858,554+ sign-ups, 142M+ km of transport distance, and a 4.8 out of 5.0 app store rating as of March 2026.
The company has expanded into B2B logistics through sendyX, an AI-based Transport Management System (TMS) offering dispatch automation, real-time fleet monitoring, PoD management, settlement and billing workflows, and API connectivity with ERP, WMS, and OMS systems. sendyX is sold via direct enterprise sales in S/M/L/X subscription tiers (with a Preview plan currently free before paid launch), targeting logistics companies managing 15+ vehicles. Sendy monetizes via per-transaction brokerage fees on the consumer marketplace, recurring subscriptions on sendyX, and settlement infrastructure for drivers. Named enterprise customers include CJ (food & beverage), Daiso (retail), Nonghyup (agriculture), Thermo (manufacturing), HS-NH, Seoul Agriculture & Fishery Products Corporation, Superbin, and Nutty.
Sendy has raised a cumulative total of approximately 17.5 billion KRW (~$13M+ USD equivalent) across roughly a dozen rounds from 2016 through May 2025, including a 6 billion KRW Series B in July 2023, a 1 billion KRW extension in October 2023, and a ~$2.1M USD Series B extension in May 2025. Investors have included BNK Venture Investment, Shinhan Asset Management, KDB Industrial Bank, Korea Agro-Fisheries & Food Trade Corporation, Coolidge Corner Investment, Posco, Lotte Ventures, WE Ventures, and ES Investor. Distribution is hybrid: self-serve mobile-first for individual consumers and SMB shippers, plus direct enterprise sales for sendyX.
Sendy firmographics
Firmographics- Name
- Sendy
- Legal name
- (주)센디
- Website
- https://sendy.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sendy is a South Korea-based AI-powered logistics platform that connects cargo shippers with truck drivers via consumer and driver apps, plus an enterprise TMS (sendyX). Founded in 2018, it serves individual shippers and enterprise customers including CJ, Daiso, and Nonghyup across Korean freight, moving, and agricultural transport use cases.
- Ownership category
- akta.pro rank
Sendy industry classification
Industry- Product category
- Freight & Logistics Platform
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
- akta.pro secondary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
Keywords
Where Sendy is headquartered
LocationHeadquarters
- HQ city
- Busan
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Sendy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transportation Transaction Fees: Sendy charges a brokerage/matching fee (주선요금) on each cargo transportation transaction between shippers and drivers. The platform analyzes transport data (timing, distance, vehicle type, cargo options) to set fees for both shippers and drivers.
- sendyX TMS Subscription: sendyX, the AI-based Transport Management System for enterprise logistics companies, is offered as a subscription service with S, M, L, X plans. Pricing is quote-based for the enterprise tier and the Preview plan is currently free until official launch.
- Driver Settlement Services: Sendy operates an automated settlement system (센디정산시스템) that processes driver payments through PG partners (Nice Payments, Smartro, Toss Payments). Revenue may include fees from the settlement processing infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Dynamic per-transport pricing based on distance, vehicle, time, weather, and cargo type |
| Subscription | Monthly | Preview plan (free until official launch), followed by S/M/L/X paid subscription tiers |
| Subscription | Annual | Business transport plans for monthly 10+ shipments with post-payment options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Sendy product offering
Product offeringCore offering
Sendy operates an AI-based cargo transportation marketplace that connects individual and business shippers with truck drivers for on-demand freight, moving, and pallet transport. The platform provides instant dynamic price quotes, real-time driver matching, live GPS tracking, automatic cargo insurance (up to 50 million KRW), and a 100% matching guarantee. It extends into enterprise logistics with sendyX, an AI-based Transport Management System offering dispatch, settlement, and ERP/WMS/OMS integration.
Product overview
Sendy operates a dual-sided AI-powered cargo transportation platform connecting shippers with truck drivers, offered as separate consumer-facing and driver-facing apps, plus an enterprise-grade TMS. The core product is the Sendy app (for shippers/consumers) which handles freight matching, price quotes, real-time tracking, and payment. The Sendy Driver app is the driver-facing counterpart for order acceptance and settlement. Above these sits sendyX — an enterprise AI-based TMS that brings Sendy's 8 years of accumulated transport data, dispatch automation, real-time monitoring, and settlement management to logistics companies and shippers. sendyX is available via subscription plans (S/M/L/X) with a Preview plan offered free before general launch. Sendy also offers a co-branded credit card and a professional transport management add-on.
Differentiator
Problem solved
Functional benefit
Brands
- sendyX: AI-based TMS (Transport Management System) for enterprise logistics management, providing transportation management, dispatch registration, customer management, settlement management, and transfer support for businesses.
- Sendy Driver (센디 드라이버)
Products and services
- Sendy (센디) AI-based cargo transportation marketplace for individual and business shippers, offering real-time cargo-driver matching, dynamic price quotes, live transport tracking, automatic cargo insurance (up to 50 million KRW), and a 100% matching guarantee for general cargo, business transport, moving, and agricultural products.
- sendyX (센디X) AI-based Transport Management System (TMS) for enterprise logistics operators and shippers, providing real-time monitoring, dispatch management, PoD management, settlement management, sales management, and ERP/WMS/OMS API integration on S/M/L/X subscription tiers.
- Sendy Driver (센디 드라이버) Driver-facing companion app for truck drivers registered on Sendy, providing nationwide freight order matching, automatic settlement management, profile controls, and access to a driver community.
- Sendy Transport Plan (센디 운송 플랜) Professional transport management service for businesses requiring dedicated account management and ongoing professional transport coordination, designed for businesses with 10+ monthly shipments including post-payment settlement options.
Quantifiable outcome
- 858,554+ cumulative registered users and 142M+ km of cumulative transport distance as of March 2026
- +2 more outcomes
Companies that use Sendy
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Sendy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature9 records
Sendy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shinhan Card (센디 신한카드)minorSendy has a co-branded credit card partnership with Shinhan Card. Cardholders earn reward points for every transport payment made through Sendy, incentivizing repeat usage and driving customer loyalty.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sendy competitors and assessment
Company assessmentDirect peers
- Uber Freight: Uber Freight operates a digital freight brokerage platform connecting shippers with carriers using technology-driven matching and pricing. It is directly comparable to Sendy's core marketplace offering, though it operates at much larger scale globally and has significantly more capital.
- Lalamove: Lalamove is an on-demand delivery and freight platform operating across Asia and Latin America, including South Korea. It connects customers with drivers for same-day and scheduled deliveries, directly competing with Sendy's consumer and SMB matching service.
- GoGoX: GoGoX (formerly GOGOvan) is an Asia-Pacific on-demand logistics platform operating in Hong Kong, Singapore, Korea, and other markets. It offers similar vehicle matching and logistics services to Sendy, making it a strong regional comparable.
- Convoy: Convoy was a US-based digital freight brokerage that operated a similar shipper-to-carrier matching model with technology-driven pricing. Although it shut down in 2023, it remains a relevant comparable for Sendy's marketplace model and the unit economics challenges of digital freight networks.
Broad incumbents
- Flexport: Flexport is a global digital freight forwarder that provides technology-enabled logistics services across ocean, air, and trucking. While Sendy focuses on domestic truckload matching, Flexport addresses a broader set of logistics needs and represents a wider incumbent in the digital freight space.
- CH Robinson: CH Robinson is one of the largest global freight brokers and 3PLs, now incorporating digital tools like its Navisphere platform. It represents a broad incumbent that competes in the same digital freight brokerage space as Sendy at a much larger scale.
- Maersk Spot: Maersk's digital freight platforms and integrated logistics offerings represent how large incumbents are digitizing freight services. While focused more on ocean and intermodal, Maersk's broader logistics strategy is a comparable reference for Sendy's enterprise TMS ambitions.
Regional players
- Kakao T Cargo: Kakao T is a major Korean mobility platform that has expanded into cargo and delivery services. It benefits from Kakao's massive Korean consumer user base and brand recognition, posing a competitive threat to Sendy in the domestic Korean market.
- BooRng (부릉): BooRng is a Korean on-demand delivery and courier platform connecting customers with drivers for small package and cargo transport. It serves a similar consumer and SMB market as Sendy within Korea.
Emerging players
- Project44: Project44 is a supply chain visibility platform that provides real-time shipment tracking and API integration with carriers. While more focused on visibility than matching, its API-first approach to enterprise logistics parallels sendyX's ERP/WMS integration strategy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sendy social profiles
Digital presenceSendy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sendy leadership team
Management profileNumber of profiles
Profiles3 records
Sendy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sendy funding detail
Funding detailFunding overview
Funding rounds13 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sendy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sendy
What does Sendy do?
Sendy operates an AI-based cargo transportation marketplace that connects individual and business shippers with truck drivers for on-demand freight, moving, and pallet transport. The platform provides instant dynamic price quotes, real-time driver matching, live GPS tracking, automatic cargo insurance (up to 50 million KRW), and a 100% matching guarantee. It extends into enterprise logistics with sendyX, an AI-based Transport Management System offering dispatch, settlement, and ERP/WMS/OMS integration.
Is Sendy a public or private company?
Sendy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sendy founded?
Sendy was founded in 2018. It employs 11 to 50 people.
Where is Sendy based?
Sendy is headquartered in Busan, South Korea, in the Asia region.
How does Sendy make money?
Three revenue lines are on record. Transportation Transaction Fees are the primary driver. The others are sendyX TMS Subscription and driver Settlement Services.
Who are Sendy's main competitors?
Direct peers on record are Uber Freight, Lalamove, GoGoX and Convoy. Broad incumbents are Flexport, CH Robinson and Maersk Spot. Regional players are Kakao T Cargo and BooRng (부릉). Project44 is listed as an emerging player.
Does Sendy have an API?
Yes. sendyX offers API integration enabling enterprises to connect existing ERP, WMS, and OMS systems with the TMS. Via API, enterprises can create transport requests in sendyX after outbound confirmation in WMS, and check transport costs and settlement information directly from ERP.
What industry is Sendy in?
Sendy's product category is Freight & Logistics Platform. Its primary akta.pro industry code is TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms, with a secondary code of TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms. Its NAICS code is 488510 and its SIC code is 4731.