Greater Baton Rouge Association of Realtors

What Greater Baton Rouge Association of Realtors does

The Greater Baton Rouge Association of REALTORS® (GBRAR) is a regional nonprofit trade association serving real estate professionals across East Baton Rouge, Ascension, Livingston, and surrounding parishes in Louisiana. It functions as a chartered local affiliate of the National Association of REALTORS® (NAR) and provides its roughly several-thousand member agents, brokers, appraisers, and affiliated service providers with the core infrastructure, advocacy, and continuing education required to operate in the regional market.

Its central product is the Paragon-based Multiple Listing Service (MLS), accessible via Paragon Connect and the ROAM MLS mobile platform, which compiles, syndicates, and disseminates property listings across the service area. Supporting technology infrastructure includes Supra electronic lockboxes (with a Single Access key system introduced in 2022), RPR (Realtors Property Resource) for property and market data, and MLSbox.com for listing presentation. The association also operates a licensed-assistant enrollment pathway, an 80-plus course continuing-education catalog, and is preparing to roll out RentSpree/RentEdge rental tools in 2026 to serve the residential leasing vertical.

GBRAR's revenue model combines recurring membership dues, MLS subscription and access fees, continuing-education and designation course fees, REALTOR Store merchandise, affiliate program sponsorships, and event-based sponsorships. As of January 1, 2025, MLS fees are billed with applicable Louisiana sales tax. The association is BBB-accredited and has held NAR's 5-Star Commercial Services Accreditation in 2019, 2021, and 2022. It is governed by a member-elected Board of Directors, with Larry Miller installed as 2025 President and Jennifer Hebert as 2025 President-Elect on January 16, 2025.

Name

Greater Baton Rouge Association of Realtors

Legal name

Greater Baton Rouge Association of REALTORS®, Inc.

Website

https://gbrar.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

The Greater Baton Rouge Association of REALTORS® is a regional NAR-affiliated trade association providing MLS infrastructure, professional education, advocacy, and member services to real estate professionals across the Baton Rouge, Louisiana metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues from REALTOR members, broker/office managers, affiliate members, and appraisers.
2. MLS Fees: Fees for MLS access and service, which as of 01/01/25 include sales tax per Louisiana legislation.
3. REALTOR Store: Online store selling real estate business supplies and materials with same-day pickup available.
4. Education and CE Courses: Continuing education courses, designation programs (RENE, ABR, PSA, MRP), and instructor applications for professional development.
5. Events and Sponsorships: Revenue from event tickets, sponsorship packages, and annual events including Crawfish Boil, Bowlapalooza, and REALTOR Expo.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

GBRAR is a regional real estate trade association that provides its members — licensed REALTORS, brokers, appraisers, and affiliate businesses in the Greater Baton Rouge area — with access to Multiple Listing Service (MLS) platforms (Paragon and ROAM), a consumer-facing property search portal (MLSbox.com), electronic lockbox systems (Supra), tenant screening (RentSpree/RentEdge), continuing education and designation programs, market statistics, professional standards enforcement, and legislative advocacy at the local, state, and federal levels.

Product overview

GBRAR offers a platform of real estate professional services centered around its MLS platforms (Paragon MLS with Paragon Connect mobile app, and ROAM MLS), consumer-facing MLSBox.com portal, and tenant screening via RentSpree with RentEdge rental tools. Supporting products include Supra electronic lockboxes, RPR property database, the GBRAR Online REALTOR Store, CID commercial services division, education programs, and market statistics tools. The core MLS systems integrate with various tools for listing management, tenant screening, and consumer access.

Differentiator

Problem solved

Functional benefit

Brands

• Ascension Council: A local council within GBRAR serving members who live or work in Ascension Parish.
• Young Professionals Network (YPN)

Products and services

• Paragon MLS Primary Multiple Listing Service platform for GBRAR members to manage property listings, access collaboration tools, and share listings with clients.
• Paragon Connect Mobile application version of Paragon MLS, designed for collaboration with clients and colleagues on the go.
• ROAM MLS Regional MLS platform providing rules enforcement, listing input requirements (1-hour submission rule, photo minimums), fine schedules for violations (Minor, Moderate, Severe categories), and PDD submission requirements.
• MLSBox.com Consumer Portal Consumer-facing real estate portal powered by Solid Earth, offering instant access to accurate real-time MLS listings, lead generation tools (leads route to listing agent), contact management via mySolidEarth backend, and traffic analytics dashboard.
• RentSpree Tenant Screening Tenant screening and rental application platform integrated with Paragon MLS. Collects rental applications, credit reports, background checks, and eviction reports. Applicants pay $30 for screening; results returned in seconds.
• RentEdge Rental Tools Suite Comprehensive rental tools suite through RentSpree partnership, including Insights (rental market statistics by location and property type), Distribute (listings to rental portals), Academy (on-demand education), and Connect/Nurture (lead tools).
• Supra Electronic Lockboxes Electronic lockbox system for secure property access. Includes eKey (electronic key), iLock (smart lock), Single Access (single-entry keys), and Non-Member Access (NMA for non-member access). Apple Watch integration available for unlocking.
• RPR (Realtors Property Resource) Nation's largest property database exclusive for REALTORS. Provides data, analytical tools, and reports to help members research properties, markets, and generate client reports.
• Photofy Content App NAR-developed content creation app in partnership with Photofy, enabling REALTORS to personalize and share social media marketing assets.
• Commercial Investment Division (CID) Commercial real estate division of GBRAR providing services, education, and networking for commercial members. Earned 5-Star Commercial Services Accreditation from NAR (one of only 13 nationally).
• GBRAR Online REALTOR Store Online e-commerce platform for REALTOR merchandise and supplies. Members can purchase items including Info Rak display cases with $15+ purchases. Same-day pickup available at office.
• GBRAR Education Services Continuing education courses (80+ courses available), professional development, online courses, and pro standards training for real estate professionals.
• Market Statistics & FastStats Market data services including FastStats reports, The Skinny quarterly reports, TRENDS publication, and housing market analytics for members.
• Member Portal (My GBRAR) Online member services portal for managing profiles, updating field of business, accessing invoices, and member-only resources.

Quantifiable outcome

• 5-Star Commercial Services Accreditation - highest designation from NAR
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• RentSpreecoreTechnology or IntegrationRentSpree provides tenant screening services integrated with GBRAR's Paragon MLS. The partnership offers members free access to tenant screening tools with applicants paying $30 for credit, criminal, and eviction reports. New tools include Insights (rental market statistics), Distribute (listing distribution), Academy (rental education), and Connect/Nurture (lead capture).
• SupracoreTechnology or IntegrationSupra provides electronic lockbox systems including eKey, iLock, Single Access, and Non-Member Access features for property access by GBRAR members.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerGBRAR is affiliated with NAR, America's largest trade association representing over 1.5 million members. GBRAR provides access to NAR resources, Code of Ethics, REALTOR Benefits Program, and NAR's advocacy efforts.
• Louisiana REALTORS®coreStrategic or Co-development PartnerState-level association providing legislative advocacy, designation courses (RENE, ABR, PSA, MRP), and relief fund for natural disaster victims in Louisiana.
• Rebuilding Together Baton RougeminorGTM or Marketing PartnerNonprofit community program dedicated to helping low-income homeowners that are elderly or disabled. GBRAR has partnered on Rebuild Days for home repairs and community improvement.
• Habitat for HumanityminorGTM or Marketing PartnerGBRAR sponsors Habitat for Humanity's Women Build initiative, supporting affordable housing in the Baton Rouge area.
• Baton Rouge Area Foundation (B.R.A.F.)minorGTM or Marketing PartnerGBRAR has donated over $50,000 to B.R.A.F., which is among the region's prominent foundations.
• Solid Earth (MLSbox.com)coreTechnology or IntegrationSolid Earth powers MLSbox.com, the consumer-facing portal for GBRAR providing lightning-fast searches, real-time listings, and lead generation tools for members.
• Gulf Coast Bank & Trust CompanyminorGTM or Marketing PartnerGulf Coast Bank & Trust Company sponsors The Skinny market reports and Q1 2026 quarterly market analysis.
• ROAM MLScoreTechnology or IntegrationROAM MLS is the regional MLS platform providing rules enforcement, listing requirements, and fine schedule management for GBRAR members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bright MLS: One of the largest U.S. regional MLS operators, serving REALTOR associations across the Mid-Atlantic. Comparable technology-led MLS and member services proposition, though at significantly greater scale than GBRAR.
• Stellar MLS: Regional MLS technology provider serving multiple REALTOR associations across the southeastern U.S. Operates a similar MLS-plus-services stack (listings, consumer portal, lockboxes) and competes with Paragon/ROAM in adjacent markets.
• Greater Nashville REALTORS: Regional REALTOR association providing MLS access, education, advocacy, and member services to Nashville-area real estate professionals. Comparable mid-sized regional trade association structure with similar product breadth.
• Heartland MLS: Regional MLS serving Kansas City and surrounding areas. Comparable regional MLS-plus-consumer-portal model with member association relationships analogous to GBRAR's relationship with its member brokers.
• Houston Association of REALTORS: One of the largest U.S. regional REALTOR associations, operating HAR MLS and providing the same combination of MLS access, education, advocacy, and member services that GBRAR offers. Directly comparable membership-based trade association model serving Texas real estate professionals.
• Miami Realtors: Large regional REALTOR association operating SEFMLS and providing MLS, education, advocacy, and member services. Comparable institutional structure and product mix to GBRAR, scaled to a larger metro market.
• New Orleans Metropolitan Association of REALTORS (NOMAR): Louisiana peer REALTOR association operating within the same state trade association (Louisiana REALTORS) as GBRAR. Same NAR affiliation, same MLS-driven membership model, and overlapping state-level legislative environment.

Broad incumbents

• CoreLogic: Major real estate data and MLS technology provider serving multiple listing organizations and MLSs. Adjacent to GBRAR's stack (Paragon, ROAM, MLSBox are partly built on or compete with CoreLogic-adjacent infrastructure).
• California Association of REALTORS (C.A.R.): Largest state-level REALTOR association in the U.S. Provides the same trade-association product mix (MLS, education, advocacy) as GBRAR, but at much greater scale and with broader regulatory influence.
• National Association of REALTORS (NAR): National umbrella trade association with 1.5M+ members. GBRAR is directly affiliated with NAR, which sets the REALTOR brand standards, Code of Ethics, advocacy agenda, and major MLS policy direction that propagate to GBRAR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gbrrealtors
• YouTubeyoutube.com/gbrrealtors
• Facebookfacebook.com/gbrrealtors
• LinkedInlinkedin.com/company/greater-baton-rouge-board-of-realtors-inc
• Instagraminstagram.com/gbrrealtors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Baton Rouge Association of Realtors