Louisiana REALTORS

What Louisiana REALTORS does

Louisiana REALTORS is a private, member-based trade association founded in 1919 and headquartered at 821 Main Street in Downtown Baton Rouge, Louisiana. It is the state affiliate of the National Association of REALTORS (NAR) and serves the state's 16,000+ real estate licensees through a federated structure of 10 local boards covering all Louisiana parishes. The association's primary function is collective advocacy and professional support for residential and commercial real estate practitioners, with members gaining access to the REALTOR® collective membership mark, the Code of Ethics framework, and standardized forms.

The organization runs its member operations on a cloud-based association management platform (GrowthZone) that powers the Member Info Hub, event registration, and resource distribution. Its product portfolio spans a Legal Hotline for broker compliance, a Forms Library covering the Louisiana Residential Agreement to Buy or Sell and related disclosures, Broker Resources including AI policy templates and tax-update webinars, professional development through The CE Shop, technology support via Tech Helpline, the LR Disaster Relief Fund, and the LARPAC political action committee. Member benefits are delivered through a curated vendor partnership stack covering UPS, Office Depot, Constant Contact, Avis/Budget, Engine hotels, Spot Pet Insurance, CapCare health benefits, LaCap Federal Credit Union, Realtors Property Resource (RPR), DocuSign, and Dotrealestate.

Revenue is generated primarily through recurring membership dues from licensees who join local boards and are automatically enrolled at the state and national level, supplemented by voluntary LARPAC contributions and a Major Investor program. Marketing and distribution occur through the website, email newsletters, events (Spring Into Action Legislative Conference, Fall Governance Meetings, Commercial Symposium, Broker Virtual Series, and nine annual Legislative Outreach Luncheons), social media, and the REALTOR Party Mobile Alerts system. The 2026 legislative cycle produced at least 10 successful advocacy outcomes, including unanimous passage of HB 468 on residential wholesaling reform and signed Acts covering appraisal liability, security deposits, and insurance mitigation funding.

Name

Louisiana REALTORS

Legal name

Louisiana REALTORS

Website

https://larealtors.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Louisiana REALTORS is a 1919-founded, NAR-affiliated state trade association serving 16,000+ real estate licensees in Louisiana through 10 local boards, delivering advocacy, legal/compliance resources, professional development, and a vendor partner member-benefit ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Real estate licensees who join a local Member Board of REALTORS become members of the state association and National Association of REALTORS, paying membership dues
2. LARPAC Contributions: Political Action Committee contributions from members used to support candidates who align with REALTOR values at state and local levels
3. Major Investor Program: Higher-level PAC contribution program for major investors within the membership

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Louisiana REALTORS is a member-based trade association that serves real estate professionals across Louisiana by providing political advocacy at state and federal levels, professional development through continuing education, legal compliance support, industry forms, and a portfolio of member benefits including vendor discounts, healthcare programs, disaster relief, and networking opportunities. The organization is the state-level affiliate of the National Association of REALTORS (NAR) and operates through 10 local boards covering all Louisiana parishes.

Product overview

Louisiana REALTORS is a member-based trade association offering a comprehensive suite of services to real estate professionals across Louisiana. The organization provides advocacy representation at state and federal levels, legal resources (including a Legal Hotline for broker members), professional development through The CE Shop partnership, and access to sample industry forms. Member benefits include technology support via Tech Helpline, healthcare benefits through CapCare, discounts on services (Constant Contact, UPS, Office Depot, Avis/Budget, Engine hotels), and access to Realtors Property Resource (RPR) for market data. The association also supports members through advocacy (LARPAC), disaster relief, professional standards enforcement, and networking opportunities including the Young Professionals Network. Core member resources include forms libraries, broker toolkits, consumer guides, and educational webinars.

Differentiator

Problem solved

Functional benefit

Brands

• Louisiana REALTORS Political Action Committee (LARPAC): The political action committee that uses member contributions to support candidates who align with REALTOR values
• Louisiana YPN
• LR Disaster Relief Fund

Products and services

• Legal Hotline Direct phone/consultation access to legal counsel for broker members of Louisiana REALTORS regarding real estate law, compliance issues, and industry developments.
• Tech Helpline Free technical support service for Louisiana REALTORS members providing assistance with computer, printing, browser, and other technology issues via phone and dedicated mobile apps for Apple and Google devices.
• Healthcare Member Benefit Program (CapCare) Comprehensive health benefits program providing customized healthcare support, access to a national provider network, and large group rates for Louisiana REALTORS members and their businesses through Amalgamated Local 426 / CapCare.
• Realtors Property Resource (RPR) Nation's largest property database built exclusively for REALTORS providing access to public records, listing data, demographics, psychographics, neighborhood information, and hundreds of data sets for member use.
• Professional Development via The CE Shop Online educational courses and continuing education opportunities for Louisiana real estate licensees provided through the partnership with The CE Shop.
• Forms Library Sample industry forms repository including Basic Buyer Agreement, Short Buyer Agreement, Long Buyer Agreement, Commercial Agreement, Louisiana Vacant Land Agreement, and state-mandated forms such as the Louisiana Residential Agreement to Buy or Sell and Property Disclosure Document.
• Broker Resources Tools for brokers including AI Policy Template, NAR Sales Meeting Playbooks, 2026 Tax Updates Webinar, Small Broker Resource Page, and consumer-facing materials covering NAR Settlement and agent value.
• LARPAC (Louisiana REALTORS Political Action Committee) Political action committee using member contributions to support candidates who align with REALTOR values at the state and local levels. LARPAC is the largest trade association PAC in Louisiana, governed by a Board of Trustees with local Political Action Teams across the state.
• Member Benefits Discounts Program Aggregated discount program on services and products including email marketing (Constant Contact), car rentals (Avis/Budget), pet insurance (Spot), UPS shipping, Office Depot supplies, hotel bookings (Engine), appliance shopping (GE Appliances), and professional websites (Dotrealestate).
• Disaster Relief Fund Financial assistance program for Louisiana REALTORS members affected by natural disasters. Proceeds from specialty license plate sales support the fund, and members can apply for relief following severe weather events.
• Louisiana YPN (Young Professionals Network) Networking and professional development group for young real estate professionals operating under Louisiana REALTORS, with an advisory council providing career and leadership opportunities for emerging members.
• Consumer Education Guides Educational consumer guides available in English and Spanish covering topics such as Written Buyer Agreements, Open Houses, Fair Housing, Offers of Compensation, Multiple Listing Services, Home Inspections, and other real estate consumer education subjects.
• LaCap Federal Credit Union Membership Credit union membership access for Louisiana REALTORS members offering a full range of financial products and services through 16 convenient locations across Louisiana.

Quantifiable outcome

• LARPAC is the largest trade association PAC in Louisiana
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• La Capitol Federal Credit UnioncoreGTM or Marketing PartnerLouisiana REALTORS members are eligible to join La Cap Federal Credit Union to access its full range of financial products and services. With 16 convenient locations around the state, members can access banking services, loans, and financial wellness resources.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerLouisiana REALTORS is the state association affiliated with NAR. All LR members who join local boards automatically become members of the national association. NAR provides resources, benefits programs, advocacy at the federal level, and the Code of Ethics framework.
• Tech HelplinecoreTechnology or IntegrationFree tech support service for all Louisiana REALTORS members providing assistance with computer issues, printing, browsers, and mobile apps. Support available via phone and dedicated mobile apps for Apple and Google devices.
• The CE ShopcoreChannel Partner/ Reseller/ DistributorOnline continuing education provider offering Louisiana REALTORS members access to numerous real estate courses. LR has established an agreement with The CE Shop to promote online course information.
• Constant ContactminorGTM or Marketing PartnerEmail marketing platform partner offering Louisiana REALTORS members an additional 10% off standard prepay discounts (20% off 6 months, 25% off full year).
• UPSminorGTM or Marketing PartnerLR UPS Savings Program offering members up to 65% off Domestic Next Day/Deferred and 42% off Ground Commercial/Residential shipping. Free Smart Pickup service included.
• Office DepotminorGTM or Marketing PartnerLR Office Depot Member Benefits Program providing members savings of up to 75% on preferred products with free next-business-day delivery or in-store/curbside pickup.
• Avis and Budget Car RentalminorGTM or Marketing PartnerCar rental discount program offering members up to 35% off, double upgrades, and exclusive offers through Avis (code A715063) and Budget (code B203962).
• Engine (Hotel Discounts)minorGTM or Marketing PartnerCorporate travel platform offering access to over 750,000 hotels worldwide with average 26% savings, 24/7 support, and no contracts required.
• Spot Pet InsuranceminorGTM or Marketing PartnerPet insurance partner offering members up to 90% cash back on eligible vet bills. Coverage usable at any licensed vet in US or Canada.
• CapCare/Amalgamated Local 426 Healthcare ProgramminorGTM or Marketing PartnerComprehensive health benefits program providing customized healthcare support, access to national PPO network, and large group rates for members and businesses. Available to all group sizes including sole proprietors and 1099 contractors.
• Realtor.comminorGTM or Marketing PartnerFree agent profile claiming available to LR members. Profile helps agents collect reviews and stand out in the market.
• Harris, DeVille & AssociatescoreImplementation/ SI/ Consulting PartnerExternal lobbying firm providing legislative bill tracking and advocacy support for Louisiana REALTORS during legislative sessions. Provides weekly tracking reports on real estate-related legislation.
• REALTOR PartycoreStrategic or Co-development PartnerNational coalition of REALTORS and REALTOR Associations working to advance public policies and candidates. Includes RPAC for federal candidates and state-level PACs like LARPAC for state/local races.
• Louisiana Real Estate Commission (LREC)coreStrategic or Co-development PartnerState regulatory board for real estate licensees. Louisiana REALTORS works with LREC on forms, disclosures, and regulatory matters affecting the industry.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Florida REALTORS: Florida's state REALTOR association — the most direct functional analogue to Louisiana REALTORS given shared Gulf Coast climate exposure, hurricane/disaster relevance, large population of licensees, and state-level legislative advocacy model.
• New York State Association of REALTORS: New York's state REALTOR trade association; comparable in advocacy, legal resources, forms library, and local-board federated structure, though operating in a higher-cost regulatory environment.
• Texas REALTORS: State-level REALTOR trade association serving Texas licensees; directly comparable to Louisiana REALTORS in structure (membership dues, local boards, advocacy, PAC, legal hotline, member benefits) but operating at much larger scale in a neighboring Gulf state.
• California Association of REALTORS: Largest U.S. state REALTOR association, providing the same trade-association services as Louisiana REALTORS (advocacy, standard forms, legal resources, member benefits) but at far greater scale and with more sophisticated technology offerings.
• Georgia REALTORS: Georgia's state REALTOR association, operating the same trade-association model (membership dues, PAC, local boards, legislative advocacy, professional development) and serving a southeastern licensee base with similar regulatory dynamics.
• Illinois REALTORS: State REALTOR association for Illinois; directly comparable federation model with local boards, advocacy, and member services, serving as a useful benchmark for mid-sized state association operations.
• North Carolina REALTORS: North Carolina's state REALTOR association; comparable federated trade-association model, though in a faster-growing Southeast market that could provide a useful comparison for member growth and dues expansion trajectories.

Broad incumbents

• National Association of REALTORS: National federation to which Louisiana REALTORS is a state affiliate; provides the REALTOR trademark, Code of Ethics, federal advocacy, and national-level member benefit programs (RPR, DocuSign, NAR Mobile) that Louisiana REALTORS resells to its members.

Regional players

• Mississippi REALTORS: Mississippi's state REALTOR trade association; another direct structural peer serving a small Gulf South licensee population with similar hurricane exposure and rural/urban real estate mix.
• Alabama REALTORS: Neighboring state REALTOR association in Alabama; highly comparable structure and Gulf South regional focus, though smaller scale; useful proxy for how a smaller-state association operates advocacy and member services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/larealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louisiana REALTORS