American CPR Training
American CPR Training is a privately held, 35-year-old safety training organization that delivers OSHA-compliant CPR, First Aid, AED, and Bloodborne Pathogens training on-site to corporate clients across North America and select international markets through an affiliate instructor network, alongside an e-commerce store for training products and materials.
- Company typePrivate
- Founded1993
- HeadquartersOceanside, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What American CPR Training does
American CPR Training is a privately held safety training organization founded in 1993 that delivers CPR, First Aid, AED, Bloodborne Pathogens, and over 100 OSHA-compliant safety training topics. The company operates through a network of affiliate instructors who deliver live, on-site group training at customer locations across the United States, Canada, and Mexico, with additional international reach into Japan, the UAE, Qatar, Saudi Arabia, and parts of the Caribbean. Its proprietary C.A.R.E. CPR™ methodology covers Adult, Child, and Infant CPR and is sold as branded training materials to both affiliate instructors and external buyers.
The company generates revenue through four streams: (1) quote-based on-site group training services delivered by affiliate instructors; (2) hardware and consumable product sales via an e-commerce storefront at AmericanCPR.com, including CPR manikins from brands such as Prestan and Laerdal, AED devices from Defibtech, HeartSine, Philips, Zoll, and Medtronic, first aid kits, faceshields, and disaster preparedness supplies; (3) instructor and student certification materials and training manuals sold to affiliate instructors; and (4) American Heart Association-approved learn-at-home CPR programs starting at $34.95. The company serves three customer segments — corporate and industrial businesses requiring OSHA compliance training (primary), individual consumers seeking personal certification, and affiliate instructors purchasing curriculum materials — using a horizontal segmentation approach.
The business operates an asset-light model: training is delivered by independent affiliate instructors rather than employees, which limits fixed costs but also constrains direct quality control and revenue capture per engagement. The company owns no headquarters data, has no disclosed leadership team, has not raised institutional funding, and shows no M&A activity. Its competitive positioning emphasizes accelerated training format ("½ the Time, ½ the Price") and on-site delivery convenience versus traditional providers such as the American Red Cross and American Heart Association direct offerings.
American CPR Training firmographics
Firmographics- Name
- American CPR Training
- Legal name
- American CPR
- Website
- https://americancpr.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- American CPR Training is a privately held, 35-year-old safety training organization that delivers OSHA-compliant CPR, First Aid, AED, and Bloodborne Pathogens training on-site to corporate clients across North America and select international markets through an affiliate instructor network, alongside an e-commerce store for training products and materials.
- Ownership category
- akta.pro rank
American CPR Training industry classification
Industry- Product category
- Workplace Safety Training
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Educational Services (61), Technical and Trade Schools (61151)
- SIC
- Services-Educational Services (8200), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industries
- EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD)
Keywords
Where American CPR Training is headquartered
LocationHeadquarters
- HQ city
- Oceanside
- HQ country
- United States
- HQ region
- North America
Markets served
American CPR Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others
Revenue model
- On-Site Group Safety Training: Live instructor-led training delivered at customer locations covering CPR, First Aid, AED, BBP, Forklift, and 100+ OSHA safety topics. Pricing is quote-based, determined by group size, topic, and location.
- Training Materials & Products: Sale of training products including CPR manikins (Basic Buddy, CPARLENE, CPR Prompt, CRiSis, Laerdal, Lifeform, Prestan, Simulaids), safety videos/DVDs/CDs, first aid kits, AED devices and accessories, bandages, and disaster survival supplies.
- Instructor Materials & Certification: Sale of instructor training materials and student materials to affiliate instructors. Includes training manuals, videos, and compliance materials.
- Learn at Home Programs: Home-based CPR learning kits including American Heart Association approved programs like CPR Anytime, containing instruction DVDs, student workbooks, and manikins. Products starting at $34.95.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Learn at Home CPR Programs starting at $34.95 |
| One time/ perpetual license | Pay-as-you-go | Training Videos and DVDs starting at $49 |
| Other | Pay-as-you-go | Group On-Site Training - Custom Quote |
| Unit Pricing | Pay-as-you-go | CPR Keychain Products from $0.84 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
American CPR Training product offering
Product offeringCore offering
American CPR Training delivers on-site, instructor-led CPR, First Aid, AED, Bloodborne Pathogens, and OSHA-aligned safety training to corporate and group customers via a network of affiliate instructors, and sells the underlying training materials, manikins, AEDs, first aid kits, and Learn at Home CPR kits through its own e-commerce storefront. Training is positioned as a faster and lower-cost alternative to traditional providers, anchored by the company's proprietary C.A.R.E. CPR™ methodology covering Adult, Child, and Infant CPR.
Product overview
American CPR Training is a safety training organization offering both training services and safety products. The company provides on-site group safety training and instructor certification programs covering CPR, First Aid, AED, Bloodborne Pathogens, and over 100 OSHA safety topics throughout the US, Canada, and Mexico. The product portfolio includes proprietary C.A.R.E. CPR training materials, training manikins from brands like Prestan and Laerdal, AED devices from major manufacturers (Defibtech, HeartSine, Philips, Zoll, Medtronic), first aid kits and supplies, disaster preparedness products, and the OSHA SmartCompliance first aid station program. Training is delivered through a network of affiliate instructors and the company operates an e-commerce platform for selling training equipment and materials.
Differentiator
Problem solved
Functional benefit
Brands
- C.A.R.E. CPR™: The company's proprietary CPR methodology covering Adult, Child, and Infant Cardiopulmonary Resuscitation training.
Products and services
- On-Site Group Safety Training Live, instructor-led safety training delivered at customer locations covering CPR, First Aid, AED, Bloodborne Pathogens, and over 100 OSHA safety topics for corporate and group customers across the U.S., Canada, and Mexico.
Quantifiable outcome
- 35 years in business serving diverse client base from Fortune 500 to small businesses
Companies that use American CPR Training
Customer profileSegments3 records
Ideal customer profiles3 records
American CPR Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
American CPR Training partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
American CPR Training competitors and assessment
Company assessmentEmerging players
- ProTrainings: Digital-first CPR/First Aid certification platform offering blended online learning with shorter time commitments. Represents the technology-forward threat to American CPR Training's instructor-led, on-site model, particularly in lower-end consumer and SMB segments.
- CPR Certification Institute: Online CPR and First Aid certification provider focused on individual learners and small businesses. Competes for the same individual consumer and SMB segments as American CPR Training's Learn at Home and community class programs, but with a fully digital model.
Direct peers
- Health & Safety Institute (HSI): Major OSHA-aligned workplace safety training provider, parent of brands like Medic First Aid and ASHI. Closest direct competitor to American CPR Training's 100+ OSHA topic catalog and affiliate/authorized instructor delivery model.
- American Heart Association: The authoritative CPR, AED, and First Aid training organization in the US. Offers CPR Anytime kits (which American CPR Training also resells) and sets the ECC/ILCOR guidelines American CPR Training aligns to. Both target the same end customers for CPR certification, though AHA cards dominate healthcare/EMS settings.
- EMS Safety Services: Specialist provider of CPR, AED, First Aid, and BBP training with a similar on-site, instructor-network delivery model. Direct competitor in the same mid-market corporate training segment.
- American Red Cross: Direct competitor offering CPR, AED, First Aid, and BBP certification across the US. Competes head-to-head with American CPR Training for corporate safety training accounts and resells American Red Cross-branded first aid kits on the American CPR Training storefront.
Regional players
- Train Can: Canada-focused provider of CPR, First Aid, and food safety training with a national instructor network. Comparable affiliate-distributed delivery model but concentrated in the Canadian market, paralleling American CPR Training's US/Canada/Mexico regional structure.
Broad incumbents
- National Safety Council: Established nonprofit delivering workplace safety training and First Aid/CPR programs nationally. Overlaps with American CPR Training's corporate and industrial segment but operates as a broader safety authority rather than a focused CPR/AED specialist.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
American CPR Training social profiles
Digital presenceAmerican CPR Training compliance and trust
Trust signalCompliance4 records
American CPR Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
American CPR Training leadership team
Management profileNumber of profiles
American CPR Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American CPR Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American CPR Training
What does American CPR Training do?
American CPR Training delivers on-site, instructor-led CPR, First Aid, AED, Bloodborne Pathogens, and OSHA-aligned safety training to corporate and group customers via a network of affiliate instructors, and sells the underlying training materials, manikins, AEDs, first aid kits, and Learn at Home CPR kits through its own e-commerce storefront. Training is positioned as a faster and lower-cost alternative to traditional providers, anchored by the company's proprietary C.A.R.E. CPR™ methodology covering Adult, Child, and Infant CPR.
Is American CPR Training a public or private company?
American CPR Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American CPR Training founded?
American CPR Training was founded in 1993. It employs 1,001 to 5,000 people.
Where is American CPR Training based?
American CPR Training is headquartered in Oceanside, United States, in the North America region.
How does American CPR Training make money?
Four revenue lines are on record. On-Site Group Safety Training is the primary driver. The others are training Materials & Products, instructor Materials & Certification and learn at Home Programs.
Who are American CPR Training's main competitors?
Emerging players on record are ProTrainings and CPR Certification Institute. Direct peers are Health & Safety Institute (HSI), American Heart Association, EMS Safety Services and American Red Cross. Train Can is listed as a regional player. National Safety Council is listed as a broad incumbent.
Does American CPR Training have an API?
No public API is recorded for American CPR Training.
What industry is American CPR Training in?
American CPR Training's product category is Workplace Safety Training. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of HLAFANAL, EMS Education, Training & Simulation Centers. Its NAICS code is 6114 and its SIC code is 8200.