What Gorin Tennis does

Gorin Tennis, doing business as Gorin Tennis Academy and Gorin Sports, is a privately held multi-location tennis coaching academy founded in 1995 by Vitaly Gorin and headquartered in Granite Bay, California. The company operates seven physical training academy locations across two U.S. states: California (Saratoga, Cupertino, Walnut Creek) and Washington (Bellevue, Redmond, Tukwila, Tacoma), offering private lessons, group classes, structured junior development pathways (Future Stars, Green Dot, Tournament Training), adult USTA and internal flex leagues, court rentals, memberships, summer camps, pickleball, and a premier full-time boarding tennis program aimed at producing college scholarship athletes and professional players. The technical foundation is the proprietary "Gorin Methodology," a coaching framework developed by the founder through 20+ years working with Davis Cup, Fed Cup, and ATP World Tour players; the academy holds the only GPTCA (Global Professional Tennis Coach Association) Level A certification in the United States and claims an 85% scholarship/professional placement rate for full-time players.

The business model is direct-to-consumer, monetized through a mix of professional services (private lessons, group classes, camps, full-time boarding, pickleball lessons) and recurring/transactional revenue (memberships with priority booking and cancellation protections, court rentals with prime and non-prime pricing, subscription-style adult league packages). Go-to-market is event-driven and community-based, leveraging USTA leagues, UTR match play, and tournaments hosted on-site to convert participants into students and members, supported by content marketing (blog), organic social (Facebook, Instagram, Twitter), email newsletters, and SEO targeting local tennis-instruction searches in California and Washington. The company has strategic partnerships with Wilson (equipment), UTR (player rating/match play platform), and USTA (competitive league infrastructure), and uses third-party scheduling/booking platforms including Court Reserve and MindBody Online. Customer segments span aspiring professional and college athletes (primary), recreational youth and adult players, competitive league players, and pickleball players; named professional athletes such as Dmitry Tursunov, Sofya Zhuk, and Yaroslava Shvedova are cited as alumni success stories rather than as revenue clients.

Name

Gorin Tennis

Legal name

Gorin Tennis

Website

https://gorintennis.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Gorin Tennis Academy is a privately held, multi-location U.S. tennis coaching academy founded in 1995, operating seven sites in California and Washington and serving youth, adult, and aspiring professional players with private lessons, junior development pathways, summer camps, a full-time boarding program, leagues, and pickleball.

Ownership category

akta.pro rank

Product category

Tennis Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• Tennis coaching services
• Junior tennis development
• Tennis summer camps
• Racquet sports instruction
• Tennis academy programs

Headquarters

HQ city

Granite Bay

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Private Tennis Lessons: One-on-one coaching sessions with certified tennis coaches for personalized instruction and skill development.
2. Group Tennis Classes: Junior and adult group tennis classes offered at various skill levels, from beginner to competitive tournament preparation.
3. Summer Tennis Camps: Seasonal intensive tennis camps for youth players, including full-time tennis programs, high-performance camps, and multi-sport options.
4. Court Rentals: Hourly and daily court rentals for players to practice independently or with groups, including prime and non-prime time pricing.
5. Memberships: Family and Single Membership options providing priority booking, cancellation protections, and access to exclusive scheduling windows.
6. Adult Leagues and Teams: Internal flex leagues, USTA teams, and coached team practices including packages for six classes.
7. Full-Time Boarding Program: Premier boarding tennis academy program with intensive training for aspiring college athletes and professional players.
8. Pickleball Programs: Pickleball lessons and court access offered at Bellevue, Redmond, and Tacoma locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gorin Tennis Academy is a multi-location tennis coaching provider delivering private and group tennis lessons, structured youth development programs (Future Stars, Green Dot, Tournament Training), seasonal summer and high-performance camps, adult league play (USTA and internal flex leagues), pickleball lessons, and a full-time boarding tennis program for elite players. Instruction is delivered on-site at owned facilities in Washington and California under the proprietary Gorin Methodology by GPTCA Level A-certified coaches, supplemented by court rentals and membership packages.

Product overview

Gorin Tennis Academy operates as a multi-location premier tennis instruction provider with a unified platform-plus-programs architecture. The core offering centers on private and group tennis lessons taught by GPTCA-certified coaches, supplemented by structured youth development programs (Junior Programs, After-School Tennis Programs), intensive full-time boarding academy training, and adult league/team offerings. Additional services include court rentals, pickleball, and membership programs. The company positions itself as the only GPTCA-certified academy in the USA, with locations in California (Saratoga, Cupertino) and Washington (Bellevue, Redmond, Tukwila, Tacoma).

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Lessons (Private & Group) Private and group tennis instruction for all skill levels, taught by GPTCA-certified coaches with over 20 years of professional circuit experience. Available at academy locations in California (Saratoga, Cupertino) and Washington (Bellevue, Redmond, Tukwila, Tacoma).
• Tennis Summer Camps Seasonal intensive tennis camps for young players of all skill levels in California and Washington, focusing on technique development, tactical training, and tournament preparation.
• Full-Time Tennis Program (Boarding Academy) Intensive boarding academy program with morning technical drilling and afternoon tactical/match play training, designed to prepare students for college athletic scholarships and professional tennis ranking.
• Junior Programs Structured youth tennis development programs including Future Stars (ages 6-8), Green Dot (ages 8-11), and Tournament Training (ages 12-16), using age-appropriate balls and competitive focus.
• After-School Tennis Programs Part-time tennis instruction for youth in California, including Future Stars (beginners ages 5-10) and Tournament Training (aspiring USTA tournament and high school players ages 9-18).
• Adult Tennis Leagues & Teams Competitive and recreational league options including Internal Flex League (NTRP 2.0-5.0 skill levels), USTA Teams, and coached team practices for adult players.
• Court Rentals Hourly and daily indoor and outdoor court rentals for tennis, pickleball, and racquetball at Washington locations, with prime and non-prime time pricing.
• Pickleball Programs Pickleball lessons, clinics, and court access for players of all ages at Bellevue, Redmond, and Tacoma locations in Washington.
• Membership Programs Single and Family membership options providing priority booking, cancellation allowances, and reduced fees for private lessons and court rentals at Washington locations.
• High-Performance Training Elite coaching tier for full-time and boarding athletes, leveraging founder Vitaly Gorin's work with Davis Cup, Fed Cup, and ATP World Tour players.

Quantifiable outcome

• 85% of full-time players earn scholarships or turn professional
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• WilsoncoreStrategic or Co-development PartnerWilson is a partner of Gorin Tennis Academy, providing tennis equipment and equipment partnerships. Wilson is a leading brand in tennis rackets and sports equipment.
• UTR (Universal Tennis Rating)coreStrategic or Co-development PartnerUTR is a partner of Gorin Tennis Academy, providing the Universal Tennis Rating system for player classification and match play. The academy utilizes UTR ratings for player development tracking and competitive match organization.
• USTA (United States Tennis Association)coreStrategic or Co-development PartnerGorin Tennis hosts USTA tennis teams year-round at Bellevue Tennis Academy and Redmond Tennis Center, providing competitive league opportunities aligned with USTA standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Wilson Sporting Goods: Major tennis equipment brand and Gorin's named partner. Adjacent rather than competing, but shares the elite-tennis ecosystem and co-brands with academies for credibility.

Direct peers

• Cliffs at Keowee Falls Tennis Center: South Carolina tennis training center offering high-performance coaching, camps, and adult programs. Comparable to Gorin's mix of elite training, camps, and membership-based court access.
• IMG Academy: Premier multi-sport boarding academy in Bradenton, Florida, with a flagship tennis program (formerly Bollettieri). Directly comparable to Gorin's full-time boarding model as a high-performance tennis pathway for college scholarships and the pro tour.
• Evert Tennis Academy: Florida-based elite junior and professional tennis academy founded by Chris Evert. Competes with Gorin in the full-time, college-scholarship/pro-pathway segment using a celebrity-coach brand.
• Peter Smith Tennis Academy: USC-head-coach-led tennis academy providing elite private and group coaching with a strong college-scholarship pathway. Directly comparable to Gorin's pro-track development emphasis.
• Rick Macci Tennis Academy: Long-running Florida tennis academy known for developing multiple world No. 1 players. Directly comparable to Gorin in private coaching, junior development, and full-time training for elite outcomes.
• Junior Champions Tennis Center: College Park, Maryland tennis center offering structured junior pathway programs, USTA integration, and tournament play. Comparable to Gorin's structured Future Stars through Tournament Training progression.
• Saddlebrook Tennis Academy: Tampa-area resort-based tennis academy offering boarding programs, summer camps, and adult clinics. Comparable full-time junior pathway and adult programming to Gorin's offerings.

Broad incumbents

• USTA National Campus: Official U.S. national training facility in Orlando offering programming across all levels. Overlaps with Gorin via USTA pathways and league hosting but operates at a much larger, national scale as the governing body.
• Life Time Tennis / Life Time Fitness: National health-and-racquet club operator offering tennis programming, lessons, and camps at scale. Comparable to Gorin's adult leagues, lessons, and junior programs but as part of a much broader fitness portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GorinTennis
• Facebookfacebook.com/gorintennis
• Instagraminstagram.com/gorinsports/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gorin Tennis