Vinovation International

Name

Vinovation International

Legal name

Vinovation International BV

Website

https://vinovation.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinovation International is a Netherlands-based beverage company that creates and produces its own beverage brands (Wild Pelican), private label brands, and supplies European A-brand beverages to international importers and distributors with a primary focus on the Chinese market.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Beverage manufacturing
• Private label beverages
• European brand distribution
• Beverage import services
• Bonded warehouse logistics

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Beverage Brand Sales: Vinovation creates and produces its own beverage brands (such as Wild Pelican) and private label brands for distribution. They also serve as a reliable supplier of well-known European beverage A-brands, generating revenue through the sale of these proprietary and contracted beverage products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Vinovation International creates and produces its own beverage brands (such as Wild Pelican) and private label brands, and acts as a reliable supplier of well-known European beverage A-brands across wine, beer, champagne, spirits, water, and soft drinks. The company's core activity is beverage manufacturing and distribution, with a particular specialization in importing European beverages into the Chinese market through trusted bonded warehouse partners (Mentrex, Loendersloot) and an escrow services partner (Newcorp).

Differentiator

Problem solved

Functional benefit

Brands

• Wild Pelican: A Vinovation brand - a beverage brand operated under the Vinovation International umbrella, available at www.wildpelican.com

Products and services

• Wild Pelican

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MentrexcoreOthersTrusted bonded warehouse partner providing logistics and storage services for Vinovation's beverage import operations into China. Mentrex is part of Vinovation's trusted partner network that enables secure bonded warehouse operations.
• LoenderslootcoreOthersTrusted bonded warehouse partner providing logistics and storage services for Vinovation's beverage import operations into China. Loendersloot is part of Vinovation's trusted partner network that enables secure bonded warehouse operations.
• NewcorpcoreOthersTrusted escrow service partner providing secure payment handling for Vinovation's beverage import transactions into China. Newcorp is part of Vinovation's trusted partner network that ensures secure financial transactions.

Scale indicators2 records

Direct peers

• Summergate Fine Wines: China-focused wine and spirits importer representing European producers. Directly comparable to Vinovation's cross-border distribution and brand-building role into the Chinese market.
• ASC Fine Wines: One of the leading China-focused wine importers and distributors. Highly comparable to Vinovation's European-to-China beverage import motion, but operates at a much larger scale and is wine-specialized.
• AdVini: French wine group combining estate production, private label, and export distribution. Comparable to Vinovation in mixing own brand, private label, and multi-market export of European wines.
• Berry Bros. & Rudd: UK-based fine wine merchant with private label and own brand activity and a long history of international (including Asia) distribution. Mirrors Vinovation's combination of merchant, brand builder, and cross-border supplier.
• Hallgarten & Novum Wines: UK wine importer and distributor with a deep European portfolio and private label activities. Similar merchant-plus-distributor business model, though more UK/Europe weighted than China.
• Enotria&Coe: UK-based wine and spirits distributor representing European producers with private label and brand-building services. Direct analogue to Vinovation's combination of agency distribution, own label, and supplier development.

Broad incumbents

• Castel Group: Large French wine and beverage producer with a substantial China distribution arm. Comparable end market (European beverages into China) and category overlap, but at vastly larger scale and as a primary producer rather than an importer/distributor.
• Les Grands Chais de France: One of France's largest wine producers and exporters with a broad portfolio spanning many price points and export markets. Overlaps with Vinovation on European wine production and international distribution, but at a far larger scale.
• Pernod Ricard: Global wine and spirits group with a large China business across both on-trade and off-trade. Comparable end-market exposure to China and overlapping spirits/champagne categories, though at vastly greater scale and brand power.
• Treasury Wine Estates: Global wine major with significant China-focused premium portfolio (e.g. Penfolds). Competes with Vinovation in the European and imported-wine space targeting Chinese consumers, but as a multinational owner-producer.

Market position

Customer concentration

• LinkedInlinkedin.com/company/vinovation-international-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinovation International