Pmpg Polskie Media Sa

What Pmpg Polskie Media Sa does

PMPG Polskie Media S.A. is a publicly listed Polish media holding (Warsaw Stock Exchange: PGM) headquartered in Warsaw, operating two flagship opinion titles — the socio-political Wprost weekly and portal (active since 1982) and the conservative-liberal Do Rzeczy weekly and portal (launched 2013) — through its operating subsidiaries AWR Wprost and Do Rzeczy S.A. The group's product surface spans digital and print editions, the WPROST KIOSK mobile app on iOS and Android, third-party digital newsstands (Google Newsstand, Nexto, e-Kiosk), premium subscription layers (Wprost Premium and DO RZECZY+), and a growing franchise of branded awards and conferences including Innowatory Wprost, Wizjonerzy Zdrowia, Sustain Tomorrow, and the planned PHALS 2026 Polish-Hungarian-American Leadership Summit.

The underlying technology stack is a conventional digital publishing platform — content management, mobile app distribution, subscription billing, and a planned e-commerce marketplace for digital content and selected financial instruments — supplemented by owned video programming on a YouTube channel with over 116,000 subscribers. PMPG monetizes through a mix of recurring digital subscriptions, advertising on high-traffic portals reaching millions of monthly users, print and digital single-copy sales (e.g., the Lista 100 special edition at 29.90 PLN), event and awards sponsorship revenue, and, uniquely for a media holding, public equity issuance through subsidiary Do Rzeczy S.A. on the NewConnect pre-listing market.

The customer base is broadly distributed: affluent Polish opinion readers, business professionals, and vertical audiences (healthcare, real estate, women-in-business, innovation) reached through editorial coverage and an annual calendar of awards and conferences. The group employs 11–50 staff across editorial, commercial, and event functions. Strategic priorities for 2025–2026 are the digital transformation of both titles, scaling video and subscription revenue, the NewConnect listing of Do Rzeczy S.A., and expansion of the event portfolio into Central European formats.

Name

Pmpg Polskie Media Sa

Legal name

PMPG Polskie Media S.A.

Website

https://pmpg.pl

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

PMPG Polskie Media S.A. is a Warsaw-listed Polish media holding operating the Wprost and Do Rzeczy opinion titles, with digital portals, premium subscriptions, mobile apps, branded awards, and a growing events portfolio targeting Polish opinion readers, business professionals, and vertical industry audiences.

Ownership category

akta.pro rank

Product category

Digital News Media Publishing

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

akta.pro secondary industries

National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

• Opinion journalism
• Digital publishing
• News magazines
• Media subscriptions
• Polish media

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Digital subscriptions for Wprost Premium and DO RZECZY+ providing access to premium content, exclusive interviews, rankings, and analysis.
2. Advertising Revenue: Digital advertising on high-traffic portals wprost.pl and dorzeczy.pl reaching millions of monthly users.
3. Publishing Sales: Sales of print and digital magazine editions including special issues like Lista 100 najbogatszych Polaków.
4. Event Revenue: Revenue from organizing conferences and events including Wizjonerzy Zdrowia awards, Innowatory Wprost, Sustain Tomorrow Conference, and PHALS Summit.
5. E-commerce Platform: Plans to launch e-commerce marketplace for digital content, premium products, and selected financial instruments.
6. Capital Raising: Public share offerings on NewConnect market, with Do Rzeczy S.A. completing 3 million PLN equity raise from 523 investors in 2025.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

PMPG Polskie Media SA operates a multi-brand Polish opinion media portfolio, publishing weekly and monthly news magazines (Wprost, Do Rzeczy, Historia Do Rzeczy) and operating web portals (wprost.pl, dorzeczy.pl) with premium digital subscription tiers (Wprost Premium, DO RZECZY+). The company distributes content through proprietary mobile apps, third-party digital newsstands, and traditional retail, while also organizing branded industry events, awards programs, and conferences.

Product overview

PMPG Polskie Media S.A. is a Warsaw Stock Exchange-listed media holding company (GPW: PGM) operating a multi-brand, multi-platform media portfolio. The core offering consists of two flagship opinion-forming media titles: the Wprost socio-political portal and digital weekly (functioning since 1982), and the Do Rzeczy conservative-liberal opinion weekly (established 2013), each accompanied by dedicated web portals (Wprost.pl, DoRzeczy.pl) and premium digital subscription layers (Wprost Premium, DO RZECZY+). These are supplemented by mobile applications (WPROST KIOSK for iOS/Android), distribution through third-party digital press platforms (Google Newsstand, Nexto, e-Kiosk), and owned video/podcast programming. The portfolio also extends into branded event properties (PHALS economic forum) and award programs (Innowatory Wprost, Wizjonerzy Zdrowia). The subsidiary Do Rzeczy S.A. (formerly Orle Pioro S.A.) operates as a distinct legal entity preparing for NewConnect listing, while AWR Wprost is the publishing agency within the group. The group also invests in startup projects, AI-based technology solutions, e-commerce, and real estate segments.

Differentiator

Problem solved

Functional benefit

Brands

• Wprost: Leading Polish social-political portal and digitally published opinion weekly magazine, operating since 1982. One of the most influential opinion-forming media in Poland. Available via Wprost Premium subscription, e-kiosks, and mobile apps.
• Do Rzeczy
• Historia Do Rzeczy
• Wprost Premium
• DO RZECZY+
• Wizjonerzy Zdrowia
• Innowatory Wprost

Products and services

• Wprost Weekly Magazine Leading Polish socio-political weekly opinion magazine available in print and digital editions (e-Wprost). Operates as a flagship brand since 1982, covering politics, business, culture, and society.
• Do Rzeczy Weekly Magazine Conservative-liberal opinion weekly magazine supporting Christian tradition and economic freedom, covering political, social, economic, and religious phenomena from an alternative perspective. Available in print and digital press editions.
• Wprost.pl Portal

Quantifiable outcome

• Millions of monthly users on wprost.pl
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PHALS 2026 Program CouncilcoreStrategic or Co-development Partner · 8 December 2025Do Rzeczy S.A. collaborates with the PHALS 2026 Program Council to organize the Polish-Hungarian-American Leadership Summit. The program council includes notable members such as István Íjgyártó (Hungarian Ambassador to Poland), Dr. Pál Attila Illés, Dr. Jacek Saryusz-Wolski, Prof. Andrzej Nowak, Paweł Lisicki, Rafał A. Ziemkiewicz, and Michał Maciej Lisiecki.
• TAILORS GroupcoreStrategic or Co-development Partner · 5 March 2024Co-organization of Sustain Tomorrow Conference vol.2 dedicated to ESG and sustainable development topics. The partnership connects Wprost's media reach with TAILORS Group's sustainability expertise for joint conference events.
• AWR Wprost (Agencja Wydawniczo-Reklamowa Wprost)coreOthersAWR Wprost is the advertising and publishing agency within PMPG Group, publisher of wprost.pl portal, e-Wprost digital magazine, and Wprost Premium Magazine.
• Do Rzeczy S.A.coreOthersDo Rzeczy S.A. (formerly Orle Pióro S.A.) is the publisher of DoRzeczy.pl portal, weekly Do Rzeczy magazine, and Historia Do Rzeczy monthly. The company underwent brand name change in March 2025.
• NextominorChannel Partner/ Reseller/ DistributorDigital press distributor for Do Rzeczy magazine electronic editions in Poland.
• e-KioskminorChannel Partner/ Reseller/ DistributorDigital press distributor for Do Rzeczy magazine electronic editions in Poland.
• Grzegorz OlszewskicoreOthersFormer Alior Bank CEO hired as strategic advisor for Do Rzeczy S.A. IPO preparation and digital transformation. As Alior Bank President (2021-2024), achieved record net profit exceeding 2 billion PLN in 2023 through cloud and data analytics implementation.
• Instytut Współpracy Polsko-Węgierskiej im. Wacława FelczakaminorOthersPatron institution for PHALS 2026, quoted regarding Central European cooperation importance: 'Either the nations of Central Europe learn to cooperate with each other, or we will again be passengers on a train whose direction and stops we have no influence on.'

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Agora S.A. Warsaw Stock Exchange-listed Polish media group publishing Gazeta Wyborcza and operating TOK FM and radio/online assets, comparable as a multi-title legacy Polish news and opinion publisher spanning print, digital, and audio.
• Infor PL (Infor sp. z o.o.): Polish publisher of Dziennik Gazeta Prawna and a network of legal/business news sites; comparable as a news and opinion publisher serving professional and politically engaged Polish readers.
• Gremi Media S.A. Listed Polish publisher of the business daily Rzeczpospolita and stock-market daily Parkiet; directly comparable to the Wprost/Do Rzeczy weekly model with a focus on political and economic opinion journalism in print and digital.
• Polityka Sp. z o.o. Publisher of the Polish weekly magazine Polityka, a long-running opinion and current-affairs title; directly comparable to Wprost and Do Rzeczy in the Polish weekly-opinion category, although positioned on the opposite end of the political spectrum.
• Fratria Sp. z o.o. Polish publisher of opinion weeklies Sieci and wSieci, the closest direct competitor to Wprost and Do Rzeczy in the conservative-leaning Polish opinion magazine market with a comparable print + portal + subscription model.

Broad incumbents

• Wirtualna Polska Holdings S.A. Listed Polish digital media leader running the WP.pl portal and a vertical network; competes with PMPG for digital advertising budgets and audience attention in Poland but at vastly larger scale and a non-opinion-focused model.
• Burda Media Poland: Polish arm of Burda Media publishing lifestyle, news, and interest magazines (including Newsweek Historia and other titles); comparable as a multi-brand magazine publisher with print + digital distribution operating in the same newsstand and subscription channels.
• Ringier Axel Springer Poland: Polish arm of the Ringier Axel Springer joint venture publishing Newsweek Polska, Onet portal, and business titles; broad incumbent across news, opinion, and digital that overlaps Wprost and Do Rzeczy's print and online footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PMPG_PL
• YouTubeyoutube.com/user/tygodnikDoRzeczy
• Facebookfacebook.com/PMPG.SA
• LinkedInlinkedin.com/company/point-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pmpg Polskie Media Sa