AlignRx
AlignRx (operating as Navion) is a U.S. pharmacy benefit consulting firm that helps self-insured employers, health plans, and Taft-Hartley plans reduce specialty drug and PBM costs via repricing, contract optimization, and claims analytics across 50+ partner relationships.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AlignRx does
AlignRx, now operating under the brand Navion, is a U.S. pharmacy benefit consulting firm founded in 2016 and headquartered in Williamsville, New York. The company operates a six-module service suite under the Navion brand — Pharmacy Benefit Navigation, Cost-Containment Solutions, Analytics, Rx Contract Access, and PBM Reprice — that collectively help self-insured employers, health plans, Taft-Hartley plans, and group purchasing coalitions manage pharmacy benefit costs that have surged to represent roughly 50% of total benefit spend amid rising specialty drug, GLP-1, biosimilar, and gene therapy utilization. AlignRx/Navion maintains relationships with 50+ pharmacy benefit partners and PBM networks, positioning the firm as a coalition-style broker that injects competitive repricing and contract negotiation leverage into a market segment historically underserved by transparent PBM advisory.
The underlying technology centers on a pharmacy claims data analytics and reporting platform that ingests client claims data to surface cost trends, drivers, and savings opportunities, supporting formulary management, evidence-based prescribing, and PBM contract optimization. Proprietary tooling includes a side-by-side PBM Reprice savings analysis tool, a contract reconciliation engine, and a structured RFP process that benchmarks PBM options for each client. The technology is augmented by human clinical expertise — clinical pharmacists, data analysts, and pharmacy benefit industry veterans — rather than by machine learning or autonomous AI systems, distinguishing the firm from software-native competitors.
Commercially, AlignRx/Navion generates revenue through enterprise consulting engagements priced on a per-engagement basis, typically structured as multi-year contracts with retainers or percentage-of-savings economics. Go-to-market is consultative and direct, targeting HR, benefits, and finance leadership at self-insured employers and plan sponsors, with demand generation driven by content marketing, a free PBM savings analysis offer, LinkedIn presence, and a co-branded partner portal. The firm reports managing 750,000+ lives across client pharmacy benefit programs with a 98% client retention rate and 20–40% client cost savings outcomes, and has earned recognition on the Inc. 5000 list of America's fastest-growing private companies.
AlignRx firmographics
Firmographics- Name
- AlignRx
- Legal name
- Navion
- Website
- https://alignrxconsulting.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AlignRx (operating as Navion) is a U.S. pharmacy benefit consulting firm that helps self-insured employers, health plans, and Taft-Hartley plans reduce specialty drug and PBM costs via repricing, contract optimization, and claims analytics across 50+ partner relationships.
- Ownership category
- akta.pro rank
AlignRx industry classification
Industry- Product category
- Pharmacy Benefit Consulting
- NAICS
- Other Scientific and Technical Consulting Services (541690)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL)
- akta.pro secondary industry
- Group Pharmacy Benefit (Rx) Coverage & PBM-Integrated Plans (FSAIAFAN)
Keywords
Where AlignRx is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AlignRx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Pharmacy Benefit Consulting & Advisory Services: Navion generates revenue by providing pharmacy benefit consulting services to employers, health plans, Taft-Hartley plans, and other organizations. Services include PBM contract optimization, cost-containment advisory, formulary management, and clinical support. Revenue is likely derived from consulting fees, retainer arrangements, or a percentage-of-savings model typical in the pharmacy benefit consultant (PBC) space.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Consulting — Custom |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
AlignRx product offering
Product offeringCore offering
AlignRx (operating as Navion) is a pharmacy benefit consulting firm that helps employers, health plans, Taft-Hartley plans, and other organizations manage and reduce pharmacy benefit costs. Its core offering combines clinical pharmacy expertise with data analytics and a 50+ PBM partner network to deliver PBM contract optimization, cost-containment advisory, formulary management, and PBM reprice/savings analysis services.
Product overview
Navion (formerly AlignRx) is a pharmacy benefit consulting platform that operates as a unified suite of services rather than discrete software products. The core Navion brand encompasses six interconnected service modules: Pharmacy Benefit Navigation (for streamlining benefit management), Cost-Containment Solutions (for specialty drug and therapy cost management), Analytics (for data-driven insights), Rx Contract Access (for PBM contract flexibility), and PBM Reprice (for cost comparison and assessment). Together, these modules provide end-to-end pharmacy benefit consulting from contract negotiation through ongoing cost optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Pharmacy Benefit Navigation Streamlines every aspect of pharmacy benefits for organizations, providing tailored solutions that enhance member support and optimize savings.
- Cost-Containment Solutions Leading cost-containment solutions that mitigate the rising impact of specialty drugs, biosimilars, and emerging therapies, delivering sustainable cost management paired with exceptional service.
- PBM Reprice Provides a clear assessment of potential pharmacy cost savings by evaluating PBM options side-by-side against each other, ensuring every detail is considered for the best deal.
- Rx Contract Access Provides access to best-in-class PBM contracts offering clients unmatched flexibility, choice, and simplicity, leveraging the firm's 50+ PBM partner relationships.
- Analytics Advanced data and analytics capabilities that empower clients to make informed decisions, identifying trends, cost drivers, and opportunities for improvement across pharmacy benefit programs.
Quantifiable outcome
- 20–40% reduction in pharmacy benefit costs for clients
- +2 more outcomes
Companies that use AlignRx
Customer profileSegments2 records
Ideal customer profiles2 records
AlignRx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AlignRx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PBM Networks (various)coreNavion maintains relationships with multiple pharmacy benefit management (PBM) networks and contract partners, leveraging these relationships to negotiate competitive deals and deliver savings for its clients. The company lists 50+ pharmacy benefit partners, suggesting a broad network of PBM relationships that form the backbone of its contracting and repricing services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AlignRx competitors and assessment
Company assessmentDirect peers
- RxBenefits: RxBenefits is a pharmacy benefit consultant that helps self-insured employers optimize their PBM contracts and pharmacy benefits. It directly competes with Navion's core offering of PBM repricing, contract optimization, and clinical cost-containment for mid-market and large employers.
- Capital Rx: Capital Rx is a tech-enabled PBM that combines PBM services with its JUDI software platform for plan sponsors. It competes with Navion at the contract/analytics layer and represents an emerging tech-driven alternative to traditional PBM advisors.
- EmpiRx Health: EmpiRx Health is a PBM that emphasizes clinical management and transparent pricing for self-insured employers. It directly competes with Navion's cost-containment and clinical navigation services with a more vertically integrated delivery model.
- Artemetrx: Artemetrx offers pharmacy benefit analytics and contract optimization tools targeted at plan sponsors and brokers. It is comparable to Navion in serving the same buyer (HR/benefits leaders) with PBM repricing and spend analytics.
- Truveris: Truveris provides a PBM contract analytics and transparency platform that helps payers and employers evaluate pharmacy benefit contracts. It competes with Navion's analytics and PBM Reprice modules via a more software-driven delivery model.
- Pharmaceutical Strategies Group (PSG): PSG is a PBM consulting firm that provides audit, analytics, and contract optimization services to plan sponsors. It overlaps directly with Navion's repricing, formulary management, and PBM contract reconciliation capabilities.
Broad incumbents
- Willis Towers Watson (WTW): WTW is a global advisory firm offering benefits and pharmacy benefit consulting to large employers. It competes with Navion at the high end of the employer market with significantly broader service breadth.
- NFP: NFP is a large insurance brokerage and benefits consulting firm that includes PBM advisory services within a broader portfolio. It competes with Navion for HR/benefits buyer mindshare but as one service among many.
- Mercer: Mercer is a global consulting firm whose health and benefits practice advises large employers on pharmacy benefit design and PBM procurement. It is a much larger incumbent that addresses the same buyer with deeper resources.
- OneDigital: OneDigital is an insurance, benefits, and HR consulting firm that advises employers on pharmacy benefit strategy alongside broader benefits offerings. It competes indirectly with Navion in the employer benefits consulting space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AlignRx social profiles
Digital presenceAlignRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlignRx leadership team
Management profileNumber of profiles
AlignRx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlignRx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlignRx
What does AlignRx do?
AlignRx (operating as Navion) is a pharmacy benefit consulting firm that helps employers, health plans, Taft-Hartley plans, and other organizations manage and reduce pharmacy benefit costs. Its core offering combines clinical pharmacy expertise with data analytics and a 50+ PBM partner network to deliver PBM contract optimization, cost-containment advisory, formulary management, and PBM reprice/savings analysis services.
Is AlignRx a public or private company?
AlignRx is a private company. It is classified as unknown and is currently operating.
When was AlignRx founded?
AlignRx was founded in 2016. It employs 11 to 50 people.
Where is AlignRx based?
AlignRx is headquartered in New York, United States, in the North America region.
How does AlignRx make money?
One revenue line is on record: pharmacy Benefit Consulting & Advisory Services.
Who are AlignRx's main competitors?
Direct peers on record are RxBenefits, Capital Rx, EmpiRx Health, Artemetrx, Truveris and Pharmaceutical Strategies Group (PSG). Broad incumbents are Willis Towers Watson (WTW), NFP, Mercer and OneDigital.
Does AlignRx have an API?
No public API is recorded for AlignRx.
What industry is AlignRx in?
AlignRx's product category is Pharmacy Benefit Consulting. Its primary akta.pro industry code is HLAEAKAL, PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools), with a secondary code of FSAIAFAN, Group Pharmacy Benefit (Rx) Coverage & PBM-Integrated Plans. Its NAICS code is 541690 and its SIC code is 8742.