What Princeton Longevity Center does

Princeton Longevity Center (PLC) is a private, physician-led preventive medicine and executive health practice founded in 2002 by Dr. David Fein and headquartered in Princeton, New Jersey. The company delivers one-day comprehensive health evaluations centered on its flagship PLC Exam, which integrates advanced diagnostics—including coronary CT with calcium scoring, full-body CT, brain MRI with hippocampal volumetric analysis, DEXA body composition, cardiac imaging augmented by AI, virtual colonoscopy, and genomic and multi-cancer blood testing—under board-certified physician review with same-day results. Around this core, PLC offers a modular portfolio of program packages: CancerCheck (multi-cancer early detection), Genetic Insight (genomic risk assessment), CARDIAResQ (cardiac rehabilitation for known coronary artery disease), Men's Health & Vitality, Women's Health, Ultimate Athlete, Medical Weight Loss, Memory & Cognitive Health, and Corporate Health.

The business operates primarily on a self-pay, fee-for-exam model with premium pricing customized by elective add-ons, supported by employer-sponsored executive health programs and a subscription-based Direct Primary Care offering at select locations. PLC runs four clinical sites across the Northeast Corridor (Princeton NJ, New York City at One World Trade Center, Shelton CT, and Fairfax VA) with a fifth location announced for Miami, FL in summer 2026. Distribution is conducted through dedicated Concierge Patient Care Coordinators for individual patients and direct enterprise outreach for corporate programs, with nearly three-quarters of patients self-referring on the strength of word-of-mouth and a national reputation reinforced by Wall Street Journal and Forbes recognition.

Name

Princeton Longevity Center

Legal name

Princeton Longevity Center

Website

https://princetonlongevitycenter.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Princeton Longevity Center is a private, physician-led preventive medicine practice founded in 2002 that delivers one-day comprehensive executive physical exams and modular specialty programs across four Northeast US clinics, serving health-conscious individuals and employer-sponsored executive health programs.

Ownership category

akta.pro rank

Product category

Executive Preventive Medicine Services

NAICS

Offices of Physicians (6211), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

akta.pro secondary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Preventive medicine services
• Executive health programs
• Comprehensive health screenings
• Longevity medicine
• Advanced diagnostic imaging

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Comprehensive Executive Physical Exams: Premium one-day comprehensive health evaluations delivered on a per-exam basis. Customizable packages with varying levels of testing and physician consultation. Self-pay model with pricing that varies based on exam customization.
2. Employer-Sponsored Corporate Health Programs: Executive health programs where organizations sponsor evaluations for executives, leadership, and key employees. Financial responsibility may be employer-covered with optional elective items and credits.
3. Optional Elective Add-On Services: Additional testing and services that patients can add to core exams including advanced imaging, genetic testing, specialty consultations, and follow-up programs.
4. Direct Primary Care: Year-round continuous primary care services available as an elective add-on at select locations for ongoing preventive and primary care management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Princeton Longevity Center delivers one-day comprehensive preventive medicine evaluations centered on the PLC Exam, combining physician consultation, 30+ laboratory tests, treadmill stress testing, DEXA body composition, advanced imaging, and same-day results review. The core exam is customizable with elective add-on programs for cancer screening (CancerCheck), genetic disease prevention (Genetic Insight), coronary artery disease management (CARDIAResQ), men's health, women's health, athletic performance, medical weight loss, and memory/cognitive health. Services are sold on a self-pay basis to individuals and via employer-sponsored executive health programs to corporations, with optional year-round Direct Primary Care offered at select locations.

Product overview

Princeton Longevity Center offers a unified preventive medicine and executive health platform centered on the PLC Exam as its core comprehensive medical evaluation. The portfolio includes nine specialized program modules: CancerCheck (early cancer screening), Genetic Insight (genetic-based disease prevention), CARDIAResQ (cardiac rehabilitation), Men's Health & Vitality, Women's Health, Ultimate Athlete, Medical Weight Loss, Memory & Cognitive Health, and Corporate Health programs. Supporting technology services include Full Body Scans, Brain MRI, Cardiac AI, Virtual Colonoscopy, Cardiac Scans, Women's Imaging, Genomics, Acoustic Wave Therapy, and Galleri Cancer Screening. The company operates on a same-day results model with physician review and offers optional Direct Primary Care for year-round continuous care.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Zero calcium score provides extremely low 5-15 year risk of cardiovascular events, even with risk factors present
• +2 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Lifespan.mdminorStrategic or Co-development PartnerPrinceton Longevity Center is listed as a proud partner of Lifespan.md. The nature of the partnership appears to be collaborative affiliation in the longevity/preventive medicine space, though specific details of the partnership arrangement are not detailed on the website.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• MDVIP: MDVIP is a national network of concierge primary care physicians offering personalized, membership-based preventive care. While it focuses on year-round primary care rather than one-day comprehensive exams, it competes for the same affluent, health-conscious patient.
• Cenegenics: Cenegenics is an age-management and preventive medicine practice focused on hormone optimization, biomarker tracking, and longevity programs. It overlaps with PLC's longevity and executive health positioning, particularly in the elite wellness segment.
• Human Longevity Inc. Founded by J. Craig Venter, HLI offers comprehensive genomic sequencing, whole-body MRI, and AI-driven health assessments to an elite executive demographic. It competes with PLC on advanced diagnostics depth and longevity framing.
• Fountain Life: Fountain Life is a membership-based preventive health and longevity platform offering advanced diagnostics, whole-body imaging, and biomarker testing. It targets a similar high-net-worth demographic with a tech-enabled, multi-location model.

Broad incumbents

• Cleveland Clinic Executive Health: Cleveland Clinic runs a premium Executive Health program targeting C-suite clients with comprehensive diagnostics and specialist access. Its institutional brand and integrated delivery rival PLC's independent physician-led model.
• Mayo Clinic Executive Health Program: Mayo Clinic's Executive Health Program offers comprehensive one-day physicals with advanced diagnostics targeted at executives. As a marquee health system, it competes with PLC on trust, brand, and integrated specialty follow-up rather than on independence.
• Johns Hopkins Executive Health Program: Johns Hopkins offers a personalized executive physical program designed for busy professionals with comprehensive screening and specialist coordination. Its academic brand and East Coast footprint overlap directly with PLC's geography.
• Mass General Brigham Executive Health: Mass General Brigham Executive Health delivers premium one-day comprehensive physicals in the Northeast, overlapping with PLC's core geography and target executive demographic.

Others

• LifeSpan.md: LifeSpan.md is listed as a partner of Princeton Longevity Center in the longevity/preventive medicine space. As an affiliated brand, it represents an ecosystem relationship rather than direct competition, but operates in the same clinical category.

Direct peers

• Cooper Clinic: Cooper Clinic is a Dallas-based preventive medicine and executive health practice that pioneered the comprehensive executive physical. It is the closest direct competitor to PLC in terms of service model, patient demographic, and one-day comprehensive exam approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theplc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princeton Longevity Center