Eyesight Fashion & Luxury

What Eyesight Fashion & Luxury does

Eyesight Fashion & Luxury (legal name: Eyesight Group) is a Paris-headquartered creative and production agency specializing in the design, staging, and filming of fashion shows and luxury brand events. Founded in 2002 by Thierry Dreyfus, the company has staged more than 3,000 fashion shows for an extensive roster of luxury fashion houses including Dior Homme, Yves Saint Laurent, Fendi, Givenchy, Chanel, Balenciaga, Maison Margiela, Schiaparelli, Lanvin, and Thom Browne, alongside adjacent luxury categories such as Cartier, Kering Eyewear, and Messika, and institutional clients including the Grand Palais, the Fédération de la Haute Couture et de la Mode, the Château de Versailles, and The Met.

The company delivers end-to-end production services encompassing concept development, set and lighting design, staging, and on-site filming. Its core technical differentiator under development is an AI-enhanced fashion show experience and filming capability being co-built with Maison BETC (the luxury network of Havas), intended to apply generative AI to the documentation and enhancement of live fashion show productions. Permanent operations run from offices in Paris (HQ), New York, and Milan, with delivered event work extending across Europe, North America, and East Asia. The reported permanent headcount is 1-10, consistent with a lean core creative leadership team supplemented by per-project production crews.

Eyesight operates a professional services, project-based revenue model with bespoke, custom-quoted pricing tied to event scope and client specifications; revenue figures are not publicly disclosed. Distribution is exclusively direct enterprise sales — no channel partners, indirect resellers, or self-service tiers. In March 2026, Maison BETC acquired a 51% majority stake, with Thierry Dreyfus and three partners retaining 49% and operational leadership, formally embedding Eyesight within the Havas luxury communications network.

Name

Eyesight Fashion & Luxury

Legal name

Eyesight Group

Website

https://eyesightgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Eyesight Fashion & Luxury is a Paris-based creative and production agency founded in 2002 that designs, stages, and films fashion shows and luxury brand events for tier-one fashion houses, jewelry and eyewear brands, and cultural institutions, operating from offices in Paris, New York, and Milan.

Ownership category

akta.pro rank

Product category

Luxury Event Production Services

akta.pro primary industry

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)

Keywords

• Fashion show production
• Luxury event design
• Brand activation services
• Fashion show staging
• Luxury brand events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fashion Show Production Services: Professional services revenue generated through the design and production of bespoke fashion shows and luxury brand events for high-end fashion houses. Revenue is project-based, typically involving multi-show contracts with luxury brands.
2. Luxury Event Production: Bespoke event production services for luxury brands including fashion weeks, brand anniversaries, and institutional events. Services encompass full production including staging, lighting, and filming.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Eyesight Fashion & Luxury is a creative and production agency that designs and produces bespoke fashion shows and luxury brand events for high-end fashion houses. Its services span concept development, staging, lighting design, and filming, delivered through dedicated teams based in Paris, New York, and Milan.

Product overview

Eyesight is a specialized luxury event production agency offering bespoke fashion show design and production services. The company operates as a single focused product offering with a core capability in staging high-end fashion shows and luxury brand events. Founded in 2002 by Thierry Dreyfus, Eyesight provides end-to-end production services including show design, staging, and filming. The company has offices in Paris, New York, and Milan, and serves an extensive roster of luxury and fashion brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Eyesight Fashion Show Production Bespoke end-to-end design and production of fashion shows for luxury fashion houses, including concept development, staging, lighting, and filming. Founded in 2002, the agency has staged over 3,000 fashion shows for luxury houses including Dior Homme, Yves Saint Laurent, and Fendi.
• Luxury Event Production Bespoke event production services for luxury brands encompassing brand anniversary events, fashion weeks, eyewear and jewelry activations, institutional fashion events, museum exhibitions, and cultural celebrations including full production of staging, lighting, and filming.

Quantifiable outcome

• 3,000+ fashion shows staged for luxury brands since founding in 2002

Named customers30 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Maison BETC (Havas)coreStrategic or Co-development Partner · 10 March 2026Maison BETC, the luxury division of Havas and BETC, acquired a majority stake (51%) in Eyesight, strengthening its positioning with luxury and premium brands. Thierry Dreyfus and his three partners remain with the company. The two agencies have already begun developing joint AI capabilities to enhance the fashion show experience and filming, representing a strategic combination of expertise in luxury communications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bureau Lemand: Bureau Lemand is a fashion show and event production agency working with luxury and contemporary fashion brands. It competes with Eyesight for fashion show contracts and shares the project-based, design-led service model targeting maisons.
• Bureau Betak: Bureau Betak is a Paris-based fashion show and luxury event production agency and the most established direct competitor to Eyesight. It produces runway shows for major maisons (Dior, Chanel, Saint Laurent) using the same bespoke, project-based model targeting the same enterprise luxury client base.
• Bureau Future: Bureau Future is a Paris-based fashion show production agency operating as part of the Bureau Betak ecosystem, producing runway shows for luxury fashion houses. It directly competes with Eyesight on enterprise-level fashion show production contracts.
• Prodject: Prodject is a London- and Paris-based agency specializing in fashion show production, brand activations, and luxury event design. It is a direct competitor to Eyesight serving the same enterprise luxury fashion client base.
• Studio Stouls: Studio Stouls is a Paris-based fashion show production and creative direction agency. It is comparable to Eyesight as a direct competitor in luxury runway show production and brand event staging for high-end fashion clients.
• Villa Eugenie: Villa Eugénie is a Paris-based agency producing fashion shows, brand events, and immersive luxury experiences for fashion houses. It is a direct competitor to Eyesight with overlapping capabilities in show design, staging, and luxury brand activations.
• La Mode en Images: La Mode en Images is a Paris-headquartered fashion show production and set design agency serving luxury fashion clients. It competes with Eyesight on the same runway production RFPs for major fashion houses and operates in similar fashion-week venues.

Broad incumbents

• Havas Events: Havas Events is the global event and experiential marketing arm of Havas Group, Eyesight's new strategic parent. It is a broad incumbent offering event production services across industries and geographies, providing scale-driven competition but lacking Eyesight's luxury-fashion specialization.

Others

• Maison BETC: Maison BETC is the luxury division of Havas-affiliated agency BETC, specializing in luxury communications, advertising, and brand strategy. It is now Eyesight's majority owner and strategic partner, making it directly comparable as a luxury services provider and the AI co-development partner for fashion show experiences.

Emerging players

• Képhren: Képhren is a Paris-based luxury event and fashion production agency serving premium and luxury brands. It overlaps with Eyesight on bespoke fashion show and event production work, though with a smaller brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eyesightfashion
• Facebookfacebook.com/eyesightgroup
• LinkedInlinkedin.com/company/eyesight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyesight Fashion & Luxury