What Livewall does

Livewall is a Netherlands-based creative technology agency founded in 2011, operating as a subsidiary of United Playgrounds. The firm specializes in designing and building brand interactions across four formalized service lines: Engagement (interactive campaigns, games, and experiences), Digital Products (apps, platforms, and MVPs), Loyalty (smart loyalty systems), and Employee Experience (employer branding and internal experiences). Its work centers on concept-to-build delivery for enterprise consumer brands, with a publicly visible portfolio spanning Heineken, McDonald's, Lay's, Rituals, HEMA, Dumpert, Doritos, Jet, and Avrotros.

The company's underlying technology is described as an AI-assisted creative workflow where AI functions as a 'co-worker' to compress the time between concept and delivery, rather than as a customer-facing product or proprietary platform. No API, SDK, or self-serve product is offered; output is delivered as bespoke digital platforms, apps, games, and campaign assets built by an integrated in-house team of strategists, creatives, designers, and developers. The firm maintains a small team (1-10 employees per firmographic data) and operates multilingual websites in English, Dutch, and Spanish.

Livewall runs a professional services revenue model based on project-based engagements and quote-based pricing with enterprise clients. Go-to-market is sales-led through direct client relationships, portfolio referrals, and showcased case studies; the firm has no disclosed pricing, no recurring platform subscriptions, and no public financial disclosures. Distribution is direct B2B sales, supplemented by organic social channels (LinkedIn, Instagram, TikTok) and content marketing via an insights/articles section for top-of-funnel awareness. The company has been operating for 15 years as of 2026, demonstrating longevity in the creative technology agency segment.

Name

Livewall

Legal name

Livewall

Website

https://livewall.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Livewall is a Netherlands-based creative technology agency founded in 2011 that designs and builds digital brand interactions — including apps, games, loyalty systems, and campaigns — for enterprise consumer brands such as Heineken, McDonald's, and Rituals.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Services and Digital Development: Project-based creative technology services including concept development, design, and build of digital platforms, apps, games, and campaigns. Revenue generated through client engagements and project fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Livewall is a creative technology agency that concepts and builds digital platforms, apps, games, and campaigns that connect people to brands. The agency delivers project-based engagements across four service lines: Engagement (interactive campaigns, games and experiences), Digital Products (apps, platforms, and MVPs), Loyalty (loyalty systems), and Employee Experience (employer branding and internal experiences). Work is delivered by an integrated in-house team of strategists, creatives, designers, and developers using AI-assisted workflows.

Product overview

Livewall is a creative technology agency that offers a portfolio of service-based offerings rather than a unified software product. Their core service offerings include: Engagement (interactive campaigns, games and experiences), Digital Products (apps, platforms, and MVPs), Loyalty (smart loyalty systems), and Employee Experience (employer branding and internal experiences). These services are delivered as project-based engagements that connect people to brands through digital platforms, apps, games, and campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Interactive campaigns, games and experiences designed to pull audiences in and drive repeat engagement. Delivered to enterprise brand clients as project-based creative technology work.
• Digital Products Design and development of apps, platforms, and MVPs that address real business problems. Delivered to enterprise clients as custom-built digital products.
• Loyalty Design and development of loyalty systems that give consumers a tangible reason to return, beyond point collection. Includes programs such as McDonald's Overworld loyalty program.
• Employee Experience Employer branding and internal experiences designed to attract talent and improve retention. Includes recruitment campaigns and internal engagement programs.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• United PlaygroundscoreOthersLivewall is part of United Playgrounds, a parent company or group that encompasses creative technology agencies. This indicates a holding/group structure relationship where Livewall operates as a subsidiary or brand under the United Playgrounds umbrella.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• North Kingdom: Swedish creative technology agency building interactive brand experiences and digital products for global enterprises, comparable in capability mix and enterprise client base to Livewall.
• Dept Agency: Amsterdam-headquartered creative technology and digital agency serving global brands with creative, digital products, and marketing technology services — directly comparable to Livewall in category, geography, and client base.
• Resn: Creative technology studio renowned for interactive brand experiences and digital product builds, closely aligned with Livewall's mix of engagement campaigns and digital product/MVP development.
• Fantasy (Interactive): Creative technology studio producing interactive campaigns, branded games, and digital experiences for major consumer brands — directly comparable offering to Livewall's engagement service line.
• ustwo: Digital product studio building apps, platforms, and brand experiences for global clients, with integrated design and engineering teams — analogous to Livewall's concept-to-build creative technology model.
• SuperHeroes: Amsterdam-based creative agency focused on digital campaigns, brand experiences, and platforms for major consumer brands — overlapping with Livewall's enterprise brand-engagement positioning and geographic market.
• Code d'Azur: Amsterdam-based digital creative agency building digital products, platforms, and campaigns for major European brands — overlapping with Livewall in services, geography, and target client profile.
• Bolster: Dutch digital agency producing brand campaigns, digital platforms, and creative technology for consumer brands; directly comparable Dutch-headquartered competitor to Livewall.

Emerging players

• Studio Dumbar: Renowned Dutch design and brand experience studio with overlap in brand interaction and design-led engagement work, though more design-identity focused than Livewall's technology-heavy service mix.

Broad incumbents

• MediaMonks (Monks / S4 Capital): Global creative production and digital agency operating at significantly larger scale across content, media, and experience production. Comparable in that it sells creative technology services to enterprise brands, but at much broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/livewall
• Instagraminstagram.com/livewall
• TikToktiktok.com/@livewall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livewall