What Fantasy does

Fantasy (legal entity: Fantasy Interactive, Inc.) is an independently owned, privately held professional services firm founded in 1999 that designs digital products, AI-native experiences, and brand systems for global enterprise clients. Headquartered in New York with offices in San Francisco, the firm employs 101–250 people and has operated continuously for 25 years, counting roughly 80% of Forbes' Top 10 Most Valuable Brands among its clients, including Samsung, Nike, Ford, Royal Caribbean, MasterClass, Panasonic, Art Basel, FuboTV, and 23andMe. The firm runs three integrated service lines — AI Strategy & Execution, Product Innovation, and Brand & Identity — delivered through embedded cross-functional teams of designers, engineers, and product leads using an evidence-driven "Think Beyond" methodology that combines research, experience design, and cloud-native full-stack engineering.

The company's core technology spans multi-modal AI interfaces (text, image, audio, and multimodal), AI strategy and use-case definition, AI copilots and process enablement, and full-stack cloud-native engineering for platforms used by billions of daily users. Notable proprietary work includes Amper (described as the world's first generative music platform), what the firm calls the world's first agentic mobile operating system, and NaturalOS, a design framework for agentic operating systems. The firm's AI capabilities are categorized as generative AI, autonomous agents, recommendation engines, and process automation, and are applied both to client products (e.g., Art Basel's AI concierge app) and to internal tooling.

Fantasy generates revenue exclusively through professional services engagements — project-based and retainer consulting work — priced via custom quotes tailored to scope, duration, and team composition. Its go-to-market is direct enterprise field sales targeting C-suite and senior VP-level decision-makers at global category leaders, with no self-serve channels, marketplace listings, or distributors. Customer concentration appears moderate: a relatively small number of large anchor accounts across at least eight distinct verticals (consumer electronics, entertainment, travel and hospitality, automotive, healthcare, media streaming, consumer products, and art/culture) supports a diversified industry mix, though individual contract sizes and revenue per customer are not disclosed. Marketing relies primarily on client case studies, executive testimonials, industry press coverage, and a curated website portfolio rather than paid acquisition.

Name

Fantasy

Legal name

Fantasy Interactive, Inc.

Website

https://fantasy.co

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Fantasy is an independently owned, 25-year-old professional services firm that designs AI-native digital products and brand experiences for global enterprise brands across consumer electronics, automotive, entertainment, healthcare, and other verticals.

Ownership category

akta.pro rank

Product category

Digital Product Design Services

NAICS

Graphic Design Services (541430), Industrial Design Services (54142)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Simulation, Scenario & Serious Games Design (EDAGAKAH)

Keywords

• Product design services
• AI strategy consulting
• Digital product engineering
• Brand identity systems
• Human-centered design

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - AI Strategy & Execution: Consulting engagements for AI transformation including product strategy, use case definition, organizational alignment, and process enablement. Delivered through embedded teams and senior advisory engagements.
2. Professional Services - Product Innovation: End-to-end product design and development services including product vision, validation, full-stack engineering, and embedded acceleration teams. Revenue generated through project-based and retainer engagements.
3. Professional Services - Brand & Identity: Brand strategy, visual and verbal identity systems, motion and sonic expression, and brand operations tooling. Delivered as strategic consulting engagements with enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Fantasy is an independently owned product design and engineering firm that partners with global brands to launch AI-powered digital products and brand experiences. Core offerings span three practice areas — AI Strategy & Execution, Product Innovation (user research, product design, and full-stack engineering), and Brand & Identity — delivered through embedded acceleration teams that work alongside client organizations and senior advisory engagements with brand leadership.

Product overview

Fantasy is a creative design agency offering three integrated core services: AI Strategy & Execution (driving AI transformation for products, platforms, and people), Product Innovation (launching flagship digital experiences used daily by billions), and Brand & Identity (crafting brands that command attention and inspire action). These services work together as end-to-end capabilities, combining world-class research, design, and technology to help partners define and launch next-generation digital experiences. The company serves category leaders across industries including Wearables, Enterprise & SaaS, Travel, Retail, Mobility, Robotics, Healthcare, Entertainment, Sports, Financial Services, and Consumer Products.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Strategy & Execution Service offering that helps global brands develop and execute AI-powered product strategies, including generative-AI applications, agentic operating systems, and multi-modal interface designs for shipped experiences. Targeted at senior brand and product leadership at enterprise clients.
• Product Innovation End-to-end product innovation service covering user research, product design, and full-stack product engineering for shipped digital products. Delivered via embedded acceleration teams working alongside client product organizations.
• Brand & Identity Brand and identity service that crafts signature brand systems and multi-modal brand experiences for category-leading global brands, complementing the firm's product and AI work.

Quantifiable outcome

• 2M+ active MasterClass users transformed from challenger to household name
• +6 more outcomes

Named customers9 records

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature12 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IDEO: IDEO is the most iconic human-centered design consultancy, founded in Palo Alto, offering strategy, design, and innovation services to global enterprises — directly comparable in mission, scale, and enterprise client base to Fantasy.
• Frog Design (frog): Frog is a globally recognized product design and brand consultancy (now part of Capgemini) that designs digital and physical experiences for Fortune 500 brands — directly comparable to Fantasy's product innovation and brand identity services.
• Pentagram: Pentagram is a partner-owned design consultancy serving global brands on identity, brand strategy, and digital experience — directly comparable to Fantasy's Brand & Identity practice and enterprise client roster.
• R/GA: R/GA is a global digital product and marketing transformation agency (part of IPG) serving Fortune 500 enterprises on connected products, brand, and experience — directly comparable to Fantasy's enterprise digital experience work.
• Huge Inc. Huge is a digital experience agency that designs, builds, and transforms customer experiences for global brands — directly comparable to Fantasy's full-stack product design and engineering offerings.
• Work & Co: Work & Co is a digital product studio that designs and engineers flagship experiences for global brands (e.g., Nike, Google, Facebook) — directly comparable to Fantasy's product innovation work for marquee enterprise clients.
• ustwo: ustwo is an independent digital product studio known for end-to-end product design and engineering for global brands — directly comparable in scale and service mix to Fantasy.
• Cooper: Cooper is a product strategy and design consultancy whose "Original Software" methodology focuses on outcome-driven product strategy — directly comparable to Fantasy's research, prototyping, and product vision work.
• fuseproject: fuseproject is Yves Béhar's integrated design and branding studio serving global brands on product, brand, and experience — directly comparable to Fantasy's brand and product design practices.

Emerging players

• Artefact Group: Artefact is a design and AI strategy consultancy focused on AI-human interaction and intelligent products — an emerging peer with high overlap to Fantasy's AI Strategy & Execution and agentic/AI-native experience work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/f_i
• Facebookfacebook.com/Fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fantasy