Sportline America
Sportline America is a Panamanian multi-brand sporting goods retailer (founded 1997) operating 12+ physical stores across Panama and a Magento-based e-commerce platform, selling athletic footwear, apparel, and accessories across 14+ sports under brands such as Nike, adidas, Jordan, New Balance, On, and Hoka, serving Men, Women, Kids, and football fans.
- Company typePrivate
- Founded1997
- HeadquartersPanama City, Panama
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Sportline America does
Sportline America is a Panamanian specialty sporting goods retailer founded in 1997 and headquartered in Panama City. The company operates a direct-to-consumer model combining a Magento-based e-commerce platform (sportline.com.pa) with 12+ owned physical retail stores distributed across Panama City, David (Chiriquí), Santiago, Chitré, and Panamá Oeste (Coronado, Market Plaza). Its store network includes general stores, dedicated Kids stores, an outlet store, and presence in major malls such as Albrook, Multiplaza, Los Andes, Town Center, Alta Plaza, and Plaza Regency.
The company's product portfolio spans athletic footwear, apparel, and accessories across 14+ sports disciplines — including running, training, football/soccer, basketball, swimming, pádel, tennis, skate, golf, volleyball, cycling, trail, baseball, American football, and yoga — sold under a multi-brand portfolio featuring Nike, adidas, Jordan, New Balance, Puma, On, Hoka, Under Armour, Fila, Converse, 2XU, Merrell, Veja, Spalding, Hurley, Joma, ZTEK (house brand), and licensed merchandise from Real Madrid, FC Barcelona, Liverpool, PSG, Manchester City, Inter Milan, AC Milan, and national football federations (Argentina, Brasil, Portugal, France, Colombia, USA, Costa Rica, Mexico, Germany, Spain). Pricing spans roughly $15.95 to $319.95, with a free-shipping threshold at $120 and an outlet channel for price-sensitive shoppers.
Sportline generates revenue primarily through one-time retail transactions at fixed prices across online and in-store channels, with omnichannel features such as buy-online-pick-up-in-store, order tracking, and account management. Its core customer segments are Men, Women, Kids, and football/soccer fans, served across a single-country domestic market (Panama). The business carries no disclosed funding rounds, no parent company, no M&A activity, and no leadership changes in the input data, and is classified as a private, operating, independent multi-brand retailer.
Sportline America firmographics
Firmographics- Name
- Sportline America
- Legal name
- Sportline
- Website
- https://sportline.com.pa
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sportline America is a Panamanian multi-brand sporting goods retailer (founded 1997) operating 12+ physical stores across Panama and a Magento-based e-commerce platform, selling athletic footwear, apparel, and accessories across 14+ sports under brands such as Nike, adidas, Jordan, New Balance, On, and Hoka, serving Men, Women, Kids, and football fans.
- Ownership category
- akta.pro rank
Sportline America industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industries
- Soccer/Football Footwear & Apparel Retail (CRAMACAC), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Golf Footwear Retail (CRAMAGAE)
Keywords
Where Sportline America is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- Panama
- HQ region
- Latin America
Offices14 records
Markets served
Sportline America business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sporting Goods Sales: Sportline generates revenue primarily through retail sales of athletic footwear, apparel, and accessories. Products are sold at fixed retail prices through both online and physical store channels. The company carries a wide range of sports equipment for multiple disciplines including running, football, training, basketball, swimming, padel, tennis, skate, golf, volleyball, and cycling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sportline America product offering
Product offeringCore offering
Sportline America is a multi-brand athletic retailer in Panama that sells authentic sports footwear, apparel, and accessories for men, women, and children across 14+ sports disciplines, sourced from leading international brands such as Nike, adidas, Jordan, New Balance, Under Armour, Puma, On, and Hoka. Products are sold at fixed retail prices through both an owned e-commerce platform (sportline.com.pa) and 12+ physical retail stores located across Panama City, David, Chitré, Santiago, and Panamá Oeste.
Product overview
Sportline America is a Panamanian sporting goods retailer offering an e-commerce platform for athletic footwear, apparel, and accessories. The product portfolio spans running shoes, training shoes, casual sneakers, basketball shoes, football/soccer cleats, golf shoes, swimming gear, skate shoes, tennis shoes, volleyball equipment, pádel, cycling gear, trail running gear, American football gear, baseball equipment, yoga apparel, and kids athletic wear. The company operates both online and through multiple physical store locations across Panama. Key product brands include Nike, adidas, Jordan, New Balance, Puma, Fila, On, Converse, Hoka, Under Armour, and their house brand ZTEK. The platform features product filtering by gender, size, sport type, brand, category, color, and price range, along with store pickup and order tracking services.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Athletic Footwear
Companies that use Sportline America
Customer profileSegments4 records
Ideal customer profiles4 records
Sportline America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sportline America partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- NikecoreNike is a primary brand partner of Sportline, with Nike products representing a significant portion of Sportline's catalog. Sportline sells authentic Nike athletic footwear, apparel, and accessories across running, football, basketball, training, and casual categories. Nike products are featured prominently across all Sportline channels including the e-commerce website and physical stores.
- adidascoreadidas is a core brand partner of Sportline, offering athletic footwear, apparel, and accessories. adidas products including football jerseys, running shoes, and sports apparel are sold through Sportline's e-commerce platform and physical stores.
- Under ArmourcoreUnder Armour is a brand partner of Sportline, selling athletic apparel, footwear, and accessories across training, running, and other sports categories.
- JordancoreJordan brand products are sold through Sportline, including footwear, apparel, and accessories in the basketball/lifestyle category.
- New BalancecoreNew Balance athletic footwear and apparel are available through Sportline stores and e-commerce platform.
- PumacorePuma athletic products including footwear, apparel, and accessories are sold through Sportline's retail channels.
- FilaminorFila athletic and lifestyle products are available at Sportline.
- OncoreOn running and athletic footwear is sold through Sportline, including products like the Cloudmonster series.
- ConverseminorConverse footwear and apparel are sold through Sportline's retail and e-commerce channels.
- HokaminorHoka athletic footwear is sold through Sportline, featuring running and performance shoes.
- Real MadridcoreSportline sells official Real Madrid football jerseys and merchandise (including the 2025-26 home jersey) through its retail and e-commerce channels.
- FC BarcelonacoreOfficial FC Barcelona football jerseys are available for sale at Sportline, including the 2025-26 home stadium jersey.
- Liverpool FCcoreOfficial Liverpool FC football jerseys and merchandise are sold through Sportline stores and e-commerce.
- Paris Saint-Germain (PSG)coreOfficial PSG football jerseys are available at Sportline, including the 2025-26 stadium home jersey.
- Inter de MilancoreOfficial Inter de Milan football jerseys are sold through Sportline.
- Manchester CitycoreOfficial Manchester City football jerseys are available at Sportline, including the 2025-26 home jersey.
- NBA (National Basketball Association)minorNBA-branded merchandise and apparel is available through Sportline.
- ZtekminorZtek athletic products and footwear are sold through Sportline.
- JomaminorJoma athletic footwear and apparel products are available at Sportline.
- 2XUminor2XU compression and performance athletic wear is sold through Sportline.
- SpaldingminorSpalding basketball equipment and merchandise is available through Sportline.
- HurleyminorHurley surf and action sports apparel and accessories are sold through Sportline.
- MerrellminorMerrell outdoor and hiking footwear is available through Sportline.
- VejaminorVeja eco-friendly sneakers and footwear are sold through Sportline.
- National Football Team Jerseys (Argentina, Brasil, Portugal, France, Colombia, USA, Costa Rica, Mexico, Germany, Spain)coreSportline sells official national team jerseys for Argentina (World Cup 2026), Brasil, Portugal, France, Colombia, USA, Costa Rica, Mexico, Germany, and Spain through its retail and e-commerce channels in connection with FIFA World Cup 2026 and other tournaments.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Sportline America competitors and assessment
Company assessmentRegional players
- Liverpool (Mexico): Mexican department store chain that operates dedicated sporting goods sections carrying global athletic brands. Comparable to Sportline as a regional multi-brand athletic merchandise distributor in a Latin American geography.
- Falabella: Latin American department store with operations across multiple countries including a sporting goods assortment. Comparable to Sportline in offering international athletic brands to Latin American consumers, though as part of a broader retail mix.
Direct peers
- Sports Direct / Frasers Group: Multi-brand sporting goods retailer offering a broad assortment of global athletic brands at value to premium price points. Comparable to Sportline in its broad multi-brand assortment strategy and omnichannel retail footprint.
- Foot Locker: Multi-brand athletic footwear and apparel retailer with a heavy emphasis on Nike, Jordan, adidas, and Puma. Directly comparable to Sportline in product mix and customer base, though Foot Locker operates globally at significantly larger scale.
- JD Sports: Global multi-brand athletic footwear and apparel retailer carrying Nike, adidas, Jordan, New Balance, Puma, and On. Closely comparable to Sportline as a multi-brand athletic specialty retailer, though operating at vastly larger international scale.
- Hibbett Sports: US-based multi-brand athletic and sporting goods retailer operating a mix of branded stores and a strong e-commerce site. Comparable to Sportline in carrying Nike, adidas, Jordan, and Puma across footwear and apparel.
Broad incumbents
- Dick's Sporting Goods: Large US sporting goods retailer carrying premium athletic brands across footwear, apparel, and equipment. Comparable to Sportline in assortment breadth, though operating at far larger scale with broader categories including outdoor and fitness equipment.
- Decathlon: Global sporting goods retailer with an extensive owned-brand catalog covering most sports categories. Comparable to Sportline in product breadth across sports, though Decathlon's model leans heavily on private label rather than third-party premium brands.
- Intersport: Global sporting goods retailer and buying cooperative operating thousands of stores worldwide. Comparable to Sportline in multi-brand athletic assortment, though broader in scope across many product categories and geographies.
- Academy Sports + Outdoors: US sporting goods and outdoor retailer carrying national athletic brands plus its own labels. Comparable to Sportline in combining multi-brand athletic footwear and apparel with broader sporting goods categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Sportline America social profiles
Digital presenceSportline America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportline America leadership team
Management profileNumber of profiles
Sportline America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportline America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportline America
What does Sportline America do?
Sportline America is a multi-brand athletic retailer in Panama that sells authentic sports footwear, apparel, and accessories for men, women, and children across 14+ sports disciplines, sourced from leading international brands such as Nike, adidas, Jordan, New Balance, Under Armour, Puma, On, and Hoka. Products are sold at fixed retail prices through both an owned e-commerce platform (sportline.com.pa) and 12+ physical retail stores located across Panama City, David, Chitré, Santiago, and Panamá Oeste.
Is Sportline America a public or private company?
Sportline America is a private company. It is classified as unknown and is currently operating.
When was Sportline America founded?
Sportline America was founded in 1997. It employs 251 to 500 people.
Where is Sportline America based?
Sportline America is headquartered in Panama City, Panama, in the Latin America region.
How does Sportline America make money?
One revenue line is on record: retail Sporting Goods Sales.
Who are Sportline America's main competitors?
Regional players on record are Liverpool (Mexico) and Falabella. Direct peers are Sports Direct / Frasers Group, Foot Locker, JD Sports and Hibbett Sports. Broad incumbents are Dick's Sporting Goods, Decathlon, Intersport and Academy Sports + Outdoors.
Does Sportline America have an API?
No public API is recorded for Sportline America.
What industry is Sportline America in?
Sportline America's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAMACAC, Soccer/Football Footwear & Apparel Retail. Its NAICS code is 45911 and its SIC code is 5661.