Heroic Imagination Project
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Heroic Imagination Project firmographics
Firmographics- Name
- Heroic Imagination Project
- Legal name
- Heroic Imagination Project
- Website
- https://heroicimagination.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Heroic Imagination Project is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heroic Imagination Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Training and Workshops: HIP generates revenue through fee-based training programs including the Level 1 Hero Training course priced at $149. They also conduct paid workshops and trainings for businesses and schools.
- Donations and Contributions: As a nonprofit organization, HIP relies on donations from individuals to fund operations and reach underserved communities including youth leaders in Senegal, refugees in Sicily, and students in Portugal and Flint, Michigan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Level 1 Hero Training - Full Course |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Heroic Imagination Project product offering
Product offeringCore offering
Heroic Imagination Project is a nonprofit research and education organization that designs and delivers training programs to teach people how to act heroically in everyday situations. Founded by Dr. Philip Zimbardo in 2010, HIP combines psychological research with intervention education to provide a paid online Level 1 Hero Training course, in-person workshops for businesses and schools, and free educational resources. The organization operates through direct delivery and a global network of certified partners in nearly 20 countries.
Product overview
The Heroic Imagination Project offers a portfolio of educational products and services centered on teaching heroism and fostering heroic behavior. The core offerings include the Level 1 Hero Training course (a structured online video program with 4 modules), Free Lesson Plans for educators, and in-person workshops for businesses and schools. Supporting resources include a Blog delivered via Substack and a Library of academic articles on heroism. The organization was founded by Dr. Philip Zimbardo in 2010 and operates as a nonprofit research and education organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Level 1 Hero Training
Quantifiable outcome
- Programs in nearly 20 countries impacting students, educators, business leaders, and community organizers
Companies that use Heroic Imagination Project
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Heroic Imagination Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Heroic Imagination Project partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Helden e.V.coreFounded by Sven Fritze, a psychologist and Gestalt therapist, Helden e.V. is an award-winning educational initiative for courage and resilience. Together with HIP's team, Helden designs and leads nationwide programs that empower over 30,000 young people annually. Sven is a board member of HIP, representing the close collaboration between the organizations.
- Hero Square (Budapest, Hungary)coreHero Square has started a movement across Hungary, engaging volunteers and trainers to deliver HIP programming to corporations, schools, and universities. Dr. Zimbardo visits regularly to give keynotes, run trainings, and talk to the press as a way of injecting energy on a regular basis.
- HIP PortugalcoreLed by Mariana Barbosa, a team from Portugal attended the Hero Round Table in San Francisco and took in-person hero training. They returned to Porto and created a program for middle school students showing remarkable results. Plans are underway to create HIP Portugal to train people across the country.
- Hero Round TablecoreAn annual conference for heroism researchers and practitioners worldwide. Matt Langdon, HIP's Executive Director, hosts video training series and manages the conference, which serves as a key channel for connecting HIP with the global heroism community.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Heroic Imagination Project competitors and assessment
Company assessmentDirect peers
- Facing History and Ourselves: Facing History provides schools with curriculum and professional development on identity, civic education, and confronting discrimination — overlapping closely with HIP's bullying, discrimination, and civic courage programming.
- Random Acts of Kindness Foundation: The Random Acts of Kindness Foundation provides free K–12 lesson plans, educator resources, and kindness campaigns. It is highly comparable to HIP's free lesson plans and character education content for schools.
- Greater Good in Education: Greater Good in Education is the University of California, Berkeley's K–12 SEL resource hub. It offers free research-based practices and lesson plans — directly comparable to HIP's free lesson plans and educator-focused content.
- PACER's National Bullying Prevention Center: PACER runs a leading national anti-bullying program serving schools, students, and families with curriculum and awareness campaigns. It overlaps with HIP's anti-bullying school programming and educator resources.
- Character.org: Character.org is a nonprofit focused on character education in schools and communities, including anti-bullying and leadership programming. It overlaps directly with HIP's K–12 character education mission and use cases.
Emerging players
- Born This Way Foundation: Founded by Lady Gaga and her mother, Born This Way Foundation focuses on youth kindness, mental health, and community building. It intersects with HIP's kindness, awareness, and youth leadership programming but is brand-led rather than research-led.
- Hero Construction Co. Hero Construction Co. is a smaller organization working on heroism education and training. It operates in a closely adjacent niche to HIP with similar audience and methodology overlap.
Broad incumbents
- Anti-Defamation League (ADL): ADL is a large, established civil rights organization running school-based anti-bias education and workplace training. It addresses many of the same use cases as HIP but at much greater scale and as part of a broader portfolio.
- CASEL (Collaborative for Academic, Social, and Emotional Learning): CASEL is the dominant standards and framework body for SEL in U.S. schools, setting the rubric that K–12 buyers use. It is adjacent to HIP's character education work and shapes the competitive context HIP operates in.
- Points of Light: Points of Light is a large civic engagement nonprofit running volunteer and service programs across communities. It overlaps with HIP's civic courage and community-organizing use cases at a larger institutional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heroic Imagination Project social profiles
Digital presenceHeroic Imagination Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroic Imagination Project leadership team
Management profileNumber of profiles
Profiles7 records
Heroic Imagination Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroic Imagination Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroic Imagination Project
What does Heroic Imagination Project do?
Heroic Imagination Project is a nonprofit research and education organization that designs and delivers training programs to teach people how to act heroically in everyday situations. Founded by Dr. Philip Zimbardo in 2010, HIP combines psychological research with intervention education to provide a paid online Level 1 Hero Training course, in-person workshops for businesses and schools, and free educational resources. The organization operates through direct delivery and a global network of certified partners in nearly 20 countries.
Is Heroic Imagination Project a public or private company?
Heroic Imagination Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Heroic Imagination Project founded?
Heroic Imagination Project was founded in 2010. It employs 11 to 50 people.
Where is Heroic Imagination Project based?
Heroic Imagination Project is headquartered in San Francisco, United States, in the North America region.
How does Heroic Imagination Project make money?
Two revenue lines are on record. Training and Workshops are the primary driver. The others are donations and Contributions.
Who are Heroic Imagination Project's main competitors?
Direct peers on record are Facing History and Ourselves, Random Acts of Kindness Foundation, Greater Good in Education, PACER's National Bullying Prevention Center and Character.org. Emerging players are Born This Way Foundation and Hero Construction Co.. Broad incumbents are Anti-Defamation League (ADL), CASEL (Collaborative for Academic, Social, and Emotional Learning) and Points of Light.
Does Heroic Imagination Project have an API?
No public API is recorded for Heroic Imagination Project.