Equipment Capital Corp

What Equipment Capital Corp does

Equipment Capital Corp is a Calgary-based, privately held equipment financing intermediary that brokers financing transactions between SMB borrowers and a network of over 20 lending partners. Founded in approximately 2000 and operating primarily across Alberta and Western Canada, the company positions itself as a non-bank alternative for businesses that face slow approvals or outright declines at traditional banks and credit unions, particularly for specialized or higher-value equipment. Its core offering is equipment financing and leasing, supported by multiple financing structures including capital leases, operating leases, asset-based lending, term loans, refinancing, factoring, and pre-approved equipment lines.

The company serves clients across at least 12 industry verticals — construction, transportation, aggregate, forestry, manufacturing, oilfield and mining, crane, landscaping, snow removal, recycling and waste, office and hospitality, and technology — providing financing for equipment ranging from excavators and cranes to IT hardware and manufacturing machinery. Distribution is principally through a direct sales motion led by President Luke Loran, supplemented by equipment-vendor referral partnerships (Alberta Crane Service, Legacy Equipment Inc., The Groundworx Co.) and an inside-sales/online application channel. Marketing relies heavily on referrals, vendor co-promotion, content marketing via a company blog, and organic social media presence.

The technology footprint is minimal: a relationship-based intermediary model backed by a basic online payment calculator and an online application form, with no mobile app, no public API, and no proprietary AI or data platform. The business earns transaction fees from lenders for placing loans, with deal sizes shown on the public site ranging from roughly $146K to $339K. The company reports a cumulative track record of over $500 million in client financing facilitated, a claimed 95%+ application approval rate, and a 5.0-star Google rating across 43 reviews.

Name

Equipment Capital Corp

Legal name

Equipment Capital Corp

Website

https://equipmentcapitalcorp.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Equipment Capital Corp is a Calgary-based equipment financing intermediary that brokers lease and loan transactions between SMB borrowers across Western Canada and a network of 20+ lenders, serving verticals such as construction, transportation, forestry, oilfield, and manufacturing.

Ownership category

akta.pro rank

Product category

Equipment Financing & Leasing

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Equipment & Asset Finance Brokerage (FSAEAEAJ)

akta.pro secondary industry

SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)

Keywords

• Equipment financing
• Equipment leasing
• Commercial lending
• Lender network
• Vendor financing

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Financing & Leasing Origination Fees: ECC earns fees by brokering financing transactions between borrowers and lenders. The company is compensated by lenders for placing loans. Deal terms and security are determined on a deal-by-deal basis and subject to credit approval. Multiple financing structures are offered: capital leases, operating leases, asset-based lending, term loans, and factoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Equipment Capital Corp brokers equipment financing and leasing transactions by connecting business borrowers to a network of more than 20 lending partners and packaging applications across multiple financing structures (capital leases, operating leases, asset-based lending, term loans, factoring, refinancing, and working capital). The company handles paperwork, underwriting navigation, and lender matching on behalf of clients across Western Canada, earning origination/placement fees from lenders for completed deals.

Product overview

Equipment Capital Corp is Western Canada's premier equipment leasing company offering a comprehensive suite of financing solutions. The core offering is equipment financing and leasing services, supported by multiple financing options including Asset Based Lending, Capital Leases, Operating Leases, Working Capital, Pre-Approved Equipment Lines, Refinancing, Term Loans, and Factoring. The company operates across 13 industry verticals (Aggregate, Construction, Forestry, Industrial, Landscaping, Manufacturing, Office, Oilfield & Mining, Recycling & Waste, Road Building, Snow Removal, Transportation, and Technology), providing specialized financing for equipment specific to each sector. Additional tools include an online Payment Calculator for estimating lease payments. Strategic partnerships with Alberta Crane Service and The Groundworx Co. provide specialized expertise for crane and aggregate equipment financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Financing & Leasing Core offering that enables businesses to acquire machinery, vehicles, and other assets through flexible payment plans rather than large upfront purchases, structured via a network of 20+ lending partners with customized and seasonal monthly payment options.
• Capital Leases Long-term lease arrangements where the lessee essentially finances the equipment with the option to own it at the end of the term.
• Operating Leases Short to medium-term leases that allow businesses to use equipment without ownership, with options to return, renew, or purchase at lease end.
• Asset Based Lending Borrowing money using assets such as equipment, inventory, accounts receivable, or real estate as collateral, focusing on asset value rather than credit profile.
• Term Loans Traditional loan products with set repayment schedules for purchasing equipment or business expansion.
• Refinancing Restructuring existing equipment debt to potentially secure better terms, lower payments, or release equity from equipment.
• Working Capital Financing Financing solutions to help businesses manage day-to-day operational expenses and cash flow needs.
• Pre-Approved Equipment Lines Pre-approved financing programs that allow businesses to shop for equipment with confidence, knowing funds are arranged in advance.
• Factoring Business financing where companies sell accounts receivable to improve immediate cash flow.
• Emergency Fleet Financing Program Fast-approval, flexible financing program for snow-removal contractors across Alberta and Western Canada to acquire or replace winter equipment ahead of the season, including bobcats, dump trucks, plows, skidsteer plows, ATV/UTV plows, and snow blowers.

Quantifiable outcome

• Over 95% of applications approved
• +3 more outcomes

Named customers6 records

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Alberta Crane ServicecoreChannel Partner/ Reseller/ DistributorECC partners with Alberta Crane Service to provide competitive financing options for crane companies. Alberta Crane specializes in all types of crane equipment (all-terrain, carry deck, crawler, hydraulic, rough terrain cranes) and refers its customers to ECC for financing. The partnership allows ECC to specialize in crane equipment financing while Alberta Crane focuses on equipment sales.
• Legacy Equipment Inc.coreChannel Partner/ Reseller/ DistributorECC partners with Legacy Equipment Inc. to help clients acquire any equipment and offer lease financing. Legacy Equipment has a broad inventory including aerial lifts, boom lifts, excavators, forklifts, skid steers, telehandlers, compactors, and generators, and refers its customers to ECC for financing.
• The Groundworx Co.coreChannel Partner/ Reseller/ DistributorECC partners with The Groundworx Co. to specialize in aggregate equipment financing. Groundworx specializes in crushing, screening, conveying, and chipping/shredding equipment (cone crushers, jaw crushers, trommels, conveyors, screeners, wash plants). Both companies cross-refer clients and the partnership is actively promoted on social media.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Element Fleet Management: Major global fleet and equipment management company. Comparable to ECC in the transportation and commercial vehicle equipment space, but serves large enterprise fleet clients and operates as a full-service fleet manager.
• Concentra (Vancity Concentra): Canadian commercial equipment and vehicle finance provider (part of Vancity Group). Comparable to ECC in Canadian SME equipment finance, but with deeper institutional backing and broader product set including fleet and vehicle leasing.
• DLL Group (De Lage Landen): Global vendor finance and equipment leasing company operating across multiple asset categories. Comparable to ECC as a large-scale equipment finance provider, but with a global footprint, owned balance sheet, and broader product portfolio.
• GreatAmerica Leasing: US-based equipment financing company focused on commercial equipment leasing across verticals such as construction, manufacturing, and office. Comparable to ECC in equipment finance product mix and vertical specialization, but at significantly larger scale.

Emerging players

• Lendio: Online small business lending marketplace that connects borrowers to a network of lenders, including for equipment financing. Comparable to ECC's broker/intermediary business model, but with a digital-first, multi-product marketplace approach.

Direct peers

• Meridian OneCap: Canadian equipment finance provider affiliated with Meridian Credit Union, originating equipment loans and leases for Canadian businesses. Direct peer to ECC in the Canadian SME equipment finance market.
• Marlin Capital Solutions: Equipment financing company serving small and mid-sized businesses in the US. Comparable to ECC in providing equipment loans and capital leases to SME customers across industries such as construction, transportation, and manufacturing.
• Direct Capital: US equipment financing company offering loans and leases for commercial equipment. Comparable to ECC as a focused equipment finance intermediary serving SME and mid-market borrowers across multiple industry verticals.
• Financeit: Canadian small business financing platform offering loans and leases, including for equipment. Comparable to ECC as a Canadian SME financing intermediary, but with a more technology-led, multi-product offering.
• National Leasing (CWB National Leasing): Canadian equipment leasing arm of CWB Financial Group and one of Canada's largest equipment finance providers. Directly comparable to ECC as a Canadian equipment finance intermediary serving SME customers with vendor-aligned origination.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxtXNgRYiCED-MdOi41emAg
• Facebookfacebook.com/equipmentcapitalcorp
• LinkedInlinkedin.com/company/equipment-capital-corp
• Instagraminstagram.com/equipment_capital_corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipment Capital Corp