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Easton

Full company profile

uuid000w9u2

Namestring
Easton
Legal namestring
Easton Development Company, LLC
Websiteurl
easton-ca.com
Company typeenum
Private
Founded yearint
2010
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersFolsom, United States
HQ citystring
Folsom
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
master-planned communities, land development, real estate development, entitled land sales, residential communities
Industry3 codes
1Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities)
CodeIMAFABALPrimaryYes
2Land & Development Site Brokerage
CodeBPAJABAGPrimaryNo
3Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth)
CodeBPAJADAJPrimaryNo
NAICS code2 codes
  • Land Subdivision23721
  • Residential Building Construction2361
SIC code2 codes
  • Land Subdividers & Developers (No Cemeteries)6552
  • Real Estate Dealers (For Their Own Account)6532
Product category
Real Estate Development
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Land Sales
TypeOne Time License
Description

Easton Development Company sells land to builders and developers. The company sold 703 acres (Hillsborough) to Westland Capital Partners L.P. for $57 million. Prime opportunities remain open for expressions of interest in Glenborough, Easton Place, Rio Del Oro, and Westborough boroughs.

easton-ca.com
2Joint Ventures
TypeTransaction Fee
Description

Easton Development Company considers flexible monetization opportunities including joint ventures with developers and builders. Easton and Panattoni Development formed a Joint-Venture to develop office park parcels.

easton-ca.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Infrastructure, Personnel, Marketing or Sales, Others
Pricing details1 tier
1Land parcels available for sale to builders and developers
ModelOtherBilling cadenceMulti-year contract
Notes

Quote-based / Not publicly disclosed. Contact (916) 851-8555 for inquiries.

easton-ca.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 5 records shown
1Easton Place
Description

A transit-oriented urban village in the heart of Easton, designed as Easton's downtown with high-density residential, commercial, retail and civic uses.

easton-ca.com
+4 more records
Core offering1 text field

Easton Development Company, LLC is a real estate master-planned community developer that owns approximately 6,100 contiguous acres in Eastern Sacramento County, California. The company plans, entitles, and sells residential and commercial land parcels across five boroughs (Easton Place, Glenborough, Westborough, Rio Del Oro, and Hillsborough) to homebuilders and commercial developers. The company also enters joint ventures with select builders and developers to advance portions of the master plan.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Easton is a master-planned community development spanning approximately 6,100 acres in Eastern Sacramento County, designed as five distinct boroughs: Easton Place (transit-oriented urban core, 183 acres), Glenborough (healthy living through open space, 1,208 acres), Westborough (entitlement in process, 1,665 acres), Rio Del Oro (diverse neighborhoods, 2,312 acres), and Hillsborough (sold, 700+ acres). The project offers a mix of residential units (18,500+ total), commercial/retail space (12.7+ million sq ft), and parks/open space (1,900+ acres) across three jurisdictions: City of Folsom, City of Rancho Cordova, and Sacramento County. Easton Development Company, LLC, backed by GenCorp/Aerojet Rocketdyne (L3Harris Technologies), is the sole owner and developer.

Product and service7 records
1Easton Place
CategoryMaster-planned residential community
2Glenborough
CategoryMaster-planned residential community
3Westborough
CategoryMaster-planned residential community
4Rio Del Oro
CategoryMaster-planned residential community
5Hillsborough
CategoryMaster-planned residential community
6Land Sales to Builders and Developers
CategoryReal estate land sales
7Joint Ventures with Developers
Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2009-01-01
Description

Easton and Panattoni Development formed a Joint-Venture to develop office park parcels adjacent to Glenborough at Easton.

Strategic tierCoreTypeTechnology or Integration
Description

AECOM is consistently rated among the world's leading design firms, providing a mix of local knowledge and technical excellence. Their portfolio includes urban design and community planning projects globally.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Headquartered in Washington, D.C., APCO Worldwide is an independently owned global communications firm. Named Public Affairs Agency of the Year in 2011 and Public Affairs Agency of the Decade in 2010.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Sacramento's premier law firm providing strategic and legal advice on land development, transportation planning, public finance, economic development and public policy issues.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Creative marketing agency with more than 30 years of experience with marketing projects in community development, including master plans and mixed-use projects.

Strategic tierCoreTypeTechnology or Integration
Description

Founded in Sunnyvale, California in 1953, the firm has successfully completed thousands of land use, public infrastructure, and sustainable projects throughout Northern California and the Central Valley.

Strategic tierCoreTypeTechnology or Integration
Description

Award-winning firm specializing in architecture, planning and community design with offices in both Northern and Southern California. Founded in 1981, known for large-scale projects and seamless integration of physical land planning with architecture.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

National luxury homebuilder with growing California exposure. Comparable as a high-end builder/developer that typically acquires entitled land in master-planned communities — a potential anchor buyer for Easton's higher-end boroughs.

TypeBroad incumbent
Description

Large, diversified California landowner and master developer of the Irvine Ranch. Comparable as a long-horizon, single-owner California master-planned community developer, though with much greater scale and a broader portfolio (residential, commercial, retail, hospitality).

TypeDirect peer
Description

Private master-planned community developer in Orange County, California. Operates large-scale entitlement-to-builder land sales across multiple community villages, directly comparable to Easton's borough-by-borough model.

TypeDirect peer
Description

California-headquartered homebuilder with deep land-development expertise across the Western U.S. Comparable in that Tri Pointe acquires and develops entitled parcels in supply-constrained California submarkets, overlapping with Easton's target builder/developer customer base.

TypeDirect peer
Description

Large, privately held commercial/industrial real estate developer and JV partner of Easton. Directly comparable as a JV counterparty for office park development adjacent to Glenborough and as a peer in large-scale California land development.

TypeDirect peer
Description

National master-planned community developer active in California. Comparable in business model — acquiring, entitling, and selling large tracts to builders across multiple community projects.

TypeBroad incumbent
Description

Largest U.S. homebuilder with substantial California operations, including land banking and master-planning activity. Comparable as a likely institutional buyer of Easton's entitled parcels at scale.

TypeDirect peer
Description

California-based master-planned community developer operating Great Park Neighborhoods in Irvine. Closest analog in scale, business model, and California concentration: sells entitled land to builders while operating as master developer across large, mixed-use communities.

TypeDirect peer
Description

California-focused homebuilder with significant in-house land acquisition and master-planning capabilities. Comparable as a builder/developer active in Sacramento and broader Northern California, often purchasing entitled land from master developers like Easton.

TypeOthers
Description

Real estate investment firm that purchased 703 acres of Easton's Hillsborough borough for $57M in 2015. Comparable as a direct institutional buyer of Easton land and a proxy for the type of capital partner likely to acquire future boroughs.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Easton

Real Estate Developmenteaston-ca.com

Easton firmographics

Firmographics
Name
Easton
Legal name
Easton Development Company, LLC
Website
https://easton-ca.com
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Easton industry classification

Industry
Product category
Real Estate Development
NAICS
Land Subdivision (23721), Residential Building Construction (2361)
SIC
Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)
akta.pro primary industry
Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
akta.pro secondary industries
Land & Development Site Brokerage (BPAJABAG), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

  • Master-planned communities
  • Land development
  • Real estate development
  • Entitled land sales
  • Residential communities

Where Easton is headquartered

Location

Headquarters

HQ city
Folsom
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Easton business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

  1. Land Sales: Easton Development Company sells land to builders and developers. The company sold 703 acres (Hillsborough) to Westland Capital Partners L.P. for $57 million. Prime opportunities remain open for expressions of interest in Glenborough, Easton Place, Rio Del Oro, and Westborough boroughs.
  2. Joint Ventures: Easton Development Company considers flexible monetization opportunities including joint ventures with developers and builders. Easton and Panattoni Development formed a Joint-Venture to develop office park parcels.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractLand parcels available for sale to builders and developers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Easton product offering

Product offering

Core offering

Easton Development Company, LLC is a real estate master-planned community developer that owns approximately 6,100 contiguous acres in Eastern Sacramento County, California. The company plans, entitles, and sells residential and commercial land parcels across five boroughs (Easton Place, Glenborough, Westborough, Rio Del Oro, and Hillsborough) to homebuilders and commercial developers. The company also enters joint ventures with select builders and developers to advance portions of the master plan.

Product overview

Easton is a master-planned community development spanning approximately 6,100 acres in Eastern Sacramento County, designed as five distinct boroughs: Easton Place (transit-oriented urban core, 183 acres), Glenborough (healthy living through open space, 1,208 acres), Westborough (entitlement in process, 1,665 acres), Rio Del Oro (diverse neighborhoods, 2,312 acres), and Hillsborough (sold, 700+ acres). The project offers a mix of residential units (18,500+ total), commercial/retail space (12.7+ million sq ft), and parks/open space (1,900+ acres) across three jurisdictions: City of Folsom, City of Rancho Cordova, and Sacramento County. Easton Development Company, LLC, backed by GenCorp/Aerojet Rocketdyne (L3Harris Technologies), is the sole owner and developer.

Differentiator

Problem solved

Functional benefit

Brands

  • Easton Place: A transit-oriented urban village in the heart of Easton, designed as Easton's downtown with high-density residential, commercial, retail and civic uses.
  • Glenborough
  • Westborough
  • Rio Del Oro
  • Hillsborough

Products and services

  • Easton Place
  • Glenborough
  • Westborough
  • Rio Del Oro
  • Hillsborough
  • Land Sales to Builders and Developers
  • Joint Ventures with Developers

Companies that use Easton

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Easton technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Easton partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Panattoni DevelopmentcoreStrategic or Co-development Partner · 1 January 2009Easton and Panattoni Development formed a Joint-Venture to develop office park parcels adjacent to Glenborough at Easton.
  • AECOMcoreTechnology or IntegrationAECOM is consistently rated among the world's leading design firms, providing a mix of local knowledge and technical excellence. Their portfolio includes urban design and community planning projects globally.
  • APCO WorldwidecoreStrategic or Co-development PartnerHeadquartered in Washington, D.C., APCO Worldwide is an independently owned global communications firm. Named Public Affairs Agency of the Year in 2011 and Public Affairs Agency of the Decade in 2010.
  • Brewer Lofgren LLPcoreImplementation/ SI/ Consulting PartnerSacramento's premier law firm providing strategic and legal advice on land development, transportation planning, public finance, economic development and public policy issues.
  • JStokes AgencyminorGTM or Marketing PartnerCreative marketing agency with more than 30 years of experience with marketing projects in community development, including master plans and mixed-use projects.
  • MacKay & SompscoreTechnology or IntegrationFounded in Sunnyvale, California in 1953, the firm has successfully completed thousands of land use, public infrastructure, and sustainable projects throughout Northern California and the Central Valley.
  • WHA (William Hezmalhalch Architects)coreTechnology or IntegrationAward-winning firm specializing in architecture, planning and community design with offices in both Northern and Southern California. Founded in 1981, known for large-scale projects and seamless integration of physical land planning with architecture.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Easton competitors and assessment

Company assessment

Broad incumbents

  • Toll Brothers: National luxury homebuilder with growing California exposure. Comparable as a high-end builder/developer that typically acquires entitled land in master-planned communities — a potential anchor buyer for Easton's higher-end boroughs.
  • The Irvine Company: Large, diversified California landowner and master developer of the Irvine Ranch. Comparable as a long-horizon, single-owner California master-planned community developer, though with much greater scale and a broader portfolio (residential, commercial, retail, hospitality).
  • Lennar Corporation: Largest U.S. homebuilder with substantial California operations, including land banking and master-planning activity. Comparable as a likely institutional buyer of Easton's entitled parcels at scale.

Direct peers

  • Rancho Mission Viejo: Private master-planned community developer in Orange County, California. Operates large-scale entitlement-to-builder land sales across multiple community villages, directly comparable to Easton's borough-by-borough model.
  • Tri Pointe Homes: California-headquartered homebuilder with deep land-development expertise across the Western U.S. Comparable in that Tri Pointe acquires and develops entitled parcels in supply-constrained California submarkets, overlapping with Easton's target builder/developer customer base.
  • Panattoni Development: Large, privately held commercial/industrial real estate developer and JV partner of Easton. Directly comparable as a JV counterparty for office park development adjacent to Glenborough and as a peer in large-scale California land development.
  • Newland Communities: National master-planned community developer active in California. Comparable in business model — acquiring, entitling, and selling large tracts to builders across multiple community projects.
  • FivePoint Holdings: California-based master-planned community developer operating Great Park Neighborhoods in Irvine. Closest analog in scale, business model, and California concentration: sells entitled land to builders while operating as master developer across large, mixed-use communities.
  • Shea Homes: California-focused homebuilder with significant in-house land acquisition and master-planning capabilities. Comparable as a builder/developer active in Sacramento and broader Northern California, often purchasing entitled land from master developers like Easton.

Others

  • Westland Capital Partners: Real estate investment firm that purchased 703 acres of Easton's Hillsborough borough for $57M in 2015. Comparable as a direct institutional buyer of Easton land and a proxy for the type of capital partner likely to acquire future boroughs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Easton social profiles

Digital presence

Easton financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Easton leadership team

Management profile

Number of profiles

Profiles6 records

Easton funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Easton M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easton

What does Easton do?

Easton Development Company, LLC is a real estate master-planned community developer that owns approximately 6,100 contiguous acres in Eastern Sacramento County, California. The company plans, entitles, and sells residential and commercial land parcels across five boroughs (Easton Place, Glenborough, Westborough, Rio Del Oro, and Hillsborough) to homebuilders and commercial developers. The company also enters joint ventures with select builders and developers to advance portions of the master plan.

Is Easton a public or private company?

Easton is a private company. It is classified as corporate owned and is currently operating.

When was Easton founded?

Easton was founded in 2010. It employs 1 to 10 people.

Where is Easton based?

Easton is headquartered in Folsom, United States, in the North America region.

How does Easton make money?

Two revenue lines are on record. Land Sales are the primary driver. The others are joint Ventures.

Who are Easton's main competitors?

Broad incumbents on record are Toll Brothers, The Irvine Company and Lennar Corporation. Direct peers are Rancho Mission Viejo, Tri Pointe Homes, Panattoni Development, Newland Communities, FivePoint Holdings and Shea Homes. Westland Capital Partners is listed as an others.

Does Easton have an API?

No public API is recorded for Easton.

What industry is Easton in?

Easton's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 23721 and its SIC code is 6552.

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