Lloyd and Whyte
- Company typePrivate
- Founded1946
- HeadquartersTaunton, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Lloyd and Whyte firmographics
Firmographics- Name
- Lloyd and Whyte
- Legal name
- Lloyd & Whyte Ltd
- Website
- https://lloydwhyte.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Lloyd and Whyte industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
- akta.pro secondary industries
- Fine Art, Jewelry & Specie (FSAJAGAL), High Net Worth Personal Lines (E&S) (FSAJAGAO)
Keywords
Where Lloyd and Whyte is headquartered
LocationHeadquarters
- HQ city
- Taunton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Lloyd and Whyte business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance brokerage commissions: Lloyd & Whyte acts as an insurance broker, earning commissions from multiple insurers by placing coverage for customers. The company searches across multiple insurers to find the best coverage at competitive rates for individuals, businesses, and healthcare professionals. This is the primary revenue stream.
- Private Medical Insurance broking: Lloyd & Whyte provides a bespoke Private Medical Insurance broking service, offering advice and recommendations across multiple providers. They arrange individual, family, and company health insurance, medical cash plans, employee assistance programmes, and health and wellbeing online portals, earning commissions on placed policies.
- Medical Elective Travel Insurance: Medical Elective Travel Insurance is provided in partnership with AXA Insurance plc, with Lloyd & Whyte acting as the broker distributing the policy. Cover includes cancellation, portable medical equipment, adventurous activities, and trips up to 365 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Indemnity Insurance - quote-based pricing varying by profession and risk profile |
| Subscription | Pay-as-you-go | GP Indemnity Insurance - tailored based on employment type and work scope |
| Subscription | Annual | Cyber Insurance - quote-based tailored coverage |
| One time/ perpetual license | Pay-as-you-go | Medical Elective Travel Insurance - provided by AXA Insurance plc |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lloyd and Whyte product offering
Product offeringCore offering
Lloyd & Whyte is an independent insurance broker that places and services commercial, personal, and healthcare insurance policies on behalf of customers by accessing multiple insurers. The company delivers tailored advice, policy placement, and ongoing claims advocacy through qualified UK-based advisers, with specialist expertise in healthcare professional cover, high-value home and private client insurance, and commercial lines for practices and businesses. Revenue is primarily earned through brokerage commissions from insurers.
Product overview
Lloyd & Whyte is an independent insurance broker specializing in commercial, personal, and healthcare insurance products. The company operates as a multi-product insurance intermediary with three main divisions: Commercial Insurance (including liability, property, fleet, and specialty business covers), Personal Insurance (home, motor, travel, and private client high-value coverage), and Healthcare Professionals (specialized coverage for dentists, doctors, vets, optometrists, chiropractors, hygienists, and radiologists). The product portfolio includes 42 distinct insurance products spanning practice insurance packages, professional indemnity policies, locum insurance, cyber insurance, home insurance variants, and private client offerings. Lloyd & Whyte distributes through multiple channels including direct advice, their website, and partnerships with professional associations such as the BMA, BDA, BVA, AOP, BCA, and BSDHT. The company is part of the Benefact Group and has been operating since 1946.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Indemnity Insurance Protection against claims of professional negligence, errors, omissions, or breach of professional duty; mandatory for GPs, dentists, vets, optometrists, and chiropractors.
- Public Liability Insurance Coverage for third-party injury or property damage claims arising from business activities.
- Employers' Liability Insurance Legal requirement coverage for employers protecting against employee injury or illness claims in the workplace.
- Management Liability Insurance Protection for business managers, directors, and officers against liabilities, statutory duties, and responsibilities.
- Vicarious Liability Insurance Protection against liability for actions of employees or contractors.
- Clinic & Practice Insurance A combination of insurance covers sold as a package policy protecting healthcare premises, including contents, buildings, business interruption, public liability, employer's liability, legal expenses, and fidelity cover.
- Cyber Insurance Protection against cyber threats, hacking incidents, data breaches, and related costs including IT consultancy and network re-securing.
- Commercial Fleet Insurance Insurance coverage for commercial vehicle fleets, protecting businesses with multiple vehicles.
- Commercial Property Owners Insurance Insurance coverage for commercial property owners protecting buildings and associated risks.
- Medical Equipment Insurance Coverage for medical equipment, diagnostic devices, and specialized healthcare apparatus.
- Pressure Vessel Inspection Inspection and insurance services for pressure vessels used in healthcare and commercial settings.
- Locum Insurance Coverage for healthcare practices when locum professionals are needed due to staff absence, including protection against extended sick leave and mental health-related absences.
- Insurance for Primary Care Networks Tailored insurance solutions for primary care networks and related healthcare organizations.
- Insurance Reviews Policy review services to ensure adequate coverage and competitive pricing.
- Credit & Debit Card Processing Coverage related to credit and debit card processing services for businesses.
- Emergency Healthcare Clinic Insurance Specialized insurance coverage for emergency healthcare clinics and mobile medical facilities.
- Dental Practice Insurance Specialized practice insurance for dental surgeries and dental healthcare facilities.
- Optometry Practice Insurance Insurance for optometrists and optical practices covering professional liability and specialized optical equipment.
- Veterinary Practice Insurance Tailored insurance for veterinary practices covering liability, equipment, and business interruption.
- Home Insurance Standard home insurance providing protection for properties and possessions with flexible coverage options.
- Listed Home Insurance Specialized coverage for heritage and listed properties addressing unique restoration requirements.
- Thatched Home Insurance Specialized insurance for properties with thatched roofs, addressing unique risks and requirements.
- High Value Home Insurance Premium protection for luxury properties, fine art, jewellery, and valuable collections within the Private Client division.
- Private Client Insurance Premium protection for high-value homes, fine art, jewellery, valuable collections, and classic cars.
- Residential Property Owners Insurance Insurance coverage for residential property owners and landlords.
- Holiday Home Insurance Specialized coverage for holiday homes and second properties, including alternative accommodation, loss of rental income, and liability protection.
- Car Insurance Motor vehicle insurance coverage for personal use.
- Prestige Motor Insurance Specialized insurance for high-performance and luxury vehicles with agreed value coverage.
- Classic & Collector Car Insurance Specialized insurance for classic and collector vehicles within the Private Client Insurance portfolio.
- Travel Insurance Coverage for travel-related risks including medical expenses, trip cancellation, and lost luggage.
- Boat Insurance Insurance coverage for boats and watercraft.
- Medical Elective Travel Insurance Travel insurance specifically designed for medical electives abroad, covering cancellation, portable medical equipment, and adventurous activities.
- Insurance For Doctors Specialized coverage for GPs, medical professionals, and practices, including medical malpractice and GP Indemnity Insurance.
- Insurance For Dentists Comprehensive protection for dental practices and individual dentists under the GDC Dentists Act 1984 requirement.
- Insurance For Vets Tailored insurance for veterinary practices and individual vets under RCVS Code of Professional Conduct.
- Insurance For Optometrists Comprehensive insurance for optometrists and optical practices covering professional liability and specialized equipment.
- Insurance For Chiropractors Specialized coverage for chiropractic practitioners, including professional indemnity as a GCC requirement.
- Insurance For Hygienists Coverage for dental hygienists and therapists who own and transport equipment.
- Insurance Solutions for Radiologists Specialized insurance coverage for radiology professionals and practices.
- BDA Good Practice Insurance scheme endorsed by the British Dental Association for dental professionals.
- FlexiPlan Flexible insurance plan for healthcare professionals with adaptable coverage options.
- Indemnity Insurance for BCA Members Specialized indemnity coverage designed for members of the British Chiropractic Association.
- Group Private Medical & Cash Plan Health insurance solutions for businesses providing employees access to private medical care and cash plans.
- Bar Council Members PMI Private Medical Insurance solutions specifically designed for members of the Bar Council.
Quantifiable outcome
- A veterinary practice received over £63,000 in locum insurance benefits for a practice director absent 50 weeks due to mental health issues.
- +4 more outcomes
Companies that use Lloyd and Whyte
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Lloyd and Whyte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lloyd and Whyte partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Association of Optometrists (AOP)coreLloyd & Whyte is the appointed provider of insurance for the Association of Optometrists, providing specialist insurance products and services to AOP members. The partnership includes a guaranteed saving of at least 10% on practice insurance renewals for AOP members.
- British Medical Association (BMA)coreLloyd & Whyte is a trusted insurance partner of the British Medical Association, providing GP Indemnity Insurance, private medical insurance, home insurance, and other products to BMA members. BMA members are entitled to impartial advice from Lloyd & Whyte.
- British Dental Association (BDA)coreLloyd & Whyte provides dental insurance solutions to members of the British Dental Association, including dental practice insurance and professional indemnity. The partnership includes BDA Good Practice scheme affiliation.
- British Veterinary Association (BVA)coreLloyd & Whyte is a trusted insurance partner of the British Veterinary Association, providing veterinary insurance solutions including locum insurance, practice insurance, and professional indemnity to BVA members.
- British Chiropractic Association (BCA)coreLloyd & Whyte provides indemnity insurance specifically designed for members of the British Chiropractic Association, covering their unique professional liability needs.
- British Society of Dental Hygiene and Therapy (BSDHT)coreLloyd & Whyte provides insurance solutions for members of the British Society of Dental Hygiene and Therapy, including professional indemnity and practice insurance.
- National Operatic and Dramatic Association (NODA)minorLloyd & Whyte provides insurance services to members of NODA under the NODA Insurance Services trading name.
- Bar CouncilcoreLloyd & Whyte is proud to offer Private Medical Insurance to Bar Council members, providing tailored health insurance solutions for self-employed barristers. This is a key partnership in the legal professional segment.
- AXA Insurance plccoreAXA Insurance plc provides the Medical Elective Travel Insurance policy distributed by Lloyd & Whyte. The policy includes cancellation cover for exam re-sits, portable medical equipment cover, adventurous activities cover, and cover available up to 365 days. Lloyd & Whyte offers instant online quotes through the AXA-powered portal.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Lloyd and Whyte competitors and assessment
Company assessmentDirect peers
- Howden Insurance Brokers: Large UK-focused independent insurance broker with deep healthcare, commercial, and personal-lines expertise — the closest UK head-to-head competitor to Lloyd & Whyte across multiple product lines.
- Adrian Flux: UK specialist broker focused on non-standard and niche personal lines including classic cars, high-value homes, and listed properties — directly overlaps Lloyd & Whyte's private client and prestige motor book.
- Towergate Insurance: UK specialist insurance broker offering commercial, personal, and niche lines including medical and professional indemnity — directly comparable in segment mix and advisory-led model.
- Berkeley Insurance Group (BIB): UK specialist commercial broker for healthcare, dental, vets and pharmacy practices — directly comparable as a niche broker serving regulated UK healthcare professionals.
- Premier Choice Group: UK insurance broker specialising in private medical, group health and dental practice insurance — a like-for-like competitor in Lloyd & Whyte's healthcare PMI and dental practice niche.
Emerging players
- Many Pets (Bought By Many): UK-originated digital-first insurer offering pet and home insurance direct — represents the digitally-native, comparison-style disruption that threatens Lloyd & Whyte's commoditised personal lines.
Broad incumbents
- Aon UK: Global insurance and reinsurance broker with a UK healthcare and commercial practice — competes for larger healthcare and commercial accounts in Lloyd & Whyte's addressable market.
- Hiscox UK: UK specialty insurer/broker with strong presence in professional indemnity, cyber, and high-value personal lines — overlapping the higher-end of Lloyd & Whyte's commercial and private client portfolios.
- Marsh UK: Global broker with significant UK operations serving commercial and healthcare clients — a broader incumbent offering overlapping capabilities including healthcare professional liability.
Regional players
- Simplyhealth: UK specialist in private medical and health cash plans — a comparable UK-only health insurance specialist overlapping Lloyd & Whyte's PMI and group health offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lloyd and Whyte social profiles
Digital presenceLloyd and Whyte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lloyd and Whyte leadership team
Management profileNumber of profiles
Lloyd and Whyte subsidiaries and ownership
Company hierarchySubsidiaries6 records
Lloyd and Whyte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lloyd and Whyte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lloyd and Whyte
What does Lloyd and Whyte do?
Lloyd & Whyte is an independent insurance broker that places and services commercial, personal, and healthcare insurance policies on behalf of customers by accessing multiple insurers. The company delivers tailored advice, policy placement, and ongoing claims advocacy through qualified UK-based advisers, with specialist expertise in healthcare professional cover, high-value home and private client insurance, and commercial lines for practices and businesses. Revenue is primarily earned through brokerage commissions from insurers.
Is Lloyd and Whyte a public or private company?
Lloyd and Whyte is a private company. It is classified as corporate owned and is currently operating.
When was Lloyd and Whyte founded?
Lloyd and Whyte was founded in 1946. It employs 101 to 250 people.
Where is Lloyd and Whyte based?
Lloyd and Whyte is headquartered in Taunton, United Kingdom, in the Europe region.
How does Lloyd and Whyte make money?
Three revenue lines are on record. Insurance brokerage commissions are the primary driver. The others are private Medical Insurance broking and medical Elective Travel Insurance.
Who are Lloyd and Whyte's main competitors?
Direct peers on record are Howden Insurance Brokers, Adrian Flux, Towergate Insurance, Berkeley Insurance Group (BIB) and Premier Choice Group. Many Pets (Bought By Many) is listed as an emerging player. Broad incumbents are Aon UK, Hiscox UK and Marsh UK. Simplyhealth is listed as a regional player.
Does Lloyd and Whyte have an API?
No public API is recorded for Lloyd and Whyte.
What industry is Lloyd and Whyte in?
Lloyd and Whyte's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management, with a secondary code of FSAJAGAL, Fine Art, Jewelry & Specie. Its NAICS code is 5242 and its SIC code is 6411.