The Smart Clinics

What The Smart Clinics does

The Smart Clinics is a private primary healthcare provider operating four clinic locations across central London (Chelsea, South Kensington, Wandsworth, and Clapham Junction). The company delivers membership-based general practitioner (GP) services including unlimited GP appointments, annual health checks, prescription-writing and home delivery, insurance company request handling, dental examinations, dental hygiene appointments, and discounted specialist treatments such as DEXA imaging. One-off treatments are also available for non-members on a pay-per-visit basis. The business serves individuals and families seeking faster access to private healthcare than the NHS typically provides, with a focus on same-day appointments, Saturday morning clinics, and continuity with the same GP over time.

The core commercial product is the Medical Membership, priced at £900/year for adults, £780/year for the first child, and £648/year for additional children, with a one-time £250 joining fee and a 12-month minimum term. Membership is acquired through a sales-led process via phone (020 7052 0070), walk-in inquiries, or email per clinic. The company was acquired by Bupa, a major international private health insurance and healthcare group, and now operates as a wholly-owned subsidiary brand under Bupa's UK operations. Existing members continue to receive care at the same locations while gaining access to Bupa's broader health services ecosystem, including dental care, health assessments, and insurance products. Previously known as Smart Clinics London, the business retains its brand identity while leveraging Bupa's marketing, billing, and service infrastructure. No proprietary technology platform, mobile app, or AI-driven capabilities are disclosed.

Name

The Smart Clinics

Legal name

The Smart Clinics

Website

https://thesmartclinics.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Smart Clinics is a private membership-based GP clinic network in central London, operating four locations (Chelsea, South Kensington, Wandsworth, Clapham Junction) under Bupa ownership, serving individuals and families with unlimited GP appointments, prescriptions, health checks, and dental services on annual subscription plans.

Ownership category

akta.pro rank

Product category

Private Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAC

Retail & Walk-In Primary Care Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLAFABAA

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Private GP services
• Membership healthcare
• Private medical clinics
• Dental care services
• Health assessments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: The Smart Clinics generates revenue through annual membership subscriptions for individuals and families. The membership provides access to GP appointments, prescription services, health checks, and dental examinations. Membership must be paid annually for the first year (12-month minimum term), followed by the option of annual or monthly direct debit payments. A joining fee of £250 applies for new members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Smart Clinics is a private healthcare provider operating four clinic locations in central London (Chelsea, South Kensington, Wandsworth, and Clapham Junction) offering membership-based medical services. The core offering is an annual Medical Membership that includes unlimited GP appointments (in-person or telephone), an annual health check, free prescription-writing and home delivery, dental examinations, dental hygiene appointments, and discounted dental and DEXA imaging treatments.

Product overview

The Smart Clinics is a network of four private healthcare clinics (Chelsea, South Kensington, Wandsworth, and Clapham Junction) offering a Medical Membership plan. The membership provides unlimited GP appointments, prescription services, annual health checks, and member-only offers including discounted DEXA imaging and 20% off dental treatments. Services are available on a pay-as-you-go or membership basis, with membership requiring a 12-month initial term.

Differentiator

Problem solved

Functional benefit

Products and services

• The Smart Clinics Medical Membership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BupacoreStrategic or Co-development PartnerBupa has acquired The Smart Clinics. Smart Clinics now operates under the Bupa brand, offering members fast access to GPs and specialist treatments. Existing members continue to receive care with the added benefit of Bupa's broader health services ecosystem including dental care, health assessments, and insurance products.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Push Doctor: UK online GP consultation platform offering subscription and on-demand video appointments. Comparable on the membership/episode-based GP access layer that increasingly competes with in-clinic private GP visits.
• Babylon Health (eMed UK): Digital-first GP and subscription service historically competing head-to-head with private clinics. Comparable on subscription access to GPs but differentiated by virtual-first delivery versus Smart Clinics' physical clinics.
• Livi (Kry): NHS-partnered digital GP app providing video consultations and private subscription services across the UK. Comparable as a subscription/private-pay GP access alternative to Smart Clinics' in-person membership.

Broad incumbents

• Nuffield Health: UK not-for-profit private healthcare provider running hospitals, fitness clubs, and GP/health assessment services. Comparable on private GP and health-assessment offerings reaching affluent UK consumers but at broader portfolio scale.
• HCA Healthcare UK: Large private hospital and outpatient operator in London (including Roodlane Medical, The Princess Grace Hospital, London Bridge Hospital). Overlaps with Smart Clinics on private outpatient, GP, and diagnostic services but at much broader scale.
• Spire Healthcare: UK-wide private hospital and outpatient group offering private GP, diagnostics, and minor procedures. Comparable as a broad private primary/outpatient provider, though its footprint is inpatient-anchored rather than membership-led.

Direct peers

• DocTap: Private same-day GP service in London with multiple clinic locations and a membership/subscription option. Closest direct competitor on premium same-day access, central London footprint, and per-visit plus subscription pricing.
• London Doctors Clinic: London-based private walk-in GP clinic chain offering same-day in-person appointments and corporate services. Directly comparable to Smart Clinics on model, geography, and target private-pay individuals and families in central London.
• Concierge Medical: UK membership-based private GP service offering annual subscriptions with in-person and remote consultations. Direct comparable on recurring membership model and continuity-of-care positioning.
• Roodlane Medical: Private GP and occupational health provider in London, part of HCA Healthcare UK. Overlaps with Smart Clinics on private GP services, employer-sponsored healthcare, and central London clinic locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesmartclinics
• YouTubeyoutube.com/user/BupaUK
• Facebookfacebook.com/thesmartclinics
• LinkedInlinkedin.com/company/the-smart-clinics
• Instagraminstagram.com/bupa.uk
• TikToktiktok.com/@bupa.uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smart Clinics