What Modern Pumping Today does

Modern Pumping Today is a B2B trade publication serving the worldwide pump industry, operating as a digital-first content media brand with a parallel print edition. The publication produces original editorial content across at least 10 specialized categories — including Industry News, Trade Shows, Case Studies, Water & Wastewater Focus, Maintenance & Reliability, Pump Solutions, Motor Solutions, Sealing Solutions, Product Releases, Featured Product, and Efficiency Point/Pumping Trends — distributed through a WordPress-based website, monthly email newsletter, digital editions hosted on the nxtbook platform, a print magazine, webinars, and active social profiles on Facebook, LinkedIn, X, and YouTube. The content archive exceeds 2,000 articles (one frequent contributor alone has published over 2,034 posts spanning roughly 2013 to 2026), serving pump industry engineers, technicians, plant/facility managers, and system specifiers across water/wastewater, oil & gas, and industrial manufacturing end markets.

The underlying technology stack is conventional digital publishing infrastructure: WordPress CMS for the website, nxtbook for digital edition delivery, Dragon Forms for subscription management, and standard email marketing systems. No proprietary technology, patents, software products, APIs, or AI/ML systems are disclosed.

Modern Pumping Today is a DBA of Highlands Publications, Inc., a privately held Alabama corporation headquartered at 312 Lorna Square, Birmingham, AL 35216, with Tim Garmon serving as owner and CEO. The company has 11-50 employees and operates across the US and internationally with content dated as recent as June 2026. Revenue is generated through two primary streams: (1) advertising sold to pump manufacturers, suppliers, and service providers targeting the publication's professional audience, and (2) recurring subscription revenue from print editions, digital editions, and monthly e-newsletters. Distribution uses a freemium web model with free article access (with registration), annual billing cadence for paid offerings, and a separately managed US-domestic print distribution channel via direct sales.

Name

Modern Pumping Today

Legal name

Highlands Publications, Inc.

Website

https://modernpumpingtoday.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Pumping Today is a B2B trade publication serving the worldwide pump industry, delivering editorial content across water, wastewater, motor, sealing, and maintenance verticals to engineers, plant managers, and pump manufacturers via website, newsletter, digital, and print channels.

Ownership category

akta.pro rank

Product category

B2B Trade Publication

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industries

Specialty & Metering Pumps (IMAHANAC), Water & Wastewater Pipeline Pumping/Booster Stations & Pressure Management (Conveyance) (TLAGAHAJ), Pressure Management & Transient Control (PRVs, Pump Control, Surge Mitigation) (EUANAKAE)

Keywords

• Trade publication
• Pump industry news
• B2B publishing services
• Industrial digital media
• Pump technology coverage

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The primary revenue stream comes from advertising sold to pump manufacturers, suppliers, and service providers who want to reach the publication's professional audience of pump industry engineers, managers, and decision-makers.
2. Digital Subscriptions: Revenue generated from digital edition subscriptions, print edition subscriptions, and monthly e-newsletter subscriptions delivered to industry professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Modern Pumping Today is a B2B trade publication serving the worldwide pump industry. It publishes editorial content covering pump solutions, motor solutions, sealing solutions, water and wastewater treatment, maintenance and reliability, and product releases through a website, digital edition, print magazine, monthly e-newsletter, podcasts, webinars, and buyers guides. Revenue is generated primarily through advertising sold to pump manufacturers, suppliers, and service providers, supplemented by digital and print subscriptions.

Product overview

Modern Pumping Today is a B2B publication serving the worldwide pump industry through a multi-platform content strategy. The core offering is its editorial content organized into specialized categories including Industry News, Pump Solutions, Motor Solutions, Sealing Solutions, Water & Wastewater Focus, Maintenance & Reliability, Case Studies, Product Releases, Featured Products, and Efficiency Point/Pumping Trends. The company distributes content through both digital and print channels, including a Digital Edition, monthly e-newsletter, print magazine, webinars, podcasts, buyers guides, and product directories. The publication covers technology topics such as pump systems, motor solutions, sealing technology, water/wastewater treatment, and industrial maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Edition Subscription

Quantifiable outcome

• Comprehensive coverage across 10+ content categories including Industry News, Trade Shows, Case Studies, Water & Wastewater, Maintenance & Reliability, Pump Solutions, Motor Solutions, Sealing Solutions, Product Releases

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Engineering.com: A broad engineering media network covering design, manufacturing, and industrial technologies including fluid handling. It competes for technical audience attention at the top of the funnel but does not specialize in the pump niche.
• Plant Engineering: A major B2B industrial media brand covering plant maintenance and equipment including pumps and motors. As a larger incumbent, it competes for plant-manager advertising dollars but serves a broader scope beyond pumping.
• Chemical Processing: Trade media serving the chemical manufacturing value chain, frequently covering pumps, seals, and reliability. It competes for chemical-process advertisers in the same OEM ecosystem but operates across a wider industrial scope.

Emerging players

• Processing Magazine: Industrial trade publication covering pumps, valves, conveyors, and processing equipment. It competes for plant-manager and engineer readers, with narrower overlap than direct peers but with adjacent verticals in industrial fluid handling.

Direct peers

• Water Online: A digital-first B2B publication for the water and wastewater treatment community. It directly competes for water-utility, municipal, and treatment-plant advertisers and reader attention that MPT also targets via its Water & Wastewater Focus vertical.
• WaterWorld Magazine: Established trade publication covering municipal and industrial water/wastewater topics including pumping systems. It overlaps heavily with Modern Pumping Today's water-and-wastewater editorial and advertising base.
• Pumps & Systems Magazine: A long-running B2B trade publication covering pumps and pumping-system technology, including case studies, product releases, and industry news. It competes directly with Modern Pumping Today for the same OEM/supplier advertising dollars and engineering audience.
• Water Technology: B2B media brand serving municipal and industrial water professionals with product news, case studies, and buying guides. It addresses an overlapping reader segment and sells to many of the same OEM advertisers as Modern Pumping Today.
• Flow Control Magazine: B2B media brand covering pumps, valves, seals, and fluid handling. It addresses the same equipment specifier and plant engineer audience with overlapping editorial categories (Pump Solutions, Sealing Solutions, etc.).

Others

• Hydraulic Institute: The principal pump-industry trade association setting standards, training, and certification. Not a direct media competitor, but it shapes the industry ecosystem and partner network that Modern Pumping Today depends on for content and advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/modpumpmag?lang=en
• YouTubeyoutube.com/channel/UCE17JGhMR3b7HfF2-gz99hw
• Facebookfacebook.com/modpumpmag
• LinkedInlinkedin.com/company/modern-pumping-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Pumping Today