What Incremento does

Incremento is a London-based boutique consultancy that delivers professional services across four integrated disciplines: Marketing & Growth, Technology, AI & Automation, and Data & Analytics. The firm serves a diverse client base spanning VC-funded startups, scaling D2C and e-commerce brands, and enterprise organizations (with named clients including VistaPrint, McCormick, MyProtein, THG, Bayer subsidiary Natsana GmbH, and Y Combinator-affiliated companies). Engagements are structured through three models — Advisory (ongoing strategic guidance and fractional leadership), Sprint (defined-scope project delivery), and Embedded (dedicated team members integrated into client workflows) — with quote-based, non-public pricing. The primary value proposition is consolidating what would otherwise require multiple vendor relationships into a single multidisciplinary team.

The firm's technical work is centered on custom AI/ML solution development rather than product resale. Documented capabilities include a custom AI chatbot API with fragmented Agent Executor architecture (deployed in healthcare at 95% clinical accuracy and in customer service lifting satisfaction from 1.6 to 4.6 stars), AI content generation engines using Chain-of-Thought Reasoning and brand-fine-tuned SDXL LoRA image models, multimodal retrieval systems benchmarked against CLIP and text baselines, and predictive AI analytics that reduced due diligence timelines by 77% for an investment agency. AI modalities span text, image, structured data, and multimodal. The firm also operates Scarlett Panda, an AI-generated children's bedtime story app, as an in-house sub-brand.

Customer acquisition relies on thought leadership content marketing (technical blog posts), case study portfolios, and direct consultation bookings via Cal.com. The firm explicitly serves global clients despite its UK headquarters, with documented engagements across DACH (Germany), France, broader Europe, and the US. Operating model indicators (1-10 employees, 45+ clients, 110+ projects) suggest a small senior practitioner-led team rather than a scaled delivery organization. No external funding rounds, ownership changes, or public financial disclosures are present in the source materials.

Name

Incremento

Legal name

Incremento

Website

https://incremen.to

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Incremento is a London-based boutique consultancy that delivers integrated Marketing, Technology, AI, and Data services to startups, D2C brands, and enterprises through advisory, sprint, and embedded engagement models.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Incremento generates revenue through professional services engagements structured in three models: (1) Advisory - ongoing strategic guidance and fractional leadership on flexible basis; (2) Sprint - focused project delivery with defined scope, timeline, and measurable outcomes; (3) Embedded - dedicated team members integrated into client workflows for sustained execution. Revenue is project-based and retainer-based rather than product-based.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Incremento is a London-based consultancy that delivers integrated marketing, technology, AI, and data services to ambitious companies through three engagement models: Advisory (fractional leadership and ongoing strategic guidance), Sprint (defined-scope project delivery), and Embedded (dedicated team members integrated into client workflows). Its work spans fractional CMO leadership, performance marketing, programmatic SEO, web/app/Shopify development, custom AI solutions (chatbots, content engines, analytics, retrieval systems), attribution modeling, and AI upskilling workshops for client teams.

Product overview

Incremento is a consultancy offering four integrated disciplines—Marketing & Growth, Technology, AI & Automation, and Data & Analytics—delivered as professional services rather than a standalone SaaS product. Services include fractional CMO leadership, web/app development, custom AI solutions, analytics infrastructure, and team training programs. Notable client-specific AI products include Scarlett Panda (AI bedtime story app for children) and custom AI chatbot APIs for healthcare and customer service. All services are designed to interconnect, with marketing informed by data, technology enabling growth, and AI powering both.

Differentiator

Problem solved

Functional benefit

Brands

• Scarlett Panda: AI-powered personalised bedtime stories app for children, developed by Incremento. Features include AI story generation, interactive elements, meditation, learning adventures, storybooks, and lullabies with multilingual support for premium users.

Products and services

• Marketing & Growth Services

Quantifiable outcome

• Due diligence timelines reduced by 77% (from 3 months to under 3 weeks) for investment agency through AI analytics
• +12 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thoughtworks: Global technology consultancy building custom software, platforms, and AI-enabled products for enterprises. Comparable on the custom AI product engineering, RAG, and modern architecture side of Incremento's practice.
• Dept Agency: Global digital agency offering integrated marketing, technology, creative, and data/AI services to ambitious brands. Comparable to Incremento's four-discipline, integrated-team model at significantly larger scale.
• Faculty AI: London-based applied AI consultancy that designs and deploys custom AI solutions (LLMs, decision intelligence, forecasting) for enterprise and government clients. Most directly comparable peer to Incremento's AI engineering and bespoke agent/RAG offerings in geography and service model.
• Brainlabs: Global digital marketing and media agency with proprietary data, AI-driven programmatic, and analytics capabilities. Comparable to Incremento's performance marketing + data + AI intersection serving D2C and ecommerce brands.
• Diffblue: UK-headquartered AI engineering and applied AI services firm focused on enterprise AI development and integration. Comparable boutique AI consultancy alternative for enterprise buyers in similar geographies.
• Jellyfish: Global digital marketing and media agency (part of Brandtech Group) combining paid media, creative, SEO, and analytics for global enterprise brands. Overlaps with Incremento's Marketing & Growth offering for enterprise clients like VistaPrint.

Broad incumbents

• AKQA: Global design, innovation, and brand experience agency operating across marketing, technology, and AI strategy at much larger scale. Comparable as an incumbent offering integrated digital services to enterprise marketing buyers.
• McKinsey QuantumBlack: AI and analytics arm of McKinsey serving enterprise clients on AI strategy, deployment, and transformation. Competes for the same senior-level, enterprise AI-and-marketing budget as Incremento but as part of a global strategy firm.
• Deloitte Digital: Digital, customer experience, and AI/analytics practice of a Big Four consultancy. Competes with Incremento for enterprise AI transformation and marketing technology engagements but at radically different scale and pricing.
• Foundry (IDG / V3D family of agencies): Network of integrated digital marketing, design, and technology agencies serving enterprise B2B and B2C brands. Comparable as an incumbent offering multi-disciplinary digital services under one roof to marketing technology buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/incremento-automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incremento