Reflect Studio

What Reflect Studio does

Reflect Studio is a Turkish fashion and apparel brand designing and selling sustainable clothing and accessories for women, men, and children. Its core product portfolio spans T-shirts, hoodies, sweatshirts, dresses, shorts, pants, socks, and bags, built around sustainable inputs (TENCEL, Modal, organic cotton) and the proprietary SuperSoft fabric used across the Basic Collection. The brand is B Corp certified and positions itself around ethical Turkish production. Differentiated sub-brands and collections include Planet Project (wildlife-themed environmental merchandise with WWF-Türkiye), Trail of Us (outdoor and camping gear), Socrates (sports culture), Bruno Society (pet apparel), Reflect + Friends (home fragrance), and seasonal Resort and Terry lines for women and men.

The business model is direct-to-consumer and omnichannel: revenue is generated through (1) full-price retail sales on reflectstudio.com and through three owned physical stores in Turkey (Kanyon Mall and Akasya Mall in Istanbul, plus Bursa Downtown), with pricing ranging from 149₺ for socks to 4,999₺ for premium jackets and promotional bundles (Buy 5 Pay 3 on socks, Buy 3 Pay 2 on Basics); (2) limited-edition collaboration drops with cultural partners (Galatasaray, TVF Market, MUBI, mor ve ötesi, Duman, Keith Haring, Cheetos, Paribu, Algida, Istanbul Modern, Sofia Society) that command premium pricing and drive urgency; and (3) a B2B corporate merchandise platform at merch.reflectstudio.com with a 'Make Your Own Merch' service for bulk custom orders, with ~40% additional discounts above 10,000₺. The company also operates a co-located channel at the Galatasaray GS Store for official team merchandise. Customer segments include fashion-conscious consumers (the primary segment), sports fans and team supporters, cultural and music enthusiasts, outdoor/adventure consumers, and corporate clients. No revenue, headcount, or funding data is disclosed.

Name

Reflect Studio

Legal name

Reflect Studio

Website

https://reflectstudio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Reflect Studio is a Turkish B Corp certified fashion and apparel brand that designs and sells sustainable clothing and accessories through e-commerce, three physical retail stores, and a B2B custom merchandise platform, differentiating via cultural collaborations with sports, music, film, and lifestyle brands.

Ownership category

akta.pro rank

Product category

Sustainable Apparel and Fashion

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Sustainable fashion apparel
• Cultural collaboration merchandise
• B Corp clothing brand
• Turkish sports merchandise
• Custom corporate merch

Headquarters

HQ city

Beyoglu

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Reflect Studio generates revenue through direct retail sales of apparel and accessories via its e-commerce platform and physical retail locations. Products are sold at full retail price with periodic promotional discounts.
2. Collaboration Collections: Limited-edition collaborative collections with partners generate revenue through exclusive product drops, often commanding premium pricing due to exclusivity.
3. Corporate/Bulk Merchandise: The company offers custom merchandise production services for corporate clients through merch.reflectstudio.com, enabling bulk orders for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Reflect Studio designs, produces, and sells sustainable apparel and accessories (T-shirts, hoodies, sweatshirts, dresses, shorts, pants, socks, bags, cases) through its own e-commerce site, three physical retail stores in Turkey, and a dedicated B2B custom merchandise platform. The brand differentiates via B Corp-certified sustainable materials (TENCEL, Modal, organic cotton, proprietary SuperSoft fabric) and a high volume of limited-edition collaboration collections with sports clubs (Galatasaray, TVF), music artists (mor ve ötesi, Duman), film platforms (MUBI), and cultural/environmental causes (WWF-Türkiye Planet Project).

Product overview

Reflect Studio is a Turkish fashion and merchandise brand offering a multi-category clothing and accessories portfolio. The core offering centers on T-shirts, hoodies, sweatshirts, dresses, shorts, pants, and socks, primarily for women, men, and children. The brand operates through distinct sub-brands and collections: the nature-themed Planet Project (with animal conservation motifs), sports-culture focused Socrates, and the sustainable Basics Collection using Modal, TENCEL, and SuperSoft fabrics. Reflect Studio differentiates through numerous brand collaborations including Galatasaray, TVF Market (Turkish Volleyball Federation), MUBI, Trail of Us (outdoor/camping gear), Bruno Society (pet products), and various music/art partnerships. The brand also offers custom merch design services and B2B corporate sales. All products are manufactured in Turkey with sustainability commitments as a B Corp certified company.

Differentiator

Problem solved

Functional benefit

Products and services

• Planet Project Collection Nature-themed apparel and accessories line (T-shirts, hoodies, sweatshirts, socks, bags) with animal and wildlife motifs, with a portion of proceeds supporting conservation NGOs including WWF-Türkiye.
• Basic Collection Core sustainable basics line (T-shirts, hoodies, sweatshirts, track pants, dresses, socks) made with Modal, TENCEL, and the proprietary SuperSoft fabric blend for everyday wear.
• Socrates Collection Sports-culture apparel line co-developed with Socrates Magazine celebrating iconic sports moments and athletes, including T-shirts, polos, hoodies, sweatshirts, socks, hats, towels, and track pants.
• Trail of Us Collection Outdoor, travel, and camping merchandise line produced in Turkey with sustainable materials, including foldable chairs, tables, beach chairs, T-shirts, shorts, and travel accessories.
• Reflect + Friends Collection Handmade candle and home fragrance line, including scented candles, room sprays, and match sets produced in collaboration with Candle and Friends.
• Resort Collection (SS'26) Summer-focused women's resort and beach wear collection in muslin and 100% cotton, part of the SS'26 (Spring/Summer 2026) line.
• Terry Collection Towel-textured summer apparel collection featuring terry-fabric shirts, shorts, and dresses for warm-weather casual wear.
• Galatasaray Collection Official Galatasaray Sports Club fan merchandise line, including T-shirts, hoodies, sweatshirts, socks, and kids products featuring the club's iconic lion crest, sold via reflectstudio.com and the GS Store channel.
• TVF Market Collection Official Turkish Volleyball Federation merchandise line for volleyball enthusiasts, featuring T-shirts, sweatshirts, track pants, kids products, and accessories branded for the national team.
• mor ve ötesi Collection Apparel collaboration with Turkish rock band mor ve ötesi, including band-branded T-shirts, hoodies, sweatshirts, caps, and socks.
• MUBI Collection Cinema-inspired limited-edition apparel collaboration with film streaming platform MUBI, including T-shirts, hoodies, sweatshirts, and accessories based on curated films and cinematic themes.
• Duman Collection Apparel collaboration with Turkish rock band Duman, featuring band-branded T-shirts, caps, and vinyl records.
• Paribu Collection Crypto and enthusiast-themed apparel collaboration with Paribu, featuring T-shirts, socks, and caps.
• Cheetos Collection Limited-edition apparel collaboration with Cheetos snack brand, featuring hoodies, T-shirts, and tote bags with food-inspired graphics.
• Bruno Society Collection Pet-apparel line including regular dog hoodies and dog raincoats, designed for pet owners who share an active lifestyle with their dogs.
• Basic T-Shirts Core women's, men's, and kids T-shirt category offering Premium, Soft, Oversize, Lightweight, and Crop cuts in sustainable fabrics.
• Hoodies & Sweatshirts Core hoodies and sweatshirts category including regular, zip-up, quarter-zip, full-zip, and sherpa/polar variants, in SuperSoft and other sustainable fabrics.
• Socks Premium bamboo and towel socks in animal and nature themes, sold individually (149-249 TL) or in multi-pair bundles.
• Bags & Cases Core accessories line of canvas tote bags, backpacks, laptop cases, pencil cases, and travel bags.
• Make Your Own Merch Custom merchandise design service enabling consumers and businesses to create personalized apparel and merchandise products on demand.
• Corporate Sales (Custom B2B Merchandise) B2B custom merchandise production service for businesses and organizations, accessed via the dedicated merch.reflectstudio.com platform with bulk-order volume discounts on orders exceeding 10,000 TL.

Quantifiable outcome

• B Corp certification achieved

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Galatasaray Sports ClubcoreStrategic or Co-development PartnerOfficial merchandise partnership with Galatasaray Sports Club, one of Turkey's most prominent football clubs. The collaboration produces official fan merchandise including apparel, accessories, and commemorative items. Multiple collection drops have been released, including Drop #1, Drop #2, and Drop #3 themed around the club's heritage.
• Türkiye Voleybol Federasyonu (TVF)coreStrategic or Co-development PartnerPartnership with the Turkish Volleyball Federation to create official merchandise for volleyball enthusiasts. The TVF Market collection features Türkiye Milli Voleybol Takımı (Turkish National Volleyball Team) apparel and accessories, celebrating the country's volleyball culture.
• MUBIcoreStrategic or Co-development PartnerCollaboration with MUBI film streaming platform to create cinema-inspired limited-edition merchandise. Collections feature designs inspired by MUBI films and curated cinematic themes, including the 'No Good Men' collection inspired by Shahrbanoo Sadat's film.
• Socrates DergicoreStrategic or Co-development PartnerPartnership with Socrates Magazine celebrating sports history milestones and featuring iconic athletes. The Socrates collection includes apparel featuring sports themes including football, basketball, tennis, volleyball, athletics, and racing.
• Trail of UscoreStrategic or Co-development PartnerAdventure travel brand partnership producing outdoor and travel-inspired merchandise including camping equipment, trekking apparel, and travel accessories. Each purchase contributes to Planet Project environmental conservation initiatives.
• WWF-Türkiye (Planet Project)coreStrategic or Co-development PartnerEnvironmental partnership through the Planet Project collection. For every Trail of Us purchase, a contribution is made to nature conservation projects. The Planet Project features nature-inspired designs supporting NGOs working for the planet.
• Bruno SocietyminorStrategic or Co-development PartnerPet-focused collection including dog hoodies and raincoats for pet owners who share an active lifestyle with their pets.
• ParibuminorStrategic or Co-development PartnerCryptocurrency-themed collection featuring Pepe Says crypto collection designs for crypto-enthusiast community.
• mor ve ötesiminorStrategic or Co-development PartnerTurkish rock band merchandise collaboration featuring music-inspired apparel designs for fans of the band.
• DumanminorStrategic or Co-development PartnerTurkish rock band 'Duman' merchandise collection featuring designs inspired by the band's rebellious rock music style.
• Keith Haring FoundationminorStrategic or Co-development PartnerArt-inspired collaboration featuring Keith Haring's iconic artwork on merchandise, celebrating the late artist's legacy of street art and social activism.
• CheetosminorStrategic or Co-development PartnerBrand collaboration with Cheetos snack brand featuring playful food-inspired merchandise designs.
• Istanbul ModernminorStrategic or Co-development PartnerMuseum merchandise partnership for Olafur Eliasson exhibition at Istanbul Modern, producing exhibition-inspired merchandise.
• AlgidaminorStrategic or Co-development PartnerCelebration of Algida's 50th anniversary with a special limited-edition merch collection honoring summer joy and nostalgia.
• Candle and FriendsminorStrategic or Co-development PartnerHome fragrance collaboration producing candles and room scents for the Reflect + Friends collection featuring handmade premium products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reflectstudioo
• LinkedInlinkedin.com/company/reflectstudio
• Instagraminstagram.com/reflectstudio_
• Xx.com/reflectstudio_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflect Studio