Bruno
Bruno MD is the US DTC supplements arm of Italy's Bruno Farmaceutici, selling four Phytosome-formulated products (collagen, heart, immunity, vision) to health-conscious adult consumers via Shopify and Amazon on a subscription-first model.
- Company typePrivate
- Founded2017
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bruno does
Bruno MD is the US direct-to-consumer dietary supplements arm of Bruno Farmaceutici, an Italian family-owned pharmaceutical company founded in 1996 by Dr. Antonio Bruno and his son Vincenzo. The US entity, Bruno MD (legal name Bruno Pharma Innovations, Florida), was established in 2017 and operates from Boca Raton with a Boynton Beach returns/customer service office and a headcount of 1–10 employees. Its product portfolio centers on four SKUs — Royal Collagen Peptides (5-in-1 skin, hair, nails, joints, bone), CholestQ10 (cardiovascular), Riboflam (immunity/inflammation), and Bluerex Vision (blue light/eye health) — all formulated around a proprietary Phytosome delivery technology that claims up to 3,000% greater bioavailability by wrapping polyphenols in phospholipids, plus patented Specific Collagen Peptides.
The company's commercial model is a B2C subscription-first DTC operation running on a Shopify storefront (brunomd.com) with a parallel Amazon marketplace presence, shipping within the continental USA. Customer acquisition is led by a Mediterranean Longevity Quiz that funnels visitors into personalized product recommendations, paired with a Subscribe & Save pricing structure (20% + extra 10% off, 30/60/90-day cadences) layered on top of one-time-purchase pricing of roughly $47–$59 per SKU. Marketing is multi-channel across content (blog.brunomd.com), organic social (Instagram, Facebook), influencer partnerships, email/lifetime discounts, and substantial PR/earned-media coverage in outlets such as Vogue, Elle, Allure, CNN, and Prevention.
Bruno MD operates as a sub-scale, family-controlled entity with no disclosed external funding, no public revenue figures, and an institutional-credibility lever via Cleveland Clinic's endorsement of its Curcumin Phytosome. Its target customers are health-conscious adult consumers (primary persona women aged 25–55 seeking 'beauty from within' supplements) plus a secondary 'Longevity Seekers' segment inspired by Mediterranean/Blue Zones wellness traditions. Distribution is US-only despite the parent's claimed international commercial presence, leaving cross-border expansion as an unexploited lever.
Bruno firmographics
Firmographics- Name
- Bruno
- Legal name
- Bruno Pharma Innovations
- Website
- https://brunomd.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bruno MD is the US DTC supplements arm of Italy's Bruno Farmaceutici, selling four Phytosome-formulated products (collagen, heart, immunity, vision) to health-conscious adult consumers via Shopify and Amazon on a subscription-first model.
- Ownership category
- akta.pro rank
Bruno industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Herbal & Botanical Supplements (CRADAGAD), Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG)
Keywords
Where Bruno is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bruno business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer Supplement Sales: Bruno MD sells dietary supplements directly to consumers through their e-commerce website (brunomd.com) and Amazon marketplace. Products include Royal Collagen Peptides, CholestQ10, Riboflam, and Bluerex Vision. The primary revenue stream operates on a subscription model (Subscribe & Save) with one-time purchase options.
- Subscription Model (Subscribe & Save): Customers can subscribe to regular product deliveries (30, 60, or 90 day cycles) with a 20% discount plus an additional 10% at checkout. The subscription model provides recurring revenue and customer loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Royal Collagen Peptides 30 Servings Jar - One-time purchase |
| Subscription | Monthly | Royal Collagen Peptides 30 Servings Jar - Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Bruno product offering
Product offeringCore offering
Bruno MD manufactures and sells four all-natural dietary supplements directly to US consumers through its e-commerce site and Amazon: Royal Collagen Peptides (5-in-1 skin, hair, nails, joints, bone), CholestQ10 (cardiovascular/cholesterol), Riboflam (immunity and inflammation), and Bluerex Vision (blue light and eye health). Products are formulated with proprietary Phytosome technology to enhance bioavailability and are sold via one-time purchase or a Subscribe & Save subscription (20% + 10% discount), with free shipping over $75 and a 30-day money-back guarantee.
Product overview
BrunoMD is a health and wellness company offering prescription-grade natural dietary supplements rooted in Mediterranean wellness philosophy. The product portfolio consists of four core supplements addressing distinct health areas: Royal Collagen Peptides (5-in-1 skin, hair, nails, joint, and bone health), Bluerex Vision (eye health and blue light protection), CholestQ10 (heart and cholesterol health), and Riboflam (immunity and inflammation support). All products utilize Phytosome technology to enhance ingredient bioavailability and are formulated with clinically proven, all-natural ingredients sourced primarily from Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Royal Collagen Peptides A 5-in-1 collagen dietary supplement formulated with patented Specific Collagen Peptides, natural Vitamin C from Sicilian blood oranges, and bovine-source collagen peptides to support skin, hair, nails, joint, and bone health. Marketed to health-conscious consumers and available as a 30-serving jar (420g).
- Bluerex Vision An eye health dietary supplement (60 capsules / 30 servings) delivering blue light protection and Computer Vision Syndrome relief through Lutein, Zeaxanthin, Astaxanthin, DHA, Bilberry Extract, and Vitamin E. Targeted at consumers with significant screen exposure.
- CholestQ10 A heart health supplement (60 vegetable capsules / 30 servings) combining CoQ10 Phytosome with Bergamot Orange Extract, Curcumin Phytosome, Cardoon Leaf Extract, and natural Vitamin E to support healthy cholesterol levels and cardiovascular function.
- Riboflam An immunity and inflammation support supplement (90 vegetable capsules / 30 servings) combining Natural Astaxanthin, Curcumin Phytosome, Boswellia Serrata Phytosome, Echinacea Angustifolia Phytosome, and the Nucleoflam Proprietary Nucleotide Complex to promote a healthy inflammatory response.
Quantifiable outcome
- 75% reduction in bone fractures in women who use Royal Collagen Peptides daily
- +5 more outcomes
Companies that use Bruno
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Bruno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bruno partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cleveland CliniccoreBruno MD's Curcumin Phytosome is endorsed by the Cleveland Clinic as the #1 recommended curcumin formulation. This represents medical-institution validation of their proprietary Phytosome technology delivery system for turmeric extract.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Bruno competitors and assessment
Company assessmentDirect peers
- Ritual: Ritual is a venture-backed DTC multivitamin and supplement brand known for clinical-grade ingredients, traceable sourcing, and subscription. It shares Bruno MD's premium clinical positioning and direct-to-consumer subscription model.
- Care/of: Care/of is a personalized vitamin and supplement brand using a quiz-based recommendation funnel to drive subscription. Bruno MD's Mediterranean Longevity Quiz mirrors Care/of's personalization-first onboarding and DTC subscription model.
- Moon Juice: Moon Juice is a premium adaptogen and beauty supplement DTC brand targeting wellness-focused women. It shares Bruno MD's premium positioning, ingredient storytelling, and direct-to-consumer subscription model.
- Sports Research: Sports Research is a DTC and Amazon-native supplement brand with a strong collagen peptides and joint health portfolio. It shares Bruno MD's high-Amazon presence, similar pricing tiers, and clinical-ingredient positioning.
- HUM Nutrition: HUM Nutrition is a beauty-from-within supplement brand targeting women with skin, hair, and nails products. It directly overlaps with Bruno MD's primary customer persona and beauty-supplement positioning.
- Vital Proteins: Vital Proteins is the leading collagen peptides and beauty-from-within supplement brand in the US. It directly competes with Bruno MD's Royal Collagen Peptides across DTC, Amazon, and retail channels with similar target consumers (women 25-55 focused on skin, hair, nails, and joint health).
- Ancient Nutrition: Ancient Nutrition is a multi-category supplement brand with strong collagen and bone broth positioning, founded by Dr. Josh Axe. It competes head-to-head with Bruno MD across collagen, joint, and immune health categories using similar ingredient storytelling.
Broad incumbents
- Athletic Greens (AG1): AG1 is the dominant premium greens and comprehensive nutrition supplement brand, competing for the same health-conscious consumer wallet share. While broader in scope (greens vs. collagen), it competes for subscription and DTC loyalty among Bruno MD's target demographic.
- Olly: Olly is a mass-market beauty and wellness supplement brand owned by Unilever. It competes with Bruno MD across beauty-from-within and women's health supplements through broader retail distribution and stronger brand recognition.
Emerging players
- Organifi: Organifi is a plant-based superfood and supplement brand with a strong influencer-driven DTC model. It shares Bruno MD's reliance on content marketing, influencer partnerships, and subscription-based customer retention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bruno social profiles
Digital presenceBruno compliance and trust
Trust signalCompliance4 records
Bruno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bruno leadership team
Management profileNumber of profiles
Profiles3 records
Bruno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bruno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bruno
What does Bruno do?
Bruno MD manufactures and sells four all-natural dietary supplements directly to US consumers through its e-commerce site and Amazon: Royal Collagen Peptides (5-in-1 skin, hair, nails, joints, bone), CholestQ10 (cardiovascular/cholesterol), Riboflam (immunity and inflammation), and Bluerex Vision (blue light and eye health). Products are formulated with proprietary Phytosome technology to enhance bioavailability and are sold via one-time purchase or a Subscribe & Save subscription (20% + 10% discount), with free shipping over $75 and a 30-day money-back guarantee.
Is Bruno a public or private company?
Bruno is a private company. It is classified as family owned and is currently operating.
When was Bruno founded?
Bruno was founded in 2017. It employs 1 to 10 people.
Where is Bruno based?
Bruno is headquartered in Boca Raton, United States, in the North America region.
How does Bruno make money?
Two revenue lines are on record. Direct-to-Consumer Supplement Sales are the primary driver. The others are subscription Model (Subscribe & Save).
Who are Bruno's main competitors?
Direct peers on record are Ritual, Care/of, Moon Juice, Sports Research, HUM Nutrition, Vital Proteins and Ancient Nutrition. Broad incumbents are Athletic Greens (AG1) and Olly. Organifi is listed as an emerging player.
Does Bruno have an API?
No public API is recorded for Bruno.
What industry is Bruno in?
Bruno's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids). Its NAICS code is 456191 and its SIC code is 2833.